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Page 1: Annual report fy13

2013 AnnuAl RepoRt

Page 2: Annual report fy13

22013 Annual Report

Mission Statement and Vision

VisionThe Mizzou Alumni Association shall be the pre-eminent resource for the university.

Mission StatementThe Mizzou Alumni Association proudly supports the best interests and traditions of Missouri’s flagship university and its alumni worldwide. Lifelong relationships are the foundation of our support. These relationships are enhanced through advocacy, communication and volunteerism.

Page 3: Annual report fy13

3Mizzou Alumni Association

Letter From the Executive Director

MAA Traditions Bring About a Stronger Mizzou Family

Volunteer numbers are booming at your Mizzou Alumni Association. This year, we engaged 1,348 volunteers and now have more than 25 new or redeveloping alumni chapter areas since November 2011. The move to the Southeastern Conference in 2012 was an important factor but not the only one. We honored 36 alumni chapters in September 2012 at our annual Leaders Day Celebration, where volunteer attendance was up by more than 15 percent.

It’s so rewarding to assist alumni who dedicate their time and talent to Mizzou. Alumni chapters, along with our school, college and affinity organizations, are the backbone of alumni engagement. Regional alumni chapters establish Mizzou networks in communities around the world. They raise money for scholarships so students can attend Mizzou, host events and activities that keep alumni connected to Mizzou and welcome new graduates to the area. They also love to get together and watch Tiger sports. Gatherings in such cities as Los Angeles, Chicago or New York City are something to experience.

Starting an alumni chapter or an affinity organization like Marching Mizzou Alumni is easy. Our alumni engagement team is eager to assist groups and individual volunteers. You can find resources on our website or give us a call. We are indebted to our members, alumni and volunteers; it is because of you that we are able to proudly continue our mission of connecting alumni, supporting the university and preserving our great traditions.

