Annik Research Overview 6-12-2012

©2011 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved.

Flash Survey ToolsJune 2009


Annik Overview

Better Data. Better Decisions.

Founded in 2000


About Annik

• Annik partners with clients to provide innovative, efficient global

solutions

– Deliver efficiency in market research operations

– Deliver expertise in advanced analytics, design & consulting

• Annik combines deep research expertise with the latest technologies

– Technical innovations optimize data collection, increase data quality & deliver

efficiencies through report automation

©2011 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved.A Quatrro Investee Company

Leadership Team

• Senior Partner, Global Data Management• 14+ experience in

Microsoft• Biz Strategy for DMS & IT

Innovation

Justin Tombulian

Rahul Sahgal

• Founder/CEO• CASRO Board

Member• 18+yrs experience in

MR/MRO

Sandeep Bhatia

• COO• 17+ yrs experience

across• GE, GM, Suzuki• Certified Six Sigma MBB

Rudy Nadilo

• Senior Partner, Global Research Practice• Ex-CEO Greenfield• Deep MR experience• Software & Technology


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• Quality Compliant for CASRO, ESOMAR, AMA, MRA

• Six Sigma

• COO Master Black Belt

• Black belts throughout organization

• ISO Compliant

• 27001 certified

• 20252 compliant as per CASRO guidelines

• CMMi Level 3 certified

Quality Certifications & Accreditations


Our Services

Market Research

Operations

Online Reporting & Dashboards

Advanced Analytics

Data Management

Services


Access to 70+ countries covering:

North America

South America

Europe

Africa

Middle East

Asia Pacific

Global Panel Reach

• Access to over 70 countries

• Identified & vetted more than 240 panel vendors

• Provides “1 Stop Shop”

– 1 contact, 1 set-up, 1 area of accountability

– “Best” sample from right panel in each market at economical costs

• Successfully blend panels for low incidence targets

• Expertise in working on B2C, B2B, Healthcare projects

• Multi Country, Multi Mode (Online, Phone, In-Person)

– Full project management

– Local market vendor partners

Global Panel Network


Survey Scripting & Fieldwork

Business Analytics

Data Processing

Online Reporting

Survey

Programming

Sample

Management Charting

Coding

Tabs

SPSS File

Market Research Operations

Survey Tools

Dashboards

Translations

Hosting

Testing

Global Panel Sourcing

Multi Mode

Multi Country

DMS

One Stop Shop

End to End Project Management

B2B / B2C

Survey Progress

Monitor

~240 panels

Healthcare

Automated

Charting

Real time

Reporting

Data

Manipulation

Design

Consulting

Statistical

Analysis

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Modeling

Exec. Reporting

Data Integration


Our Services

Market Research

Operations


Advanced Analytics

Data Management

Services


Manage Manipulate Report

Manage data while in field

Online Interactive Reporting

Tools to dig deeper into your data

Online Reporting and Dashboards

Automated PowerPoint Survey Progress

Monitor™ Real Time Dashboards

Data Manipulator™

Research Workbench Framework

Report Builder™


Reporting Technology Solutions

• Data Management and Analytics are keys to Business Insight

• Data Visualization is the key to Business Action

Our research software

experts work collaboratively

with your team to build

innovative dashboards,

scorecards, monitoring

systems and analytic

outputs.


Custom Dashboards

• Custom designed online reporting environments including:

– Executive Dashboards – Smart interfaces – Interactive KPIs – Time Series data – Full Drill Down– Narrative Analysis– Scorecards– Comparative Analysis– Presentations with narratives– PowerPoint, Word & Excel

Exports

• Incorporating advanced automation techniques

• Efficiently update large volumes of quality reports


Automated PowerPoint


Survey Progress Monitor - SPM

Summary of active projects

• Interview Progress Report– Incidence– Completion Rate– Screen out– Drop rate– Quota– Errors

• Run Top Line Reports– Single filter by question– View as tables or charts– Export to Excel

• Quota Report– View all quotas– Export to Excel

• View Questionnaire• Secure site

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Online toolbox of innovative Flash / HTML5 tools that require no programmingOver 140 and growing monthly

Integrated in minutes into ANY SURVEY PLATFORM


Our Services

Market Research

Operations


Advanced Analytics

Data Management

Services


Bu

sin

ess

An

alyt

ics

CPG / Retail IT & Telecom Healthcare HR

Do

mai

n E

xper

tise

Industry Expertise

We offer business analytics to support strategic decision making in multiple industry verticals.

Domain and Industry Expertise

Market Assessment

₋ Brand Positioning

₋ Segmentation

₋ Market sizing

Product Evaluation

₋ New products, design,

pricing strategies

₋ Product segmentation

₋ Predictive Modeling

Customer and Employee

Experience₋ Loyalty, engagement &

satisfaction

₋ Customer behavior analysis

₋ Customer segmentation

₋ Employee satisfaction

Advertising Effectiveness

₋ Creative Effectiveness

₋ Brand Recall Impact

₋ Impact on purchase behavior


Market Assessment Offers

Market Profiling

Market Segmentation

Solutions we provide:• Classifying the market according to need and behavior

• Understanding the characterization of different market segment

• Identifying immediate target market and long term prospect

Brand Positioning

Questions we help address:• How are we perceived relative to our competitors in the

marketplace?

