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CEO's Report
End Poverty is beginning its third year of operations in the Tijara Block of the Alwar District of
Rajasthan. We have covered significant milestones during the second year in terms of building
our organisation’s strategy towards poverty reduction.
End Poverty envisions itself as a catalyst to reduce poverty in India through education and
sustainable livelihood creation. End Poverty believes in collective thinking by stakeholders to
build people’s capacity to lead a life of dignity by nurturing innovative ideas for poverty
reduction. Environment protection, collaborative partnerships and innovative work methods are
values we cherish.
We have resolved to work all over India, however, to begin with, we have selected the Tijara
Block of Alwar District in Rajasthan. The community is engaged in agriculture and dairy
farming. The people are from the Meo and Dalit communities. 40 % of them are living below
poverty line. Girls literacy is below 20 %.
We believe that capacity building of the target community to reach out and receive benefits
available to them has to be routed through collectivization. End Poverty intervenes by building
community based organizations such as Village Development Groups at the village level;
women’s groups, youth groups, farmers groups. The aim is to have all members of a family
engage in different livelihood options and contribute towards the family income and be enabled
to lead a life of dignity.
End Poverty is grateful to all donors, interns and volunteers who have provided crucial support to
the organization right from intellectual inputs, raise funds, build our strategy, our web presence,
our programme design and pilot testing, monitoring and reporting of various components.
The road is long, but we walk together with faith, holding hands on a path that will end poverty
Date: April 21, 2011 Vinod Kaushik
General Secretary cum CEO
President gives the gift of life and learning to Rubina of Mithiyawas Village.
FROM THE PRESIDENT’S DESK
I am extremely happy to present the first Annual Progress Report of the End Poverty for the year
2010-11. This was the second year of functioning of End Poverty and while we have covered a
lot of ground in building up the organization, a lot of work remains to be done.
End Poverty’s main aim of poverty reduction in India has been though out carefully and strategic
and focused interventions have been outlined as our scope of work. We have selected Mewat
region of India to work in. Our main programs will be in Education, Livelihood and Rural
Development. During this year the education and vocational streams have pilot tested some
programs. The eye care OPDs and cataract operations and exposure visits of villagers to Tilonia
and Dilli Haat have been platforms where we were able to benefit village communities as well as
build rapport with them.
I would like to thank all our well wishers, supporters and friends who have been a source of great
inspiration for setting up this charity. My special thanks to The GEN Initiative for guidance
provided to End Poverty. I would also like to express my gratitude to the Board Members of EP
who not only agreed to be on the Board of End Poverty but are also taking keen interest in the
affairs of the society.
Date: April 25, 2011 Atul Satija
President
(Registered Society under Societies Registration Act 1860 Registration no: DR/GGN/224)
(A Registered Society as per the Societies Registration Act, 1860)
Registered in Gurgaon in the year 2009 bearing Registration no: DR/GGN/224
Our Programs
Education: EP has made over 200 adolescent girls literate in our area in 6 villages who were on
the verge of being married. The next plan includes working for the improvement of education
and specially girls education in government schools. Several farmers in our area have identified
their need for literacy and we work towards finding solutions to address this need.
Shabnam's dream come true: Ten year old
Shabnam, is a very bubbly girl happy with the
Kishori Shiksha Centre of End Poverty. She says “I
love to study here and I enjoy the art, stitching
and library classes of the centre.” Her parents are
very satisfied with the operation of the centre and
the teachers, and they feel that their daughters
would be wasting their time wandering around, if
the centre wasn’t there.
Livelihood: EP focus on sustainable livelihood creation with the main purpose of poverty
reduction. We have three pronged strategy for livelihood creation. The need to bridge the gap
between employability and need of the industry has been expressed by all stakeholders as a
priority in a fast changing landscape of Alwar.. EP plans to open a vocational training centre in
the Tijara Block to build up the skills of the local youths.
Craft: Women of the area have opted for
learning craft skills since they have farming
related and domestic responsibilities. A
vocational education centre has been piloted
where the women of Bubkaheda have been
taught stitching. They group is now gearing
up to have its own production centre. More
villages are getting ready for having their
own vocational education centres. The
learners were taken for an exposure visit to
Dilli Haat for them to understand market better.
Urmila Visits the Dilli Haat in January 2011! Urmila walked with the initiative of End Poverty to organize a
Vocational Education Centre for stitching classes in Bubkaheda village. The VDG of Bubkaheda had
requested EP for this centre to have their girls learn stitching. One of the star students of the VEC, Rekha
among others wished to explore the possibilities of generating a livelihood for girls and women who have
learnt this vocation.
Items produced at Bubkaheda
Rural development: EP forms, trains and works very closely with various community based
organisations such Village Development Groups Village Education Committee at village level
and their networking. Build up their capacity through regular training and exposure visits;
motivate them to take initiative and ownership of the work. Village Micro Plans are made
annually and identify the village resources and missing links that lead us to the development of
village action plans to bridge these gaps. We have prepared micro plans for ten villages.
Two main activities were undertaken during the year. One the Drishtee Project and the other two
exposure visits for community members to Tilonia, Ajmer and DIlli Haat, New Delhi.
Drishtee Project Outcomes: Over 800
villagers from 15 villages took part in the
eye care project and got better understand
eye-related health issues and how to
maintain healthy eyes as a result of
promotion and publicity and participation at
the periphery of the eye camps. 130 villagers
received spectacles to improve their sight.
