1: (www.mktinsight.co.kr)
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02. Situation analysis
M/S
!
01. Introduction
02.Situation analysis

07. IMC strategy
: [ ] 2005 20 (20-29) 1050 ()
02. Situation analysis

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01. Introduction
02.Situation analysis

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20 SKY!
01. Introduction
02.Situation analysis

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03. Customer survey

01. Introduction
02.Situation analysis
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03. Customer survey
20
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04. Customer analysis
Ex) PC 4~5 ,
'' PC !
2005 3(4~6)
7 620 , PC
40% . ( 07/19)
20

[20 (2)]
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04. Customer analysis
DMB .. 20 ( 05.06.12)
= 20 DMB !

- 1 11%
↔ 5 12% , 1 13%
-, ‘' 2004 1.3%
↔ 30 , ‘iPod’ (90% )
04. Customer analysis
100 ( 05.04.25)
20
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04. Customer analysis
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04. Customer analysis

01. Introduction
02.Situation analysis
20
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Interacticity
.
.
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04. Customer analysis

01. Introduction
02.Situation analysis
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story telling!
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04. Customer analysis

01. Introduction
02.Situation analysis
10 → 20
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05. Case study

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06. Creative Insight
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IMC strategy
01. Introduction
02.Situation analysis
4
5
6
7
8
9
3
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1
10
11
12
New
Re-Launching

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IMC strategy
01. Introduction
02.Situation analysis

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AUDIO

07. IMC strategy
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07. IMC strategy
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