• What are our brand image strengths and weaknesses?

• Does our brand image reflect key elements of our brand

communications strategy?

Correspondence Analysis


Advertising Effectiveness Offers

Persuasion Assessment

Solutions we provide:• Identification of advertising creative content that separates you

from you competitors in terms of appeal, relevance, believability

and motivation.

• Competitive assessment of advertising campaigns on purchase

behavior.

Brand Health Impact

Questions we help address:• How effective is your advertising campaign in improving brand

recall?

• How effective are you advertisements in generating brand

appeal in the marketplace?

• What attributes in your advertising campaign are having the

most impact on your brand image?

Composite Score Indexing (Pre/Post)

Fishbein Modeling (Pre/Post)


Product Evaluation Offers

Trade-off & Pricing

Strategy

Price sensitivity and market

share

Needs Assessment

Need Gap Analysis

Questions we help address:• What prescription share will I lose on the arrival of a new competitor?

• How price-sensitive is my market?

• How will my new product cannibalize share of existing products?

• How can I segment the market in terms of benefits/products/service

needs?

Solutions we provide:• Helps in understanding what physicians say is important, is consistent

with what motivates them to prescribe.

• By plotting attributes on a quadrant according to their relative stated

importance and the degree to which the marketplace perceives the

need as met by current agents, opportunities and gaps in the market

can be identified.


Customer & Employee Experience Offers

Business Impact Assessment

Customer Loyalty Optimizer

Driver Analytics

Questions we help address:• Directly link customer satisfaction and loyalty programs to customer retention and

other revenue metrics.

• Identify which specific elements of customer satisfaction have the greatest impact on

profits to quantify the financial impact of various program changes in order to

maximize return.

Solutions we provide:• Assess key experiences (touchpoints) that most impact customer loyalty.

This analysis can help researchers prioritize key touchpoints that matter most to

customers. Our results provide clear, actionable operations and service areas to

maintain or improve upon.

Integration of Business metrics

with customer loyalty

Employee Engagement

Employee engagement has a direct influence on a series of other performance

measures which consequently determine and drive the performance outcome of an

organization.

Employee Engagement Index transcends from a human resource initiative, “into a

strategic approach supported by tactics for driving improvement and organizational

change”Employee Engagement

& Satisfaction


Glimpse of Analytic Technique Expertise

We deploy advanced analytics tools and techniques coupled with deep domain expertise and help clients in solving their high-

impact problems under different business situations

- Maxdiff analysis

- Factorial ANOVA

- Chi-Square

- Correspondence analysis / perceptual map

- Multiple regression analysis

- Logistic regression analysis

- Time series forecasting

- Trade off / Conjoint analysis

- Cluster analysis

- Principal component analysis

- Exploratory Factor analysis

-Confirmatory Factor analysis (Structure Equation Modeling)

- Discriminant analysis

- Fishbian modeling

-CHAID

-CART

-TURF


Our Services

Market Research

Operations


Advanced Analytics

Data Management

Services


Data Management & Analytics Solutions

Work with stakeholders

to align business

objectives to data needs

and landscape the data

ecosystem.

Better Organizational Performance

Better Data = Informed Decisions = Better Performance.

Monitor

Assess

Simplify & Structure

Govern & Maintain

Integrate

Action

Align and simplify

processes and data.

Clean, organize and

structure to improve

integrity, completeness,

and accuracy..

Develop Data Quality

Standards, governance

and operational

processes to ensure data

systems are maintained

and secured.

Build efficient data

structures so data can

be easily accessible for

stakeholders.

Create Visual tools and

Analytic models to

provide solutions for

stakeholder needs.

Annik helps you make informed and insightful decisions to maximize your Data and

Business Intelligence investment. We achieve this at many stages of the data process.


Our Clients Their Clients

The Client Chain


“I wanted to let you know that I have enjoyed working with you and your team

on this project. I appreciate the responsiveness and attention to detail,

especially with regards to the analytics and reporting. The client was very happy with

the results.“

What our clients say

“A+ work! He said it was

comprehensive, the layout and

presentation made sense and it was great

working with the team. They plan on

doing a follow-up on this study soon.”

“This is an unique approach

and we never came across

such a detailed methodology.

If we decide to get this done

we will go with Annik only”

“I presented the PepsiCo conjoint today. It was very well

received. One person called it “the best research

presentation I have ever seen”.

Thanks to the Annik team for your work on the project. I

know that this required learning a few new software

packages. We appreciate the effort. “

"This was an excellent experience and are

happy with the partner we found in Annik!"

~Freshly Squeezed Ideas~

“We really appreciate the creativity

shown by Annik. The report was of

high quality.

We see Annik as our top partner”


THANK YOU!

For further information, please contact:

Atul Sharma Asst. Team Lead | DMS - DRGAnnik Technology Services Pvt Ltd. , Indiahttp://www.anniksystems.comE: [email protected]: +91 886 061 0670 (M)

Ranked in Top 100 India Innovative Companies

http://www.anniksystems.com/

mailto:[email protected]

Documents

Annik Research Overview 6-12-2012