ANNUAL REPORTMINISTRY OF TOURISM

2008-09

ANNUAL REPORT2008-09

MINISTRY OF TOURISMGovernment of India

Chapter No. Title Page No.

1. Tourism - An Overview 8

2. Ministry of Tourism and its Functions 14

3. Development of Tourism Infrastructure 20

4. New Tourism Products 24

5. Accessible Tourism 32

6. Development and Regulation of Tourism Industry 36

7. Human Resource Development 42

8. Publicity and Marketing 48

9. Statistics, Surveys and Studies 58

10. International Co-operation 62

11. India Tourism Development Corporation Limited 68

12. Welfare Measures and Vigilance 78

13. Progressive Use of Hindi 82

14. Gender Equality – The Prime Concern 86

15. CAT Cases 90

16. Implementation of Right to Information Act, 2005 94

17. Departmental Accounting Organisation 98

18. Commonwealth Games, Delhi - 2010 106

19. An Overview of North Eastern Region 112

20. Important Audit Observations 116

ANNEXURES

I Organisational Chart 120

II Projects Sanctioned to the 121 States/Union Territories

III List of Surveys/Studies 122

IV Domestic Indiatourism Offices 124

V Overseas Indiatourism Offices 125

CONTENTS

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TOURISM – AN OVERVIEW

For the Indian Tourism Sector, the year

2008-09 has been a year of challenge

and response. International tourist arrivals

continued to deteriorate due to the impact

of global economic crisis with the growth

of overseas tourists visiting India slowing

down to 5.6 per cent in 2008 as against

14.3 per cent in 2007. Tourist footfalls had

further declined in the aftermath of the

co-ordinated terror-strike at Taj, the premier

hotel in Mumbai, and several other places in

the city. Nevertheless, Indian tourism sector

outperformed the global growth of 2 per cent

in international tourist arrivals in 2008.

The sector responded with substantial

efforts to reinforce promotions, innovative

policy directions to diversify products and

markets that could hedge future risks, and

strengthened industry-solidarity to provide

attractive concessions and packages to

stimulate demand. The meeting of the

National Tourism Advisory Council held on the

15th December, 2008 with the Hon’ble Minister

of Tourism and Culture in chair discussed the

problems faced by the tourism industry as a

fallout of the Mumbai terror attacks and the

global financial meltdown. Several measures

have been taken after this meeting. The “Visit

India Year 2009” scheme was launched in

January 2009 with attractive incentives by

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way of value additions for foreign tourists

visiting the country during the period April

to December 2009. Complimentary value

additions were shared between airlines,

hotels, tour operators and State governments.

The scheme is being widely publicized by

the Ministry of Tourism through its website,

international road shows, travel fairs and

exhibitions and through advertisements in

leading overseas mainstream and trade

publications. The value additions include:

(i) Complimentary international air passage

for the travelling companion;

(ii) One night complimentary stay in the

hotel booked by the tourists;

(iii) One complimentary local sightseeing

tour in any one city of visit; and

(iv) One complimentary Rural Eco-holiday in

the country.

Strengthened marketing and contact

promotion supported by subsidies and

incentives were key elements in the strategy

to boost consumer and business confidence

to revive tourism market. Steps taken include

enhanced Market Development Assistance

(MDA), familiarization tours for overseas

media and travel trade representatives,

incentives to repeat visitors, subsidy to the

trade and State government for participation

in international travel fairs and exhibitions,

extending the benefit of MDA to the active

members of India Convention Promotion

Bureau (ICPB), organizing Travel Mart and

the Great India Travel Bazaar in Jaipur in

association with the State government and all

stakeholders. Marketing net was extended to

include emerging source markets in keeping

with the imperative of not losing sight of the

long-term prospects of diversification and

better management of market-risks.

The effort in 2008-09 was all for a wider outreach

and participation with equity consideration

built into the programmes and policies.

The Ministry of Tourism revised the Market

Development Assistance (MDA) scheme to

motivate travel agents and tour operators

to promote lesser known destinations in

India. The inclusive and social dimensions

of the policy deepened with strengthened

initiative towards capacity building for rural

tourism and sustainable livelihoods through

community participation and empowerment,

training and skill development based on a

model that harnesses rural and eco-tourism

for preservation and also as products having

a market presence. The Ministry is promoting

rural craft persons and their art-wares through

demonstration and display in tourism marts,

exhibitions and events prominently both within

and outside the country. 15 rural tourism sites

have been selected as rural eco-holiday sites

for the “Visit India Year 2009”.

With a view to creating social awareness for

tourist safety and security among masses and

tourism stakeholders, the Ministry of Tourism

launched its generic social awareness

campaign 2008-09, in the domestic market

through a TV commercial featuring Amir Khan,

a noted film actor and brand Ambassador.

Another campaign was launched under the

banner “Atithi Devo Bhavah” to sensitize

the masses and youths to social issues like

good behaviour with tourists and protection

of monuments against garbage and graffiti.

Effort to widen the market outreach was also

made through promotion of the emerging

segments in diversified tourism products

like cruise, adventure and medical tourism.

The range of initiatives included policy

development, consultation and dialogue with

other related ministries and stakeholders,

financial support to augment infrastructure

and procurement of capital equipment, market

making, organizing events, tourist facilitation

and institution of awards to encourage

enterprise. Indian tourism sector seized the

growing opportunities for medical tourism to

market a unique branding of Indian traditional

healing system like Ayurveda, Yoga, Siddha,

Naturopathy etc. with the modern system of

medicine in a package that projects India as

a centre of wellness destination – yet another

instance of leveraging the sector to preserve

and promote India’s centuries of wisdom as

an ancient civilization.

The agenda to reach out to people is also

manifest in the Ministry’s programme on

human resource development. The National

Council for Hotel Management and Catering

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Technology (NCHMCT), in collaboration with

the National Informatics Centre (NIC) is going

to start web-based decentralized counselling

for entry of students in Institutes of Hotel

Management from the coming academic

session. The other scheme of human resource

development, which is inclusive and involves

service providers even in the lowest strata of

the market including in the informal economy

segment, is the Capacity Building for the

Service Providers (CBSP) scheme. It covers,

inter alia, a wide category of functionaries

such as coolies, servers, waiters, helpers,

front office staff, reception counter staff, food

kiosks, dhaba staff etc.

As the country developed stimulus measures

through fiscal and monetary packages to

mitigate the effects of global meltdown, the

tourism sector contributed to strengthen

the effects of the overall macro-economic

policy stance by utilizing 100 per cent of

the financial allocation for augmentation of

tourist infrastructure in the country under

the scheme of “Product/Infrastructure

Development for Destinations and Circuits”.

In order to promote investment in hotel sector,

External Commercial Borrowing (ECB) has

been made liberal for the potential investors

in this segment of the tourism industry.

The Ministry of Tourism has been proactive

in unleashing a series of initiatives to seize

the opportunities being thrown open by the

forthcoming Commonwealth Games to be

held in Delhi next year. The prospect is also

bringing challenges calling for innovative

solutions in coping with mounting pressure

in areas where significant shortages already

exist, namely, accommodation and trained

personnel. The preparatory steps taken

include encouraging growth of new hotels,

creation of additional hotel rooms through

fiscal and regulatory incentives, construction

of new flats by the Delhi Development

Authority (DDA) to be upgraded and

furnished by the India Tourism Development

Corporation (ITDC), making rooms of

identified guest houses of certain standards

and “Incredible India Bed and Breakfast/

Homestay” units available to meet the

demand for accommodation.

To cope with the increase in the demand for

additional hospitality trained manpower, the

Ministry has introduced short-term training

programmes of 21 days under “Earn While

You Learn” and CBSP schemes for youth

to work as student volunteers. Training and

capacity building programmes are also

being undertaken through CBSP for the

owners, managers and the workers of the

guest houses to upgrade their standards and

soft-skills.

To counter the negative impact of terror

attack on tourism, the Ministry reviews the

status of Travel Advisories issued by major

tourist generating countries and take suitable

corrective steps by way of putting up the

security updates for foreign tourists in its

website, liaising with Indian Missions, travel

industry and overseas media. Confidence

building measures are also undertaken by

way of organizing fam tours and road shows

to ward off unnecessary fear from a distance.

The Ministry is encouraging promotion

of tourist police as a specialized cadre

with a blend of skills of hospitality and

security services. To this end, the Ministry

is supporting training of ex-servicemen with

a view to preparing them to serve as tourist

police.

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MINISTRY OF TOURISM AND ITS FUNCTIONS 2

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2.1 The Organisation

Ministry of Tourism is the nodal agency to

formulate national policies and programmes

for the development and promotion of

tourism. In the process, the Ministry consults

and collaborates with other stakeholders

in the sector including various Central

Ministries/agencies, the State Governments/

Union Territories and the representatives of

the private sector.

The Ministry is led by Kumari Selja, the Union

Minister of Housing and Urban Poverty

Alleviation; Tourism, Government of India and

Shri Sultan Ahmed, the Minister of State for

Tourism.

The Secretary (Tourism), who is also the

ex-officio Director General (DG) of Tourism,

provides the executive directions to the

Ministry. The Directorate General of Tourism,

which is an attached office of the Ministry,

has 20 field offices within the country,

14 overseas offices and one subordinate

office/project, i.e., Indian Institute of Skiing

and Mountaineering (IISM)/ Gulmarg Winter

Sports Project (GWSP). IISM conducts

various ski and other courses in the Jammu &

Kashmir Valley. The overseas offices promote

the market for Indian tourism abroad. The

domestic field offices are sources of tourist

information. They are also responsible for

monitoring the progress of implementation of

field projects in their respective jurisdictions.

The latest organisational chart of the Ministry

of Tourism is at Annex.

India Tourism Development Corporation

(ITDC) is the only public sector undertaking

under the charge of the Ministry of Tourism.

The Ministry is also in charge of the following

autonomous institutions :

(i) Indian Institute of Tourism and Travel

Management (IITTM). National Institute

of Water Sports (NIWS) has merged with

the IITTM.

(ii) National Council for Hotel Management

and Catering Technology (NCHMCT);

and the Institutes of Hotel Management.

2.2 Role and Functions of the Ministry of Tourism

As a part of its policies and programmes, the

Ministry handles the following main functions:

(i) All policy matters including:

a. Development Policies

b. Incentives

c. External Assistance

d. Manpower Development

e. Promotion & Marketing

f. Investment Facilitation

g. Growth Strategies

(ii) Planning

(iii) Co-ordination with other Ministries,

Departments, State/ Union Territory

Governments

(iv) Regulation:

a. Standards

b. Guidelines

(v) Infrastructure & Product Development:

a. Central Assistance

b. Distribution of Tourism Products

(vi) Research, Analysis, Monitoring and

Evaluation

(vii) International Co-operation and External

Assistance:

a. International Bodies

b. Bilateral Agreements

c. External Assistance

d. Foreign Technical Collaboration

(viii) Legislation and Parliamentary Work

(ix) Establishment matters

(x) Overall Review of the Functioning of

the Field Offices

(xi) Vigilance matters

(xii) Official Language: Implementation of

Official Language Policy

(xiii) VIP References

(xiv) Budget Co-ordination and related

matters

(xv) Plan Co-ordination and Monitoring

(xvi) Integrated Finance matters

(xvii) Overseas Marketing (OM) Work

(xviii) Welfare, Grievances and Protocol

The Directorate General of Tourism is

responsible for the following functions:

(i) Assistance in the formulation of

policies by providing feedback from

the field offices

(ii) Monitoring of plan projects and

assisting in the plan formulation

(iii) Co-ordinating the activities of the

field offices and their supervision

(iv) Regulation:

a. Approval and classification of hotels,

restaurants, Incredible India Bed &

Breakfast (IIB&B) units

b. Approval of Travel Agents, Tour

Operators and Tourist Transport

Operators, etc.

(v) Inspection & Quality Control:

a. Guide service

b. Complaints and redressal

(vi) Infrastructure Development:

a. Release of incentives

b. Tourist facilitation and information

c. Field publicity, promotion &

marketing

d. Hospitality programmes

e. Conventions & conferences

(vii) Human Resource Development:

a. Institutions

b. Setting standards and guidelines

(viii) Publicity and Marketing:

a. Policy

b. Strategies

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c. Co-ordination

d. Supervision

(ix) Assistance for Parliamentary Work

(x) Establishment Matters of the Directorate

General of Tourism excluding those of

Group ‘A’ Officers and those requiring

the approval of Secretary/ Minister.

2.3 Advisory and Co-ordination Mechanism

The National Tourism Advisory Council

(NTAC) serves as a think-tank of the Ministry

of Tourism for the development of tourism

in the country. The first meeting of the

reconstituted NTAC was held on 12th March,

2008. Important issues discussed in the

meeting were the promotion of rural tourism

through organization of marketing fares at

different locations, issues of Visa on Arrival,

reducing the time taken for obtaining approval

for charter flights, promotion of eco-tourism,

safety and security of tourists, generation of

reliable tourism statistics, etc.

The next meeting of the NTAC was held on

15th December, 2008 in the backdrop of

terrorist attacks in Mumbai and the global

financial crisis. Some of the important steps

decided in the meeting were pursuing the

proposal of delinking hotels from real-estate

sector, setting up of Tourist Police by the State

Governments/Union Territory Administrations,

ensuring smoother, hassle-free ticketing and

entry of foreigners to the world heritage

monuments, seamless travel across states,

rationalization of luxury tax, passenger tax,

road tax and other state taxes, financial

incentives such as exemption in service tax,

revival of Section 80 HHD of the Income Tax

Act, declaring Tourism as “ Infrastructure

Industry”, etc. The Ministry of Tourism has

already taken follow-up action on most of the

suggestions offered in the meeting.

The composition of the Council is as follows:

Chairperson: Union Minister of Housing, Urban Poverty Alleviation; Tourism

Members:

(i) Representatives of the Ministries/

Departments of Government of India:

a. Secretary, Tourism

b. Finance Secretary

c. Principal Adviser (Tourism),

Planning Commission

d. Secretary, Culture

e. Secretary, Urban Development

f. Foreign Secretary

g. Secretary, Ministry of Civil Aviation

h. Secretary, Road Transport &

Highways

i. Chairman, Railway Board

(ii) Twelve experts in the field of Travel and

Tourism Management

(iii) The President of each of the following

Associations:

a. Federation of Indian Chambers of

Commerce and Industry (FICCI)

b. PHD Chamber of Commerce and

Industry (PHDCCI)

c. Associated Chambers of

Commerce and Industry of India

(ASSOCHAM)

d. Confederation of Indian Industry

(CII)

e. Travel Agents Association of India

(TAAI)

f. Indian Association of Tour

Operators (IATO)

g. Federation of Hotel and Restaurant

Associations of India (FHRAI)

h. Hotel Association of India (HAI)

i. Experience India Society

j. World Travel & Tourism Council

India Initiative (WTTCII)

(iv) Minister/ Secretary, Tourism of various

States/ UTs could be invited as Special

Invitees, as and when necessary.

Member-Secretary : Additional Director

General (Tourism), Ministry of Tourism,

Government of India.

2.4 National Tourism Awards

The Ministry of Tourism presents National

Tourism Awards every year to encourage and

recognise the pursuit of excellence in tourism

related activities.

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DEVELOPMENT OF TOURISM INFRASTRUCTURE

3.1 Augmentation of quality tourism

infrastructure is the key for development of

tourism sector. More than fifty per cent of the

Ministry’s expenditure on Plan schemes is

incurred for development of quality tourism

infrastructure at various tourist destinations

and circuits spread throughout the country.

3.2 Product/Infrastructure Development for Destinations and Circuits

Under the Centrally Sponsored Scheme

of Product/Infrastructure Development for

Destinations and Circuits, the Ministry of

Tourism extends Central Financial Assistance

to the State Governments/Union Territory

Administrations for tourism projects identified

in consultation with them for the improvement

of existing tourism products and also

for developing new ones. 100% Central

Assistance is given under the scheme

for development of destinations/circuits

including mega projects to world standard

and also for rural tourism infrastructure

development. The Ministry of Tourism

provides financial assistance up to Rs. 5

crore for the development of Destinations

and Rs. 8 crore for Circuits. The upper limit

of financial assistance has been increased to

Rs. 25 crore and Rs. 50 crore for development

of identified mega destinations and circuits

respectively.

For Rural Tourism Infrastructure Development,

the thrust is for development of tourism

infrastructure at the identified rural tourism

sites so that socio-economic benefits

percolate down to the rural community.

A maximum of Rs. 50 lakh is sanctioned

for each project under this scheme for

development of tourism related infrastructure.

Archaeological Survey of India, Port Trust

of India, and ITDC etc. who own/manage

the assets. The Ministry of Tourism has

sanctioned Rs. 14.50 crore for upgradation of

tourism infrastructure of Willingdon Island at

Cochin Port, to promote cruise tourism.

