IKSL : mPowering Rural India

Mission

The Product

Relevant information to farmers

Dedicated farmer helpline

Formation of Communities with common interest

Information+

Low Cost Mobile Services =

Improved Decision Making

Architecture & Product Construct

IFFCO Database, Specialist’s Inputs,

Universities & Research Institutions

PUSH : Voice Based Information

PULL : Helpline

Reaching out to the ears … with ‘Push’ & ‘Pull’ Technologies

Working with like minded partners for relevant content …

Partnering for Development

Common Wealth of Learning

Farmer Name : Nagappa

Village : Kudarimothi (Koppal), Karnataka

Mobile : 9611430225

Land Holding : 0.8 Ha ( Marginal farmer)

Crop : Crossandra Flower crop

Problem : Plants not flowering

Solution : Spray of Calaxin @0.5 ml/litre

water

Result : Started getting 5-6 kg flowers

every day from 0.2 ha area and $ 265.8 as

monthly income

Success StoryFlowering hopes of a marginal Farmer …

MDG 1 at the core of all services …

Success Story

State: Rajasthan

Region: Dodasara (Churu)

Farmer: Navrang Lal Ji

Mobile: 9928826440

Problem faced: Weakness in Buffalo, low

yield in milk.

Solution given: Himalaya batisa 50 gm,

anaraczone 2 tab mixed with sugar lump –

once in a day for three days to the buffalo.

Cost incurred: $ 6.6

Benefits obtained: Healthy buffalo,

increased milk yield.

Net increase in income : $ 66.5 / month

Turning dreams to reality …

Success Story – Community / Group Level

Partners : Vidiyal, CoLLocation : Theni , TamilnaduNo. of Women members : 569Voice Messages & Helpline on

• Goat & Cow Rearing• Education on Women's Rights • Other areas

Improved Income levels of members Bank loan received - $ 514 thousand (Term 5 Years) Bank loan repaid - $ 345 thousand - 66.4% ( in 2 years) Income - $ 1488 thousand Net Profit - $ 886 thousand

Banks willing to finance more women; Group to be extended to 5000 The Women’s Community received International Appreciation

Catalyzing group action …

Perceived usefulness of Voice Messages

7.5

9.5

10.5

33.2

39.2

0 10 20 30 40 50

None of them

Few of them

About half of them

Most of them

All of them

Useful and Interesting

10

12

14.5

39

24.6

0 10 20 30 40 50 60

None of them

Few of them

About half of them

Most of them

All of them

2.9

97.1

0 20 40 60 80 100

Not perceived as trustworthy

Perceived as trustworthy

Trustworthiness

Learnt this for the first time

• More than 70% find most messages useful & interesting

• Most have got access to info for first time

• Extreme trustworthiness

(Results of Survey by TNS, engaged by GSMA Foundation)

IKSL vs. Other sources of information

19

27.6

34.5

49.4

0 10 20 30 40 50 60

Extension officers of line departments andbanks

Government helpline

Agricultural related programs on TV/ Radio

Not using any other source

Percent

Better, 76.6%

Same,23.4%

*Multiple responses possible, percents do not necessarily add to 100.

Usefulness of other sources

Using other sources of information*

• Almost half of the customers depend on IKSL as sole source of info

• Most people rate IKSL quality as better than other sources

Implementation of Information Received

17.9

16.9

24.6

40.7

10.6

24.5

31.5

33.3

0 20 40 60 80 100

Not applicable

Do not intend to

Not yet, but certainlyintend to

Yes, implemented

Percent

Voice message informationHelpline information

Scale of Activities

IKSL Customers : 4 Mln

States : 18

Languages : 10

During 2010-11

Customers actively using the services : 1.07 Mln

Voice Messages Provided : 46,552

Issues resolved through helpline : 34,482

Focused Communities : 13Profit Before Tax : Rs 19.15 crore