Merchandising Jewelry vs. Clothing

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31Merchandising:During my internship at Enzee boutique, I learned new jewelry merchandising skills. The jewelry cases should have as much jewelry in it as possible without it looking messy. It is also good to have a focal point in the case, probably the biggest or most flashy item that would catch the customers eye as they were passing by. I liked to throw in interesting diagonal lines, not just vertical, to give the display a more interest-ing look and break up the linear lines.

When merchandising the clothing on the display racks, I learned to use the brightest and trendiest garments so customers would see them first. Behind this garment should be something similar, but perhaps a different color which could be worn with the previous garment. This will entice customers to look behind other merchandise. To begin merchandising and accessorizing the garments, I learned to think about what accessories I would wear with the garment.

I used props to break up the overpowering linear look of the jewelry displays