3.3 Development of Mega Destinations and Circuits

The Ministry of Tourism has taken a policy

initiative to develop the tourist destinations/

circuits of national importance in a holistic

and integrated manner. The objective is to

ensure that the infrastructure of these mega

destinations/circuits is developed to the

extent that it can cater to the future tourist

inflows so that visitors get a satisfying and

memorable experience. To date, 28 mega

projects have been identified by the Ministry.

Twenty mega projects have been sanctioned

out of which 14 new mega projects were

sanctioned in the year 2008-09.

3.4 Inter-ministerial Co-ordination

The Ministry of Tourism is also working

with other Central Government Ministries

and concerned State Governments to

achieve convergence and synergy with

other government programmes so that the

impact of investment on these destinations

is maximized. For identified destinations/

circuits covered by the Jawaharlal Nehru

National Urban Renewal Mission (JNNURM),

convergence of resources is being ensured

so that the tourism related infrastructure and

urban civic infrastructure complement each

other. The Ministry is also taking up the issue

of rail, road and air connectivity with the

concerned ministries for these projects.

3.5 Assistance to Central Agencies for Tourism Infrastructure Development

The Ministry of Tourism has introduced

this scheme with a view to ensure tourism

infrastructure development through financial

assistance of the Ministry, like illumination/

preservation of monuments, development

of cruise terminals etc. Financial assistance

is extended to the Central Agencies like

Sl. No. State/UT Mega Projects (Destinations/Circuits)

1. Andhra Pradesh Tirupati Heritage Circuit Kadapa Heritage Circuit Charminar area

2. Bihar Bodhgaya-Rajgir-Nalanda

3. Chhattisgarh Jagdalpur-Tirathgarh-Chitrakote-Barsur-Dantewada

4. Delhi Illumination of Monuments

5. Goa Churches of Goa (Integrated Development of Infrastructure for Heritage and Hinterland Tourism)

6. Gujarat Dwarka -Nageshwar-Bet Dwarka

7. Haryana Panipat-Kurukshetra-Pinjore

8. Himachal Pradesh Eco and Adventure Circuit (Kullu-Katrain-Manali)

9. Jammu & Kashmir Spiritual Destination of Leh-Ladakh

10. Karnataka Hampi

11. Kerala Muziris Heritage and Culture Circuit (Trissur and Ernakulam Districts)

12. Madhya Pradesh Spiritual and Wellness Destination of Chitrakoot

13. Maharashtra Vidarbha Heritage Circuit Aurangabad

14. Orissa Bhubaneswar-Puri-Chilka

15. Puducherry Puducherry

16. Punjab Amritsar

17. Rajasthan Ajmer Desert Circuit (Jodhpur-Bikaner-Jaisalmer)

18. Sikkim Gangtok

19. Tamil Nadu Mahabalipuram Pilgrimage Circuit (Madurai- Rameswaram-Kanyakumari)

20. Uttarakhand Haridwar-Rishikesh

21. Uttar Pradesh Agra - Revitalization of Taj Varanasi

22. West Bengal Ganga Heritage River Cruise Circuit

The State/Union Territory-wise identified mega projects are given below :

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NEW TOURISM PRODUCTS

4.1 Rural Tourism

The Ministry has partnered with the UNDP

for Endogenous Rural Tourism Projects as

pilot projects for capacity building (called

software). The hardware components

(Infrastructure development) of the projects

are funded by the Ministry of Tourism and

funds for capacity building were provided by

the United Nations Development Programme

(UNDP) for 36 rural tourism sites. The Ministry

also extended the Capacity Building for

Service Providers (CBSP) scheme of the

Ministry to other rural tourism sites beyond

those covered under partnership with the

UNDP.

So far, 139 rural tourism projects in 27 States

have been sanctioned by the Ministry of

Tourism including 36 rural sites where UNDP

has supported for capacity building.

Several initiatives have been taken in

furtherance of these objectives.

a. Capacity Building of NGOs/Implementing Partners

The Ministry of Tourism successfully

organized one-week Capacity Building

Workshop on Institution Building for Rural

Tourism and Sustainable Livelihoods at the

Institute of Rural Management, Anand (IRMA),

Gujarat, from 18th to 23rd August, 2008, for all

NGOs/Implementing Partners who have been

tourism is responsible for safeguarding

culture, with inclusive growth and

market linkages. Equally, it stressed

on economic sustainability beyond the

project hand-holding period, such as

Self Help Groups thrust and also the

need to avoid duplication of funding

efforts for local-felt needs.

(iii) The third thematic conference titled

Community Participation and Empowerment was held in Shillong

on 14th October, 2008, and dwelt on

community participation, empowerment

and gender equity which are at the core

of the innovative rural tourism initiative,

together with collective representation

and self-sustaining growth without

continued external support.

(iv) The fourth thematic conference

titled Capacity Building, Waste Management, Training and Skill Development was held in Chennai

on 21st October, 2008 and provided

the critical link with Responsible

Tourism as an effective response to

climate change. It thereby highlighted

the need and process for sanitation

and waste management which could

impact repeat visits and the image

of the destination. Training and skill

development are crucial links in

the UNDP-partnered Rural Tourism

Project for rural livelihoods support via

responsible tourism route.

c. Marketing Initiatives

(i) Globally recognised Incredible India

brand, now supported by the Ministry’s

new Explore Rural India sub-brand,

will strengthen visitors’ attraction to

India as a multiple-interest, all-season

destination targeting higher visitor

yields.

(ii) Community participation in Rural

Tourism has been strengthened through

our site artisans’ structured involvement

in Dilli Haat, Mega Craft Mela in cities

such as Bhubaneswar, Aurangabad

etc., India@60 Roadshow in Singapore

and Volvo Ocean Race in Kochi. Wide

media and trade focus were also given

at the World Tourism Mart (WTM) and

International Tourism Bourse (ITB), the

world’s principal tourism forums.

(iii) At the India@60 event in Singapore,

as a unique first-time highlight,

eight skilled artisans from four of

the Ministry’s UNDP-partnered Rural

Tourism locations showcased their site

attraction through impressive on-site

art & craft demonstration and display.

The eight participating artisans,

most of whom travelled overseas

for the first time, gained first-hand

selected to implement the CBSP part of Rural

Tourism projects.

b. Organisation of Thematic Workshops

The Ministry of Tourism held four regional

thematic conferences across India in

association with the UNDP, host state tourism

departments, leading international and

national experts, the global tourism industry

and principal stakeholders.

(i) The first thematic conference titled

Responsible Tourism – The Industry Perspective was held at Kerala

Travel Mart, Kochi on 23rd September,

2008, jointly with the Kerala Tourism.

This provided a platform for direct

interaction between the demand and

supply sides of Responsible Tourism. It

enabled a clear understanding of visitor

requirements by service providers,

while keeping requisite safeguards

in place, such that tourism outcomes

could be optimized for mutual benefit.

(ii) The second thematic conference titled

Local Governance and Convergence for Responsible Tourism was held in

Bhopal on 29th September, 2008, co-

hosted with Madhya Pradesh Tourism

Development Corporation and Madhya

Pradesh Tourism. This conference

focused on development models where

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exposure to international competitive,

merchandising and promotional

practices. This enabled their extensive

direct interface with the tourism trade,

consumers, craft stores, corporate

organizations, and the media.

(iv) The artisans from 5 Rural Tourism sites

participated in the Pacific Asia Travel

Association (PATA) Travel Mart held in

September 2008 to showcase their arts

and crafts.

(v) The Project website www.

exploreruralindia.org was upgraded,

showcasing the first 29 sites of the

Project’s 36 sites which are now ready

for marketing.

d. Recognition and Awards

a. CNBC Awaaz Travel Award in 2008

was awarded to the following two rural

tourism sites:

(i) Village Hodka, Distt. Kachchh,

Gujarat for “Best Tourism Income

Generating Community”.

(ii) Village Naggar, Distt. Kullu,

Himachal Pradesh for Tourism

site for “Best Demonstrating

Women Empowerment”.

b. World Travel Award for most

Responsible Tourism Destination was

awarded at WTM-2008, London.

c. The Ministry of Tourism (Incredible

India) won the Global SASI (Shop

America Salutes Innovation) Award

presented by National Geography

Society for innovation in creating long

lasting sustainable authentic shopping

opportunities for travellers and

residents of India also.

e. Rural Eco-holidays

15 rural tourism sites have been selected

as rural eco-holidays sites for “Visit India

Year 2009”. Under the marketing campaign

of “Visit India Year 2009”, foreign tourists

are offered one night stay with breakfast on

complimentary basis in any one of the chosen

rural eco-holiday sites. The booking can be

done through Tour Operators approved by

the Ministry of Tourism.

4.2. Eco-tourism

The Ministry of Tourism is focusing on the

preservation and enrichment of natural and

cultural resources to ensure positive impact

on environmental protection and community

development. In order to create awareness,

the Ministry of Tourism has involved all

stakeholders for achieving sustainable tourism

development in the country. The scheme

for Product/Infrastructure Development of

Destination and Circuit provides central

assistance for tourism infrastructure

development including assistance for eco-

tourism projects. Promotion and marketing of

eco-tourism products have been carried out

in domestic and overseas markets.

4.3 Cruise Tourism

The Cruise Shipping Policy of the Ministry of

Shipping, Road Transport and Highways was

approved by the Government of India on 26th

June, 2008.

The objectives of the policy is to make India

as an attractive cruise tourism destination

with the state-of-the-art infrastructural and

other facilities at various parts in the country

and to attract the right segment of the foreign

tourists to cruise shipping in India as well

as to popularize cruise shipping with Indian

tourists. A meeting with the stakeholders

and other beneficiaries was organized in

collaboration with the FICCI on 4th September,

2008 to discuss various aspects of the policy

and its implementation.

The Ministry of Tourism has sanctioned

Rs. 1450 lakh in 2008-09 to Cochin Port

Trust for infrastructure development at Cochin

Port to augment Cruise Tourism. Mega river

cruise projects were sanctioned for Goa

(Mandovi and Zuari) and Ganga Heritage

Cruise.

4.4 Adventure Tourism

As part of the policy for diversification of

tourism products of India, special attention

is being given for the development of

adventure tourism in the country. A meeting

on adventure tourism was held in July

2008 in which the adventure tour operators

highlighted the issues that need to be

addressed for the promotion of adventure

tourism. An inter-ministerial meeting was held

on 19th December 2008 to discuss various

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issues related to adventure tourism under the

chairmanship of Secretary (Tourism).

For experiencing different types of adventure

tourism like rock climbing, river rafting,

paragliding, mountaineering and underwater

diving, the Ministry has been sanctioning

projects to different States.

The following activities have been undertaken

in this area:

(i) The new building of Indian Institute of

Skiing and Mountaineering, Gulmarg

has already been completed and is

made functional.

(ii) Himachal Pradesh was provided

financial assistance for organizing

Mountain Biking expedition.

(iii) The building of Himalayan Institute

of Adventure Tourism in Chemchey,

Sikkim has been completed by the State

Government and is made functional.

4.5 Medical Tourism

Medical Tourism is gaining momentum and

the following initiatives have been taken to

promote this segment:

(i) As part of marketing initiative for

Medical Tourism, Ministry of Tourism

has extended the Market Development

Assistance (MDA) scheme to include

Medical Tourism in its purview. It has

been decided that the MDA scheme

administered by the Ministry of

Tourism, Government of India, would

provide financial assistance to Medical

Tourism Service Providers (MTSP), i.e.

representatives of hospitals accredited

by the Joint Commission International

(JCI) or National Accreditation Board

of Hospitals (NABH) and Medical

Tourism facilitators (Travel Agents, Tour

Operators approved by the Ministry

of Tourism, Government of India and

engaged in Medical Tourism).

The extension of MDA schemes to

Medical Tourism will strengthen our

marketing efforts for promotion of

Medical Tourism.

(ii) The Ministry of Tourism produced a

brochure on medical tourism regarding

Market Development Assistance (MDA)

scheme extended to Medical Tourism

Service Providers (MTSP).

(iii) The Ministry of Tourism has requested

all the State tourism departments to

promote medical tourism through

suitable packaging of identified best

hospitals and price banding for various

specific treatments.

(iv) A new category of ‘Medical Visa’ was

introduced by the Ministry of Home

Affairs for patients and their attendants

coming to India for medical treatment.

India is a known wellness destination;

centuries of wisdom as an ancient civilization

is positioning India as a centre of Ayurveda,

Yoga, Siddha, Naturopathy, etc. together with

the spiritual philosophy that is intrinsic to

Indian way of life. The Ministry is promoting

wellness tourism in a big way through

publicity and promotional activities.

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5.1 People with different abilities and older

persons are now becoming a growing group of

consumers of travel, sports and other leisure-

oriented products and services. The Ministry

of Tourism wants to tap the potential of this

group for promotion of tourist destinations

in the country. The Ministry has therefore,

taken an initiative to make tourist destinations

barrier-free. Detailed instructions have been

issued for making the tourist-facilities which

are being created with central financial

assistance, barrier-free.

5.3 The condition of making the hotels

accessible for people with different abilities

has been included in the guidelines for

approval and classification of 4 and 5 star

category hotels.

5.2 The Ministry has also instituted a new

category of Award of Excellence for Most

Barrier-Free Monument/Tourist Attraction in

the country to encourage other agencies

responsible for maintaining monuments/

tourist attractions to create barrier-free

environment for the promotion of accessible

tourism.

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DEVELOPMENT AND REGULATION OF TOURISM INDUSTRY 6

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6.1 Efforts to overcome Shortage of Accommodation

The upsurge in tourist arrivals intensified

the Ministry’s efforts towards augmentation

of tourist accommodation. The Ministry

of Tourism has been advising all State/

UT Governments and other land-owning

agencies to create land banks for hotels and

to allow such hotel sites on Public-Private

Partnerships or Revenue sharing basis. They

have also been advised to allow additional

FAR/FSI, more commercial utilization and

to create Single Window Clearance system

for promoting investment into hotel sector.

The Ministry brought out Guidelines for

the Classification of ‘Apartment Hotels’,

‘Timeshare Resorts’, ‘Guest Houses’ and

‘Tented Accommodation’. One hundred and

twelve new hotels projects with 16,431 rooms

were approved at the project stage and

1,783 hotels with 92,005 rooms were on the

list of approved and classified hotels under

various categories, besides proposals for

Foreign Technical Collaboration along with

the new cases of Foreign Direct Investments.

The Ministry of Urban Development has now

liberalized the operation of Guest Houses

in National Capital Territory of Delhi as per

its Master Plan 2021. On the request of the

Ministry of Tourism, the Ministry of Urban

Development has rationalized the conversion

charges that are levied on the Guest Houses.

To encourage expansion of hotel

accommodation in the country, the Ministry

of Tourism provides incentives for the

construction of hotels in the budget category

and Heritage basic category by way of

subsidy. A Budget Estimate of Rs. 20 crore

was provided to the Hotels & Restaurants

(H&R) division under the revised scheme of

“Incentive to Accommodation Infrastructure”

financial year for import of capital goods

under the automatic route. Later on, the ECB

facilities for the hotels were discontinued.

In order to solve the liquidity crunch being

faced by the hotel industry for setting up

new hotel projects, the Finance Ministry has

now allowed hotels to avail of ECB up to US$

100 million per financial year both for foreign

currency and /or rupee capital expenditure

for permissible end-uses, other than for land

acquisition, under the automatic route.

6.2 Income Tax exemption to hotels

On the request of the Ministry of Tourism,

the Finance Minister has announced in his

budget proposal 2007-08, Tax Holiday for

5 years under Section 80-ID of the Income Tax

Act for new hotels of budget category coming

up between 1st April, 2007 and 31st March,

2010 in the National Capital Territory of Delhi

and the Districts of Faridabad, Gurgaon,

Gautam Budh Nagar and Ghaziabad.

Further, in the budget proposal for 2008-09,

a five-year holiday from Income Tax to two,

three or four star hotels that are established

in specified districts which have UNESCO-

declared “World Heritage Sites” status

had been announced. The hotel should be

constructed and start functioning during the

period 1st April, 2008 to 31st March, 2013.

This incentive is not applicable to the revenue

districts of Mumbai and Delhi.

6.3 Classification of Tented Accommodation

There is an overall shortage of

accommodation at tourist destinations,

especially in remote areas. Therefore, to meet

the increasing demand of tourists, camping

facilities and tented accommodation, the

Ministry of Tourism, Government of India, has

introduced a voluntary scheme for project

approval and classification of operational

during the year 2007-08 and a further Revised

Estimate of Rs. 24 crore was allocated under

the scheme during the said financial year,

which was fully utilized. During the entire

financial year, 21 cases of Capital Subsidy

amounting to Rs. 17.45 crore was released.

The excessive demand led to planning for an

inventory of budget category rooms, bringing

into its gamut spare rooms that are available

with various house-owners, which were

classified as ‘Incredible India Bed & Breakfast

Establishments’ under the ‘Gold’ or ‘Silver’

categories. To motivate house owners to

apply for this scheme, an integrated publicity

campaign was launched. Such registered

houses are being promoted through the

e-commerce platform of the ‘Incredible India’

website. On the request of the Ministry of

Tourism, the Government of NCT of Delhi

has exempted such establishments from

various taxes by treating them residential.

