Anita Poulsen graphic portfolio

graphicportfolio

AP MAGAZINE I 2013

GRAPHIC DESIGNER:

ANITA POULSEN Contact: +45 61 31 86 08 I [email protected]

Corporate Identity I Concept I Strategy I Integrated Marketing Communications I The Main Thread I Creativity I Branding

Logo I Corporate Design Guide I Print I Flyer I Magazine I Brochure I On-line Banner I Web Design I Graphic Art

mailto:anitapoulsen82%40gmail.com?subject=

In this electronic portfolio maga-zine I have included some of the graphic assignments I have done during the last four years.

The first half of the magazine represents my resent time at Global Wind Power as a Graphic Designer/Marketing Coordinator, and the last part represents my

time as an independent, where I did a very large number of differ-ent graphic designs both on-line and off-line.

Go directly to the pages of in-terest or run through the whole magazine, its only twenty pages – I hope you will enjoy it!

Page 04-05 I Corporate Sales Material

Page 12-13 I Logo Design

Page 06-07 I Design Guide

Page 16-17 I Appeal Advertising

Page 08-09 I Corporate Campaign

Page 18-19 I Graphic Design

Page 10-11 I Investor Brochures

Page 14-15 I Web Design

contents

04

corporate

salesmaterialAs a Graphic Designer/Marketing Coordinator at Global Wind Power I were responsible for coordina-tion and production of all graphic design projects both on-line and off-line, from idea to finished product. The sales materials were designed to fit across national borders, i.e. both Denmark, Bul-garia, France, Germany, Poland and Romania.

The sales brochure to the right consists of eight pages, and I have shown all four spreads. It is designed with the clear goal to sell the last two wind projects

in Romania with a focus on the commercial and the good story of the six projects that have al-ready been sold, ”Six wind power projects down - two to go in Ro-mania.” The sales brochure is to be used on all the markets listed in the first section.

Important in the design is to fit all the numbers and facts about the projects in an interesting and readable way, and make the visu-al impression stand out both sim-ple, cool and professional – and naturally make it fit Global Wind Power’s Design Guide.

05

Cuza Voda’s three V90 2.0 Vestas turbines are located in the Braila country, neighboring the Black Sea. Since the start of Cuza Voda, the project attracted great local interest. During the implementation, the neighboring community headed by a local entrepreneuring company also played a key role in the successful erection of the wind park. This underlined Global Wind Power’s long-standing goal of keeping to local/national subcontractors and getting local communities involved early on to ensure local support and a sense of ownership. The wind park was put into operation in 2012 and has been hand-ed over to its investor.

04 www.globalwindpower.com

COMMISSIONED

AND SOLD

Cuza Voda required local focus

Number of wind turbine: 3MW: 2Total MW: 6Country: RomaniaRegion: BrailaType: Vestas V90HH: 105 mPut into operation: 2012

Facts:Not only does Gebeleisis represent our largest Romanian project to date, it is also Global Wind Power’s largest single project ever implemented. The sheer size of the wind park meant that what looked like a small town for the construction crew was built in record time to facilitate their access to the area. A project covering such a vast area also means many different soil conditions, and our Technical Department quick-ly came to the conclusion that the initial 10 turbine foundation types we had expected would had to be doubled to securely place the wind turbines in the varied landscape. Experienced Vestas crew, meticulous preparation and ongoing coordina-tion throughout the construction process ensured that all 35 Vestas V90 2.0 wind turbines were up and running at the agreed time. Gebeleisis was implemented throughout the summer of 2012 and is nearing its final handover to its end-investor. This project has proved beyond doubt that Global Wind Power is ready to take on large-scale projects similar to the 50 MW project Cobadin which is next in line.

05

Gebeleisis showed that size does matter

Six wind power projects down – two to go in Romania

IMPLEMENTE

D

Number of wind turbine: 35MW: 2Total MW: 70Country: RomaniaRegion: GalatiType: Vestas V90HH: 105 mPut into operation: 2012

Facts:

The 6 MW wind power project, Verlezi, is among our very first wind parks in Romania and consists of 3 Vestas V90 2.0 turbines. The wind park was erected and commissioned at the end of 2011.

In the weeks and months following its commission-ing, Verlezi came out with very impressive production numbers as high as 2,358,979 KWh during a single month, underlining the vast wind potential in this par-ticular region and in Romania as a whole. The pro-duction numbers also reaffirmed our confidence in the attractiveness of Romanian wind power projects for in-ternational investors looking for higher ROIs and pay-back time during times of serious legislative concerns.

Following the commissioning of Verlezi, our Romani-an Country Unit arranged a guided tour for the nation-al power company Electrica at the wind park to first hand witness the park in operation. This is only one of the efforts taken by Global Wind Power to actively involve national actors in the nature of wind power and take our fair share in developing the Romanian wind market. Verlezi was sold and handed over to the investor in 2011.


Verlezi baffled with production figures

Smulti


Facts:

COMMISSIONED

AND SOLDCOMMISSIONED

AND SOLD


Facts:

InsurateiMahmudia


03

Number of wind turbine: 5MW: 2Total MW: 10Country: RomaniaRegion: BrailaType: Vestas V90HH: 105 mPut into operation: 2012

Number of wind turbine: 2MW: 2Total MW: 4Country: RomaniaRegion: TulceaType: Vestas V90HH: 105 mPut into operation: 2012

Facts: Facts:

IMPLEMENTED

AND SOLD IMPLEMENTED

AND SOLD


Global Wind Power is proud to offer the wind turbine pro-ject Cobadin as an investment opportunity in Romania. The project consists of 25 Vestas V90 2.0 wind turbines and has reached the Ready-to-build stage, and we are currently searching for an end-investor for the project. Once the inves-tor has been identified, we are ready to start the implementa-tion and write a new chapter in the story of project Cobadin. Please see our project sales teaser for more information con-cerning the project.

