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Kerner: Prospectus for “The Ownership Society”
Andrew KernerAssistant Professor of Political Science
University of Michigan, Ann Arbor
The Ownership Society? Pension Reform and the Financialization of Mass Politics
Question & Puzzle
Political economists have long argued that capital owners and non-
capital owners hold different political preferences. Many believe that those
distinctions include capital owners’ preference for free-market capitalism
and the political parties that support it.1 Among those believers are the pro-
market policymakers who, at various times in recent history, have tried to
create a more market-acceptant society by using tax and fiscal polices to
induce more citizens to own financial capital. George W. Bush’s “ownership
society” and, before it, Margaret Thatcher’s “enterprise society” are among
the most famous of many such examples. Despite this, we know very little
about how government-initiated expansions of capital ownership affect
subsequent politics, including their effect on voting patterns, partisan
identification or policy preferences. This book fills that gap. It asks: Is the
“ownership society” real? and, if so, How does it work?
In the conventional wisdom, the “ownership society” works by
creating a new class of capital owners that internalize their interest in the
returns to capital, believe those interests will be best served by policies that
1 In the academic literature see, for example, Biais and Perotti 2002 and Nadeau, Foucault et al 2010. In the popular press see, for example, Nadler 2000, Norquist 2004.
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Kerner: Prospectus for “The Ownership Society”
are “pro-business and against state regulation” (Nadeau, Foucault et al
2010: 1264) and update their political preferences accordingly. That
updating should include a move towards acceptance of capital-friendly
policies and the right-of-center political parties that are generally
associated with them. Extant empirical findings suggest that this sort of
political dynamic occurred following capital expansions in the Czech
Republic and in the United Kingdom (Garrett 1992; Studlar and McAllister
1990, Earle and Gehlbach 2003).
The motivating puzzle in this book is that this conventional
articulation of “ownership society politics” gets wrong the most significant
example of capital ownership expansion over the past 25 years: Latin
American pension reform. Since Chile in 1981, and especially during the
1990s, many Latin American governments fully or partially converted their
defined benefit pension systems into defined contribution systems in which
workers’ tax contributions are invested in financial assets and their
retirement benefits linked to the return on those assets. As of June 2015,
roughly 90 million Latin Americans owned financial capital through a
defined contribution pension system. Despite this, and as the book
demonstrates, there is no evidence to suggest that Latin Americans who
become capital owners through their participation in a defined contribution
pension system have become more market-acceptant, or more oriented
towards right-of-center political parties. If anything, the opposite has
occurred, as Latin American politics moved sharply to the left following the
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Kerner: Prospectus for “The Ownership Society”
pension reforms of the 1990s. The disconnect between prediction and
reality in Latin America is all the more notable for the fact that Jose Piñera,
one of the chief architects of the Chilean reform and among the most vocal
proponents of its diffusion, has cited pension reform’s social engineering
potential as a selling point. As Piñera described his reforms to George W.
Bush “… reform could be used both to provide a decent retirement and to
create a world of worker-capitalists, an ownership society” (Piñera 2001).
The central claim in this book is that Pinera’s “ownership society”
failed to arise in Latin America not because it failed to go far enough to
affect politics, or because of Latin American exceptionalism, but because
the conventional theoretical link between expanded capital ownership and
political behavior is wrong. This book proposes an alternative theoretical
account of that relationship. The ‘retrospective ownership society’ theory
that I propose provides empirical predictions that are at odds with
conventional wisdom, better describe the Latin American experience and
are consistent with similar experiences elsewhere in the world.
The ‘retrospective ownership society’ theory starts with a model of
preference formation based on retrospective evaluations of recent evidence.
In the conventional ownership society, peoples’ beliefs about which policies
and politicians benefit capital are pre-established and remain constant.
Expanding financial ownership simply prompts people to re-categorize
themselves as capital owners. In the ‘retrospective ownership society,’
peoples’ beliefs about which policies and politicians benefit capital are
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Kerner: Prospectus for “The Ownership Society”
dynamic, and responsive to pension participants’ lived experiences as
capital owners. The more people come to own and rely on financial assets,
the more the recent returns to those assets should affect their beliefs about
the state of the economy and how well their interests are being served by it.
The information embedded in financial returns serves two roles. First,
broadening financial ownership broadens the relevance of financial returns
to popular beliefs about incumbent governments’ ability to manage the
economy in ways that serve citizens’ interests. Newly minted capital owners
should be more likely to support incumbent governments who have
demonstrated their ability to oversee high capital returns, and less likely to
support governments that have not. Writ large, broad patterns of economic
voting should become more sensitive to the returns to financial capital as
financial capital ownership becomes more diffused. Second, financial
returns provide a clear, easy-to-understand and frequently updated stream
of information about whether market-based reforms “work”. In contrast,
the performance metrics associated with market-based healthcare or
education, for example, are typically opaque and subject-to-interpretation.
