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AN UNUSEFUL EXAMPLE AND ANDROID MARKET UPDATE YAMASHITA Morifumi, milog Inc. Tuesday, May 31, 2011

Android Apps Success and Store trend

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Page 1: Android Apps Success and Store trend

AN UNUSEFUL EXAMPLEAND

ANDROID MARKET UPDATE

YAMASHITA Morifumi, milog Inc.

Tuesday, May 31, 2011

Page 2: Android Apps Success and Store trend

YAMASHITA MORIFUMI

Twitter: @yyaammaaWeb: http://stackrmobile.com

Tuesday, May 31, 2011

Page 3: Android Apps Success and Store trend

AN UNUSEFUL EXAMPLE

Tuesday, May 31, 2011

Page 4: Android Apps Success and Store trend

FxCameraenables you to take a picture with various effects

Tuesday, May 31, 2011

Page 5: Android Apps Success and Store trend

ToyCam

Tuesday, May 31, 2011

Page 6: Android Apps Success and Store trend

Polandroid

Tuesday, May 31, 2011

Page 7: Android Apps Success and Store trend

SymmetriCam

Tuesday, May 31, 2011

Page 8: Android Apps Success and Store trend

Stats

Download: 8,900,000 (20,000~30,000 DL/Day)Active Installs: 45%Avarage Rating: 4.4

>80,000 Comments/Ratings>90,000 pictures on Flickr

Tuesday, May 31, 2011

Page 9: Android Apps Success and Store trend

Achievements

3rd prize(25,000USD) in Media Category

featured on

TVCM: Xperia (NTT Docomo)Web: Official Google Blog, Gizmodo, Mushable, CNET, NYT, etc.

Tuesday, May 31, 2011

Page 10: Android Apps Success and Store trend

Why?

StableCool

Easy to use

Tuesday, May 31, 2011

Page 11: Android Apps Success and Store trend

Since Aug. 2009

Tuesday, May 31, 2011

Page 12: Android Apps Success and Store trend

Monetization

Tuesday, May 31, 2011

Page 13: Android Apps Success and Store trend

Ads Stats

Impression: 500,000~700,000 /DayCTR: 0.30%~0.45%

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Page 14: Android Apps Success and Store trend

m( _ _ )m

Tuesday, May 31, 2011

Page 15: Android Apps Success and Store trend

ANDROID MARKET UPDATE

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Page 16: Android Apps Success and Store trend

past

Overall: Free/Paid New/PopularCaterogy: Free/Paid New/Popular

FeaturedPoor Search

No Website

Tuesday, May 31, 2011

Page 17: Android Apps Success and Store trend

nowOverall: Free/Paid New/Popular

Caterogy: Free/Paid New/PopularFeatured

Install from PC/MacTop Grossing

Top New Free/Paid (New < Top New < Popular)Editor's Choice

Users who viewed this also viewedUsers who installed this also installed

better Search

Website for PC/MacStatistics

Exclude devicesAdmob integration

Tuesday, May 31, 2011

Page 18: Android Apps Success and Store trend

Top Grossing, Top New Paid/Free

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Page 19: Android Apps Success and Store trend

Editor's Choice

Tuesday, May 31, 2011

Page 20: Android Apps Success and Store trend

Users who viewed/installed this also

Tuesday, May 31, 2011

Page 21: Android Apps Success and Store trend

Statistics

Tuesday, May 31, 2011

Page 22: Android Apps Success and Store trend

Statistics

Tuesday, May 31, 2011

Page 23: Android Apps Success and Store trend

Statistics

Tuesday, May 31, 2011

Page 24: Android Apps Success and Store trend

特定端末の除外機能

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Page 25: Android Apps Success and Store trend

Admob integration (Advertiser)

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Page 26: Android Apps Success and Store trend

Admob integration (Publisher)

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Page 27: Android Apps Success and Store trend

coming in June

Personalized Recommendationmultiple APK support

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Page 28: Android Apps Success and Store trend

Multiple APK support

1.6 2.1 2.2 2.3 3.1

QVGAHVGA

WVGA WXGA

"available as one product listing"

Tuesday, May 31, 2011

Page 29: Android Apps Success and Store trend

thank you

@yyaammaa

Tuesday, May 31, 2011