Anokhi Ppt

Embed Size (px)

DESCRIPTION

Anokhi Ppt

Citation preview

  • AnokhiAkritiAyushPranavSourabh

  • StrengthCommitted to provide sustained work to craftsmen and sustained relationship with suppliersHigh end, quality products and strong brand imageDesign innovation, new patterns, different sets of coloursDiversified product rangeExposed to the rigors of competing in international marketSewing, tailoring and laundry in houseIncorporates customer feedback

  • WeaknessHas only been able to cater to a niche market in IndiaUses natural dye (fades easily- low durability and doubt about Longer production cyclesNot enough funds to compete with giant competitors (Fabindia)

  • OpportunityMore customers as purchasing power of Indians has increasedStores in tourist destinations like Goa and AgraGrowing interest in online shoppingExport market of subcontinentAvailability from China of non-handloom fabrics

  • ThreatsLonger production cycles for fabricsIndian non-handloom fabrics of low qualityConsumer tilt towards foreign brands in the lifestyle segmentIncreasing rental rate (most shops are in posh areas of Khan market, GK, Vasant Kunj)Longer production cyclesBlock printing as a profession is on a declineBurgeoning operations of Fabindia and other competitorsVolatile sales

  • RecommendationsAnokhi should go public and get more funds so that it can expand operationsExpansion into e-retailConsolidate its position in the subcontinent export marketThey could use non-handloom fabric coming from ChinaCrafts from other states of India can be considered

  • SEWA and FabindiaStarted as a not for profit ventureWas formed to counter govts apathy towards self employed women It is a social enterprise as the organization was started to provide livelihood to poor rural women and uplift their livesDid not have formalized systems for sellingStarted as a profit ventureTo earn profit by providing opportunities to weavers Although Fabindia has a social mission as part of its objectives yet it cannot be called a social enterprise as its core objective is not to provide livelihood to weavers or to upliftmentWeavers are a means to reach their ultimate goal of profit.Highly formalizedSEWAFabindia

    **