The clarity, objectivity and availability of financial returns as a source of
information allow financial returns to act as an available heuristic for the
performance of neo-liberalism in general. High financial returns create an
evidentiary basis for new capital owners to believe that neo-liberal policies
are welfare enhancing and preferable to their statist alternative. Low
returns creates an evidentiary basis to believe the opposite: that neo-liberal
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Kerner: Prospectus for “The Ownership Society”
and market oriented policies undermine public welfare and that statist
alternatives are preferable.
The empirical implications of this theory differ substantially from
those conventionally associated with ownership society politics. In the
retrospective ownership society, capital ownership expansions are only as
capable of generating a more market-acceptant population as they are
capable of generating high returns. An expanded capital owning class that
is suffering losses should act as a crucible for statism and market-
skepticism. The core of The Ownership Society evaluates the predictions of
the ‘retrospective ownership society’ in the context of Latin American
pension reform. I examine pension reform’s impact on partisan and
ideological identification, economic voting, and attitudes towards the proper
balance of state and market in the economy. I do so using a wide variety of
data sources, including election results and multiple sets of survey data
(Latinobarometer and the Latin American Public Opinion Project) analyzed
at both the individual level (comparing participants in a defined
contribution pension system to their non-participating countrymen) and at
the societal level (comparing country-years with high rates of participation
in a defined contribution pension system to country-years with low rates of
participation. The empirical findings speak to individual level effects, as
well as whether and how these individual effects aggregate into broader
societal trends.
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Kerner: Prospectus for “The Ownership Society”
The results of my empirical analyses consistently support the
retrospective ownership society and consistently fail to support the
conventional understanding of ownership society politics. The combination
of participation in a defined contribution pension system and high pension
returns corresponds with more support for the market in general, more
support for specific forms of market-based social insurance programs and
more support for incumbent politicians, regardless of their partisan hue.
Conversely, the combination of participation in a defined contribution
pension system and low pension returns corresponds with more market
skepticism, preferences for state-provided social insurance programs and
support for challengers to the incumbent government, regardless of their
partisan hue. The lone exception is partisan and ideological identification,
which does not appear to be especially or consistently responsive to pension
reform or pension returns under any circumstances.
Taken as a whole, the empirical findings in the book paint a
consistent and vivid picture of an ownership society that is influential in its
reach, highly conditional of financial conditions, and remarkably devoid of
ideological or partisan content.
Empirical / Theoretical Significance
The Ownership Society is significant in several respects, of which I
note four here. First, it articulates a novel but intuitive theory about the
relationship between government-initiated expansions of capital ownership
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Kerner: Prospectus for “The Ownership Society”
and politics that is at odds with important strands of conventional wisdom
and at the same time more consistent with empirical reality. The theory is
notable for its contribution to comparative politics, but also for its value as
a precautionary tale to the would-be social engineer intent on using an
expanded investor class to generate as, Piñera put it, a ‘world of worker
capitalists’.
Second, to the author’s knowledge The Ownership Society is the first
attempt to systematically document Latin American pension reform’s effects
on mass political behavior. This is significant in itself in light of these
reforms’ importance to the shifting relationship between citizen and state in
Latin America, and to the spread of defined contribution pension systems
worldwide. My findings that capital ownership not only fails to prevent anti-
market attitudes but can actually provoke and exacerbate those attitudes
when returns are low provides important insights into the Latin American
“left turn” during the 2000s and its relationship to the neo-liberal policy
making of the Latin American 1990s. Moreover, the historical and
theoretical portions of this book considers Latin American pension reform
within the longer arc of pension-reform-as-social-engineering initiatives that
stretches back to Caesar Augusts’ pensions for legionaries and Bismarck’s
pensions for urban industrial workers. While these and other episodes have
been studied individually, this book provides a uniquely comprehensive and
encompassing view of the more general phenomenon.
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Kerner: Prospectus for “The Ownership Society”
Third, the theory and findings in this book invite a reinterpretation of
extant empirical findings about the relationship between politics and
expansions of capital ownership in other settings. For example, the capital
ownership expansions that defined Thatcher’s enterprise society are often
thought to have engendered a more market-oriented citizenry in the UK. My
theory can account for these findings and suggests that the enterprise
society’s effect on politics in the UK are better understood as the product of
the Thatcher government having distributed assets at below market prices.
