© 2011 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved.

Anime Studio 9

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© 2011 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 2

Anime Studio Debut Create Your Own Cartoons & Animations Anime Studio Debut includes everything aspiring artists and hobbyists need to create quality animations from start to finish. Anime Studio Debut simplifies the animation process, empowering artists to create their projects faster and easier than ever before.

© 2011 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved. 3

Anime Studio Pro Complete Animation for Professionals and Digital Artists Anime Studio Pro is perfect for professionals looking for a more efficient alternative to tedious frame-by-frame animation. With an intuitive interface, a visual content library and powerful features such as a bone rigging system, bitmap to vector conversion, integrated lip-synching, 3D modeling, physics, motion tracking, a character wizard and more, Anime Studio Pro delivers advanced animation tools to speed up your workflow.

© 2011 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved.

Typical Anime Studio Customers & Types of Uses

• Typical Customers

‒ Hobbyists

‒ Aspiring Artists

‒ Professional Users

‒ Professional Studios

‒ Education

• Types of Uses

‒ Anime & Cartoon Creation

‒ Animated Shorts (usually for YouTube, etc.)

» Jib jab / Cutout (jibjab.com & southparkstudios.com)

» Fan subbing (subtitles created by fans)

» Fan dubbing (audio dubbing created by fans)

» Music Videos (edited, reworked and mixed by fans)

© 2011 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved.

Anime Studio’s Product Offering

• Provide an all-in-one animation solution at a great consumer price point

• Capitalize on the growing animation industry

• Most of our customers are under 20 years old – we integrated upload to YouTube & Facebook functionality to target the needs of the young user base who wants to share their creations online – viral marketing

• Offer an upgrade path to the Pro version

© 2011 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved.

Why Anime Studio?

• Easy to use animation tools that will get hobbyists animating quickly

• Control motion, sound and video

• Bone-rigging system makes animating easy and fun

• Includes pre-rigged characters and content allow users to create animations in minutes

• Target young customer base by integrating upload to Facebook and YouTube functionality

• Includes a beginner’s mode for first time animators

• Tons of tutorials and videos

• Easily import and export artwork

© 2011 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved.

Marketing & Sales

• Empowers the individual or studio to create their own 2D animation quickly and easily

• 75% of our sales are through distribution, 25% direct

• Typical advertising includes: print advertising, banner ads online, newsletters, competitions on partner sites, social networking sites – Facebook & Twitter

• 2 versions of Anime Studio

‒ Debut $49.99

‒ Pro $199.99

© 2011 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved.

Anime Studio Product Line

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Positioning

Anime Studio Debut: An easy to use animation package for aspiring artists and hobbyists needing to create quality animations from start to finish. Anime Studio Pro: Powerful, cutting-edge tools for creating professional Comics and Manga.

Description Anime Studio Debut Anime Studio Pro MSRP: $49.99 MSRP: $199.99 Anime Studio includes everything aspiring artists and hobbyists need to create quality animations from start to finish. Anime Studio simplifies the animation process, empowering artists to create their projects faster and easier than ever before.

Anime Studio Pro is perfect for professionals looking for a more efficient alternative to tedious frame-by-frame detailing when creating quality animations. With an intuitive interface and loaded with pre-rigged characters and additional content, Anime Studio Pro delivers advanced animation tools and effects to speed up your workflow.

© 2011 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved.

Anime Studio Product Line

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Target Customer

Anime Studio Debut Anime Studio Pro

2D Animation/Video Enthusiasts Professional Animators and Videographers

Aspiring Animators Small Production Houses

Anime Studio Debut Anime Studio Pro

Primarily under 20 Adult professionals

80% male, 20% female 90% male, 10% female

User Demographics

© 2011 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved.

System Requirements

Anime Studio Debut Anime Studio Pro

Windows: Windows XP, Vista, 7 or 8 1 GHz Intel Pentium or above 512 MB RAM minimum 500 MB free hard disk space minimum 16 bit color display or above; 1024x768 resolution minimum CD-ROM (physical version only) Internet connection for Content Paradise and video tutorials Windows® Internet Explorer® 8 or newer

Windows: Windows XP, Vista, 7 or 8 (64-bit OS required for 64-bit installation) 1 GHz Intel Pentium or above 512 MB RAM minimum 1.25 GB (Universal) or 650 MB (32-bit) free hard disk space minimum 16 bit color display or above; 1024x768 resolution minimum CD-ROM (physical version only) Internet connection for Content Paradise Windows® Internet Explorer® 8 or newer

Macintosh: Mac OS X 10.6, 10.7 or 10.8 1.5 GHz Intel Processor or above 512 MB RAM minimum 500 MB free hard disk space minimum 16 bit color display or above; 1024x768 resolution minimum CD-ROM (physical version only) Internet connection for Content Paradise and video tutorials

Macintosh: Mac OS X 10.6, 10.7 or 10.8 (64-bit OS required for 64-bit installation) 1.5 GHz Intel Processor or above 512 MB RAM minimum 700 MB free hard disk space minimum 16 bit color display or above; 1024x768 resolution minimum CD-ROM (physical version only) Internet connection for Content Paradise

© 2011 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved.

Video Gallery

• http://anime.smithmicro.com/gallery.html

• http://www.youtube.com/user/contentparadise

• http://anime.smithmicro.com/tutorials.html

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© 2011 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved.

Screenshots

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© 2011 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved.

Screenshots

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© 2011 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved.

Screenshots

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© 2011 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved.

Screenshots

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© 2011 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved.

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© 2011 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved.

Screenshots

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© 2011 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved.

Screenshots

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© 2011 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved.

Screenshots

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© 2011 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved.

Screenshots

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© 2011 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved.

Screenshots

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© 2011 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved.

Screenshots

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© 2011 Smith Micro Software, Inc. Confidential. Any unauthorized disclosure or distribution is strictly prohibited. All rights reserved.

Thank You

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