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APP Academy: Getting Started (SF) Info Kit
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APP Academy: Getting StartedInformation KitMarch 20, 2013San Francisco
@partnerforce
When: March 20, 2013 at 8:30am (Breakfast)Where: 1 Market @ Embarcadero
San Francisco, CA 941056th Floor, Spear Tower
Costs: Program is free, meals provided; youare responsible for travel & lodging
Contact: John RichterISV Success (Enablement)[email protected] (mobile)
Welcome, we look forward to seeing you there!
APP Academy: Getting Started
IMPORTANT:If you cannot attend the session for any reason please email John Richter ASAP. We have a waiting list and would like to accommodate as many partners as possible. Thank you for your consideration.
Contact: John Richter, [email protected]
APP Academy: Getting Started
Session Goals
• Understand key components of the full partner lifecycle
• Embrace the Customer Company strategy & how it applies to your commercial application
• Identify your place within the lifecycle, along with next steps
• Consider key decision points in the lifecycle
• Review key concepts like ISV Business Org, Trialforce, Security Review, LMA, AppExchange, & Customer Console
• Navigate the Partner Portal & utilize other resources
• Be empowered to Sell, Market, & Support like salesforce.com
• Get inspired about your business and have fun!
Our overall goal for the session is for you to understand the key milestones in the ISV partner lifecycle, learn how to succeed at each milestone, and become an advocate for best practices within your own company.
Sample Agenda
Morning08:30 AM – Breakfast
09:00 AM – Introduction
09:15 AM – Lifecycle Overview
09:45 AM – Mastering Master Orgs
10:15 AM – Break
10:30 AM – Plan for Success
11:00 AM – Architect & Design
11:30 AM – Security Review
12:00 PM – Lunch
Afternoon01:00 PM – Package & Distribute
01:30 PM – Social App Strategy
02:00 PM – Sales Best Practices
02:30 PM – Marketing Best Practices
03:00 PM – Break
03:15 PM – Support Your Customers
03:45 PM – Workshop
04:30 PM – Summary & Survey
05:00 PM – End
Build Distribute
Support
SellPlan
Pass Security ReviewSetup Trialforce (TMO)
Setup Order Management (OEM)Install LMA in ISV Biz Org
Create AppExchange ListingRecord App demo video (viral)
Launch App
OnboardingPortal Access
Go-to-market PlanningTechnical Review
Architect & Design AppSigned Partner Agreement
Setup Partner Development OrgsSetup Partner Test Orgs
Setup Packaging OrgSetup ISV Business OrgMeet with Security Team
Build and Test AppSuccessful Testing
Case ManagementCustomer Console Setup
Support TrainingPartner Premier SupportRelease Management
Renewals
Setup SEO/SEMMarketing Strategy & Training
Sales Strategy & TrainingBuild a Sales Kit
Lead ManagementBuild a Sales Pipeline
Closed-Won Opportunities
Topics covered during the session by lifecycle phase (subject to change)
APP Academy
Salesforce.com, 1 Market @ Embarcadero, Spear Tower, San Francisco, CA 94105
Spear Tower
Spear Tower (6th Floor, Kilauea 3)
:: When you arrive at Spear Tower (across from the Food Court on the 1st Floor), tell Security you are here for a salesforce.com training on the 6th Floor. Be prepared to show your ID.
:: Check-in with reception on the 6th Floor to receive your ID badge:: You will be directed to the session room from reception:: If you need directions or assistance dial John Richter’s mobile – (415) 572-0592
Kilauea
News
Alerts!
APP Academy
Topics (A-Z)
FAQ
Partner Portal – ISV Partners - http://p.force.com/ISV
http://p.force.com/appacademy
Free training for ISV partners
Contains best practices by Roles
Videos, Checklists, FAQ’s
Build your own Custom Training
Online (available 24/7)
Virtual Classrooms (no travel costs)
Live Sessions (with our experts)
APP Academy – free training for your team
Read ‘Behind the Cloud’ by Marc Benioff
Startup Inspiration Industry Expertise Sales Strategy Marketing Best Practices Technical Wisdom Event Planning Product Launch Financing Corporate Philanthropy
This is an excellent resource on how to build a successful cloud computing business. We recommend you purchase this book for yourself and your team members. We will refer to this book during the session (purchase is not required).
www.salesforce.com/behindthecloud
•Announcements
•Webinar Replays
•Release Updates
•Dreamforce Alerts
•Program Changes
•Partner News
•New Resources
@partnerforceFollow us on Twitter
http://www.twitter.com/partnerforce
Pre-Session ChecklistBring Your Own Laptop or Tablet (wifi available)
Review the APP Academy (Online) before attending*Tip: Share this link with other team members http://p.force.com/isvhttp://p.force.com/appacademy
Read Behind the Cloud by Marc Benioff
Follow us on Twitter @partnerforce
Be prepared to discuss:(1) where your company currently fits in the ISV/OEM lifecycle, (2) your plan for next steps (3) the roles you have in place to support those plans(4) how your company is delivering a Social App
Frequently Asked QuestionsHow much does the program cost?This program (valued at $2000 USD) is free to members of our AppExchange Partner Program. Meals are provided. You are responsible for transportation & lodging.
Can I bring a colleague who was not pre-registered?Yes, but please notify us in advance of anyone who would like to attend. Only pre-registered partners will have access.
Is purchasing Behind the Cloud (book) required for the session?No. It is not our intention to sell books, but many of our partners have found this to be a very inspirational as well as practical guide, which is why we highly recommend it.
Can I have a copy of the slides from the session?The slides for almost all of the delivered content are available via our train-the-trainer package. On the APP Academy main page, select the train-the-trainer resources.http://p.force.com/appacademy
If I need directions, have an issue, whom should I contact?Contact John Richter at [email protected] or 415-572-0592 (mobile).
See you there!