In that sense The Ownership Society implies that Thatcher’s apparently
successful policies are due not to capital ownership alone, but to the
coincidence of expanded capital ownership and high returns to capital. The
Ownership Society speaks similarly to academic work on the political effects
of voucher privatization in Eastern Europe (e.g. Earle and Gelbach 2003,
Biais and Perotti 2002) and to the effect of the 401(k) system on American
politics (e.g. Davis and Cotton-Nessler 2012).
The Ownership Society’s ability to clarify these patterns is
attributable to its focus on Latin America. Differentiating the predictions of
the conventional ownership society and the retrospective ownership society
requires an empirical context in which participation in the capital expansion
varies across individuals, where the returns to capital are homogenous
across individuals in the same country, and where those returns oscillate
between periods of high returns and low returns. The Latin American
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Kerner: Prospectus for “The Ownership Society”
experience is uniquely able to provide these features, and is thus uniquely
capable of answering the question that this book poses.
Fourth, The Ownership Society is an important addition to the “policy
feedback” literature. That literature explores how public policies that create
a valuable “goods” often have substantial, sustained, and not always
intended effects on the political behaviors of people with and interest in
maintaining access to those goods. The United States’ Social Security
system and its effect on the political mobilization of senior citizens is often
held as the paradigmatic example (e.g. Campbell 2003). This book describes
political dynamics that are nothing if not substantial instances of policy
feedback, and they are explicitly described as such in the text. The
Ownership Society shows that the replacement of state-administered
welfare systems with market-based forms of welfare provision does not
undo the policy feedback mechanism, so much as it recasts the group of
citizens whose behavior is affected and reshapes the sorts of behaviors that
are instrumentally rational for that group. In that sense The Ownership
Society shows the policy feedback is a much richer and multifaceted
phenomenon than what is typically demonstrated.
Intended Audience
The Ownership Society will be of interest to five audiences. First, it
will appeal to scholars interested in the relationship between capital/labor
divisions and politics, especially as they apply to support for the welfare
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Kerner: Prospectus for “The Ownership Society”
state. This literature includes Torben Iversen’s Capitalism, Democracy, and
Welfare (Cambridge University Press 2005), Isabella Mares’ The Politics of
Social Risk: Business and Welfare State Development (Cambridge
University Press 2003), and recent articles in the American Political Science
Review by Philipp Rehm, Jacob Hacker and Mark Schlesinger (2012) and
Ben Ansell (2014).
Second, this book will appeal to scholars in the economic voting
literature. A significant strand of that literature emphasizes the way in
which citizens use economic performance as a heuristic for government
competence, and the context specific ways in which that information is
translated into political responses. Examples include Raymond Duch and
Randy Stevenson’s The Economic Vote (Cambridge University Press 2008)
and Mark Kayser and Michael Peress’ (2012) recent work in the American
Political Science Review. This book reifies the context-specific nature of
economic voting, and adds the dual insights that the distribution of capital
affects how governments are judged, and that governments can manipulate
that context by manipulating the distribution of capital.
Third, this book will be of interest to scholars who study pension
reform. Many books have been written about pension reform’s political
origins, including Raul Madrid’s Retiring the State (Stanford University
Press, 2003), Sarah Brook’s Social Protection and the Market in Latin
America: The Transformation of Social Security Institutions (Cambridge
University Press, 2009) and Mitchell Orenstein’s Privatizing Pensions: The
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Kerner: Prospectus for “The Ownership Society”
Transnational Campaign for Social Security Reform (Princeton University
Press 2008). Very little has been written about its political effects, however.
This book will fill that gap and in doing so begin a “second chapter” to that
literature.
Fourth, The Ownership Society will appeal to scholars of policy
feedback, and particularly those who are familiar with Andrea Campbell’s
How Policies Make Citizens (Princeton University Press 2003) and Paul
Pierson’s Dismantling the welfare state? Reagan, Thatcher and the politics of retrenchment.
(Cambridge University Press 1995). The Ownership Society is framed
specifically in order to appeal to these readers, most of who work primarily
in the context of American politics. While the empirical work in set in Latin
America, the framing question is very much rooted in American politics and
our enduring – and unfounded and, as the book shows, dubious – belief in
the “ownership society” as it was framed during the Bush administration.
Fifth, this book will interest scholars of Latin American politics. While
the book is framed around universal themes in the political economy and
political behavior literatures, the empirical tests and concluding chapter are
anchored specifically in the Latin American context. This particular
marriage of theory to empirical context should appeal to a Latin
Americanist audience due to that literature’s focus on questions about the
drivers of popular support for capitalism, and the relationship between
macroeconomic performance and politics. Notable examples include Susan
Stokes Mandates and Democracy: Neoliberalism by Surprise in Latin
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Kerner: Prospectus for “The Ownership Society”
America (Cambridge University Press 2001), and Andy Baker’s The Market
and the Masses in Latin America: Policy Reform and Consumption in
Liberalizing Economies (Cambridge University Press 2009).