For Mizzou,

Todd McCubbin, MEd ‘95Executive Director, Mizzou Alumni Association

Page 4: Annual report fy13

42013 Annual Report

2013 Governing Board

Jim GwinnerAB ’90, President **

Tracey E. MershonBJ ’85, President-Elect**

W. Dudley McCarterJD ’75, Vice President**

Sherri GallickBS Ed ’82, Treasurer**

Pam OberdiekBS BA ’84, Immediate Past President**

William Fialka BS BA ’78, Chair, Communications Committee**

Andrea Allison-PutmanBS BA ’85, Chair, Diversity Committee**

Gary ThompsonBS ’82, Chair, Finance Committee**

Walter L. Pfeffer IIBGS ’89, Chair, Mizzou Legislative Network Committee**

Ellie MillerBS BE ’04, Chair, Membership & Marketing Committee**

Christina M. HammersBJ ‘90, MPA ’96, JD ’03, Chair, Rules Committee**

Larry FrevertBS CiE ’70, Chair, Schools & Colleges Committee**

* Annual Member ** Life Member

Robin WennekerBS BA ’91, In-State Representative: Large Chapter**

Julie GatesBS Ed ’99, In-State Representative: Small Chapter**

Craig PolitteBS BA ’93, Out-of-State Representative**

Mark BauerMBA ’69, Out-of-State Representative*

Christine ChanBJ ’06, MA ’08, International Representative**

Alan KellerBiochemistry, Student Representative*

Jill BrownBS BA ’78, At-Large Representative**

Matt KruegerAB ’76, At-Large Representative**

Bruce McKinneyBS BA ’74, At-Large Representative**

Sergio PiedraBJ ’93, At-Large Representative**

Page 5: Annual report fy13

5Mizzou Alumni Association

2013 Staff

Stephanie Anderson BS BA ’08, MBA ‘10, Assistant Director, Alumni Relations*

Charlotte Burkett Senior Data Entry Operator*

Barb Calvin BS ’86, Program Assistant, Alumni Relations*

Ann Carter Program Assistant*

Anne Case-Halferty BA ’08, MPA ‘11, Assistant Director, Alumni Relations*

Ry Colman BJ ’11, Coordinator of E-Engagement*

Linda Crane Executive Staff Assistant*

Ellen Davison BJ ’04, Program Assistant, Alumni Relations*

M. Dianne Drainer BA ’77, MS ’79, Advocacy Director**

Cindy Frazier BS Ed ’91, MBA ’07, Associate Executive Director**

Aly Friend BS ’12, Coordinator of Student Programs*

Carin Huffman Grinch Assistant Director, Alumni Relations*

Brandon Guthrie BA ’09, Graduate Assistant, MAA Student Programs*

Carol Huhman Fiscal Assistant*

Carrie Lanham BS HE ’76, Senior Director, Constituent Relations*

Kyle Luetkemeyer Program Assistant, Student Programs & Athletic Events*

Todd A. McCubbin M Ed ’95, Executive Director**

Jayson Meyer Director, Alumni Relations**

Christy Pourney BA ’04, Coordinator, Membership & Marketing*

Scott Reeter Director of Advertising & Corporate Sponsorships*

David Roloff BES ’78, MA ’85, Director, Membership & Marketing**

Robert Ross M Ed ’12, Coordinator, Affinity Relations*

Dan Szy Program Assistant*

* Annual Member ** Life Member

Page 6: Annual report fy13

62013 Annual Report

MAA Programs Pride Points

Membership and marketing• Served a peak 44,195 members

• Record life membership of 10,173

• Raised $95,500+ for Mizzou Traditions Fund

• Completed Mizzou Legacy Walk, consisting of 2,576 pavers,

which supported the MAA’s Student Scholarship Endowment.

Alumni network• Held 1,467 events with a total attendance of almost 150,000

• MAA reached a record number of Mizzou Advocates that

grew to 4,556

• Increased the number of active chapters achieving Capstone

or Columns status to 43

Student scholarships and programs• Completed the Mizzou Legacy Walk campaign. The

project generated more than $1 million with proceeds

benefitting the MAA scholarship program.

• Awarded more than $289,000 to 279 incoming and

current students

• Served 5,800 True Tiger members

• Honored 2012 Coach John Kadlec as Homecoming

grand marshal. In addition to coaching, Kadlec has

managed the Tiger Scholarship Fund and served as

a special assistant to the athletic director. He was the

color commentator on the Tiger Radio Network.

• Joined a record 6,500+ freshman as well as hundreds

from campus and the community at Tiger Walk

• Attracted a record-breaking crowd of 1,400 at the 15th

annual Senior Sendoff

• Engaged more than 400 students in the tradition of

whitewashing the Rock M at Memorial Stadium

Communications• Sent 7,327,833 emails and mailed 157,469 pieces to

alumni, which provided information about activities,

programs and promotions

• Distributed MIZZOU magazine quarterly to

approximately 202,131 households

• Sent @MIZZOU, the university’s electronic newsletter,

to all alumni with registered e-mail addresses, an

average circulation of 119,701

• Engaged 11,707 fans on Facebook, 10,235 Twitter

followers and 20,774 LinkedIn group members

Tiger walk

Mizzou Magazine

Page 7: Annual report fy13

7Mizzou Alumni Association

University support and community service

• The 101st Homecoming celebration is in the books. In

addition to posting a 33-10 win over the Wildcats, the

Homecoming celebration included impressive figures

in blood donations, service projects and attendance.

• Units of blood collected in the Homecoming Blood

Drive: 5,105

• Meals worth of food donated to the Food Bank for

Central & Northeast Missouri: 107,986

• Volunteers and alumni organizations who participated

in the Day of Service: 305 and 21

• People in attendance at the inaugural Homecoming

concert: 5,000

• Alumni and fans who attended the Homecoming

Parade presented by CenturyLink: 20,000

• Awarded more than $12,425 to support 18 programs

focusing on diversity, which reached nearly 4,000

individuals

• Engaged 13,030 members through the Mizzou

Legislative Network

• Awarded $31,000 in Richard Wallace Research

Incentive Grants to 19 MU faculty members

Pride Points

Leadership and engagement • Engaged 1,348 volunteers around the globe to actively

support the university, association, chapters and organizations

• Presented staff recognition award for alumni relations

excellence to Donald Barnes, director of equipment

operations for intercollegiate athletics. His behind-the-scenes

leadership led the forefront for the athletic department’s

initiative to redesign all athletic uniforms. His dedication

to the fans allowed for spirit items, merchandise and

decorations to be transported on the athletics trucks to be

present at MAA Tiger Tailgates across the country for the

past six football seasons.

• Presented inaugural Spirit of Martha award to the Honorable

Mary R. Russell, JD ’83 of the Missouri Supreme Court

for how she exemplifies the spirit of leadership shown by

the Griffiths Leadership Society’s founder and her work in

breaking down gender barriers and promoting it to women.

• Awarded the Tiger Pride and Mizzou G.O.L.D. awards,

which honor the outstanding volunteer service of alumni.