Shape the story of Cobadin!

Number of wind turbine: 25MW: 2Total MW: 50Country: RomaniaRegion: ConstantaType: Vestas V90HH: 105 mPut into operation: To be decided

Facts:

07


Shape the story of Bordei Verde!Global Wind Power is proud to offer the wind turbine pro-ject Bordei Verde as an investment opportunity in Romania. The project consists of 4 Vestas V90 2.0 wind turbines and has reached the Ready-to-build stage, and we are currently searching for an end-investor for the project. Once the inves-tor has been identified, we are ready to start the implemen-tation and write a new chapter in the story of project Bordei Verde. Please see our project sales teaser for more informa-tion concerning the project.

Number of wind turbine: 4MW: 2Total MW: 8Country: RomaniaRegion: South EastType: Vestas V90HH: 105 mPut into operation: To be decided

Facts:

www.globalwindpower.com

Contact:Michael Mouritzen ØstergaardSales ManagerMail: [email protected]: +45 96 19 19 25Mobile: +45 20 40 15 10 See our current projects for sale:

Turning Wind into Value

Six wind power projects down – two to go in RomaniaInvest with us in Romania

06

References:

Wind Park Region Number Type MW HHM. Total MW Entered

Service

ROMANIA Smulti Galati 1 V90 2,00 105 2,00 2011Verlezi Galati 3 V90 2,00 105 6,00 2011

FRANCE Vallée de lÁa Nord Pas-de-Calais 4 V90 2,00 80 8,00

Montdidier Somme 4 V90 2,00 80 8,00 2010

BULGARIA Hrabrovo Balchik 7 V90 2,00 105 14,00 2011Shabla Kavarna 7 V90 3,00 105 21,00 2010Kamen Briag Kavarna 6 V90 3,00 105 18,00 2009Kavarna Kavarna 1 V90 3,00 105 3,00 2009Long Man Kavarna 5 V90 2,00 80 10,00 2007/8

GERMANY Dittelsdorf Sachsen 3 V90 2,00 105 6,00 2010Stüdenitz III Brandenburg 2 V90 2,00 105 4,00 2009Niederkrüchten Nordrhein-Westfalen 2 V90 2,00 95 4,00 2008Ostbevern Nordrhein-Westfalen 1 V90 2,00 95 2,00 2008Haidberg Oberkotzau Bayern 3 V90 2,00 105 6,00 2007Markee Brandenburg 2 V90 2,00 105 4,00 2007Schönwalde Brandenburg 11 V90 2,00 105 22,00 2007Watzerath Rheinland-Phalz 13 V90 2,00 105 26,00 2007Gronau Nordrhein-Westfalen 4 V90 2,00 105 8,00 2006/7Ganzer Brandenburg 5 V90 2,00 95 10,00 2006Biegen Brandenburg 5 V90 2,00 105 10,00 2006Hohenwalde Brandenburg 1 V90 2,00 105 2,00 2006Niedere Börde Sachsen-Anhalt 6 V80 2,00 95 12,00 2006Wangenheim-Hochheim Thüringen 11 V90 2,00 105 22,00 2006Haldensleben Sachsen-Anhalt 2 V80 2,00 78 4,00 2006Elsterheide Sachsen-Anhalt 11 V90 2,00 105 22,00 2005/6

Stüdenitz Brandenburg 231

V82 V82

1,501,50

108,6108,6

34,501,50

20052006

Scheerhorn Niedersachsen 3 V80 2,00 100 6,00 2005Langeneichstädt Sachsen-Anhalt 2 V80 2,00 60 4,00 2005Boxberg Baden-Württemberg 5 V90 2,00 105 10,00 2004

Katzenberg Thüringen 14 V52 0,85 74 11,90 2004

Dienstweiler Rheinland-Pfalz 4 V90 2,00 105 8,00 2004Herbsleben Hessen 1 V80 2,00 100 2,00 2004Gangloffsömmern Hessen 1 V80 2,00 100 2,00 2004Willmersdorf Brandenburg 2 V80 2,00 100 4,00 2003/4Wickede Nordrhein-Westfalen 1 V80 2,00 78 2,00 2003Timpberg Brandenburg 5 V80 2,00 78 10,00 2003

Söderhof Niedersachsen 11

V52V80

0,852,00

7495

0,852,00

20032003

Saerbeck Nordrhein-Westfalen 3 V80 2,00 100 6,00 2003Schulte Nordrhein-Westfalen 1 V80 2,00 100 2,00 2003Burgerroth Bayern 1 V80 2,00 100 2,00 2003Bad Lippspringe Nordrhein-Westfalen 2 V52 0,85 74 1,70 2003Weissandt-Gölzau Sachsen-Anhalt 6 V52 0,85 74 5,10 2003Wettringen Nordrhein-Westfalen 4 V80 2,00 100 8,00 2003Ochtrup Nordrhein-Westfalen 2 V80 2,00 100 4,00 2002/3Bückwitz Brandenburg 8 V52 0,85 74 6,80 2002/3

Krevese Sachsen-Anhalt 113

V80V80

2,002,00

6078

2,0026,00

20022002

Ringelheim Niedersachsen 4 V80 2,00 100 8,00 2002

DENMARK Harring Thy - DK 3 V52 0,85 54 2,55 2002Gisselbæk Thy - DK 3 V66 1,75 60 5,25 2002Tagmarken Thy - DK 6 V66 1,75 67 10,50 2002

TOTAL 241 442,65

(Sold as Greenfield)


Wind data and energy production

Wind data

• The mean wind speed at hub height is 7.3 m/s, based on two wind reports by BBB Umwelttechnik Erneuerbare Energien GmbH and CUBE Engineering GmbH. Each report is based on data from two measuring stations (September 2008 - January 2010 and July 2008 - January 2010, respectively) and NCAR - Reanalysis data from the next grid points.