Structure of the Book
The book consists of 8 chapters. Chapters 1, 2 and 3 provide the
book’s theoretical and historical background. Chapter 1 provides an
introductory overview, and frames the question in the American and Latin
American context. Chapter 1 characterizes the frequency with which
governments have attempted to manipulate mass politics by manipulating
the distribution of capital, establishes the motivating puzzle, and describes
the theory succinctly, but with enough detail that the reader can
understand the theory and its empirical implications on the basis of the
introduction alone. Chapter 2 discussed the theory in more detail, providing
more systematic exploration of the various assumptions, more discussion of
the theory’s relationship to conceptually adjacent theories in the literature,
and a formal recitation of the hypotheses to be tested. Chapter 3 provides a
general background on pension system design and pension reform, a brief
history of pension reform’s history of being used as vehicle for social
engineering, and more specific information on the politics and design
details of reformed Latin American pension systems.
Chapters 4 through Chapter 7 are empirical. Chapter 4 is a short
chapter that gives an overview of the data and the research designs.
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Kerner: Prospectus for “The Ownership Society”
Subsequent empirical chapters ask a different question and answers is it
using multiple analyses of multiple sources of data. Chapter 5 asks whether
Latin American pension reform has changed the relationship between
economic performance and citizens’ desire to retain incumbent politicians
in office. Chapter 6 asks whether Latin American pension reform has
changed the way citizens view the appropriate balance of state and market
in the economy. Chapter 7 asks whether Latin American pension reform
has created an environment that is more conducive to right-of-center
parties. Chapters 4, 5 and 6 are all written to be assignable in an
undergraduate or graduate course on their own or in conjunction with
chapter 1. Each chapter contains its own restatement of the theory, its own
brief chapter-specific literature review and its own brief description of the
data sources and research designs used.
Chapter 8 concludes by summarizing the results and insights gained,
their implications for the motivating question as it relates to American
politics, and by looking ahead to other questions and research agendas that
are suggested by the book.
Completion Date
The manuscript is completed and ready to be reviewed.
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Kerner: Prospectus for “The Ownership Society”
Table of Contents with word counts
Ch. 1 Introduction: Pensions Reform and the Ownership Society 7,007 words, 1 figure
Ch. 2 The Retrospective Ownership Society 7,130 words, 0 figures
Chapter 3: Pensions, Pension History and Latin American Pension Reform 16,163 words, 1 figure, 2 tables
Ch.4 Data and Research Design Overview
6,502 words, 2 tables
Ch. 5 Pension Reform and Retrospective Economic Voting 13,330 words, 3 tables, 5 figures
Ch. 6 Pension Reform and the Popularity of the Market 9,732 words, 5 tables, 4 figures
Ch. 7 Pension Reform and Partisan Politics 7,868 words, 6 tables, 6 figures
Ch. 8 Conclusion 3,238 words
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References
Brooks, S. (2009). Social Protection and the Market: The Transformation of Social Security Institutions in Latin America, Cambridge University Press.
Earle, J. S., & Gehlbach, S. (2003). A spoonful of sugar: privatization and popular support for reform in the Czech Republic. Economics & Politics, 15(1), 1-32.
Garrett, G. (1992). "The political consequences of Thatcherism." Political Behavior 14(4): 361-382.
Kayser, M. A., & Peress, M. (2012). Benchmarking across borders: electoral accountability and the necessity of comparison. American Political Science Review, 106(03), 661-684.
Nadeau, R., M. Foucault, et al. (2010). "Patrimonial Economic Voting: Legislative Elections in France." West European Politics 33(6): 1261-1277.
Nadler, R. (2000). "Portfolio politics: Nudging the investor class forward." National Review 52(23): 38-40.
Norquist, G. (2004). The Democratic Party is toast. Washington Monthly. 39: 30-32.
Perotti, E. and B. Biais (2002). "Machiavellian Privatization." The American Economic Review 92(1): 240-258.
Piñera, J. (2001). Toward a World of Worker-Capitalists. Cato Institute. http://www.cato.org/publications/commentary/toward-world-workercapitalists.
Studlar, D. T., I. McAllister, et al. (1990). "Privatization and the British electorate: microeconomic policies, macroeconomic evaluations, and party support." American Journal of Political Science: 1077-1101.
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Kerner: Prospectus for “The Ownership Society”
Brief Author Bio: Andrew Kerner is an assistant professor in the political science department at the University of Michigan. He writes about the politics of finance, with particular focuses on foreign investment, pension reform and corporate governance. His work has appeared or is forthcoming in International Organization, Review of International Organizations, Comparative Political Studies, the British Journal of Political Science and International Studies Quarterly.
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