Building Business and Managing Reputation via LinkedIn

Kent Lewis, PresidentAnvil Media & Formic Mediawww.anvilmediainc.com – enterprise SEMwww.formicmedia.com – SEM for small biz

Anvil Media, Inc. Background

Search engine marketing agency

Specialize in SEO, PPC & SMM

Founded in 2000

13 full-time employees

40 clients

PBJ 10th Fastest Growing Small Company 2007

PBJ 10th Most Philanthropic Company 2007

Spun-off Formic Media in ‘08 for small business

Agenda

Profile

Connections

Groups

Applications

Q&A

Why Care About LinkedIn? Build business via networking Increase awareness & credibility Manage reputation in search

Personal Profile Electronic resume Recommendations add dimension Optimize for visibility in search

Company Profile New beta feature Services and statistics Employees should connect

Networking Search your network Look for jobs or connections Request introductions

Groups Online communities News, forum and messaging Monitor, communicate & engage

Groups Monitor activity Post jobs and news Manage members

Applications Free tools that enhance profile Integrate external content Engage with community

Questions & Answers Gain insights from Qs & As Participate & generate awareness Engage & build thought leadership

Account Upgrades Introductions InMails Network searches

Social Media Success Factors

Monitor & Measure

Create & Communicate

Engage & Empower

LinkedIn Resources

http://blog.linkedin.com/ http://www.linkedintelligence.com/ http://search.techrepublic.com.com/search/linkedin.htmlhttp://updates.zdnet.com/tags/linkedin.htmlhttp://jobmachine.net/node/371http://blog.guykawasaki.com/2007/01/ten_ways_to_use.htmlhttp://www.sachistudio.com/blog/2008/07/01/linkedin-resources/ http://socomsales.com/word/2007/add-linkedin-integration-to-

salesforcecom/ http://www.anvilmediainc.com/linkedin-twitter-profile-optimization-

article.htm http://www.anvilmediainc.com/social-media-marketing-campaign-

strategy.htm

Thank You

SEM & eMarketing workshops at PSUSEMpdx Hot Seat @InnoTech this afternoonVisit Anvil’s SEM Resources sectionwww.anvilmediainc.com/resources

LinkedIn: linkedin.com/in/kentlewisTwitter: kentjlewisConnect or contact: kent@anvilmediainc.com