Some other States have also extended similar

concessions.

The Ministry of Tourism has recently reviewed,

revised and simplified the “Guidelines for the

Incredible India Bed & Breakfast/Homestay

Scheme” for more effective implementation

and also to smoothen the approval procedure.

In order to have similarity & uniform guidelines

/ criteria of this scheme all over the country, the

Ministry of Tourism has circulated the revised

Guidelines to all the State/UT Governments

with a request to adopt the scheme as per

the suggested parameters based on their

local requirements. The scheme is being

publicized through the Ministry’s official

website.

Earlier, entities in the service sector like

Hotels, Hospitals and Software companies

were allowed to avail of External Commercial

Borrowing (ECB) up to US$ 100 million per

Tented Accommodation in two categories viz.

Standard and Deluxe.

6.4 Approval of Travel Trade

The Ministry of Tourism has a scheme of

approving Travel Agents, Inbound Tour

Operators, Adventure Tour Operators,

Domestic Tour Operators and Tourist

Transport Operators. The aims and objectives

of this scheme are to encourage quality,

standard and service in these categories

so as to promote tourism in India. This is

a voluntary scheme open to all bona fide

agencies. The Ministry of Tourism has revised

the guidelines for grant of approval/extension

as Travel Agents, Inbound Tour Operators,

Tourist Transport Operators, Adventure Tour

Operators and Domestic Tour Operators,

with effect from 27th August, 2007. The

total number of approvals issued to service

providers of Travel Trade etc., is given below:-

Category Till 31st March, 2009

Travel Agents 360

Inbound Tour 494

Operators

Tourist Transport 181

Operators

Adventure Tour 25

Operators

Domestic Tour 33

Operators

6.5 Tourist Charters

The Government has approved the guidelines

for operation of Tourist Charter Flights to and

from India with effect from 17th August, 2006.

The guidelines have been further liberalized

for operating these flights subject to the

condition that Tourist Charter Flights will be

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permitted only for “Inclusive Tour Package

(ITP)”. Some of the modifications introduced

in the Charter Guidelines in respect of ITP

Charter Flights to India (Inbound Tourist

Charters) are as follows :

(i) Application for operating inclusive

Tourist Charter Flights to India can

be filed by an Indian Tour Operator

recognized by the Ministry of Tourism,

Government of India or flight clearing

agencies, cleared by the security

agencies for obtaining flight clearances

from the Directorate General of Civil

Aviation (DGCA).

(ii) The stipulation of minimum duration of

stay of charter tourists in India has now

been removed.

6.6 Achievements

(i) An important issue connected with

tourism growth is the issue relating to

Visa on arrival. This issue was taken

up with the Ministry of External Affairs

and the Ministry of Home Affairs. As a

sequel thereto, the Advance Passenger

Information System to facilitate

security clearances has already been

introduced on pilot basis on all Air India

Flights coming from various locations

to Delhi. Depending on its success,

the Ministry of Home Affairs would

be considering its expansion in due

course.

(ii) The Ministry of Home Affairs has

decided to grant Long Term Tourist

Visa of 5-year duration with multi-entry

facilities carrying a stipulation of 90

days on each visit, to the nationals of

18 select countries.

(iii) On the request of Ministry of Tourism,

the States of Andhra Pradesh,

Karnataka, Goa, Kerala, Maharashtra,

Himachal Pradesh, Rajasthan, Jammu

& Kashmir, Uttar Pradesh, Delhi,

Punjab, Madhya Pradesh and Orissa

have deployed Tourist Police Force in

one form or the other.

(iv) The guidelines for formation of Tourist

Security Organization(s) comprising

Ex-Servicemen, in the States have

been forwarded to State Governments/

Union Territory Administrations. The

Government of India, Ministry of Tourism

is in touch with the State Governments/

Union Territories to monitor and follow-

up action.

(v) The Ministry has also revised the

guidelines for training of Regional

Level Guides to ensure that training

and selection of these guides become

more competitive and effective.

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HUMAN RESOURCE DEVELOPMENT

7.1 In order to meet the manpower needs

of the tourism industry in the country, the

Ministry of Tourism had initially set up four

Institutes of Hotel Management, Catering

Technology and Applied Nutrition (IHMs) at

New Delhi, Mumbai, Chennai and Kolkata.

Subsequently, 12 Food Craft Institutes (FCIs)

were also set up at different places in the

country to promote the hospitality related craft

disciplines. This year, 2 new State Institutes

of Hotel Management, Catering Technology

& Applied Nutrition at Rohtak in Haryana and

Tirupati in Andhra Pradesh were sanctioned.

For expanding facilities for skill level training,

the Ministry sanctioned setting up of 5 new

Food Craft Institutes at Muzaffarpur in Bihar,

Kangra in Himachal Pradesh, Hoshiarpur

in Punjab, Leh in Jammu & Kashmir and

Durgapur in West Bengal.

7.2 The Ministry has also decided to

mainstream hospitality education through

Government vocational schools, Industrial

Traning Institutes (ITIs), polytechnic institutes,

Government colleges, Universities and Public

Sector Undertakings. The Central assistance

will be available to all. The assistance will be

utilized for creation of infrastructure necessary

for the conduct of courses / trainings.

7.3 National Council for Hotel Management and Catering Technology

The National Council for Hotel Management

and Catering Technology (NCHMCT) was

set up in 1982 to coordinate the growth and

general advancement in the development

of hospitality management education

through its affiliated Institutes. The Council

undertakes recruitment; its jurisdiction

extends over a wide range of administrative

matters including admission, fees, bye-laws,

syllabus for studies, courses, research and

7.4 Central Financial Assistance for Creation of Institutional Infrastructure

The Ministry extends Central Financial

Assistance (CFA) for setting up State

Institutes of Hotel Management. The National

Institute of Tourism & Hospitality Management

(NITHM) at Hyderabad, IHMs at Dehradun

and Kurukshetra were set up with CFA and

they are already functional. The other projects

that are at various stages of construction are

located at Silvassa, Jamshedpur, Raipur,

Rohtak, Hamirpur, Bhatinda, Fursatganj,

Bodhgaya, Ailawng (Mizoram), Dimapur,

Yupia (Arunachal Pradesh), Kozhikode,

Sholapur and Tirupati. The CFA for such

projects is subject to certain guidelines

including allocation of at least 5 acres of

land by the state government concerned

and affiliation of the Institute to the NCHMCT.

Normal grant is up to Rs. 10 crore, of which,

Rs. 8 crore is for construction and the balance

for the purchase of equipment required by the

Institute. An additional Rs. 2 crore can also

be paid for the construction of hostels. The

expenditure over and above the Central Grant

is met by the respective state governments.

CFA has also been extended for the setting

up of Food Craft Institutes at Leh, Hoshiarpur,

Kangra, Jammu, Garhmukteshwar (Uttar

Pradesh), Muzaffarpur, Durgapur, Naogaon

and Hassan. For a Food Craft Institute, the

Central assistance is limited to Rs. 4.75 crore.

Financial assistance is also extended for

upgradation of institutional infrastructure such

as construction of hostels and modernization

of laboratories.

7.5 Indian Institute of Tourism and Travel Management (IITTM) – Gwalior

Indian Institute of Tourism and Travel

Management (IITTM), set up in 1983, is a

examinations, results; regulating building

plans and equipment, training, publishing

periodicals, magazines, etc; as also carrying

out of such government approved activities

as prescribed from time to time. The NCHMCT

also affiliates Institutes of Hotel Management

for admissions and regulation of examinations.

At present, 35 Institutes of Hotel Management

comprising 21 Central Institutes, 7 State

Institutes and 7 private Institutes are affiliated

to the NCHMCT. They conduct Degree, Post

Graduate Degree/Diploma courses in various

disciplines relevant for hospitality industry.

The NCHMCT also affiliates State Food Craft

Institutes (FCIs) both at the Centre and States

for diploma courses. These FCIs are located

at Aligarh, Balangir, Darjeeling, Ajmer,

Faridabad and Udaipur.

The NCHMCT also conducts Joint Entrance

Examination (JEE) on all India basis for

admission to the 1st year of the 3-year

B.Sc. programme in Hospitality and Hotel

Administration for its affiliated Institutes.

Admission to M.Sc. in Hospitality

Administration is centrally carried out by the

Council. In the case of other courses, i.e.

P.G. Diploma in Accommodation Operation;

P.G. Diploma in Dietetics and Hospital Food

Service; Diploma in Food Production; Diploma

in Food and Beverage Service; Diploma in

House Keeping Operation; Diploma in Front

Office Operation; Diploma in Bakery and

Confectionery; Craftsmanship Course in

Food Production; Craftsmanship Course in

Food and Beverage Service and Certificate

Course in Hotel and Catering Management,

admission is directly carried out by the

respective Institutes as per eligibility criteria

prescribed by the National Council for each

of the courses.

pioneer in the field of travel and tourism

education and training for providing

specialized training and education for tourism

and travel industry both in the private and

public sector. The Institute had organized

a Syllabus Review Workshop from 16th to

18th October, 2006 at Delhi, and based on

the recommendations of the Workshop, the

Institute decided to offer the following All

India Council for Technical Education (AICTE)

approved programmes with an intake of

60 students each at Gwalior, Bhubaneswar

and Delhi centres:

(i) Two-year Post Graduate Diploma in

Management (Tourism and Travel) -

from Gwalior and Bhubaneswar

(ii) Two-year Post Graduate Diploma in

Management (International Business) -

from Gwalior and Bhubaneswar

(iii) Two-year Post Graduate Diploma in

Management (Service Sector) - from

Gwalior

(iv) Two-year Post Graduate Diploma in

Management (Tourism and Leisure) -

from Delhi

7.6 National Institute of Water Sports – Goa

In order to tap the potential that India’s

coastline offers for water-based adventure

sports, the Ministry of Tourism established

the National Institute of Water Sports

(NIWS) in Goa on the beach of Panjim. The

administrative control of NIWS was entrusted

to IITTM. The NIWS conducted several short-

term programmes and about 400 participants

have attended these programmes related to

Powerboat Handling, Lifesaving Techniques,

Wind Surfing and Lifesaving for water sports,

etc.

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7.7 Capacity Building

For upgrading the skills and capacity

building of service providers of the Industry,

the Ministry commenced the scheme of

Capacity Building for Service Providers,

under which, trainings are undertaken to

cover a wide range of services like health &

personal hygiene, cleanliness, basic service

techniques, cooking techniques, garbage

disposal, etiquette and basic manners, basic

nutrition values, energy saving and nutrition

saving techniques, guide training, etc. It,

inter-alia, covers service providers such as

coolies/ servers/ waiters/ helpers/ front office

staff/ reception counter staff/ food kiosk and

dhaba staff/ personnel engaged in handling

tourists, airport security staff, immigration

officials and custom officers.

The implementing agencies are, amongst

others, Indiatourism Offices, Institutes of Hotel

Management, Food Craft Institutes, Indian

Institute of Tourism and Travel Management,

NCHMCT, tourism departments of States/UT

Governments, State Tourism Development

Corporations, India Tourism Development

Corporation, State/Central training/

academic institutions. Under the scheme,

the participants of 1 to 3-day programmes

are compensated for the loss of wages. The

fee and other costs of training for all the

programmes are covered.

For the promotion of rural tourism, the Ministry

of Tourism extends assistance for capacity

building in selected villages.

7.8 Significant initiatives during the year

a. NCHMCT decided to decentralize

online counselling for the Joint

Entrance Examination for admission

to B.Sc. Course in all the Institutes of

Hotel Management (IHM) affiliated to it

from the academic year 2009-10.

b. In pursuance of the decision of the

Government to broad-base hospitality

education through one-time Central

Financial Assistance not exceeding

Rs. 2 crore to government institutes

such as ITI/polytechnic institute/

university/college owned by a

government or a university/a public

sector undertaking which offers

course(s) specific to hospitality crafts

(including management courses)

or travel/tourism, the Ministry of

Tourism sanctioned assistance to 10

institutions for facilitating development

of institutional infrastructure.

c. The Ministry of Tourism instituted

a system of annual institutional

excellence awards for “Best All

Round Performance” by an IHM and

“Best All Round Performance” by a

Food Craft Institute (FCI) along with

four awards to IHMs separately for

(a) Best Academic Performance; (b)

Best Placement Performance; (c)

Best Administrative Performance; and

(d) Best Implementation of Central

Schemes. The achievements of the

IHMs & FCIs were individually judged

by a Committee on the strength of

transparent performance parameters/

evaluation criterion and the inter-se

rankings decided. A Special Award

was given to the runners-up also,

except in the category of “Best All

Round Performance”. The awards were

distributed on 25th March, 2009.

d. The existing 3-year B.Sc. programme

being conducted in all the Institutes

of Hotel Management on annual

examination basis has been converted

to a six-semester programme from the

academic session 2009-10. Further,

the IHMs at Delhi, Kolkata, Mumbai,

Chennai, Bangalore, Hyderabad and

Goa would also offer specialization

for which the broad framework for

the revised curriculum has been

developed.

e. During the year, setting up of one more

Institute of Hotel Management at Tirupati

and five more Food Craft Institutes at

Tura, Durgapur, Muzaffarpur, Kangra

and Hoshiarpur were sanctioned. This

took the number of State Institutes of

Hotel Management under construction

to 14 and Food Craft Institutes to 10.

f. In order to test and certify the skills

of the existing service providers, the

Ministry sanctioned the institution of

testing and certification mechanism at

the IHMs at Mumbai, Chennai, Kolkata,

Delhi (Pusa), Goa, Hyderabad and

Bengaluru.

g. The Ministry of Tourism sanctioned

funds to Indian Institute of Tourism

and Travel Management (IITTM) for

the training of 3000 students under the

“Earn While You Learn” programme. The

students may also be oriented to serve

as Volunteers for the Commonwealth

Games.

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8.1 Domestic Campaigns

In the year 2007-08, the Ministry of Tourism,

as part of celebration of the 60th Anniversary

of India’s Independence had launched a

campaign titled, “Sare Jahan Se Achcha”.

The campaign was undertaken in major TV

channels and popular cinema halls across

the country. The campaign was rolled out till

May 2008.

In the year 2007-08, the Ministry of Tourism

continued its effort in educating/ sensitizing

the stakeholders and general public about

the importance of preserving monuments

and places of tourist interest. To reinforce the

“Atithi Devo Bhavah” message, encouraging

the objective of responsible tourism, the

Ministry of Tourism had launched the “4th

Phase of Atithi Devo Bhavah – Awareness

Campaign”, which was undertaken in leading

TV channels, print publications, FM Radio

and popular cinema halls across India.

The activities, started in September/October

2008, will cover release of advertisements in

various print publications including in-flight

magazines and TV channels.

8.3 Other Promotions

The Ministry of Tourism has relaunched the

Incredible India magazine which is a bi-

monthly issue. The magazine is produced

along with the Ministry of Tourism’s newsletter.

In the year 2008-09, production of 5 Regional

Maps and 3 City Maps are being undertaken.

The Ministry of Tourism has also produced a

set of 12 colourful posters to promote various

aspects of Indian tourism.

8.4 Online Initiatives

Recognizing the reach and cost-effectiveness

of the Internet medium, the Ministry had

undertaken an online campaign in India

and the established and emerging markets

overseas.

Towards the end of the financial year

2007-08, the Ministry of Tourism launched

4 thematic domestic campaigns for the

promotion of North-East, Jammu & Kashmir,

Rural Tourism and Adventure & Wildlife

Tourism. The campaigns spilled into the first

half of the financial year 2008-09. Major part

of the activity was undertaken in select TV

channels, magazines and newspapers in the

first half of the financial year 2008-09.

8.2 International Campaigns

The Ministry of Tourism, in the year 2008-

09, has launched 7 international campaigns

for the promotion of Indian tourism in the

international markets. These 7 international

campaigns are Print campaign – Europe; Print

Campaign – APAC region; Print Campaign

– Global; Print Campaign – Americas;

TV Campaign – Europe; TV Campaign –

Americas and TV Campaign – APAC region.

The objective of the campaign has been to

build awareness about the richness of India

and position India as a preferred tourist

destination for foreign tourists.

Internet media forms an important component

of the media mix for the Incredible India

campaign, given that the media is exploding

in India and developed markets.

Online advertising includes Display

advertising, Search advertising, Search

engine optimization, tapping audiences of

popular video sharing sites.

The theme of the Incredible India campaign

has been based on the richness of India and

varied tourist attractions of the country have

been portrayed through the vibrant colours

symbolic of India.

It has been established that traffic to

the Ministry of Tourism’s website www.incredibleindia.org has increased

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significantly with important feedback from

countries like China, Germany, Japan etc.