Energy production (estimated)

• 164,622 MWh Park AEP P50 including a park efficiency of 93.7 %.

• 156,649 MWh AEP/ 6,266 MWh per turbine AEP Net P50 based on:• 97 % for availability.• 1.9 % for electrical losses (estimated - turbines and grid).

• 36 % Capacity factor Net P50.

• 3,133 Full load hours Net P50.


Land lease (superficies rights)• € 75,000/annually (No adjustment for inflation).

Insurance• €100,000/annually (Non binding indication from Gothaer).

• Liability insurance as well as Machinery Breakdown insurance and Machinery Loss of Production insurance (own risk €10,000/10 days, and an indemnity period of 12 months) based on a Vestas service and maintenance contract AOM4000 including main components.

Service agreement• € 1,050,000/annually fixed agreement with Vestas (Non-binding indication based on a duration period of 10 years). Vestas

AOM4000 including main components and 97 % wind farm availability warranty.

Power consumption• € 62,500/annually.

Transformer station (maintenance, insurance, technical management)• € 35,000/annually.

Additional costs (maintenance, telephone, SCADA, bank fees, etc)• € 91,250/annually.

All OPEX expensives are adjusted for inflation unless otherwise stated.

Note: We are not aware of any local taxes that might be imposed.

Operational expenditures of the project

We offer Technical and Commercial ManagementAs a 300+MW experienced partner, we have Technical and Commercial packages which fit your individual need, covering:

• Monitoring:Dispatching and coordination of operations management.

• Accounting:Financial reporting, bookkeeping, payments and invoicing.

• Commercial:Interfacing with authorities and handling insurance.

• Technical:Handling inspections, health & safety regulations and site facilities.

• Utility, Offtaker and O&M:Interfacing with 3rd parties, negotiation of frame agreements.

• Market Intelligence:Technical, commercial and economical advisory.

05

Market conditions and off-take scheme

Romania, as a part of the European Union, has a target of providing 20% of its electricity supply from “renewable sources”. By renewable sources is understood wind, solar, biomass and small scale hydro. To support investments into renewable sources, the Romanian Authorities established a support scheme based on a combination of mandatory quota and green certificates:

Mandatory quotaThe “mandatory quota” established an increasing percentage of renewable energy that must be supplied to the Romanian market each year. The “green certificates” are a support mechanism based on a market model, allocating 2 green certificates for each 1 MWh produced from wind sources (until and including 2017) and 1 green certificate for 1 MWh produced from wind sources (between 2018 and until 15 years after commissioning); after 15 years from the date of commissioning, the electricity will be sold on the market, at market price without any subsidies.

Green certificatesIn July 2011, the Romanian authorities received the approval of the European Commission on the promotional mechanism. The final legislation, the Emergency Ordinance containing final adjustments to the law as approved by the European Commission was signed on October 12, 2011 by the Romanian regulatory body, ANRE. With this document, Law 220 describing the applicable sup-port system is complete, and are in force as of today.

The effect of this support system on investors in Romanian wind projects is profound. The support of two green certificates until 2018 greatly improves the investment scenario for wind projects, and provides an added incentive to commission projects as soon as possible in order to receive the maximum benefit of the initial support period. Green certificates can be traded on the open market, throughout 2011 trading has been conducted at a maximum price of nominal 56.15 euros per certificate with demand significantly outpacing supply. Alternatively, it is possible to sign long term Power Purchase Agreements (PPA’s) for both electricity and green certificates, thus securing the project’s forward income, but in return accepting a reduction on the current market price. The investor may participate together with Global Wind Power in securing the most favourable setup in terms of electricity and green certificate off-take agreements.



07

Global Wind Power is a leading international project devel-oper specialising in developing, implementing, selling and managing wind turbine projects for professional investment. The wind turbine projects are sold to a range of international customers: Industrial, institutional and private.

Global Wind Power is a dynamic company which has experi-enced rapid growth since its foundation in 1999. We closely monitor the opportunities on the global market, and advance in line with the needs of customers. Today, we have more than 440 MW of international experience and an even larger pro-ject pipeline on the way.

Our ambition to Turn Wind into Value on new and mature markets demands both know-how and adaptability. With more than 240 wind turbines built in 50 wind parks across Europe, we have established a business concept with global potential.

Locally RootedLocal representation and involvement are crucial for the suc-cessful completion and monitoring of wind turbine projects. This is why we have strong and independent offices in all

countries in which we develop and administer projects. Be-sides our Danish Headquarters, we have active Country Units in Germany, France, Bulgaria, Romania and Turkey with local employees.

Corporate ValuesGlobal Wind Power’s four corporate values; empathetic, fo-cused, committed and dynamic impact everything from the way we develop projects to the way we engage with custom-ers or our long list of subcontractors. We believe that a shared set of values among our employees enables us to achieve success in the long term and generate value across our or-ganisation.

VisionGlobal Wind Power is the preferred partner for wind turbine projects.

MissionGlobal Wind Power transforms a wind turbine project from concept to reality.

About Global Wind Power

Total solution partnerChoosing Global Wind Power means choosing a total solution partner. We handle all stages of wind project development from the earliest development stages till the ongoing Technical and Commercial Management of the wind park. We are able to fully develop, implement and manage strong wind tur-bine projects on a range of markets.

Flexible Value ChainOur Value Chain is flexible and adjustable accor-ding to the wishes and needs of our customers. It is possible to enter in and opt out at various stages in the development process. We prefer to bring in the customer early on in the develop-ment process and carefully design tailor-made wind turbine projects which fit the individual re-quirements of our customers.

