Be contagious / Be Relevant / and actually Communicate.

Example:

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PRODUCTION CASE STUDIES

Estee Lauder / Model Search 2009

Magnum Ice Cream / As Good As Gold

HSBC / Personal Internet Banking

Client:  HSBC  –  Personal  Internet  Banking  Type:  Brand  U;lity  Year:  2011  

A  series  of  tutorial  videos  aimed  to  help  customers  with  their  online  banking.  Produced  in  English,  Mandarin,  and  Malay,  the  videos  visually  demonstrate  how  to  use  the  robust  features  of  HSBC’s  online  offering.      

The  tutorials  are  a  first  in  Malaysia,  with  HSBC  championing  them  at  the  forefront  of  their  customer  service  campaign  to  bridge  the  gap  between  bank  and  customer.  Rolled  out  with  on-­‐site  banners  across  the  HSBC  Website,  the  campaign  is  complemented  with  collaterals  in  branches,  bank  statement  envelopes,  and  EDM’s.  

HSBC.COM.MY  

StyleKandi / Collective Inspiration

never.no / Interactivity Suite

HSBC / Car Insurance

Stella Chicken / Probiotic vs Antibiotic

Client:  HSBC  –  Car  Insurance  Type:  Viral  Campaign  Year:  2011  

There’s  an  easier  way  to  renew  your  car  insurance  Car  Insurance  in  Malaysia,  like  in  most  countries,  is  a  highly  saturated  industry.  What  makes  the  industry  even  more  challenging  is  the  lack  of  price-­‐point  differen;ators  and  a  consumer-­‐base  with  deeply  entrenched  purchasing  habits.  Car  Insurance  is  oVen  sourced  from  personal  contacts,  and  rela;onships  maintained  with  agents  for  many  years.    

It’s  on  the  back  of  this  challenging  environment  that  we  launched  a  digitally  driven  branding  campaign  to  inform  the  public  of  HSBC’s    entry  into  the  market  that  plays  on  frustra;ons  that  Malaysian’s  have  with  the  renewal  process  with  a  viral  video    Highligh;ng  the  adventures  of  a  stereotypical  granny  behind  the  wheel.    

HSBC.COM.MY  

Client:  StyleKandi  Type:  Integrated  Campaign  Year:  2011  

An;cs  Studios  rolled  out  the  Pre-­‐launch  campaign  for  www.stylekandi.com  with  a  mul;-­‐pronged  aXack  on  the  digital  scene.  As  an  en;rely  new  plaYorm  that  intends  to  ins;ll  a  c-­‐change  in  purchasing  habits  the  campaign  was  designed  to  educate  the  market,  and  build  a  sense  of  exclusivity  in  involvement  prior  to  the  launch.    

Culmina;ng  in  a  launch  party  for  the  blogging  and  media  scene,  the  campaign  focused  on  direct  involvement  of  key  online  influencers  through  aXendance  in  focus  groups,  small  gatherings,  and  garnering  their  input  into  the  very  development  of  the  website  itself.  Such  involvement  garnered  completely  free  media  impressions  and  a  ready  and  willing  community  prior  to  launch.    

The  campaign  is  headlined  with  a  sneak-­‐peak  viral  filmed  using  stop-­‐mo;on  photography.  Strategically,  the  viral  is  designed  to  explain  visually  how  people  are  influenced  by  style  and  how  that  style  can  form  an  integral  part  of  their  every-­‐day  lives.    

STYLEKANDI.COM  

Client:  StyleKandi  Type:  Integrated  Campaign  Year:  2011  

STYLEKANDI.COM  

SK / Collective Inspiration Video Teaser Viral Video

Assunta Hospital / Trusted for Generations

BTS Land Capital / Committed to the Creation

Stella Chicken / Probiotic vs Antibiotic

Client:  Assunta  Hospital  Type:  Online  Campaign  Year:  2010  

Trusted  for  Genera4ons  We  produced  a  website  for  Assunta  to  compete  with  hospitals  on  a  regional  level,  using  it’s  posi;on  as  Malaysia’s  oldest  private  hospital  to  brand  it  as  a  21st  century  hospital  with  strong  community  roots.    

We  achieved  this  by  producing  Malaysia’s  leading  hospital  website  showing  coupled  with  an  interac;ve  experience,  containing  interviews  from  it’s  staff  members  and  stories  from  the  community.    

ASSUNTA.COM.MY  

Arctic Ice

AsterVox

The Fullerton Heritage

Client:  Arc;c  Ice  Type:  Online  Campaign  &  Launch  Event    Year:  2010  

The  Official  Energy  Drink  of  Manchester  United,  Arc;c  Ice  is  teamed  up  with  An;cs  to  launch  their  product  in  Malaysia.  As  the  first  in  a  stream  of  ini;a;ves,  An;cs  managed  and  produced  an  event  featuring  a  fist  full  of  talent  from  KL’s  music  scene  with  respected  acts  like  Kyoto  Protocol,  Tenderfist  and  (free)  Deserters  and  coupled  with  a  radio  show  on  BFM  89.9  streamed  live  from  the  event.  

ARCTICICE.MY  

Az Razali / Aqueous Transmission

Study of movement and sound with human and !sh interaction in a digital atmosphere. The exhibition was held in Multimedia University.