8.5 Events

The Ministry of Tourism has organized/

participated in the following tourism related

events in India :

(i) Toshali Crafts Mela, Bhubaneswar –

February 2008.

(ii) National Tourism Award function was

organized by the Ministry – February

2008.

(iii) South Asia Travel and Tourism

Exchange (SATTE) – April 2008.

(iv) 12th National Expo in Kolkata – 5th -10th

September, 2008.

(v) Travel and Tourism Fair (TTF) at

Hyderabad, Kolkata, Ahmedabad and

Surat during 2008.

(vi) Shilpotsav 2008 – Shopping Festival

inter-connected with Rural Tourism and

Handicrafts at Aurangabad – 21st -30th

November, 2008.

(vii) Travel Show organized by the Anand

Bazar Patrika Group – 27th-29th June,

2008.

(viii) Punjab International Trade Expo 2008

at Amritsar – 3rd -7th December, 2008.

(ix) Discover India – Enchanting Tourism

Fair – 27th-28th September, 2008.

8.6 Marketing Objectives of Overseas Offices

The Ministry of Tourism, Government of India,

through its 14 offices overseas promotes

India in the tourism generating markets as

an attractive tourist destination and projects

various Indian tourism products vis-à-vis

other competing destinations to enhance

India’s share in the global tourism market.

Integrated marketing and promotional

strategy and a synergised campaign in

association with the Travel Trade, State

Governments and Indian Missions are

launched for market promotion. The overseas

promotional efforts include advertising in the

print & electronic media, participation in fairs

& exhibitions, organising seminars,

workshops, road shows & India evenings,

printing of brochures and collaterals,

brochure support/joint advertising with travel

agents/tour operators, inviting the media

and travel trade to visit the country under

the hospitality programme, etc.

8.7 Assistance to Service Providers under the MDA Scheme

Market Development Assistance scheme of

the Ministry of Tourism, Government of India

provides for financial support to approved

tourism service providers, i.e. hoteliers,

travel agents, tour operators, tourist transport

operators, etc. for undertaking the following

tourism promotional activities abroad :

(i) Sales-cum-Study Tours

(ii) Participation in Fairs / Exhibitions

(iii) Publicity through printed material

8.8 Familiarization Tours under the Hospitality Programme

Under the Hospitality Programme, the Ministry

of Tourism invites editorial teams of travel

publications, journalists, photographers, TV

teams, travel agents, tour operators, etc. from

overseas, through the overseas Indiatourism

offices to effectively project India as a multi-

dimensional tourist destination offering a vast

range of attractions. These invited guests are

able to get first-hand information/knowledge

of the Indian tourism products during their

familiarization tours.

During the year, travel agents, tour operators

and media representatives from important

tourist generating markets overseas were

invited, not only to visit the varied tourist

attractions of the country but also to

participate in and cover events including

SATTE, the Great Indian Travel Bazaar, PATA

Travel Mart, Kerala Travel Mart, Himalayan

Run & Trek Event, etc.

In addition, special Fam Tours for Trade and

Media Representatives from overseas have

also been organized as part of the confidence

building measures undertaken following the

terrorist attacks in Mumbai.

8.9 Major activities undertaken for overseas promotion

(i) The Ministry of Tourism in collaboration

with the Ministry of Culture and CII

organized an “Incredible India@60”

event in Singapore in April 2008. The

activities and programmes organized

during the event included cultural

performances, display of Indian

handicrafts by artisans from rural

tourism sites, photographic exhibition

on India and an India Evening.

Extensive promotion through print and

outdoor advertising was undertaken to

coincide with the event.

(ii) The Indiatourism office in Beijing

was inaugurated in April 2008. To

mark the occasion, Incredible India

Cultural Evenings were organized

in Beijing and Shanghai, which

showcased India’s classical dance,

music and cuisine. Indian Food

Festivals were also organized in Beijing

and Shanghai.

(iii) India hosted the PATA Travel Mart

2008 in Hyderabad from September

16 to 19, 2008. International delegates

comprising 374 global buyers and 715

Asia Pacific seller delegates from 301

organisations participated in the Travel

Mart.

(iv) Indiatourism offices overseas have

participated in the major international

Travel Fairs and Exhibitions in

important tourist generating markets

the world over as well as in the

emerging and potential markets to

showcase and promote the tourism

products of the country. These include

Arabian Travel Market (ATM) in Dubai,

PATA Travel Mart in Hyderabad, China

International Travel Mart in Shanghai,

ITB-Asia in Singapore, World Travel

Market (WTM) in London, IMEX in

Frankfurt, FITUR in Madrid and ITB

in Berlin.

(v) Road Shows, India Evenings and

India Presentations have been

organized in Beijing, Shanghai,

Hong Kong, Tehran, Riyadh, Istanbul,

Ankara, Damascus, Dubai, Paris,

Strasbourg, Zurich, Bern, Catania,

Genova, Atlanta, New York, Boston,

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Denver, San Francisco, Phoenix, Tokyo,

Seoul, Taipei, Toronto, Vancouver,

Ottawa, Montreal, Singapore, Kuala

Lumpur, Manila, Munich, Moscow,

among other cities.

(vi) For the promotion of Indian Cuisine,

which is an integral component

of the Indian tourism products,

support has been extended to

Indian Food Festivals organized in

Damascus (Syria), Istanbul (Turkey),

Muscat (Oman), Tehran (Iran), Colombia

& Ecuador, Budapest (Hungary),

Cairo (Egypt) and Buenos Aires

(Argentina).

(vii) The Ministry of Tourism, through its

overseas offices, has supported

and participated in the Amsterdam

India Festival - Blended Cultures,

a three-week long cultural festival of

India in Amsterdam and a Festival

of India organized in Buenos Aires,

Argentina.

(viii) For greater visibility of “Incredible

India”, outdoor advertising campaigns

including advertising on taxis/buses/

trams have been undertaken in Beijing,

Shanghai, Tokyo, Seoul, Sydney,

Singapore, Kuala Lumpur, Paris,

Zurich, Madrid, Rome, Milan, Frankfurt,

Hamburg, Berlin, Amsterdam,

Stockholm, Moscow, St. Petersburg,

London, Edinburgh, Belfast, Dublin,

Manchester, Dubai, Los Angeles,

Houston, San Francisco and Buenos

Aires.

(ix) Tourist publications have been

printed in foreign languages by

the overseas offices, to meet the

requirements of the markets under their

jurisdiction. These include Mandarin,

Cantonese, Arabic, Persian, Turkish,

Italian, French, Spanish, Portuguese,

German, Russian, Hungarian,

Japanese, Korean, Thai and Bhasa

Indonesia.

8.10 Special Initiatives

The Ministry of Tourism, Government of India

has undertaken several confidence building

measures with a view to giving a boost to the

tourism industry in the aftermath of the global

economic slow down and the terrorist attacks

in Mumbai.

The following incentives have been offered

by the Ministry to the tourism industry:

(ii) Participation in three trade fairs /

exhibitions per year would be permitted

instead of two as per the existing

guidelines.

(iii) The eligible upper limit under the

scheme, in respect of foreign exchange

earnings, has been increased from

Rs. 10 crore to Rs. 20 crore.

b. Enhanced subsidy in participation fee at International Travel Fairs & Exhibitions

Enhanced subsidy of 25% in participation fee

is being offered by the Ministry of Tourism and

the Indiatourism offices overseas in the India

Pavilions set up at the major International

Travel Fairs and Exhibitions till the end of the

financial year 2009-10.

c. Financial Assistance under MDA Scheme to promote MICE Tourism

With a view to promoting MICE Tourism,

the scope of the MDA scheme has been

enhanced, so as to include active members

of the India Convention Promotion Bureau

(ICPB). Financial support under the scheme

would be provided to ‘Active Members’ of

ICPB who, in turn, would release the same

to India Associations/Societies after bidding

for International Conventions/Conferences,

provided they win the bid or stand at second

or third positions among the bidders.

d. Fam Tours for Overseas Media and Travel Trade Representatives

As part of the confidence building measures,

familiarisation tours for trade and media

representatives to Mumbai and other

regions of the country have been specially

organized by the overseas Indiatourism

offices, to project the ground realities relating

to safety/security conditions in the country.

Trade/Media representatives from USA, UK,

Ireland, France, Spain, Germany, Austria,

Netherlands, Argentina, Mexico, Japan,

Malaysia and Singapore have visited India

during the months of December 2008 and

January 2009 as a result of this initiative.

e. Road Shows

A series of Road Shows are being organized

in important tourist generating countries,

in collaboration with the Indian Association

of Tour Operators and with participation of

different segments of the tourism industry.

The focus of these Road Shows is on

one-to-one business meetings between

the seller delegates from India and buyer

delegates overseas, with a view to promoting

inbound tourism to India. Road Shows were

successfully organized in Australia, Malaysis,

Singapore, UK and Ireland during the months

of February and March 2009.

a. Enhanced benefits under the Market Development Assistance (MDA) scheme

(i) The financial support under the MDA scheme has been increased, as detailed below :

Sl. No. Promotional Existing upper limit of Revised upper limit of activities financial support financial support

1. Sales-cum-Study Tours Rs.75,000.00 Rs.1,50,000.00

2. Trade Fairs and Rs.1,10,000.00 Rs. 2,00,000.00

Exhibitions

3. Production of Rs. 15,000.00 Rs. 30,000.00

Publicity Material

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9.1 Information and Research Activities

The Market Research Division of the Ministry

of Tourism is responsible for compilation,

tabulation and dissemination of information

on various aspects of tourism in India. The

statistics collected by the Division include

data on foreign tourist arrivals, domestic and

foreign tourist visits, occupancy statistics

of approved hotels, etc. Periodical surveys

are also undertaken to assess the profile

of international and domestic tourists,

expenditure patterns, tourist preferences and

satisfaction levels, availability and adequacy

of infrastructural facilities at tourist centres,

etc. This Division also undertakes studies

and preparation of master plans/perspective

plans/detailed project reports (DPRs) for

development of tourism in the country.

9.2 Foreign Tourist Arrivals

The foreign tourist arrivals (FTAs) in India

during the year 2008 were 5.37 million

(Provisional) as compared to 5.08 in 2007,

registering a growth of 5.6%. FTAs during the

period January-March 2009 were 14.61 lakh

with a growth rate of (-) 13.8% as compared

to the FTAs of 16.94 lakh and growth rate of

12.2% during January-March 2008.

9.3 Foreign Exchange Earnings from Tourism

Tourism is an important sector of Indian

economy and contributes substantially in the

country’s foreign exchange earnings. The

foreign exchange earnings (FEE) from tourism

during 2008 in US$ terms are estimated at

11.75 billion as compared to 10.73 billion

during 2007, registering a growth of 9.5%.

FEE from tourism in US$ terms during the

period January-March 2009 were US$ 2731

million with a growth rate of (-) 30.6% as

compared to the FEE of US$ 3935 million with

a growth rate of 31.3% during January-March

2008.

In rupee terms, the FEE from tourism during

2008 are estimated at Rs. 50730 crore as

compared to Rs. 44360 crore during 2007,

showing a growth of 14.4%. FEE from tourism

in rupee terms, during January-March 2009

were Rs 13582 crore with a growth rate

of (-)13.2%, as compared to the FEE of

Rs. 15655 crore with a growth rate of 18.2%

during January-March 2008.

A statement giving FTAs in India and FEE

from tourism for the last ten years i.e. 1999

to 2008 and during January-March 2009 are

given below:

9.4 Domestic Tourism

The potential of domestics tourism has grown

substantially during the last few years due to

increase in income levels and emergence of a

dynamic urban middle class. However, there

are no precise estimates of total domestic

tourist traffic in the country. All the State/

Union Territory Governments were, therefore,

persuaded to set up Statistical Cell for the

collection of domestic tourism statistics

through accommodation establishments and

furnish them to the Ministry of Tourism on a

monthly basis. As per the figures reported

by the State/UT Governments, the domestic

tourists during the year 2007 are estimated to

be 527 million, showing a growth of 13.9 % as

compared to the year 2006.

9.5 Surveys and Studies

As a guide to the formulation of policies,

funding projects and evaluating effectiveness

of schemes being implemented by the

Ministry of Tourism, the Ministry sponsors

studies and surveys. These include evaluation

studies, feasibility studies, preparation of

Detailed Project Reports (DPRs), etc. 29

Surveys/Studies/DPRs/Feasibility Studies

were completed during the year 2007-08.

19 Surveys/Studies have been commissioned/

taken up during 2008-09 and 9 Surveys/

Studies/DPRs/ Feasibility Studies have been

completed during the year 2008-09. Details of

Surveys, Studies, DPRs, Feasibility Studies,

etc. completed/commissioned during

2007-08 and 2008-09 are given at Annex.

Foreign tourist arrivals and estimated Foreign Exchange Earnings during the years 1999-2008 and January-March 2009

Year Foreign Percentage Estimated Percentage Estimated Percentage Tourist Change Over Foreign Change Foreign Change Arrivals Previous Year Exchange Over Exchange Over (in nos.) Earnings Previous (in Million Year (Rs. in Year US$) Crore)

1999 2481928 - 12951 - 3009 -

2000 2649378 6.7 15626 20.6 3460 15.0

2001 2537282 -4.2 15083 -3.5 3198 -7.6

2002 2384364 -6.0 15064 -0.1 3103 -3.0

2003 2726214 14.3 20729 37.6 4463 43.8

2004 3457477 26.8 27944 34.8 6170 38.2

2005 3918610 13.3 33123 18.5 7493 21.4

2006 4447167 13.5 39025* 17.8 8634 15.2

2007 5081504 14.3 44360* 13.7 10729 24.3

2008@ 5366966 5.6 50730# 14.4 11747# 9.5

2009@ 1460774 -13.8 ** 13582# -13.2** 2731# -30.6**

(Jan-Mar)

# Advance Estimates * Revised Estimates @ Provisional ** Percentage change of January-March 2009 over January-March 2008

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10.1 Co-operation with International Organizations

International Co-operation Division is

responsible for organizing/participating

in dialogues, meetings, consultations and

negotiations of the Ministry of Tourism with

international organizations which include the

United Nations World Tourism Organization

(UNWTO); United Nations Economic and

Social Commission for Asia and the Pacific

(UNESCAP); Bay of Bengal Initiative for

Multi-Sectoral Technical and Economic

Co-operation (BIMSTEC); Mekong-Ganga

Co-operation (MGC); Association of South

East Asian Nations (ASEAN), South Asian

Association for Regional Co-operation

(SAARC) and South Asia Sub-regional

Economic Cooperation (SASEC). This

Division also negotiates with other countries

for signing of bilateral agreements and

attends Joint Commission Meetings in co-

ordination with the Ministries of Commerce,

Culture, External Affairs, Finance etc. for

promotion of tourism.

10.2 Tourism Co-operation under IBSA

A Tripartite Agreement among India, Brazil

and South Africa (IBSA) was signed on

15th October, 2008 during the IBSA Summit

in New Delhi for cooperation in the field

of tourism under the IBSA Development

Initiative. The Agreement was finalized in

the Joint Working Group (JWG) Meeting

on Tourism which was held in Kochi on

21st September, 2008 and was attended by

the representatives from the IBSA countries.

The JWG meeting was followed by IBSA Tour

Operators Workshop which was attended by

tour operators from India, Brazil and South

Africa. The workshop provided an opportunity

to the private stakeholders of tourism sector

in IBSA countries to interact and establish

contacts for increasing the tourism flow

between the member-countries of the group.

10.3 Bilateral Tourism Co-operation

(i) A Joint Working Group Meeting on

Tourism was held with Philippines on

4th July, 2008 in Manila, Philippines.

Both the countries agreed to further

strengthen and promote bilateral

tourism cooperation by undertaking a

series of activities during the period

2009-11.

(ii) A meeting between India and South

Africa Tourism Officials was held on

the sidelines of the 7th Session of the

India-South Africa Joint Ministerial

Commission which was held in

February 2008 in Pretoria, South Africa.

(iii) A Joint Action Programme for the

period 2009-10 for the implementation

of the Agreement between India and

Russian Federation on cooperation in

the field of tourism was signed during

the visit of the Russian President to

India in December 2008.

10.4 Tourism Co-operation between India and the ASEAN

The First Meeting of the India-ASEAN Tourism

Ministers was held in Thailand in January

2008. In this meeting, Terms of Reference

for the formation of India-ASEAN Tourism

Working Group was adopted. The ASEAN-

India website was inaugurated for promoting

tourism destinations in India and the ASEAN

region. An invitation was extended to the

travel media in the ASEAN countries to

participate in the Great Indian Travel Bazaar

which was held in Jaipur from 21st-23rd April,

2008. Several participants from the ASEAN

region were hosted by the Ministry of Tourism

under its hospitality scheme for participating

in the event. At this meeting, India offered to

organize the first ASEAN-India Travel Trade

Exchange to discuss and develop joint

package on tourism products. In pursuance,

Indiatourism office in Singapore organized

a workshop titled ‘Beyond Boundaries’ in

April 2008. The ASEAN member-countries,

Indian Travel Trade organizations and Airlines

participated in the workshop for developing/

structuring joint packages on tourism

products to increase tourism flow between

India and the ASEAN. Incredible India @60

event was organized at Singapore in April

2008 to showcase different facets of India’s

growth, tourism products, art and culture.