ProPartner conceptAt Global Wind Power, we prefer to work clo-sely with our wide range of partners. Vestas and Global Wind Power have been ProPartners since the foundation of our company. This Pro-Partnership provides our customers with a list of clear benefits such as high-quality wind projects and optimum service.

Experience & Know-howThroughout the last decade, Global Wind Power has gained vast international experience in wind project development. We have put up more than 400 MW and currently have roughly 200 MW un-der development in Europe and beyond. Global Wind Power covers a broad range of attractive wind markets.

Fully dedicated to windEvery wind turbine project comes with its share of challenges relating to development, imple-mentation and management and requires spe-cific Know-how to make sure the process runs smoothly from concept to reality. Therefore, you need a partner which is fully dedicated to wind.

Locally rooted yet internationalGlobal Wind Power has offices in all countries in which we operate. The combination of skil-led, local specialists with the necessary local knowledge and a strong international foundation represents one of the real strengths of our or-ganisation.

Greenfield TurnkeyTechnical &Commercial Management

Selection and evaluation of potential wind turbine locationsEarly stage development of a wind park is often the most challenging phase. Suitable or proposed areas for development of wind projects are investigated, with the aim of assessing the feasibility of a project. Feasibility studies cover the following areas: wind, grid connection, roads, soil conditions and the environment. This initial phase typically ends with the existence of agreements with the land-owners, a preliminary commitment on final grid connection and the authorities’ acknowledgement of the location of the project.

Project design and authorizationsThis phase is a continuation of the previous phase, and should be undertaken by Global Wind Power or another skilled project developer. A detailed technical and structural project design is prepared. This includes the studies and calculations required in order for the authorities to continue processing the project. This phase ends when all the required permits for the imple-mentation and operation of the wind turbine project are in place, not least the crucial building permit, making the project ready-to-build.

ImplementationHaving secured all the necessary permits, the wind turbine project is now ready for implemen-tation. However, if the Greenfield development has been carried out elsewhere, most likely by another developer, Global Wind Power starts by ensuring that the work done meets our standards. Turnkey comprises project planning, design, construction and commissioning, all in close cooperation with the main contractors and the turbine manufacturer (Vestas).

Civil/electrical work and commissioningWe utilize local contractors to perform civil and electrical work, including: Building access roads, pouring turbine foundations, laying electrical cabling and construction of transmis-sion substations. They know the construction legislation in each country, and we ensure the highest standard in project management and site management throughout the construction stage via our vast international experience. In close cooperation with the turbine manufacturer (Vestas), we manage the commissioning of the wind park as well as the final grid connection of the wind turbines with the grid operator. The Turnkey phase is complete when the finished wind turbine project is put into operation.

Skilled management on your behalfOne of the requirements for successful long-term management of a wind park is skilled develop-ment in the previous Greenfield and Turnkey phases. On behalf of the customer, we make sure that all permits, regulations and prior requirements relating to the Greenfield and Turnkey pha-ses are always upheld. To do so, we communicate and resolve potential problems with all re-lated stakeholders; land owners, local authorities, grid operators, etc. This often resource-heavy and challenging work is made possible by our years of Know-how and experience in the field.

Technical ManagementTechnical Management is responsible for monitoring, inspection and maintenance of the wind park and includes ongoing contact with the wind turbine manufacturer (Vestas). Our specially-trained engineers and local operation managers stand ready to act and rectify faults to ensure that your wind park functions optimally throughout its lifetime.

Commercial ManagementComplying with changing legislation and commercial optimization of a wind park may prove as important for the efficiency of the wind park as the ongoing Technical Management. Therefore, we manage a range of commercial aspects relating to the wind park in close coordination with the customer. Depending on the customer’s wishes and capacity in this field, we may carry out some or all services relating to Commercial Management.

Wind turbine project development

– Worthy of investment


Global Wind Power A/SJernbanegade 11DK-7700 ThistedPhone: +45 96 19 21 00Fax: +45 96 19 21 09Mail: [email protected]

Global Wind Power A/SBirk Centerpark 40DK-7400 HerningPhone: +45 96 19 21 00Fax: +45 96 19 21 09

Global Wind Power France SARL15, rue Jean Jaurès92800 PuteauxFrancePhone: +33 (0)1 73 00 67 85Fax: + 33 (0)3 26 35 49 57Mail: [email protected]

Global Wind Power Bulgaria EOOD138 Vasil Levski blvd, floor 41504 SofiaBulgariaPhone: + 359 (0) 281 442 10Fax: (+45) 96 19 21 09Mail: [email protected]

Global Wind Power Germany GmbHChristoph-Probst-Weg 320251 HamburgGermanyPhone: +49 40 548 03 45 14Fax: +49 40 548 03 45 29 Mail: [email protected]

Global Wind Power RO S.R.L.Str. Tipografilor 11-15Corp B3, Etaj 3013714 BucharestRomaniaPhone: +40 (0) 213 002 113Fax: +40 (0) 213 002 116 Mail: [email protected]

Global Wind Power TurkeyBağdat Caddesi , Çağla Ap. 183/634730 Çiftehavuzlar - IstanbulTurkeyPhone: +90 21 63 85 31 06Mail: [email protected]


Global Wind Power is a leading international project developer specialising in developing, implementing, selling and managing wind turbine projects for professional investment. The wind tur-bine projects are sold to a range of international customers: In-dustrial, institutional and private.

Global Wind Power is a dynamic company which has experienced rapid growth since its foundation in 1999. We closely monitor the opportunities on the global market, and advance in line with the needs of customers. Today, we have more than 440 MW of inter-national experience.

