Investor Relations Department: +33 (0)1 45 19 52 26 www.bicworld.com

Introduction

ANALYST & INVESTOR DAYBIC Advertising & Promotional Products

2

The “new” BIC - Group key figures

Other Products 6%

Shavers16%

Lighters24%

Stationery Consumer

31%Advertising

& Promotional Products

23%

Consumer Business

77%

*: based on the assumption of a full year consolidation of Antalis PP and Norwood PP – non audited

Group Net Sales breakdown by categoryFull Year 2009 estimated consolidated figures*

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The “new” BIC - Group key figures

14.1%

6.0%

16.4%

Total Group Advertising & Promotional Products

Group Consumer

9.6%

34.0%

12.5%

-8.8%Stationery Consumer

Lighters Shavers Other Products Consumer

Normalized IFO margin by categoryFull Year 2009 estimated consolidated figures*

*: based on the assumption of a full year consolidation of Antalis PP and Norwood PP – non audited

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82%

18%

96%

4%

20002000

87%

13%

84%

16%

BIC Advertising & Promotional Products Business

20042004 20082008

19891989

A 4th business category…not a new business

Group ConsumerNet Sales

Advertising and Promotional

Products Net Sales

5

A 4th business category, not a new business

Late 60’ The origins

+ =

6

1970 - 2006 Geographical expansionand Organic Product diversification

A 4th business category, not a new business

1998: BIC Graphic Brazil

1991: BIC Graphic Mexico & Central

America

1997: BIC Graphic Australia

1996: BIC GraphicEurope

1979: BIC Graphic in

Tampa

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A 4th business category, not a new business

Sticky Notes

1981

1988

2000

Launch of Round Stic Pen

Drinkware

2003

2006

Launch of Clic Stic Pen

Mouse Pads and Magnets

1975 Lighters

1970 - 2006 Geographical expansionand Organic Product diversification

8

A 4th business category, not a new business

Strong IFO margins

Full integration from manufacturing to shipping

Strong positions in its markets (Europe, US, Latin America)

N°1 supplier in imprinted writing instruments and lighters

Early 2000’s Strategic review

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A strong and A strong and A strong and profitable business profitable business profitable business on a very specific on a very specific on a very specific product segmentproduct segmentproduct segment

Early 2000’s Strategic review

A 4th business category, not a new business

10

A 4th business category, not a new business

Distributors demand evolving toward “one-stop-shopping”

Increasing product diversification

Decline of tobacco consumption

Stable Writing Instrument Advertising & Promotional market

Mid 2000’s Strategic review

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Limited market share Limited market share Limited market share gain potentialgain potentialgain potential

in a fast evolving marketin a fast evolving marketin a fast evolving market

Mid 2000’s Strategic review

A 4th business category, not a new business

12

Enter new segments through acquisitions

A 4th business category, not a new business

2006 Strategic decision to accelerate growth

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2007

US based Promotional totes, bags, coolers and backpacks supplier

A 4th business category, not a new business

2007-2009 Acceleration of product diversification through external growth

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European supplier with a wide range of distributors and a complete range of non-imprinted products (watches, agendas, gadgets and original business gifts, …). Specialized in sourcing.

2007-2009 Acceleration of product diversification through external growth

A 4th business category, not a new business

March 2009

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A 4th business category, not a new business

2007-2009 Acceleration of product diversification through external growth

US based supplier of a wide range of promotional products (calendars, pens, watches, bags, agendas, gadgets and original business gifts, …). Strong knowledge in sourcing.

July 2009

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An industry leader since the beginning

Objective since the beginning:leading the industry quality and service standards

17*: worldwide estimated distributors sales

Our agenda today

A large and growing business

A cost effective advertising medium

A fragmented BUT structuredindustry

€25.3bnsales in 2008*

$0.4 centscost per impression

7,100 suppliers40,000 distributors

1 The Advertising and Promotional Products Industry

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Our agenda today

Approximately ¼of BIC Group revenues

A worldwide leader

€ 370.7mNet Sales in 2009*

N°1 in the USN°2 in Europe

2 BIC APP

*: based on the assumption of a full year consolidation of Antalis PP and Norwood PP – non audited

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Our agenda today

4,200 orders processed

per day

4,000,000 units shipped

per day

3 BIC APP operations and integration plan

► Reduce the complexity

► Increase the efficiency

► Reduce the costs

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Our agenda today

4 Presentation of the TAMPA facilities

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BIC APP today

A professional management team… within the BIC values…

Nicolas Paillot

David Brown

Nancy Schiaparelli

Stéphane Callé

Jason Miller

HR

Finance

IT

Marketing

Rick BrockettManufacturing

Marc RugiEurope

Latin America& Oceania

Quenten WentworthNorth America

Emmanuel BrunoOperations

Joe CadeLegal Thomas PortunéSupply Chain

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BIC APP

Become the N°1 global supplier of Advertising & Promotional Products in terms of customer focus, operational

efficiency and return on capital employed

… dedicated to a unique goal

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Dislaimer

This document contains forward-looking statements. Although BIC believes its expectations are based on reasonable assumptions, these statements are subject to numerous risks and uncertainties. A description of the risks borne by BIC appears in section “Risks and Opportunities” of BIC “Reference Document” filed with the French financial markets authority (AMF) on 31 March 2009.