As part of the event, various activities and

programmes were organized. These included

cultural performances from different regions

of India, demonstration and display of Indian

handicrafts especially by artisans from rural

tourism sites, photographic exhibition and

an India Evening. The 4th India-ASEAN NTOs

(National Tourism Organizations) Meeting

was held at Hanoi, Vietnam in January 2009

during the ASEAN Tourism Forum. At this

meeting, matters related to co-operation

in tourism between India and the ASEAN

were discussed and both sides agreed to

strengthen and enhance co-operation to

increase intra-regional tourism.

10.5 Tourism Co-operation under BIMSTEC

The Terms of Reference for the formation

of Tourism Working Group was finalized in

the meeting of senior officials of BIMSTEC

which was held at New Delhi in August 2008.

As agreed during the 2nd BIMSTEC Tourism

Ministers’ Roundtable and Workshop held in

August 2006 in Nepal, the Ministry of Tourism

set up the BIMSTEC Information Centre at

New Delhi.

10.6 Participation in the UNWTO

As a specialized agency of the United

Nations, the United Nations World Tourism

Organization (UNWTO) is the multi-lateral

international body in the field of tourism, acting

as a global forum for tourism policy issues

and a source of tourism know-how. While

primarily an inter-governmental organization

with over 150 member-countries, it also

welcomes the private sector, educational

institutions, tourism associations and local

tourism authorities to participate as Affiliate

Members. India was unanimously elected as

the Chairman of the Executive Council of the

UNWTO in the 82nd meeting of the Executive

Council held at Cartagena de Indias,

Columbia in November 2007 for a period of

one year. As the Chairman, India chaired the

sessions of the Executive Council which were

held in Jeju, South Korea in June 2008 and

Madrid, Spain in October 2008.

India articulated its stand on the issue of

‘Climate Change and Tourism’ at UNWTO

by stating that matters relating to climate

change should be addressed within the

framework of the UN Framework Convention

on Climate Change (UNFCCC). The UNWTO

was also asked not to make climate change

an instrument to encourage the use of

environmental conditionalities as barriers

to international tourism, particularly in

developing countries.

Another issue on which India took the lead

pertained to co-operation between the Centre

of Excellence for Destinations (CED) and

the UNWTO. The CED currently operates in

Montreal, Canada and was set up to provide

guidance to tourism destinations as per the

MoU entered between the agency and the

UNWTO. India expressed its concerns about

the CED assuming the role of a certification

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agency which would lead to standardizing

cultures, heritage and biodiversity of nations

and could seriously undermine the concept

of diversity that drives tourism across the

world. The Executive Council Meeting

agreed to India’s proposal of not allowing

certification, grading or ranking of tourist

destinations by the CED. The CED would now

extend technical assistance to destinations in

developing countries to achieve excellence

and attract more tourists. In addition,

developing countries could ask the UNWTO’s

support for securing financial and technical

assistance.

The Ministry of Tourism had signed a MoU

with the UNWTO to formalize the arrangement

of hiring services of its consultants to prepare

master plan for the Development of Coastal

Tourism in the States of West Bengal and

Orissa and Sustainable Tourism in the State

of Uttarakhand. The project, which was

funded by the UNDP, was completed with the

adoption of Master Plans.

Secretary (Tourism) represented India in

the 6th Meeting of the Board of Directors of

ST-EP Foundation and the 1st Meeting of the

Tourism Resilience Committee of the UNWTO

held from 27th-29th January, 2009 in Madrid.

He also attended the 24th Meeting of the

Task Force for the Protection of Children in

Tourism and the 2nd Meeting of the UNTWO

Tourism Resilience Committee. Both meetings

were held from 10th-13th March, 2009 in

Berlin, Germany.

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11.1 Introduction

India Tourism Development Corporation

(ITDC) is the only Public Sector Undertaking

of the Ministry of Tourism. Incorporated on

1st October, 1966, the ITDC played a key role

in the development of tourism infrastructure

in the country. Apart from developing the

largest hotel chain in India, the ITDC offered

tourism related facilities like transport, duty

free shopping, entertainment, production of

tourist publicity literature, consultancy etc.

The ITDC has played a committed and pivotal

social role in the development of tourism

infrastructure in backward areas, thereby

trying to promote regional balance.

After the disinvestment of 18 hotels, ITDC

consolidated its remaining activities and

restructured itself to take up diversified

service-oriented business activities like

consultancy and execution of tourism and

engineering projects, training consultancy

in hospitality sector, event management and

mounting of Son-et-Lumeire (SEL) Shows etc.

11.2 Organisational Set-up

The present organisational set-up at the

Corporate level comprises Chairman &

Managing Director (C&MD), Functional

Directors and heads of business groups viz.

Ashok Group of Hotels, Ashok International

Trade, Ashok Travels & Tours, Ashok

Reservation & Marketing Services, Ashok

Creatives, Ashok Institute of Hospitality &

Tourism Management and Engineering

Services Division etc. supported by Human

Resource Management, Finance & Accounts,

Public Relations, Secretarial and Vigilance &

Security Divisions.

11.6 Pattern of Shareholding

The authorised and paid-up capital of

the Corporation as on 31st March, 2009,

stood at Rs. 150 crore and Rs. 67.52 crore

respectively. The pattern of shareholding is

indicated below:-

Government 89.975%

Indian Hotels Ltd. 9.998%

General Public & Employees 0.027%

11.3 Network of ITDC Services

The present network of ITDC consists of

8 Ashok Group of Hotels, 7 Joint Venture

Hotels including one yet to be completed

hotel, 3 Restaurants (including one Airport

Restaurant), 11 Transport Units, 1 Tourist

Service Station, Duty Free Shops at Goa

Airport, 1 Tax Free Outlet, 1 Sound & Light

Show and 4 Catering Outlets. Besides, ITDC

is also managing a Hotel at Bharatpur, a

Tourist Complex at Kosi and a Son-et-Lumeire

(SEL) Show at Sabarmati, Ahmedabad owned

by the Ministry of Tourism.

11.4 Subsidiary Companies

Details below indicate ITDC’s investment of

Rs. 8.47 crore in seven subsidiary companies

as on 31st March, 2009 (provisional) :

(Rs. in crore)

Subsidiary ITDC’s Investment

MP Ashok Hotel 0.82

Corporation Ltd.

Utkal Ashok Hotel. 4.69

Corporation Ltd

Ranchi Ashok Bihar 0.36

Hotel Corporation Ltd.

Assam Ashok Hotel 0.51

Corporation Ltd.

Pondicherry Ashok Hotel 0.31

Corporation Ltd.

Donyi Polo Ashok Hotel 0.51

Corporation Ltd.

Punjab Ashok Hotel 1.27

Company Ltd.

Total 8.47

11.5 Capital Structure

The Capital Structure as on 31st March, 2009 is as under :-

(Rs. in crore)

2006-07 2007-08 2008-09 (Provisional)

Authorised Capital 75.00 150.00** 150.00*

Paid-up Capital 67.52 67.52 67.52

Reserves & Surplus 143.96 172.24 *

Net Worth 208.52 310.17 *

Capital Employed 188.13 285.41 321.89

*These figures will be worked out after finalisation of annual accounts.

** The Government has contributed Rs. 73 crore towards additional equity in December 2007, against which process for issue of equity shares is in progress.

11.7 Financial Performance

The key figures relating to financial

performance of the Corporation for the

last four years and for the year 2008-09

(Provisional) are tabulated below :

(Rs. in crore)

2004-05 2005-06 2006-07 2007-08 2008-09 (Prov.)

Turnover 363.49 373.64 564.11 470.27 410.14

Operating Profit 37.94 54.53 74.33 77.45 41.37

(Before Interest &

Depreciation)

Profit Before Tax 31.16 51.57 68.77 69.41 36.48

Profit After Tax 28.77 45.79 45.56 44.08 *

Direct Foreign 156.59 146.94 149.10 57.23 6.86

Exchange Earnings

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The decrease in turnover and profitability

during 2008-09 is mainly attributed to general

recession in the tourism sector because of

global financial crisis and terrorist attacks

on Mumbai on 26th November, 2008. The

profitability of the Corporation was also

affected due to pay revision.

* This will be worked out after finalisation of

annual accounts.

11.8 Memorandum of Understanding (MoU)

The MoU for the year 2008-09 was signed

between the Ministry of Tourism and ITDC

envisaging targets for Financial, Dynamic,

Sector-specific and Enterprise-specific

parameters. The various criteria of MoU

include targets for gross sales and gross

margin, customer delight, HRD (Employees’

training), execution of projects assigned

by outside agencies, setting up a Food

Standardization Cell for innovation in food

production, renovation of ITDC hotels, setting

up a Marketing R&D Cell, IT linkage of 8 ITDC

hotels, multiple of ARR & occupancy of ITDC

hotels and joint venture hotels etc.

11.9 Ashok Group of Hotels

The Ashok Group of Hotels continued to

play host to several prestigious international

and national level conventions and events

including UNIDO Conference, Conference of

Association for Simulating Know How (ASK),

Seminar of NRI Welfare Society, International

Summit on Bipolar Disease, 23rd Biomedical

Lab Science World Congress, Asia Pacific

Digestive Week Conference, Indo-Africa

Summit, Urology Conference, 9th Asia

Oceania Conference of Nuclear Medicine

& Biology, Travel & Tourism Fair, National

Tourism Awards Function, International

Congress for Women.

Ashok Hotel also hosted H.H. Dalai Lama and

organized a session of His teachings. The

Ashok Group also hosted the delegations from

Russia, Bangladesh, Sri Lanka, Indonesia,

Mauritius, China, South Korea, Italy, Hungary,

America, Ghana, Bulgaria, Venezuela etc.

During the year, the renovation/upgradation

drive in ITDC hotels was continued to provide

them competitive edge. This includes

renovation of 73 rooms in Janpath Hotel, 53

rooms in Hotel Jaipur Ashok and 24 rooms in

Hotel Jammu Ashok. As security measures,

CCTV, Door Frame Metal Detactor and

baggage scanners have been installed in all

the three Delhi-based hotels.

Retaining its popularity and market share,

the relaunched food and beverage outlets

in The Ashok – Frontier, Ssteel F-Bar &

Lounge, Orange Room Capitol – are the talk

of the town. Mismo – the Mexican cuisine

restaurant – opened at Hotel Janpath is also

being appreciated by the connoisseurs.

CIBO – an Italian Restaurant – has also been

opened in Hotel Janpath in March 2009.

Durbar Restaurant at The Ashok has been

relaunched as “The Oudh” serving Awadhi

cuisines. The Menu Book in “Oudh” has been

created in Hindi, English, French, Spanish,

Russian, Chinese, Dutch and Japanese.

The Coffee Shop at The Ashok has been

relaunched as ‘Samavar’.

The Ashok Group also globally popularized

the Indian cuisine by participating in the food

festivals abroad. Dogri Featival, Oudh Food

Festival and Frontier Food Festival were

organised by Hotel Jammu Ashok, Utkal

Divas and Oddissi Thali Festival organized

by Hotel Kalinga Ashok, Bhubaneswar and

Pakhtoon Food Festival organised by Lalitha

Mahal Palace Hotel, Mysore.

11.10 Ashok Reservation & Marketing Services

The Division manages Events, Conferences

and Exhibitions and has established itself as

the leader in the field of Event Management.

Some of the major events handled are:

National Conference on Civil Aviation,

Opening of Indiatourism office at China, Civil

Service Day, Technology Day, Review Meeting

of Implementation of Central Educational

Institution Act, Meeting on Save the Girl

Child, International Meeting on Kimberley

Process Certification, Foundation Day of

Ministry of Earth Sciences, 5th Computer

Literacy Awards, Award Function of Ministry

of Micro, Small and Medium Enterprises,

PATA Travel Mart, National Steel Consumer

Council Meeting, South Asian Conference on

Sanitation, Petrotech-2009, National Tourism

Awards Function of Ministry of Tourism, Sub-

Regional Conference of South, South-West

and Central Asia on Higher Education.

Through its event management activity, the

Division also acts as a definite catalyst in the

generation of business for Ashok Group of

Hotels and other divisions of ITDC namely

Ashok Creatives and Ashok Travels & Tours

(ATT).

11.11. Ashok International Trade

The Division continued its efforts towards

consolidation of its existing duty free

operations at Goa to face the stiff competition

from the private operator and also intensified

its efforts to expand its operations to new

locations and in related commercial activities.

In Goa, the Division was able to stave off the

competition from private operator through

some innovative steps in merchandising and

pricing. The ethnic Indian merchandising

was given a big push and pricing made very

aggressive and dynamic. Despite massive

drop in traffic, the division was able to improve

the per pax transaction value.

The Division won the tender for running

Coimbatore Duty Free Shop against a

strong competition and proposes to further

intensify its efforts towards expansion as

a large number of airports across India are

being given international status. The division

also stepped up efforts to venture into sea

port and land border shops as part of its

expansion plans.

11.12 Ashok Travels & Tours

Ashok Travels & Tours (ATT) is an in-house

approved Travel Agency of the ITDC to

provide all travel related services namely air

tickets, transport, tour packages etc. for the

Government as also for the general public.

During this year, ATT registered impressive

growth and achieved all time high turnover.

It made special efforts towards promoting

tourists to North-East India. This pioneering

effort was successful. ATT also maintains this

growth profile in other areas of business and

continues its growth even during a period of

declining tourist arrivals.

11.13 Ashok Creatives

The Ashok Creatives continued to play a key

role in tourism promotion and developmental

projects of the Ministry of Tourism as also for

various clients.

The Division continued with the release of

the International and Domestic Campaigns

of the Ministry of Tourism of about Rs. 50

crore. These included the “Incredible India”

International campaigns in Americas and the

Asia-Pacific (APAC). Among the Domestic

Campaigns were “Saare Jahan Se Achcha”,

“Athithi Devo Bhava” and four individual

campaigns aimed to promote tourism to

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North-East of India, Jammu & Kashmir, Rural

Tourism and Adventure & Wildlife.

The Division undertook the “Social

Awareness Campaign” for the Ministry of

Tourism. In addition, the Division released

a half-page advertisement coinciding with

the Independence Day highlighting Ministry

of Tourism’s Achievements/Milestones in

select National Dailies and vernaculars.

The Ministry of Culture also awarded the

designing and publishing of their full-page

advertisement themed “Presenting and

Preserving the Cultural Heritage of India” in

English/Hindi Newspapers. On the occasion

of World Tourism Day 2008, the Division

released a full-page advertisement focusing

on the theme “Responsible Tourism” and

the initiatives undertaken by the Ministry

of Tourism during the year. Advertisement

assignments were also taken up for the

Ministry of Human Resource Development,

Archaeological Survey of India and Central

Pollution Control Board.

On the print-production front, the Division

designed and produced several jobs for

the Ministry of Tourism (MOT), Ministry of

Communications and Information Technology,

Election Commission of India (ECI), Second

Administrative Reforms Commission (ARC),

Archaeological Survey of India (ASI), Central

Pollution Control Board (CPCB) etc. The

notable assignments included designing of

posters for PATA on behalf of MOT, designing

and production of a hard-bound twin-volume

publication running into over 1800 pages

themed “Changing Electoral Face of India”

for the Delimitation Commission set up by

ECI, a number of books, list of elected MPs,

etc. pertaining to General Election, 2009

for the ECI, a Coffee Table Book captioned

“Monuments of India”, on turnkey basis and

a Guidebook on “Monuments & Sites in

Haryana” for the ASI, designing and printing

of the nine Reports (8th to 16th) of the ARC

under Division’s professional expertise and

two Reports on behalf of the CPCB. Also a

brochure for Security Printing and Minting

Corporation of India was conceptualized/

designed and produced. A Tourism Promotion

Film for West Bengal is in the pipeline.

The Ashok Creatives is a pioneer in

mounting of Sound & Light Shows (SEL)

at different locations of the country. The

shows at Sabarmati Ashram (Gujarat),

Madurai, Kanyakumari (Tamil Nadu), Talatal

Ghar (Assam), Udaigiri (Orissa), Deoghar

(Jharkhand), Kumbhalgarh (Rajasthan),

Hampi (Karnataka) and Chandigarh are

at various stages of development. Of late,

jobs for mounting SEL Shows at Ujjain and

Ludhiana have been awarded to the Division

by the respective Ministries.

With a view to enlarging its area of activities

and strengthening its commercial base, Ashok

Creatives is putting in aggressive efforts for

empanelment as an advertising agency as

also to secure print production assignments

in various Government organizations on the

basis of public-private partnership initiated in

the recent past.