Visit www.globalwindpower.com for further information.

Global Wind Power

435 MW

600 MW(Estimated)

2012 / 2013

References

Our Value Chain



Cobadin50 MW Wind Park

Romania

Strictly Private & Confidential

General sales teaser

Design guide

Investment summary On-line banners

Business card

Business value chainSales sheet

50 MW

• The building permit is in place

• The grid approval has been secured

• Commissioning expected 7 months after start of construction

• Twogreencertificateseachinthepriceof27-55€/MWhplusmarketpriceforelectricityuntilandincluding2017

• Onegreencertificateinthepricerangeof27-55€/MWhplusmarketpriceforelectricityfrom2018to2025

• Marketpriceforelectricityfrom2026andonwards

25xVestasV90-2.0MWHH105

164,622MWhAEPP50includingaparkefficiencyof93,7%

Total Installed Capacity

Project Status

Off-Take Scheme

Turbine Type

Total Annual Energy Production

Project Cobadin – Romania

Investment Summary


Turning Wind into Valuewww.globalwindpower.com

Global Wind Power

Design Guide

Design Guide - 5. Images

5.1 Images in general

InallmarketingmaterialimagesfromGlobalWindPower’sowncorporateimagelibraryarealwaystobeused.EmployeeshaveonlyaccesstocorporateimagesthroughthePower-PointtemplateintheToolbox.Ifanyotherrequestsshouldemerge,pleasecontactMarket-ing&Communicationfortheirapproval.

Image style:Asfaraspossibletheimagesusedshouldalwaysbebasedonbrightcolourswithanicehardlight.ImagestakeninanobliqueangleorwithanartisttoucharealsopartofGlobalWindPower’schoiceofcorporateimages.Examplesontherightpageshowhowthisiscarried out perfectly.

Asagroundrulethecolourbluemustalwaysbepresentinallcorporateimagestomaintaina consistent and recognizably look.

With regard to the press there is a download centre on the website where logos and cor-porateimagescanbedownloaded.ItishoweverimportanttoemphasizethatGlobalWindPowerretainsCopyrightand/orapplicablerightstoallpicturesandmaterialsuppliedhere.

Roundedcornersareallowedonsmallimagesasthosebeside.Thebendingmustalwaysbebetween2-3mm.

5.2 Image editing

ImageeditingmaybedonebycontactingMarketing&Communication.

Design Guide - 2. Colours

2.1 Use of colours - Both old and new

Pantone287Cisthebluelogocolour,andPantone341Cisthegreenlogocolour.Thesetwo colours are only to be used in the logo.

There is only one primary colour in Global Wind Power’s visual identity – light blue. Light bluemaybeadjustedinintervalsof10%.Iflightblueisusedin100%colourintensityitmustneverbeonlargeanddominantsurfaces,ifthisoccursthecolouritensitymustbereducedintoatleast50%.

There are three secondary coloursinGlobalWindPower’svisualidentity–brightblue,brightgreen,andbrightred.ThesethreecoloursaretogiveamorefreshandmodernlooktotheGlobalWindPowercorporateidentity.Thecoloursmustalwaysbeusedverycarefullyandneveratthesametimeexceptfrominternalgraphicdecoration.

ThesecondarycoloursmustneverbedominantatGlobalWindPower’sexternalmaterial.Thecoloursmaybeadjustedinintervalsof10%.Thecoloursmustalwaysbeadjustedinintensity if used for graphics in connection with layout and design.

ContactMarketing&Communicationforanyissuesrelatingtocolourmanipulation.

Logo colours: Primary colour: Secondary colours:

100% 50%

75%

Pantone 287 CCMYK 100-69-0-11Web #00529b

BLUE

100% 50%

75%

Pantone 341 CCMYK 100-0-69-30Web #008061

GREEN

CMYK 0-100-70-0

100% 50%

75%

BRIGHT RED

100% 50%

75%

CMYK 80-20-100-0

BRIGHTGREEN

100% 50%

75%

CMYK 90-0-30-20

BRIGHT BLUE

Asagroundruleandwiththepurposeofavoidingamessyvisualexpressiontheprimarycolourlightbluemustonlybeusedtogetherwithonesecondarycolouratatime.

Whenprintmaterialiscarriedoutinfourcolours(CMYK-farver),thepantonecodesmustbeusedincl.afewpantonecoloursamples.Thisistoensurethattheprintingcompanyisabletomatchthecoloursasaccuratelyaspossible.

NB!Pantonenumbersand4colour/CMYKdefinitionswillnotautomaticallyresultinthecor-rectuseofcolours.PleasecontactMarketing&Communicationforcoloursamples.

2.2 Paper selection

Paperqualitymustalwaysbe“CyclusOffset”fromCanon.Wealwaysuse140g,170gor250gpaperdependingonthepurposeoftheprinttask.GuidancetoproperpaperselectionmaybeobtainedbycontactingMarketing&Communication.

100% 50%

75%

Pantone 535CMYK 58-41-29-0Web #798a9e

LIGHT BLUE

globalwindpow

er.com


[email protected]:Mobile:

Jacob ±sterby PedersenMarketing Coordinator

+45 96 19 21 15+45 20 99 11 33

Jernbanegade 11 | DK-7700 Thisted www.globalwindpower.com

07

When I work one of my most important tools is the company’s Design Guide. When I started at Global Wind Power I started out with updating the old Design Guide since it was outdated. This way I make sure that there is a thorough and uniform graphic expression throughout the whole visual identity – a main thread.

To the left are some of the graphic assignments that I have done for Global Wind Power. The general sales teaser is used for the presen-tation of all individual wind turbine projects containing for instance

factual production numbers and market conditions in the current country. The other assignments shown are sales sheet, business value chain, investment summary, business card and on-line banners. Most of the materials are targeted at many different customer seg-ments at the same time.

