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Stichting Promotie Japanse Popcultuur AnimeCon Marketing Brochure 2019 - 1
AnimeCon Marketing Brochure 2019
AnimeCon: The Anime, Cosplay and Game festival
AnimeCon is a 56-hour non-stop (J-)pop-culture festival. Our doors open on Friday afternoon and stay open until Sunday evening. Our board of directors, staff and gophers are entirely made up of volunteers. This ensures we organise a festival by fans for fans. Up until 2016, we had no employees, but in 2017 we had to hire one of our volunteers due to the increasing workload.
The festival offers an abundant, non-stop choice of entertainment. Visitors can enjoy the continuous video program in high definition at the video rooms, play a diverse selection of video games, see performances by top-charting, popular Japanese artists, enter competitions and visit one of the numerous workouts, workshops or lectures covering many aspects of the Japanese culture.
Very popular are our large sales space, the Asian catering food courts, the specialized food or drink tastings and karaoke. A large amount of our visitors likes to cosplay, which creates a unique and fun atmosphere.
Since 2015, AnimeCon organises the Clara Cow’s Cosplay Cup. Pairs of cosplayers from seventeen countries perform an exciting act in marvelous costumes on stage. The prize is an all-expenses-covered trip to Japan. The C4 strives to be a competition where cosplayers can relax and have a great time, thus reducing the stress of competing.
All over the festival you can find different stands offering a wide range of goods like comics, Blu-rays, clothes, DVDs, figures, food, games and information. Since 2015, Japanese caterers have stands in the two food courts, so our visitors can discover that there is more to Japanese food than just sushi and more to Japanese drinks than just sake.
As mentioned earlier, AnimeCon entertains its visitors with an abundance of events. There is never a dull moment: in 2018 there were over 200 events varying from Japanese concerts, cosplay competitions, lectures, exhibitions to workshops. Whether visitors want to improve on their costume making, manga drawing or cooking skills, learn about the history of manga and Japan, dance to the music or sing at karaoke, they can do it all at AnimeCon 2019.
Who are we?
Clara Cow’s Cosplay Cup
Exhibitors and traders
Activities
Stichting Promotie Japanse Popcultuur AnimeCon Marketing Brochure 2019 - 2
The Game Room is a show on its own, featuring over 1800m² filled with everything a gamer would want. We feature a selection of the latest hardware from major companies as well as a retro library and a large number of arcade games. Furthermore, we host a variety of gaming tournaments, where everybody is welcome to participate. Visitors of the Game room are not only able to play the newest games, but also previews of developing games by both indie developers and big studios. The event has even featured the world premieres for some games. AnimeCon has featured over 60 independent developers over the last five years.
Last year we had 14,570 visitors over the weekend. Our visitors are mostly between the ages of 18 and 29. 48% of our visitors is male.
The past four years we have held a survey under our visitors. This way we can get insight in the needs of our visitors and can improve our festival to fit their needs. About 10% of our visitors fill in our survey.
Average appreciation: 8.1/10
Referral rate: 8.7/10
Why do people come to our event? n Cosplayn Dealer Room n Eventsn Friends and acquaintances n Game Room
Average expenditure visitors: n Food and drinks (Food Court) € 55n Events € 18n Figurines € 34n Manga € 15n Blu Rays & DVDs € 13n Japanese clothes € 25n Gadgets € 20n Asian snacks, food and beverages € 30
LivestreamFurthermore, we livestream our main stage and Open Stage events to Facebook and Twitch.TV. We enable family, friends and others to cheer for their favourite cosplayers on stage. This way, no one misses out on AnimeCon.
Hours streamed: 50+ hoursUsers watching simultaneously: 2546
Total viewers 8900Facebook viewers 4225The Netherlands 1598Poland 573The United States 468Denmark 404France 236Romania 165Other 1231
15000
10000
5000
0
n Sundayn Saturdayn Friday
n Femalen Malen Did not specify
n Abroadn The Netherlands
2013 2014 2015 2016 2017 2018
Total amount of visitors
Visitors by age
0-11: 2% n 12-17: 20% n 18-23: 40% n 24-29: 20% n 30-35: 7% n 36 >=: 6% n
Visitors by gender
48%42%
10% 12%
88%
Visitors from abroad
Game Room
The Visitors
Stichting Promotie Japanse Popcultuur AnimeCon Marketing Brochure 2019 - 3
We keep in touch with our fans and followers via Facebook, Instagram and Twitter. We’re also setting up a mailing list to directly address our visitors with updates and news. You can advertise on our Facebook.
We currently have 10,000 followers and an average engagement rate of 10%. If you would like to know which kind of post would best be suited for your advert, please contact us to discuss the possibilities. We offer posts and/or your brand logo on our Facebook header.
We have fixed rates, depending on our amount of page views and followers and the time of year. Our range from 25 to 200 ex VAT. For prices, please e-mail [email protected].
At AnimeCon, you can advertise your brand or product very easily and directly to your audience.
We offer, amongst others, naming rooms after your brand, banners in the theatre, your logo on our gopher and staff t-shirts and event sponsoring. We can also show your advert before main events or distribute your flyers at the convention. Please refer to our marketing catalogus for prices.
Which manner is best suited for your product and our visitors is something we can discuss. Don’t hesitate to mail us at [email protected].
Each year, we print an information booklet with descriptions of our events, artists and the winning Dutch Manga Award comic. You can advertise in our booklet with a full spread, half or a quarter page. Please refer to the marketing catalogus for our prices.
Marketing opportunitiesIn short, there are several ways to reach our visitors. We offer three different media to advertise at and with AnimeCon:
1. In our printed booklet2. Social Media3. At the convention June 15-17 2018, World Forum, The Hague
The Anime, Cosplay & Game festival
Cover.indd 1 6/5/2018 3:56:04 PM
1. Our convention booklet
2. Social Media
3. During the convention
Stichting Promotie Japanse Popcultuur AnimeCon Marketing Brochure 2019 - 4
14 June 2019 12:00 - 16 June 20:00Rotterdam Ahoy, Rotterdam
Venue informationRotterdam AhoyAhoyweg 10 3084 BA RotterdamThe Netherlands
The J-POP FoundationAnime 2019 is organized by the J-POP Foundation, a non-profit organisation that has been around since 1998. The main activity of the Foundation is the yearly AnimeCon convention. The foundation and the convention are run mainly by volunteers and a couple of very enthousiastic employees.
General information: Mail The J-POP Foundation Oostzeedijk 314 3063 CC Rotterdam The Netherlands
E [email protected] T +31 (0)6 4006 6816W www.animecon.nlwww.animecon.nl/contact/press
Contact informationLaila AhamadCommunications Manager+31 (0)6 4006 [email protected]@animecon.nl
Jeroen de VaartHead Marketing Manager+31 (6)[email protected]
General informationAnime 2019