11.14 Ashok Consultancy & Engineering Services

The Ashok Consultancy & Engineering

Services was engaged for preparation of

Detailed Project Reports for major tourism

circuits/destination by the Ministry of Tourism.

During the year ITDC prepared/contributed

the reports for the development of major

tourist destinations/circuits in areas below :

• Haridwar-Rishikesh

• ChurchesofGoa

• Gangtok,Sikkim

• Ajmer-Pushkar

• Varanasi-Sarnath-Ramnagar

Besides, the project reports for development

of tourism infrastructure in the States of

Tripura, J&K (Leh), Punjab, Manipur were

prepared and submitted to the Ministry for

their consideration for sanction of Central

Financial Assistance.

As regards the execution of the tourist

infrastructure projects in various States, the

following works have been completed:

(i) Illumination of four monuments in

Delhi namely Subz-Burj, Purana Quila,

Safdarjung Tomb and Sher Shah Suri

Gate.

(ii) Some sites in Circuit Development at

Mizoram.

(iii) Revitalisation of Jallianwala Bagh,

Amritsar.

(iv) Indian Institute of Skiing &

Mountaineering at Gulmarg.

(v) Illumination of Mahabodhi Temple,

Bodhgaya including CCTV System.

Further, the construction work of Puducherry

Institute of Hotel Management & Catering

Technology, Pondicherry, and circuit/

destination development work in Arunachal

Pradesh, Imphal, Mizoram are in progress.

The illumination work on the balance nine

monuments in Delhi and a museum on the

theme of freedom struggle at Red Fort is in

process.

Some projects where the Engineering

Division has been facing difficulty and the

State Governments are interested in carrying

out the work themselves, have been/are

being transferred to the State Governments

for execution.

During the year, a thrust has been given

to upgrade ITDC and Joint Venture Hotels

keeping in view the ensuing Commonwealth

Games. Emphasis is also being laid to

conserve energy and make the hotel energy

efficient.

CCTV system is also being provided in major

hotels for security reasons.

In order to bring all the hotels at par with the

international standards, the provisions to make

the building barrier-free for the physically

challenged persons and the upgradation of

kitchens to HACCUP standards have been

planned.

11.15 Plan Schemes

The RBE for 2008-09 envisages a plan outlay

of Rs. 45.56 crore towards capital expenditure,

which includes Rs. 38.56 crore for renovation/

improvement in existing hotels and remaining

fund for other activities of the Corporation.

The plan capital expenditure during 2008-09

was Rs.11.30 crore (Provisional).

11.16 Ashok Institute of Hospitality & Tourism Management

The Ashok Institute of Hospitality & Tourism

Management (AIH&TM), an ISO 9001-2000

accredited establishment, provides training

facilities for human resource development

in the Hospitality and Tourism sector. The

training programmes are designed and

conducted as per international standards

to update knowledge, skills and self-

development of students to be internationally

competitive.

During the year 2008-09, 8 training

programmes have been conducted for

277 employees of outside agencies and

6 programmes for 336 ITDC employees /

supervisors in 20 batches. In addition, AIH&TM

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conducted Diploma in Air Hostess, Travel &

Hospitality Career Training for 150 students

sponsored by the Scheduled Caste Welfare

Department of the Government of Gujarat in

Ahmedabad. This training programme has

also been conducted in Bangalore for 183

candidates sponsored by the Department of

Social Welfare and 110 students sponsored

by the Department of the Backward Classes,

Government of Karnataka.

The Institute is also conducting 4-year

Degree Course in “Bachelor in International

Hospitality Business Management” in

association with Kurukshetra University since

2004. The 4th year students of the Degree

course were sent to London for six-months

internship training.

The Trade Diploma Courses in Hospitality

Operational Department are also being

conducted by the Institute in affiliation with

the Board of Technical Education, Delhi

Government. One-year Certificate Course in

Cookery with 110 students each year is also

being conducted. After the training, most

of the students get employment in foreign

countries. 42 Management Trainees and 190

Apprentices in different trades were trained.

About 220 Industrial trainees are undergoing

training.

A new job-oriented specialized ‘Cruise

Hospitality Course’ has been started in

Goa for the Hotel Management qualified/

experienced personnel.

11.17 Human Resource Management

The Human Resource Management Division

is of vital importance especially for service

industry. The total manpower of ITDC as on

31st March, 2009 is 2407 in number. Of these,

707 employees belong to Scheduled Castes

(SCs), 51 to Scheduled Tribes (STs) and 100

to Other Backward Classes (OBCs).

11.18 Industrial Relations

The overall industrial relations situation

in ITDC continued to be harmonious and

cordial. There was no loss of man-days in

ITDC headquarters and its own units.

11.19 Implementation of Official Language Policy

During the year, the company continued

its efforts to promote the use of Hindi in

official work in line with the official language

policy. Incentive Schemes have been

made attractive and lucrative to encourage

employees to do their work in Hindi. Cash

incentives were granted to the employees on

doing prescribed quantum of work in Hindi.

Under the in-service training programme,

employees were nominated for training

in Hindi typing/stenography and Hindi

workshops were organised to impart them

training of noting-drafting and other works in

Hindi. Various Hindi competitions were also

organised during Hindi Month celebrations for

giving impetus to the use of official language

in day-to-day work.

11.20 Conservation of Energy

ITDC is committed to energy conservation

at every stage of its operations. Efforts in

this direction are driven by commercial

considerations as well as energy conservation

policies and practices. During the year, ITDC

continued to maintain its thrust on energy

conservation.

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WELFARE MEASURES AND VIGILANCE 12

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12.1 Scheduled Castes/ Scheduled Tribes Cell

The Liaison Officer for the Scheduled Castes/

Scheduled Tribes Cell in the Ministry which

attends to the grievances on service matters

of Scheduled Caste and Scheduled Tribe

employees of the Ministry and its attached/

subordinate offices is a Director level

Officer. The Cell issues directions to all the

administrative authorities for compliance with

the reservation orders issued from time to

time.

12.2 Reservation for SC, ST and OBC Candidates

All recruitments in the Ministry and the

subordinate offices are being made as

per the orders of reservation issued by the

Government from time to time and reservation

rosters are maintained accordingly. Regular

annual returns on the subject are forwarded to

Ministry of Social Justice and Empowerment.

12.3 Vigilance Activities

The Vigilance Division in this Ministry is headed

by a Chief Vigilance Officer (Joint Secretary),

assisted by a Director, Under Secretary and

a Confidential Assistant. All possible efforts

are made to process complaints received in

the Ministry and to get them investigated on

time. Wherever necessary, the cases are also

referred to the CBI/ CVC.

12.4 Employment Opportunities to Physically Challenged Persons

There is no specific scheme or budget

allocation for disabled persons in the sphere

of activities of the Ministry. As per Government

orders, efforts are continued by the Ministry

for exploring job opportunities for physically

challenged persons.

12.5 Complaints

The Ministry of Tourism has a Complaint

Cell headed by a Deputy Director General.

Regional Complaint Cells exist in the Regional

Indiatourism offices. The State Governments

have also been requested to set up Complaint

Cells at the state level.

12.6 Initiatives towards Mainstreaming of HIV/AIDS: Strengthening the National Response

The National AIDS Control Organisation

(NACO) and the UNDP are implementing

a programme of “Support to the National

Response for Mainstreaming HIV/AIDS” since

2007. As part of this programme, the Ministry

is supporting initiatives to build awareness

on HIV/AIDS among its employees in the

headquarters and the field offices. An HIV

Unit was established in the Ministry, with

a Deputy Secretary as the nodal officer

and a Consultant provided by the NACO/

UNDP. Many activities like presentation,

orientation programmes, sensitization

workshops, conferences, awareness training

programmes, publicity and campaigns were

held in 2008. Currently, a Director is the nodal

officer of NACO.

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PROGRESSIVE USEOF HINDI 13

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13.1 Joint Director, Official Language (OL)

heads the Hindi Unit. The Unit ensures

compliance with the provisions of the Official

Language Act, 1963, Official Language Rules

and various orders/ instructions issued by the

Department of Official Language from time to

time on progressive use of Hindi for official

purposes.

13.2 Apart from monitoring the

implementation of the Official Language

Policy and Programmes of the Government,

the Unit arranges training of the staff in the use

of Hindi, Hindi Typing and Hindi Stenography,

preparation of bilingual documents and

translation from English to Hindi and vice-

versa. The Official Language Implementation

Committee (OLIC), constituted under the

Chairmanship of Additional Secretary

(Tourism), holds regular quarterly meetings

for necessary follow-up on the progressive

use of Hindi.

13.3 The Ministry of Tourism has a

scheme (introduced in 1989) named “Rahul

Sankrityayan Award Scheme” to present

awards for books written originally in Hindi

on subjects related to tourism. Under

this scheme, there are first, second and

third prizes of Rs. 20,000, Rs. 16,000 and

Rs. 10,000 respectively and one consolation

prize of Rs. 6,000.

13.4 Correspondence in Hindi

In pursuance of Section 3(3) of the Official

Language Act, 1963, all resolutions,

notifications, communiques, press releases,

rules, regulations, administrative reports

and all official papers meant for laying in

the Parliament were issued bilingually and

efforts were made to achieve the targets of

correspondence in Hindi with offices and

persons located in “A”, “B” & “C” Regions.

13.5 Compulsory Training in Hindi

Almost all officers and employees have

proficiency and working knowledge in Hindi.

13.6 Translation and Bilingual Printing of Manuals, Rules, etc.

All the manuals, codes, etc. being used in

the Ministry are the ones prescribed and

brought out by the Department of Personnel

& Training. However, all other rules relating

to tourism, such as Guidelines regarding

Central Financial Assistance, Guidelines for

Recruitment of Tourist Guides and National

Tourism Policy were translated into Hindi.

13.7 Special Measures for Promoting the Use of Hindi

(i) Notifying Office under Rules 10(4): The Ministry of Tourism has already

been notified under Rules10(4) of the

Official Language Rules, 1976.

(ii) Incentive Scheme and Cash Awards: There exists an incentive scheme for

doing original official work in Hindi.

10 officers/employees have been

awarded cash prizes under this

scheme.

(iii) Hindi Diwas and Hindi Fortnight: Hindi Pakhwada was organised in

the Ministry of Tourism from 1st-14th

September, 2008. Competitions such as

Essay in Hindi, Noting-Drafting in Hindi,

Picture Expression, Hindi Translation

and Hindi Quiz, etc. were held during

this period. On 27th October, 2008, a

“Puraskar Samaroh (Prize-awarding

function)” was organised in the Ministry

of Tourism, where Secretary (Tourism)

gave away cash awards and certificates

to winners of the competitions.

(iv) Hindi Workshop: Hindi Workshops are

arranged for the officers/employees to

encourage them to work in Hindi. Two

workshops were organized.

13.8 Hindi Salahakar Samiti

The Meeting of the Hindi Salahakar Samiti

of the Ministry of Tourism was held on

25th November, 2008 under the chairmanship

of the Minister of State for Tourism & Culture.

13.9 Departmental Website

Hindi version of the Ministry’s promotional

website has been launched. Hindi software

has been provided to various Divisions and

Sections in the Ministry so that they can work

in Hindi on the computers.

13.10 Inspection of Committee of Parliament on Official Language

Second Sub-Committee of Committee of

Parliament on Official Language inspected

Ministry of Tourism, New Delhi on 7th October,

2008 for the progress made in the use of

Hindi. It also inspected the Ashok Hotel, New

Delhi on 16th January, 2009 and India Tourism

Development Corporation, New Delhi on

2nd February, 2009.

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GENDER EQUALITY –THE PRIME CONCERN 14

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14.1 Tourism is a service industry with

a strong female presence. That is all the

more reason why gender sensitisation and

ensuring equal rights to the women and men

are important concerns of the Ministry. The

Ministry of Tourism is committed to the Articles

15, 16 & 39 of the Constitution of India that

prohibit discrimination of any form against

women and to provide for equal opportunity

and equal pay for equal work, irrespective of

sex.

14.2 The Conduct Rules of the Government

have a provision to prevent gender bias

in order to safeguard the right and legal

entitlements of women. The National

Commission for Women was set up by the

Government in 1992.

14.3 The Ministry is represented at the

highest level by a lady. Hon’ble Minister of

Tourism is a lady. The Joint Secretary of the

Ministry is also a lady.

14.4 Women Officers in the Ministry are

posted at the Headquarters, in Regional

Offices and also in the Overseas Offices.

The women employees of this Ministry play a

pivotal role in the organization of conferences,

seminars, exhibitions & road shows of national

and international importance.

14.5 The Ministry has a Grievances Cell for

women to address problems and grievances

faced by them.

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CATCASES 15

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15.1 In three cases pertaining to

Information Assistant related to Assured

Career Progression (ACP), CAT, New Delhi

had ordered the Ministry to grant financial

upgradation. However, the Ministry, in

consultation with the Department of Personnel

& Training (DOP&T) and Ministry of Law filed

a Writ Petition in the Delhi High Court. All

these cases are still pending with them.

15.2 In another case, also pertaining to

ACP of a Ski-Instructor, CAT opined that

the applicant must be granted two financial

upgradations under the ACP Scheme.

Accordingly, the Ministry has granted two

financial upgradations to the applicant.

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IMPLEMENTATION OFRIGHT TO INFORMATION ACT, 2005 16

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16.1 The Right to Information Act (RTI Act),

2005 of the Government of India seeks to

promote transparency and accountability

in the working of every public authority and

to empower citizens to secure access to

information available with them. To this end, in

accordance with the provision of Section 4 (I)

(b) of this Act, the Ministry of Tourism brought

out a handbook for information and guidance

of the stakeholders and general public and

posted it on the Ministry’s official website

www.tourism.gov.in under a distinct section

namely RTI Act. The handbook provides

information on various schemes, projects

and programmes being implemented by

the Ministry along with its organizational

set-up, functions and duties of its officers

and employees, records and documents

available, etc. It is appropriately hyperlinked

to other sections of the website.

16.2 Information on the activities of the

Ministry is provided in its Annual Reports.

These Reports are available to the general

public on the website and in the library.

16.3 The Ministry designated fifteen of its

officers as the Central Public Information

Officers (CPIOs) with each CPIO responsible

for a distinct functional domain. The Additional

Director General (Tourism) of the Ministry is

designated as the Appellate Authority.

16.4 Information that is not available in the

handbook and the official website can be

obtained after paying the requisite fee.

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DEPARTMENTALACCOUNTING ORGANISATION 17

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17.1 Secretary (Tourism) is the Chief

Accounting Authority of the Ministry of

Tourism. He discharges this responsibility

with the assistance of the Joint Secretary &

Financial Adviser (JS&FA) of the department

and the Financial Controller. The Financial

Controller heads the accounting organization

and reports to the Secretary through the Joint

Secretary & Financial Adviser. The accounting

organization comprises the Principal

Accounts Office, Internal Audit Wing and one

Pay & Accounts Office at Delhi. The Financial

Controller is Head of the Department for the

accounting organization and is responsible

for:

(i) Consolidation of the accounts of the

Ministry of Tourism in the manner

prescribed by the Controller General of

Accounts.

(ii) Preparation of Annual Accounts of

Demands for Grants for the Ministry of

Tourism, submission of Statement of

Central Transactions and the materials

for the Finance Accounts of the Union

Government (Civil) to the Controller

General of Accounts.

(iii) Payment of loans and grants to the

State Governments through the

Reserve Bank of India.

(iv) Preparation of manuals keeping in

view the objective of management

accounting system, if any, for rendition

of technical advice to Pay & Accounts

Offices, maintaining necessary liaison

with the Controller General of Accounts

Office and to effect overall coordination

and control in accounting matters.

(v) Maintaining Appropriation Audit

Registers for the Ministry of Tourism

as a whole and to watch the progress

of expenditure under various Grants

operated by the Ministry of Tourism.

(vi) Arranging internal inspection of

payments and the accounting records

maintained by various subordinate

formations and Pay & Accounts Offices

of the Ministry and inspection of

records pertaining to the transactions

of the Ministry of Tourism, maintained in

Public Sector Banks.

Pay & Accounts Office carries out pre-check

of bills submitted by the DDOs (Drawing &

Disbursing Officers) for payment. In some

cases, Pay & Accounts Officers authorize

Cheque Drawing & Disbursing Officers to

operate funds up to a certain level through

issue of “Letter of Credit”. All payments

made by Drawing & Disbursing Officers are

subject to post-check. Any discrepancies/

shortcomings found in the working of the

Drawing & Disbursing Officers (both cheque

& non-cheque drawing) are pointed out in the

Internal Audit reports of those offices.

17.2 The Pay & Accounts Office

The Pay & Accounts Office compiles the

monthly accounts on the basis of the receipts

collected and the payments authorized by

them after reconciling and incorporating the

accounts of cheque Drawing & Disbursing

Officers (DDOs) and submit these accounts

to the Principal Accounts Office. The other

important functions of the Pay & Accounts

Office include authorization of Loans/Grants-

in-aid to statutory bodies/other institutions,

maintenance of General Provident Fund

accounts and settlement of retirement

benefits of Government employees, including

authorization of pension etc.