As a Graphic Designer I am re-sponsible of making sure that the main thread at all times remains throughout all graphic assign-ments, both on-line and off-line, small as well as large assignment.

designguide

08

In 2011/12 we did a corporate campaign at Global Wind Pow-er with the title ”Development Done Differently”. The campaign ran both on-line and off-line, and mainly in the leading magazines in the wind industry. The cam-paign also functioned as Flash banners and still graphics for the corporate website. The cam-paign itself has a humoristic an-gle showing the way Global Wind

Power define themselves in the development business – as a dif-ferent developer and an experi-enced trouble shooter when it comes to developing wind tur-bine projects.

The ads to the right were also published as postcards and hand-ed out at international wind en-ergy fairs, fx EWEA.

corporatecampaign

09

10

Global W

ind Pow

er

+ 2,19%+ 1,83%

INSTITUTIONAL INVESTOR

+ 0,47%INVESTMENT

WIND TURBINES

- 2,54%BLACK ENERGY

GREEN ENERGY

Global W

ind Pow

er

Social security

Natural resources

ElectricityInnovation

Roads

CSR

Education

Renovation

INVESTMENT

PUBLIC

€

Wind power

Global W

ind Pow

er

LANDOWNERS

PROJECT FINANCING

Global W

ind Pow

er

Subc

ontractor I

Subc

ontr

actor IV

Sub

co

ntractor II

Subcontractor III

Global W

ind Pow

erSUBCONTRACTOR

Global W

ind Pow

er

INDUSTRIAL INVESTOR

From concept to reality

Global Wind Power Global Wind Power is a leading international project developer specialising in developing, implementing, selling and managing wind turbine projects for professional investment. The wind turbine projects are sold to a range of international customers: Industrial, institutional and private.

Global Wind Power is a dynamic company which has experienced rapid growth since its foun-dation in 1999. We closely monitor the opportunities on the global market, and advance in line with the needs of customers. Today, we have more than 440 MW of international experience and an even larger project pipeline on the way.

Our ambition to Turn Wind into Value on new and mature markets demands both Know-how and adaptability. With more than 240 wind turbines built in 50 wind parks across Europe, we have established a business concept with global potential.

Locally RootedLocal representation and involvement are crucial for the successful completion and monitoring of wind turbine projects. This is why we have strong and independent offices in all countries in which we develop and administer projects. Besides our Danish headquarter, we have ac-tive Country Units in Germany, France, Bulgaria, Romania and Turkey with local employees.

Visit www.globalwindpower.com for further information.

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Case StoryChristian Barbu CEO, Customline Ltd

How would you describe your cooperation with Global Wind Power?“I met Global Wind Power at a fair in Brussels. After initial talks, we quickly arranged a visit to your head office in Thisted, Denmark. My visit there convinced me that this indeed was a company I would like to do business with. The atmosphere at the office and your very down-to-earth approach was very appealing to me, and I felt immediately that you could be trusted.

As a pre-developer on the Romanian market I have specialised in developing Greenfield pro-jects. I do not engage in either implementation or management of wind parks. I do not care too much for the involved risk, and honestly I prefer to concentrate on what my team and I do best - develop sound ready-to-build projects.

I entered this business because I am fascinated by the idea that you can basically develop something from nothing. This still drives me and my company today, and we have developed a real niche and now range among the most prominent developers on the Romanian market. Your services and experience enable me to transform my projects from concept to reality and to focus on what I do best. That is of real value to me.”

Scan the QR code and read the full story about our cooperation with Christian Barbu.

Windpark: MultipleTotal MW: 44

Country: RomaniaRegion: Braila/Galati

Type: Vestas V90Commissioned: 2011/12

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The eight different sales bro-chures to the left are designed with a focus on the individual customer segment. Both content inside and illustration on the front are designed to fit and appeal to the current customer.

The eight brochures consist of four pages each. Bottom on the left page shows an example of

one of the spreads. To make the brochures stand out from the rest of the sales materials, one of Global Wind Power’s secondary colours from the Design Guide has been chosen to dominate the brochures, the rest of the layout follows the company’s guidelines within graphic design. I have drawn all eight illustrations on the front cover.

investorbrochures

12

A company’s identity always starts with a name and a logo. Customers need recognition, something they can remember and visually identify the brand/company with. An icon appear-ing on everything from building

facades and company cars to business cards, brochures and the corporate website. In my time as an independent I did a lot of logo designs. I have picked out some examples to the right.

logodesign

13kasperbruun

kasperbruun

K A S P E R

B R U U N

Logodesign Kasper Bruun:

kasperbruunFølg med på: www.kasperbruun.dk

14

[www.jobguiderne.dk]

[www.dlgroup.dk]

http://www.dlgroup.dk

http://www.jobguiderne.dk








http://www.dlgroup.dk

15

As an independent I have done quite a lot of web designs. The two examples to the left are two companies where I have made the design of both logo, all graph-ic materials and the corporate website. I have made sure that

the main thread exists through-out the whole visual identity to maintain recognition towards the customers.

Click on the links to the left and visit the websites.

web design

16

In my time as an independent I designed my own corporate iden-tity. First I had to choose a name for my company that I felt confi-dent about. I decided on Appeal because my initials (ap) begin the word, and appealing is just the word that I want to describe my graphic work – something that creates attraction. That is what good marketing material is all about.

I designed a logo, business card, postcard/flyer and a website. Ap-peal’s visual identity reflects who I am as a person – colourful, crea-

tive, artistic and outgoing. This shows throughout all graphic ma-terials as a main thread.