96 villagers successfully regained their sight
due to cataract operations and after-care,
enabling them to participate more fully in
family, work and village life. First time the
girls of KSP were also checked at camps.
All the services like eye check up,
spectacles, cataract surgery, transportation,
medication etc. were free of cost for the
villagers. No problems were received from
the patient is also an indication that
surgeries were successful. The Drishtee
project on one hand really benefitted poor,
old, helpless people on other hand it
immensely helped EP in terms of building
reputation and cementing ties with the
community.
VDG Ramlal ki Dhani and Haroon: Haroon is an
active member of Ramlal ki Dhani, of Nibbahedi
village. He got gifts of saplings, exposure visit to
Tilonia and saw his family members benefit from
the adolescent education programme, the eye
operations and most of all the participatory
approach to development.
Our Partners
:
List of Donors, Interns, volunteers available on request.
Future Goals
Stakeholders Meeting:
An annual stakeholders meeting is held with
community, beneficiaries, functionaries,
donors, volunteers, interns, founder
members and Board of Governors of the
organization to report progress and identify
future priorities.
The Block Education Office has requested
for support in its enrollment campaign for
primary schools in our villages from End
Poverty which we have agreed to provide.
Kishori Shiksha Project: The positive feedback received by the community makes EP resolve
to continue its efforts in this program.
Vocational Stream: Many youth and women have expressed the need for alternative livelihood
options to subsist. This will be explored for strategy in the next year.
GOVERNING BODY:
The Governing Body members of the society are highly qualified and experienced people in the field of
rural development and academics. Members take keen interest in the affairs of society. The day to day
operations are looked after by The General Secretary who also acts as Chief Executive Officer of the
society. The brief profile of EP Members is given below -
Indira Varadarajan: Ms Indira is a development professional with over forty years of work experience in
development sector. Presently she is the Executive Director of SNS Foundation (SNSF), Gurgaon. SNSF
was established in 1976 as the charitable arm of Anand Automotive Systems (a leading manufacturer of
automotive components and systems in India) named after Sant Nischal Singhji (SNS), an educational
reformer, philosopher and spiritual leader, whose his ideals, principles and thoughts on women’s
empowerment inspired SNSF founders to work for community development. Indira is the Patron of End
Poverty.
Atul Satija: A young graduate from the ISB Hyderabad who joined End Poverty as a volunteer on
December 2009, continued to contribute as an Advisor to EP and has been elected as President in
respect of his strategic thinking and leadership role in the summer of 2010. Atul works as South and East
Asia lead for Google’s international marketing. He is highly contributive to EP and a valued member of
the Board.
Vinod Kaushik: Vinod Kaushik is a Management Graduate from Institute of Rural Management (IRMA).
He has over 17 years of rich work experience in Rural Enterprise development, strategic Planning, Fund
raising, project planning, event management, NGO networking, CSR. He is skilled in conceptualizing,
executing and managing agriculture and rural development projects for poverty reduction in South Asia.
His other interests include drawing and implementing effective strategies for development of
organization and human resource. He is a member of various national and state level bodies, chamber of
commerce and trade organizations. Vinod is General Secretary cum Chief Executive Officer of End
Poverty.
Shobha Parasher: Ms. Shobha Parasher is an architect and an interior designer having over 30 years of
professional as well as academic experience. She has worked with well known architectural firms of
Charles Correa in Mumbai, Choudhary & Gulzar Singh in New Delhi and Parti & Parti New Delhi. After
which she became the head of department for the architectural assistance ship program at the
Government Polytechnic for Women, Chandigarh she was an assistant architect with Deveourx. London,
an architectural firm in London and with Boreham Son & Wallace architects for about ten years. From
2004 to 2007, she was the founder dean of the IILM School of Design in Gurgaon, Haryana. At present
she has her own professional architectural and interior design practice she has also adopted a village
near Gurgaon and working on developing a system for garbage and waste water disposal. Shobha is the
member of the Board of End Poverty.
Dr. Rachna Singh: Dr. Singh has a Ph.D. in Education from the Department of Education, Delhi
University. Currently Rachna is a full-time Development Consultant and has been working with reputed
NGOs and Business Schools. Until recently, she held the position of Dean of Under Graduate Business
School at IILM Institute for Higher Education, Gurgaon, where she worked from 2004-2008 and taught
Corporate Social Responsibility and worked for the Management Development Institute (MDI),
Gurgaon where she has been the Coordinator of the Indian European Studies Centre (IESC) from 2002-
04. Rachna is Member of EP’s Governing Body.
Rajesh Singhi: Rajesh Singhi is a management graduate from the Institute of Rural Management Anand
(IRMA) passed in 1992. He started his career by working in a reputed NGO, PRADAN where he learnt the
design and art of grassroots action and community based interventions. Later, he went on to set up
Ibtada in 1997. IBTADA is today very well known for its sterling work on girls’ education and women’s
empowerment. Rajesh has expertise in designing and managing community development programmes.
Rajesh is Member of EP’s Governing Body.
Usha Chandar: Usha Chandar is a leading expert on development communication and ICT with over 20
years of experience. She is the founder General Secretary of Development Communication of India
(DCI). DCI is a nonprofit, developmental organization specialized in the field of education and
development communication. Usha is Member of EP’s Governing Body
Rajmal Rathee: Rajmal Rathee is a commerce graduate from the MD University, Rohtak. He has over 10
years experience in development sector accounting. Presently he is a free lance account / audit
professional and attached with several non Government organizations in preparation of accounts.
Rajmal is Treasurer of End Poverty.