The system, not only enriches the accounting

and provides better management information,

but also helps in improving the analysis

of the accounting information. There are

various functions, especially those relating to

reconciliation, which involve a lot of manual

work. This package helps in taking care of

such functions apart from improving the

overall accuracy and exchequer control

through the system. The package also

provides for internal controls and audit

through computerized validation and is thus

of great help in improving the quality of

accounts. Improvement in office ambience is

also a by-product of Computerization.

Several other steps are being taken in the

office of the Financial Controller to increase

the Computerization process for which the

officials are regularly being sent for training

at the Institute of Government Accounts &

Finance (INGAF).

The Pay and Accounts Office is regularly

uploading the data in e-lekha on daily

basis at website www.cga.nic.in/elekha/elekhahome.asp

(ii) Computerization in Principal Accounts Office

The account is consolidated in the Principal

Accounts Office through another software

called “CONTACT”. The compilation is

done by the Pay and Accounts Officers in

the COMPACT and the floppy generated is

forwarded to the Principal Accounts Office.

The Principal Accounts Office consolidates

the accounts in CONTACT software. The

consolidated account of the Ministry is sent to

the Ministry of Finance, Controller General of

Accounts for further consolidation of accounts

of the Union of India. Several reports are also

generated through “CONTACT” software

package.

The Ministry of Tourism operates Grant No.

93 for which the Budget Provision during

2008-09 is as under:

(Rs. in crore)

Revenue Section

Plan 439.00

Non-Plan 47.00

Capital Section

Plan 561.00

Non-Plan 00.00

Total 1047.00

(i) Computerization

The office of the Financial Controller has

taken a number of measures to implement

Computerization and introduce IT for overall

improvement and transparency in the

accounting function of the Ministry.

COMPACT

An important initiative in Computerization of

Accounting System, taken at the instance

of the office of the Financial Controller is the

implementation of the COMPACT package

which touches upon the functioning of most

of the areas in the Pay & Accounts Office.

The overall objective towards development

of COMPACT has been to achieve accuracy

and speed in various functions of the Pay &

Accounts Offices, in addition to removing

routine drudgery of manually entering the

same data again and again. Computer

support is being used through this package

to ensure that once the accounts data are

entered, the same can be used at various

places without the need of re-entering for

other purposes like compilation of monthly

accounts, or generating Reports etc.

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With the aid of these accounting packages

and other accounting records, the Principal

Accounts Office prepares the monthly

expenditure report (even weekly/fortnightly

when required) for the benefit of the Ministry

in planning, monitoring etc.

The Fiscal Responsibility and Budget

Management (FRBM) Act, 2003 mandates

minimum quantifiable targets for reducing

the growth of debt, deficit and guarantees

in a time-bound manner and also suggests

a series of improvements in the area of

fiscal transparency and medium-term fiscal

planning to improve Budget Management.

With the implementation of the FRBM, the

Principal Accounts Office prepares a monthly

expenditure/receipt analysis of the Ministry,

showing – (a) Consolidated Major Head-

wise Receipts (b) Major Scheme-wise Plan

Expenditure and (c) Month-wise trend of

expenditure (both Plan and Non Plan) along

with graphic depictions and transmits it to the

office of the Controller General of Accounts for

consolidation and further transmitting it to the

Ministry of Finance. Also, the data of Receipt

and Expenditure relating to the Ministry are

hosted every month on the website of the

Ministry.

In addition, the office of the Financial Controller

prepares an ‘Annual Accounts at a Glance’

giving detailed analysis of the accounts and

the financial performance of the Ministry. This

is also available on the Ministry’s website.

(iii) Internal Audit

Internal Audit Wing in the Ministry of Tourism

is headed by the Financial Controller who is

assisted by the Assistant Financial Controller,

one Senior Accounts Officer and four

Assistant Accounts Officers.

Internal Audit functions as an important tool

for reviewing of accounting, financial and

administrative functions. It highlights the

important areas of deficiencies. The Internal

Audit provides a basis for taking remedial

and corrective measures to avoid audit

objections.

The Internal Audit Section at the headquarters

maintains a Control Register of Internal Audit

for each financial year to serve as a basic

and permanent record of the inspection of

various units carried out by the Internal Audit

Inspection Wing. The Internal Audit Section at

the headquarters draws an Internal Audit plan

based on the classification of the units to be

audited annually, bi-annually depending on

the budget allocation and staff strength of the

units. Every year in the first week of March,

particulars of all units due for inspection

during the ensuing financial year are

recorded in the Control Register of the next

financial year. Based on such information,

Internal Audit programmes are prepared on

quarterly basis.

Intimation of the proposed visits of the

Inspection parties is sent to the concerned

Heads of the Offices / Pay and Accounts

Offices at least one month in advance so that

all the accounts books and other relevant

records are kept ready to facilitate smooth

working of the inspection. Simultaneously, an

intimation regarding inspection of the office

of the DDO is sent to the Pay and Accounts

Office.

The Senior Accounts Officer/ Accounts

Officer supervises the inspection party. The

percentage of supervision is determined with

due regard to the nature of the unit inspected

and the volume of work involved. Where

necessary, the Financial Controller/Assistant

Financial Controller may himself supervise

the working of any Inspection party.

In order to speed up the progress and to

achieve the targets of auditing of the units

of the Ministry of Tourism, additional Internal

Audit parties were constituted consisting of

officers from the Regional Pay and Accounts

Offices situated in Mumbai, Kolkata and

Chennai.

In the financial year 2008-09, 20 units were

audited till December 2008 against overall

40 units completed during the financial year

2007-08.

Scope of Internal Audit

(i) To study the Accounting Procedure

prescribed by the Department with a

view to ensuring that they are correct,

adequate and free from any defects or

lacunae.

(ii) Watch implementation of the prescribed

procedures and other issues from time

to time.

(iii) Scrutiny and check of payments and

accounting work of the accounting

units.

(iv) Investigation of important areas on

accounting and other connected

records.

(v) Co-ordination with other Ministries and

the office of the Controller General of

Accounts regarding audit procedures.

(vi) Periodical review of all accounts

records.

(vii) Pursuance/settlement of objections

taken in rest audit notes issued by the

statutory audit offices and other matters

relating to statutory audit.

(viii) To examine and report on points or

irregularities brought to its notice by the

Principal Accounts Office and the Pay

and Accounts Offices in the Ministry/

Department.

(ix) Preparation and submission of Annual

Review on performance of Internal

Audit Wing to the Internal Audit Wing of

the Controller General of Accounts.

Nature of Audit

The nature of checks by the Internal Audit

Wing are as follows:

(i) Detailed scrutiny of accounts and

records required to be maintained in

the Pay and Accounts Offices and in

the Drawing and Disbursing Offices.

(ii) Verification of payments and

accounting procedure in the

Departmentalized System of Accounts

including procedure to be followed by

the Cheque Drawing DDOs.

(iii) Verification of the extent and frequency

of control and checks exercised by the

Heads of the Offices in order to locate

any lacunae in the procedure whereby

frauds or defalcations may be possible

either by individual or in collusion.

Wherever necessary, steps to remove

such lacunas are suggested.

(iv) Scrutiny of sanctioning and purchase

procedure in the offices inspected.

(v) Checking procedure in regard to

disposal of assets to ensure that there

exists adequate scrapping.

(vi) Scrutiny of General Office Management

procedure adopted by the Heads of

the Offices locally where they have

financial and accounting implications,

so as to suggest tightening up

administrative and financial control,

savings in expenditure or streamlining

of accounting.

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Internal Audit performance during 2008-09

The Internal Audit Section at the headquarters

maintains a Control Register of Internal Audit

to keep a watch on the receipts and issue of

the Internal Audit Report.

The Head of Office is expected to furnish

para-wise replies to the Inspection Report

through the Controlling Officer/Head of the

Department within six weeks from the date of

issue of the final report. The progress of the

settlement of objections is watched though

the Control Register of outstanding reports/

paras. First reminder for para-wise replies to

the inspection report is issued after six weeks

from the date of its issue.

An objection book is maintained at the

headquarters entering therein objections

having money value. The progress of recovery

or sanction to write off the loss is watched

though this book.

Objections of routine nature relating to initial

records i.e., cash book, log book, overtime

allowance register, stock register and service

books etc. where Department/Office has

accepted the Internal Audit point of view and

has intimated that the necessary compliance

can be verified during the course of checking

of all such records at the time of next

inspection, may be treated as finally settled.

Specific objections pointing out over-

payments, short and non-realization of

Government dues, irregular payments

of grants, non-utilization of costly stores,

equipment and machinery, irregular

purchases and other serious irregularities

where the Department/office has furnished

satisfactory replies are treated as settled

subject to the verification at the time of next

audit. The outstanding audit reports/ audit

paras are reviewed periodically.

An annual review on performance of

Internal Audit is sent to the Department of

Expenditure, Controller General of Accounts

and the Secretary (Tourism).

The number of units due for audit in the financial years 2007-08 and 2008-09 and audited in

2007-08 and in 2008-09 (up to December) are as under:-

No. of units No. of units No. of units No. of units due for audit audited due for audit audited in 2008-09 (up to December)

2007-08 2007-08 2008-09

Outside Delhi 35 35 35 18

Delhi 5 5 5 2

Overseas 13 Nil 13 Nil

Total 53 40 53 20

(iv) Follow-up and remedial action

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COMMONWEALTH GAMES, DELHI – 2010 18

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18.1 The XIX Commonwealth Games (CWG-

2010) are scheduled to be held in

New Delhi, India in October 2010. This

would be a large multi-sport event in

Delhi, after the Asian Games in 1951

and 1982. The opening ceremony

is scheduled to take place at the

Jawaharlal Nehru Stadium, New Delhi.

18.2 The Commonwealth Games during

2006 in Melbourne had attracted

90,000 visitors and it is expected that

more than a lakh visitors would come

to Commonwealth Games 2010. At

present, there are only about 11,000

rooms in the star category hotels

in the NCR. The Ministry of Tourism

(MOT) estimates that 30,000 additional

hotel rooms would be required in the

National Capital Region (NCR) for

Commonwealth Games 2010.

18.3 In order to meet the shortfall of

accommodation the Ministry of Tourism

has been in regular touch with the

‘Land Owning Agencies’ in the National

Capital Region of Delhi for creation of

the additional hotel rooms. In order to

encourage the growth of new hotels, on

the request of the Ministry of Tourism,

the Ministry of Finance has given a

five-year tax holiday under Section 80-

ID to 2, 3 and 4-star category hotels

and convention centers which will be

functional between 1st April, 2007 and

31st March, 2010 in National Capital

Territory Region of Delhi and the districts

of Faridabad, Gurgaon, Gautam Budh

Nagar (NOIDA) and Ghaziabad.

18.4 The Delhi Development Authority

(DDA)/Ministry of Urban Development

has announced the increase in Floor

Area Ratio (FAR) from 150 to 225 for

hotels in Delhi excluding the hotels

falling in the Lutyens Bungalow Zone

etc. to provide additional rooms in

existing and new hotels. Further, the

Ministry of Tourism has advised all

existing hotels to upgrade and be

ready for the Games.

18.5 A Task Force has been constituted

in the Ministry of Tourism, under the

Chairmanship of Secretary, Tourism,

for monitoring the progress of the

various agencies for creation of

additional hotel accommodation in

NCT of Delhi. These agencies include

the State Governments of Uttar

Pradesh & Haryana, the Ministries of

Railways & Civil Aviation, the Delhi

Development Authority (DDA), Delhi

Metro Rail Corporation (DMRC), Delhi

Airport International Limited (DIAL) etc.

Regular meetings are held to review

the progress. In addition, meetings to

review and monitor the arrangements

for the CWG-2010 are also being

conducted regularly by the Committee

of Secretaries (CoS), Group of Ministers

(GoM), the Lt. Governor, Delhi, the

Chief Minister of Delhi and the Minister

of State (Sports).

18.6 For the purpose of augmentation

of budget accommodation during

the Games, a proposal is under

consideration to use housing flats

of the Delhi Development Authority

(DDA). The DDA would construct these

flats with richer specifications under

various categories which are located

at Vasant Kunj and Jasola. The India

Tourism Development Corporation

(ITDC) would upgrade & furnish these

flats and operate such units during the

Games.

18.7 A substantial number of rooms of

the guest houses under the budget

category would also be available in

the National Capital Territory of Delhi

for the Games. The Ministry of Tourism

has got a survey done of the licenced

guest houses along with Municipal

Corporation of Delhi and Delhi Police

(Licensing) through the Institute of

Hotel Management, Pusa, New Delhi in

order to compile a data base of these

units and to ascertain their standards

of services and facilities. In order to be

ready for the Games, the Ministry of

Tourism has initiated the training of the

owners/management & staff of these

identified guest houses to upgrade

their standards and soft skills under

the scheme of Capacity Building for

Service Providers (CBSP) through the

IHM, Pusa, and New Delhi.

18.8 The Ministry of Tourism has launched

the “Incredible India Bed and

Breakfast/ Homestay” scheme all over

the country. Around 3,000 “Incredible

India Bed and Breakfast/Homestay”

units are estimated to be ready and

available for the Games. This scheme

would provide the guests a unique

and authentic Indian homestay

experience. With a view to encourage

the growth of such establishments and

also to smoothen the procedure of

approvals, the Ministry of Tourism has

recently reviewed the scheme and has

simplified the guidelines by amending

certain norms. This scheme is also

given publicity through our website.

18.9 The Organizing Committee,

Commonwealth Games, have indicated

a requirement of 6,000 rooms in the

three, four & five star category hotels for

the Games family, technical delegates,

officials, media, observers, sponsors

and CWG-2010 representatives etc.

The Organizing Committee, CWG-2010

would be setting up a “Games Travel

Office” for its travel requirements. It

would also be designating a “Games

Family Hotel”, which would be the

venue for main official functions related

to the Games and also the place where

dignitaries would be staying. The

Ministry of Tourism is co-ordinating with

hotel industry associations like Hotel

Association of India (HAI), Federation

of Hotel & Restaurant Associations of

India (FHRAI) for the room requirements

and with the travel & transport

industry associations in respect of the

requirements of vehicles of Organizing

Committee, CWG-2010 etc. As regards

the requirements of the sports teams,

officials etc, the same would be housed

in the Commonwealth Games Village.

18.10 The Ministry of Tourism has introduced

“Earn While You Learn”, a short training

scheme, with the objective to sensitize

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youth to tourism service in order to

evince interest in becoming a service

provider in the field of tourism. Youth

trained under this scheme will also

be utilized for the CWG-2010. The

programme is a short-term training

programme of 21 days to encourage

youth to work as student-volunteers

in tourism industry. The CWG-

2010 would require an estimated

15,000 – 20,000 pool of trained and

experienced volunteers. The Volunteer

Programme is being managed by the

Organizing Committee, CWG-2010

along with different agencies. The

Ministry of Tourism has proposed to the

Organizing Committee that training of

some volunteers may be conducted

under the ongoing scheme of the

Ministry of Capacity Building for Service

Providers. The Ministry of Tourism also

proposes to utilize the students of the

Institute of Hotel Management, Pusa to

augment the manpower requirements

during the Games.

18.11 The Ministry of Tourism proposes to

promote the CWG-2010 overseas

for which Branding and Publicity

Campaigns would be held in

Commonwealth markets like UK,

Canada, Australia, New Zealand,

South Africa, Singapore and Malaysia

in the form of Fam Tours for media and

important players from trade etc.

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AN OVERVIEW OF NORTH EASTERN REGION

19.1 Government of India attaches great

importance to the development of tourist

infrastructure in the North Eastern region in

view of its immense tourism potential. North

Eastern Region comprises eight States

namely; Arunachal Pradesh, Assam, Manipur,

Meghalaya, Mizoram, Nagaland, Tripura

and Sikkim. The location of the region is

strategically important as it has international

borders with Bangladesh, Bhutan, China and

Myanmar.

The rich natural beauty, serenity and exotic

flora and fauna of the area are invaluable

resources for the development of eco-

tourism. The region is endowed with diverse

tourist attractions and each State has its

own distinct features. The attractions are

scattered over the entire region and are

largely located in remote areas within highly

fragile environment. These attractions and

the people of the region constitute the tourism

resources at large. Despite abundance of

natural beauty, snow-peaked mountains

and white water rivers and cultural diversity,

number of tourist arrivals has been marginal

due to lack of adequate infrastructure and

other tourist amenities at various tourist

attractions in the region.

Towards achievement of this objective,

10 % of the Plan allocation of the Ministry

has been earmarked for the development

and promotion of North Eastern Region.

The financial assistance being given to

North Eastern States includes assistance

for development of tourist infrastructure,

promotion of fairs/festivals and tourism

related events in the region, Information

Technology (IT) related projects, publicity

campaigns, market development assistance,

human resource development, promotion

and marketing etc. An amount of Rs. 100

crore was allocated in the year 2008-09 for

the region.