The period as an independent has been a landmark for both my personal and professional development. I functioned as an Art Director and Project Man-ager at the same time with full responsibility for all tasks. It has required considerable coordina-tion and structure of both sales work as the creative work, includ-ing deadlines. At any time I have given high priority to the personal contact with the customer.

appealadvertising

17

Anita Poulsen[Grafisk designer]

+45 6131 8608

Rugmarken 1DK-9490 Pandrup

[email protected]

IDÉ · GRAFISK DESIGN · REKLAMEAPPEAL reklame v. Anita Poulsen

Rugmarken 1 · DK-9490 PandrupT: 6131 8608 · M: [email protected] · www.appealreklame.dk

opsigtsvækkende markedsføringSkab APPEAL i din virksomhed med

Kreativitet & idé

Professionalisme

Den røde tråd

Visuel identitet

Mere end blot en standardløsningLogo · Visitkort · Papirlinie · Brochure · Flyer · Postkort

Skilt · Roll-up · Banner · Annonce · Web design

Gennemtænkte kommunikationsløsninger

Koncept udvikling & branding af din virksomhed

Mit navn er Anita Poulsen, jeg er grafisk designer. Jeg sælger visuel identitet og kreative kommuni-kationsløsninger til alle typer virksomheder. Det gælder både iværksættere og allerede veletab-lerede virksomheder. Jeg skaber ”APPEAL” for de virksomheder, der har brug for at tiltrække nye kunder og fastholde de eksisterende.Kontakt mig for en uforpligtende snak om netop din virksomhed og jeres kommunikationsbehov.

APPEAL reklame v. Anita PoulsenRugmarken 1 · DK-9490 PandrupT: 6131 8608 / M: [email protected]

logo design

kunst & collage

grafiskeløsninger

appeal [a'pi·l] subst. endet at noget tiltrækker opmærksomhed = TILTRÆKNINGSKRAFT

webdesign

Postcard/flyer

Website

Business card

18

WalkersTørfisk

04 PROGRAM 2010/2011

Husker du Walkers? Med sange som Sha-la-la-la-la, Bang-Shang-A-Lang, Looky Looky, Dabadio-Dabadie var grup-pen 70’ernes danske svar på engelske megabands som

Sweet, Slade og Showwaddywaddy.

Nu er Walkers, med Torben Lendager i front, tilbage på de skrå brædder. De danske glamrock stjerner er i fuldt vigør og gæster Aabybro på deres 40 års Jubilæums Party Tour.

T hyborøn-gruppen, Tørfisk, forener irsk-inspireret folke-musik og vestjysk charme med egne kompositioner og personlige tekster. De forblæste mandestemmer synger

om det sjoveste hoved i byen, naboens hund, finansielle- og ægteskabelige kriser, banjoer, folketingsvalg og diæter. Tørfisk synger, spiller og underholder med et morsomt og exceptionelt repertoire af skæve, finurlige og vedkommende tekster. Denne aften præsenteres tilværelsens sjove sider gennem friske melo-dier, udadvendt optræden, naturlig charme og ægthed.

Glam-rock superstars”Den torsk der holder munden lukket, bli’r ikke fanget”

Sted: Nordjyllands MedieCenter

Fredag 17. september 2010 · kl. 20.00

Billetpris: 265 kr. inkl. gebyr


Fredag 27. august 2010 · kl. 20.00


PROGRAM 2010/2011 05

Souvenir er historien om en opera-diva – den musikelskende overklassefrø-ken Florence Foster Jenkins.

Hun opnåede i 30érne og 40érne kultsta-tus i New York, hvor hun gav mange kon-certer – men flest for sine venner. X-faktor havde hun til gengæld masser af, hvilket gav sig udtryk i hendes stædige stræben efter at blive operasangerinde. Hun var be-rømt for sin store kærlighed til opera – en kærlighed som absolut ikke var gengældt. Hun kunne ganske enkelt ikke synge!

Det manglende talent gjorde Foster Jenkins til en af operahistoriens mest specielle og komiske personligheder. Derfor er Vendsys-sel Teaters forestilling, Souvenir, på samme tid både morsom og rørende, og publikum udsættes for nogle af operahistoriens stør-ste og mest populære arier i en udgave, de garanteret aldrig har hørt før.

Her får du en fornøjelig aften i selskab med kongelig operasangerinde Lise-Lotte Niel-sen og skuespiller Henrik Koefoed i Robin Haslund Buchs oversættelse og kostumer.

Verdens første x-faktor stjerne


Torsdag 7. oktober 2010 · kl. 19.30


VENDSYSSEL TEATERMedvirkende: Lise-Lotte Nielsen og Henrik Koefoed

Instruktør: Peter Schrøder

Scenograf: Poul Fly Plejdrup og Michael Simonsen

Oversættelse og kostumer: Robin Haslund Buch

Lysdesign: Carl Koytu


Torsdag 2. december 2010 · kl. 20.00


Der er en særlig bevægende åbenhed til stede ved hans intense solo-op-træden, hvor livsglade, humoristiske

livshistorier veksler med smertefulde sange fra tilværelsens spændingsfelter. Og så er der altså lige den stribe klassiske danske rocksan-ge, der er blevet en del af lydsporet til vores tilværelse gennem tre årtier: Mød mig i Mør-

ket, Superlove, Den Eneste i Verden og I et Land uden Høje Bjerge...

Med sin karakteristiske rustne stemme, der aldrig har lydt bedre, og den godt brugte aku-stiske Martin-guitar demonstrerer Michael Falch, at han også mutters alene kan holde enhver sal i sin hule hånd.

10 PROGRAM 2010/2011

Michael FalchMutters akustisk

De 3 talentfulde og begavede operasangere, den danske sopran Pernille Madsen, svenske Isabel Piganiol og norske Berit Me-land, har allerede begejstret publikum over hele landet, og nu

præsenterer de så et sprudlende nytårsshow, der som et festfyrvær-keri af humor, sang og skuespil vil begejstre og underholde publikum.