Winners of the Tiger Pride Award included Ritchie Davis,

BS Ag ‘78 (MO) and Bill Newham, BS Ag ’71, M Ed

’78 (Regional). The Mizzou G.O.L.D. Awards went to

Justin Diller, BS BA ’05 (MO) and Mallory Trenor, BJ ‘08

(Regional).

MAA Programs

Mizzou Alumni Association

Homecoming Royalty

Page 8: Annual report fy13

8Mizzou Alumni Association

MAA Programs Revenues and Expenditures

$4,778,794

$1,343,344$1,108024

$1,042,012

$479,052

$541,453

$264,909

28%

6%

11%

10%

23%

22%

36%

8%

10%11%

14%

12%

$3,826,794

$541,789

$1,382,011

$476,429

$405,984

$322,396

$396,006

Page 9: Annual report fy13

92013 Annual Report

MAA ProgramsSnapshot: Who belongs to the Mizzou Alumni Association?

By Affiliation Alumni

Students

Non-graduate friends

86.76%

8.65%

4.59%

By Decade of First Graduation1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s 2010s

0.09%

1.79%

7.02%

12.66%

18.01%

14.44%

9.82%

8.33%

12.34%

By Location Missouri

Out of state

International

58.99%

40.57%

0.44%

By College/SchoolAgriculture, Food and Natural Resources

Arts & Science

Business

Education

Engineering

Health Professions

Health Management & Informatics

HES

Journalism

Law

Medicine

Natural Resources

Nursing

Social Work

Veterinary Medicine

18.09%

172.89%

20.14%

14.55%

16.59%

23.81%

16.93%

13.47%

18.10%

18.22%

20.35%

11.45%

20.88%

8.04%

22.44%

Total Alumni Assocation Members

44,195Total Living Alumni

271,273Total Living Graduates

242,023

Page 10: Annual report fy13

102013 Annual Report

MAA Programs Schools and College Organizations

Arts & Science

Education

Business

Journalism

Agriculture

Engineering

HES

Law

Medicine

Nursing

Health Professions

Veterinary Medicine

Natural Resources

Social Work

MAA Average

17.59%

15.94%

15.84%

9.82%

9.15%

9.01%

4.10%

3.76%

3.31%

2.80%

2.52%

2.29%

1.77%

0.77%

6.63%

Percent of Graduate Members

Reynolds Journalism Institute

University of Missouri

Lafferre HallCornell Hall

Page 11: Annual report fy13

11Mizzou Alumni Association

MAA Programs Top 10 Chapters - By Percentage of Members

1. Bates

2. Buchanan

3. Adair

4. Twin Cities Tigers

5. Chicago

6. Greater Peoria

7. Webster

8. Boone

9. Audrain

10. Memphis

55.90%

30.00%

27.86%

26.55%

26.47%

26.25%

26.09%

25.22%

23.63%

22.83%

Bates County Chapter

Twin Cities Tigers Chapter

Page 12: Annual report fy13

122013 Annual Report

MAA Programs Top 10 Chapters - By Number of Members

Top 5 in-state chapters by number of members

Top 5 out-of-state chapters by number of members

1. St. Louis

2. Boone

3. Kansas City

4. St. Charles

5. Greater Ozarks

5,532

5,433

5,006

1,310

836

1. Chicago

2. Dallas/ Ft. Worth

3. Washington, D.C.

4. Rocky Mountain Tigers

5. LA/OC County

1,584

770

613

589

548

DFW Tigers Event

St. Louis Mizzou Alumni Chapter Activity

Chicago Tigers Service Project

Page 13: Annual report fy13

13Mizzou Alumni Association

Awards CASE Awards

National Awards2013 CASE Circle of Excellence

• Silver Award - (Mizzou Mutts) Alumni Relations Programs New Program Initiatives

• Bronze Award - (Stand Up fo Mizzou)

Advocacy Campaigns

District Awards2013 - CASE District VI Awards

• Gold Medal: Creative Use of Technology and New

Media (alumni websites): www.mizzou.com

• Gold Medal: New Program Initiatives: True Sons and

Daughters Legacy Program

• Gold Medal: Best In Social Media: Mizzou Alumni

Association

• Silver Medal: Creative Use of Technology and New

Media: Online Graduate Exit Survey

• Silver Medal: Collaborative Programs: Stand Up For

Mizzou

• Bronze Medal: Regular Alumni Program: Centennial

Homecoming

125 Reynolds Alumni Center Columbia, MO, 65211-2100

(573) 882-6611 | (800) 372-6822

www.mizzou.com www.facebook.com/MizzouAlumniAssociation

twitter.com/MizzouAlumni