In order to develop and promote tourism in

the region, Ministry of Tourism has taken the

following steps.

19.2 Infrastructure and other projects

A mega project – Development of Gangtok

as a major destination has also been

sanctioned for the State of Sikkim. Under

Adventure tourism, three projects have been

sanctioned: Development of Aero-sports at

Aizwal, Mizoram; High Altitude Trekking in

Sikkim; and Purchasing of Adventure Sports

Equipment, Manipur.

19.3 Rural Tourism

The Rural Tourism scheme is the 10th plan

initiative of the Ministry of Tourism. It aims at

improving the rural economy by promoting

traditional rural art, craft textile, culture etc.

and livelihood through tourism process. The

Ministry gives CFA for creating infrastructure

and for human resource development in rural

areas for developing sustainable tourism in

the form of rural tourism projects. In 2008-09,

three sites in Sikkim and two sites in Nagaland

have been given CFA under rural tourism.

19.4 Participation in International Travel Fairs and Exhibitions

Free space is provided to North Eastern

States in the India Pavilion at SATTE and

at important international travel fairs and

exhibitions such as ITB Berlin, WTM London

etc. This is given on complimentary basis so

that the states can showcase and promote

their tourism products in the international

markets.

19.5 Market Development Scheme

Under the scheme, the Tour Operators of the

North Eastern Region, which are approved by

the State Governments, will also be eligible

for assistance for trips overseas for promotion

through participation in international travel

trade fairs or for sales promotion.

19.6 Hospitality to Foreign Media/Travel Trade Personnel

The Ministry of Tourism extends hospitality to

Journalists, Travel Trade and Travel Writers

etc. from different countries of the world so

as to promote India including North Eastern

Region as a tourist destination. The Ministry

of Tourism, Government of India organized

two familiarization tours of prominent tour

operators and media personalities who

visited various destinations/locations in the

States of North Eastern Region.

19.7 Publicity

In order to give wide publicity to the tourist

attractions of the North East Region, the

Ministry has produced a series of collaterals

including State-wise brochures and thirteen

posters on each individual state and

five themes related to the region such as

music & dance and arts & crafts.

A compendium on North East as a whole

and also a set of six display scrolls on

each of the individual state of North East

have been produced. A website devoted to

North East (www.northeastofindia.com) has been launched. A logo and brand-line

for the North East titled “India’s North East

– Paradise Unexplored” has been devised

for the North Eastern Region. A CD of the

brochure and a high resolution image CD

on the Region have been produced. Films

and commercials on North East and a

film on Eastern Himalayas have also been

produced. In 2007-08, Rs. 7 crore and in

2008-09 Rs. 11 crore have been spent for

promotion of North Eastern Region.

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IMPORTANT AUDIT OBSERVATIONS

20.1 Undue benefit to a private publisher in printing of the magazine “Incredible India”

Ministry of Tourism failed to consider

the potential for revenue generation to

Government, while awarding the work of

publication of the “Incredible India” magazine

to a private publisher and subsequently

renewing the agreement with the same

publisher. This resulted in significant loss of

revenue to the Government. In addition, there

were significant deficiencies, affecting the

transparency of the contracting process.

20.2 Wasteful expenditure on hiring of excess space at World Travel Market

Due to improper assessment, Government

of India Tourist Office in London hired space

in excess of requirement of World Travel

Market during the years 2003, 2004 and 2005

leading to significant underutilization of space

and wasteful expenditure of Pound 255,069

(Rs. 2.06 crore).

20.3 Recovery at the instance of Audit

At the instance of Audit, the Ministry recovered

an amount of Rs.19.20 lakh disbursed as

Central Financial Assistance for a project in

Karnataka, which had not been executed.

20.4 Performance Audit of “Product/Infrastructure Development for Destination and Tourist Circuits”

• Ministry of Tourism (MoT) released

Rs. 1500 crore during 2002-03 to

2006-07 to State Governments for

implementation of various projects

relating to Destination Development

and Tourist Circuits, but did not

monitor utilization of these funds in

an effective manner to ensure timely

implementation of the projects by the

State Governments.

• InternalcontrolsintheMoTwerefound

lacking as excess central financial

assistance (CFA) of Rs. 2.96 crore

was released in nine projects without

restricting the assistance to 90 per cent

of the project cost. Similarly, MoT also

released excess CFA of Rs. 2.90 crore

in eight projects by sanctioning funds

to cover the cost of the project that was

to be borne by the State Governments.

Three projects costing Rs. 6.97 crore

were also sanctioned without the

approval of the competent authority.

• Funds amounting to Rs. 86.27 crore

released for tourism projects were lying

unutilized with the State Governments/

executing agencies in Kerala, Tamil

Nadu, Uttarakhand, Madhya Pradesh

and Chhattisgarh.

• Utilisation Certificates (UCs) were

not submitted regularly by the State

Governments. Some of the UCs

furnished were found inaccurate and

incomplete in test check.

• Nearly 50 per cent of the projects

selected for detailed audit scrutiny in

six states were found delayed due to

delay in acquisition of land and issue

of work orders, change of site, slow

progress of work and short release of

funds by the State Governments.

• In Chhattisgarh and Uttarakhand, no

authenticated data was maintained for

identification of most visited sites. In

Kerala and Tamil Nadu, four projects

costing Rs. 19.93 crore were selected

without adhering to the scheme

guidelines.

• In some states, no forecast for

increased tourist inflow was made in

the detailed proposal/project plan. In

the absence of a forecast on tourist

inflow, normal annual growth rate and

additional growth rate envisaged as

a result of the projected investment,

there were no benchmarks to verify the

actual achievement of objectives.

• The monitoring committee for

overseeing the implementation of

Destination and Circuit projects

had not been constituted and the

convergence committee for overseeing

implementation of rural tourism projects

had not been set up in four States.

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ANNEXURES

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ANNEXURE II

PROJECTS SANCTIONED TO THE STATES/UNION TERRITORIES

Sl. No. States Number of Amount sanctioned Amount released Projects (Rs. in lakh) (Rs. in lakh)

1 Andhra Pradesh 7 9980.58 5480.88

2 Arunachal Pradesh 13 3147.74 2517.81

3 Assam 4 2107.61 1686.09

4 Bihar 9 1798.45 1438.76

5 Chandigarh 5 799.11 590.73

6 Chhattisgarh 1 1133.82 566.91

7 Dadra & Nagar Haveli 3 24.88 19.90

8 Daman & Diu 1 12.50 10.00

9 Delhi 1 15.00 12.00

10 Goa 2 4314.91 105.00

11 Gujarat 7 2133.66 1462.75

12 Haryana 7 2495.49 740.22

13 Himachal Pradesh 9 2977.66 2382.12

14 Jammu & Kashmir 25 3827.57 1866.99

15 Kerala 12 4269.52 2977.45

16 Karnataka 4 4273.21 2433.11

17 Maharashtra 3 4110.05 2166.58

18 Manipur 9 2943.84 2355.07

19 Meghalaya 6 1238.54 995.83

20 Mizoram 4 318.38 254.71

21 Madhya Pradesh 11 3141.11 2335.37

22 Nagaland 11 2544.66 2035.70

23 Orissa 6 4085.38 2385.47

24 Puducherry 4 252.80 202.24

25 Punjab 3 1968.10 848.35

26 Rajasthan 8 4189.56 2965.73

27 Sikkim 23 7076.38 4938.34

28 Tamil Nadu 15 3595.72 2871.07

29 Tripura 6 360.94 289.71

30 Uttar Pradesh 6 3839.64 2631.81

31 Uttarakhand 3 4468.72 1474.94

32 West Bengal 8 3282.27 2006.04

Total 236 90727.80 55047.68

ANNEXURE IORGANISATIONAL CHART

Sujit BanerjeeSecretary to the Government of India and Director General (Tourism)

Additional SecretarySanjay Kothari

ADG (T) Devesh Chaturvedi

Joint Secretary Leena Nandan

Addl. Director General (MR) Dr. R.N. Pandey

Advisor (T)Dr. Manas Bhattacharya

(Economic Advisor)

Joint Secretary & Financial Advisor

E.K. Bharatbhushan

Jt. DG (MR)Ajay Kumar Gupta

Asstt. DG Sethuraman Sathish

Deputy Secretary (Fin.)K. Ravindran

Director (Admn.)

Umesh Kumar Kalra

DDG (TT)

JP Shaw

Dy. Secy (HRD,

RTI & DO) Vijay Kumar

Jt. Director (OL) Devki

DDG (H&R)

Vikas Rustagi

Director Prabhakar

Dubey

Director Umesh Kumar

Kalra*

DDG (Publicity, Event & IT)

Madhu Dubey

Asstt. DG (OM) M.Mehta

MR – Market Research DDG – Deputy Director GeneralT – Tourism Dy. Secy- Deputy SecretaryTT – Travel TradeH&R – Hotels & RestaurantsHRD – Human Resource DevelopmentRTI – Right to InformationDO – Domestic OfficesOL – Official LanguageOM – Overseas MarketingIT – Information TechnologyFin – Finance DG – Director General

*Umesh Kumar Kalra holds dual charge

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A. Surveys/Studies/DPRs/Feasibility Studies completed during the year 2008-09:

Surveys/Studies: 1. Evaluation study of the plan

scheme “Assistance to IHMs/FCIs/ IITTM/NIWS”.

2. Evaluation study of the plan scheme “Computerization & Information Technology”.

3. Evaluation study of the plan scheme of “Assistance for Large Revenue Generation Projects”.

4. Evaluation study of the plan scheme “Market Research - Professional Services”.

Detailed Project Reports: 1. Detailed Project Report for

Infrastructure development of Culturally Significant Circuits of Haridwar– Rishikesh-Muni Ki Reti-Swargashram in Uttarakhand under Mega Circuit/ Destination.

2. Detailed Project Report for Infrastructure development of Culturally Significant Destination in Gangtok, Sikkim under Mega Circuit/Destination.

3. Detailed Project Report for Infrastructure development of Culturally Significant Destinations for development of Churches of Goa under Mega Circuit/ Destination.

4. Detailed Project Report for development of “Ishingthinabi Lake” Thoubal in Manipur.

5. Detailed Project Report for development of Khongjom War Memorial Complex, Thoubal in Manipur.

B. Surveys/Studies commissioned/taken up during 2008-09:

Surveys/Studies: 1. International Passenger Survey. 2. Domestic Tourism Survey by

National Sample Survey Organisation.

3. Tourism Survey for the State of Andhra Pradesh.

4. Tourism Survey for the State of Jharkhand.

5. Tourism Survey for the State of Maharashtra.

6. Tourism Survey for the State of Punjab.

7. Tourism Survey for the State of Delhi.

8. Continuous Tourist Survey in Kerala.

9. Study on Problems and prospects of Accessible Tourism in India.

10. Study to analyze the factors responsible for slow-down in tourism sector in India.

11. Tourism development plans for the States of Meghalaya & Arunachal Pradesh.

Master Plans/ Detailed Project Reports: 1. Detailed Project Report for circuits/

destinations at Dhalai – North District Circuit in Tripura.

2. Detailed Project Report for circuits/ destinations at West – South District Circuit in Tripura.

3. Detailed Project Report for destination development at Amarpur in Tripura.

4. Detailed Project Report for destination development at Khowai in Tripura.

5. Detailed Project Report for rural development at Bagbari (Mohanpur) in Tripura.

6. Detailed Project Report for rural development at Baramura Eco Park (Teliamura) Rural Village in Tripura.

7. Detailed Project Report for rural development at Sarasima (Belonia) Rural Village in Tripura.

8. Detailed Project Report for rural development at Kalapania (Sonamura) Rural Village in Tripura.

C. S u r v e y s / S t u d i e s / D P R s / F e a s i b i l i t y Studies completed during the year 2007-08:

Surveys/Studies: 1. Study to quantify the size, scope

and economic impact etc. of the India’s Convention Industry.

2. Study to assess the requirement of Hotel Rooms/Accommodation in Metro Cities and 50 Major Tourist Centres in India.

3. Action Plan to raise the number of foreign tourists visiting India from 3 million to 15 million in 5 years’ time, 20 million in 8 years’ time and 25 million in 10 years’ time.

4. Evaluation of the scheme “Incentive to Accommodation Infrastructure”.

5. Evaluation study of the scheme of Rural Tourism

6. Evaluation study for the plan scheme of Domestic Promotion & Publicity Hospitality.

7. Evaluation of the scheme of financial assistance to States for development of circuits/destination as also a sample of projects sanctioned to the State Governments.

8. Evaluation study for the plan scheme of Capacity Building for the Service Providers (CBSP).

9. Survey on collection of domestic tourism statistics for the State of Uttar Pradesh.

10. Survey on collection of Domestic Tourism Statistics for the State of Goa.

11. Survey on collection of Domestic Tourism Statistics for the State of Orissa.

Detailed Project Reports: 1. Detailed Project Report for

Southern Tourist Circuits – Phase- II, two destinations at Kanhmum & Sakawrdai; two Rural Tourism Circuits at Sesawng Village & Thenzawl village in the State of Mizoram.

2. Detailed Project Report for destination development at Aizuto and Tuophema in Nagaland.

3. Detailed Project Report for development of Circuit at Tueasang- Zunheboto-Kiphire in Nagaland.

4. Detailed Project Report for Circuit development at Wokha-Nuiland Dimapur-Peren in Nagaland.

5. Detailed Project Report for Jagannath Puri, Bhubaneswar & Chilka as Mega Tourism Circuits in Orissa.

6. Detailed Project Report (DPRs) for Freedom Struggle Circuit & Religious Circuit in Punjab.

7. Detailed Project Report (DPRs) for destination development for Amritsar, Patiala & Wagah Border in Punjab.

8. Detailed Project Report (DPR) for the Mega Tourism Project of Varanasi- Sarnath in Uttar Pradesh.

9. Detailed Project Report (DPR) for development of Aero Sports at Aizawl in Mizoram.

10. Detailed Project Report (DPR) for Tourism Circuit Development at Itanagar Zero-Daporijo-Basar in Arunachal Pradesh.

11. Detailed Project Report (DPR) for Tourism Destination at Mechuka (West Siang Distt.) in Arunachal Pradesh.

12. Detailed Project Report for Tourism Destination at Jai Rampur War Memorial (Changlang District) in Arunachal Pradesh.

13. Detailed Project Report for destination development of Dumbur Lake in Tripura.

14. Detailed Project Report for destination development of Belonia in Tripura.

15. Detailed Project Report for destination development of Agartala in Tripura.

16. Detailed Project Report for destination development of Udaipur in Tripura.

17. Detailed Project Report for Rural Tourism Project at Banabithi in Tripura.

18. Detailed Project Report for Rural Tourism Project at Hurijala in Tripura.

ANNEXURE IIILIST OF SURVEYS/STUDIES

122 123

AN

NE

XU

RE

S

124 125

ANNEXURE IVDOMESTIC INDIATOURISM OFFICES

Regional Offices

1. New Delhi

2. Mumbai

3. Kolkata

4. Chennai

5. Guwahati

Other Offices

1. Patna

2. Jaipur

3. Bangalore

4. Varanasi

5. Agra

6. Bhubaneswar

7. Port Blair

8. Imphal

9. Shillong

10. Hyderabad

11. Kochi

12. Goa

13. Aurangabad

14. Khajuraho

15. Naharlagun (Itanagar)

ANNEXURE VOVERSEAS INDIATOURISM OFFICES

Sl. No. Operation/Station Countries Covered

America

1. New York All States on the East Coast of USA, South America

up to Columbia/Venezuela

2. Los Angeles All States on the West Coast of USA up to Panama

3. Toronto Canada and Greenland

UK

4. London UK, Ireland and Iceland

Europe

5. Frankfurt Germany, Poland, Czech Republic, Slovakia, Austria,

Romania, Bulgaria, CIS countries, Israel

6. Paris France, Switzerland, Spain, Portugal

7. Amsterdam Netherlands, Luxembourg, Belgium,

Scandinavian countries

8. Milan Italy, Greece, Malta

West Asia

9. Dubai KSA, UAE, Iran, Syria, Kuwait, Qatar, Bahrain,

Jordan, Yemen, Lebanon, Iraq, Egypt, Turkey

10. Johannesburg South Africa, Kenya, Mozambique, Tanzania,

Zimbabwe, Mauritius, Madagascar

Australasia

11. Sydney Australia, New Zealand, Fiji and The Pacific

12. Singapore Singapore, Malaysia, Thailand, Brunei, Indonesia,

Vietnam

East Asia

13. Tokyo Japan, South & North Korea, The Philippines

14. Beijing Mainland China, Taiwan, Hong Kong, Laos,

Mongolia and Macau

Designed and produced for the Ministry of Tourism, Government of India, by Ashok Creatives, India Tourism Development Corporation and printed at Mehta Offset Pvt. Ltd., New Delhi 110 028