Disse skønne, smukke sopraner sætter publikum i ægte nytårsstem-ning med et overflødighedshorn af ekvilibristiske, flotte og fængende arier, kædet sammen i et show med masser af lune og nærvær.

De har klasse, de har stil, og de har en charmerende uhøjtidelighed, der gør, at de heller ikke er bange for at sætte sig selv og deres indre, evigt lurende diva under lup.

I dette nytårsshow behandler de også, med et glimt i øjet, de nytårs-forsætter, vi alle får sådan en trang til at slå os selv i hovedet med, når det gamle år rinder ud, og et nyt står for døren.

En festlig og fornøjelig aften i selskab med nogle af de ypperste ope-rasangerinder og skønneste show-møer.


Fredag 14. januar 2011 · kl. 20.00


PROGRAM 2010/2011 11

NytårskoncertNordic Sopranos

www.BlissA

rt.dk

Bliv medlem af vores nye Kulturklub! Læs mere om fordelene og tilmeld dig på: www.mediecenter.dkBilletter kan købes online eller i Nordjyllands MedieCenter, Søparken 2, 9440 Aabybro, Tlf. 9824 2500

Tørfisk 27. august

Nordic Sopranos14. august

Walkers 17. september

Stig Rossen 17. februar

Souvenir7. oktober

Everybody’s Talking10. marts

Kreutzfeldt Trio29. oktober

La Bohème29. marts

Women of the World11. november

Bjørn Eidsvåg7. april

Sascha Dupont26. november

Mød Michael Falch til en spændende solokoncert i Nordjyllands MedieCenter 26. november 2010.

På Slaget 1228. april

Sæson 2010/11

Sæson 2010/2011Nordjyllands MedieCenter · Søparken 2 · 9440 Aabybro · Tlf. 9824 2500 · www.mediecenter.dk

Regionalt erhvervshus

Møder & konferencer

Jammerbugt Kulturcenter

Netværk, synergi og dynamikNordjyllands MedieCenter henvender sig til virksomheder, der ønsker præ-sentable lokaler i et professionelt miljø. Nordjyllands MedieCenter råder med sine 2048 kvm over mange spændende lokaler – bl.a. er nogle af rummene op-rindeligt bygget til professionel medie-produktion med avanceret lydisolering.

Etablér virksomhed i flotte omgivelserNordjyllands MedieCenter er det rette sted for dig, der ønsker at etablere din virksomhed i et professionelt miljø med gode faciliteter og samarbejdsmulighe-der.

Beliggenheden ved Søparken og den flotte arkitektur med gedigne materia-ler, lys og luft, skaber de perfekte ydre rammer.

Gode fællesfaciliteterUd over reception, caféområde og mødelokaler omfatter fællesskabet også rengøring på fællesarealer, udendørs vedligeholdelse samt fri parkering.

Afhold dit arrangement/ konference hos osNordjyllands MedieCenter er det per-fekte sted til afvikling af konferencer, generalforsamlinger, møder og minimes-ser. Husets forskellige møderum, torvet og den store multisal giver mulighed for at dække både store og små behov.

Kultursalen indeholder alt hvad du skal bruge til at få budskabet ud til dine deltagere: Filmfremviser, video, mikrofoner, projektor, PC og internet-forbindelse. Caféen/torvet kan bruges til debat, forelæsning, kursus, spisning m.m. Mødelokalerne kan fx dække dit behov for at arrangere gruppemøder blandt deltagerne. Alle mødelokaler har internetadgang.

Vi tager et medansvar for, at dit ar-rangement bliver en succes, og sørger gerne for forplejning m.m.

God underholdning og intense oplevelserJammerbugt Kulturcenter i Nordjyllands MedieCenter byder året igennem på musikalske og kulturelle højdepunkter. Den intime atmosfære og den fremra-gende akustik i musiksalen er med til at gøre oplevelserne endnu større.

I musiksalen, der roses for sin fremra-gende akustik, henrykker lyd- lys og sce-neforholdene gang på gang de mange professionelle kunstnere.

Det alsidige kulturprogram kan ses på www.mediecenter.dk, hvor det også er muligt at købe billetter online.

Kultur- og erhvervslivi tæt samspil

Nordjyllands MedieCenterEn selvstændig erhvervsdrivende fond.

Fondens formål er:

• at udleje lokaler, udstyr og andre faciliteter til erhvervsmæs-sige, kulturelle og uddannelsesmæssige aktiviteter samt konferencer/seminarer m.m.

• at fremme et samspil mellem kultur, erhverv, turisme og uddannelse

• at medvirke til og indgå i udviklingsprojekter, hvor kultur kan være en faktor for fremme af samspil

• at medvirke til en kulturel udvikling og forståelse i fondens hjemegn.

Søparken 2 · 9440 Aabybro · Tlf. 9824 2500 · [email protected]

www.mediecenter.dk

Ad

Seasonal programme

Brochure

19

In my time as an independent I did a wide range of graphic de-signs. One of my customers was a culture and media centre, that arranges a lot of concerts, execu-tions and smaller fairs. To the left are some of the assignments I did for them – ad, seasonal pro-gramme and brochure telling about the place.

The general design has an artistic, colourful and collagelike touch to emphasize the joy and amuse-ment that a cultural experience often bring. All mixed with a clean and very professional lay-out.

graphicdesign

Feel free to visit my LinkedIn profilewhere my CV is fully available together with

several recommendations

dk.linkedin.com/in/anitapoulsen

http://dk.linkedin.com/in/anitapoulsen

Documents

Anita Poulsen graphic portfolio