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APPENDIX 1. SELECTED PACKAGES
These direct mail packages were particularly interesting because, in addition to letters that were well-written, they featured accompanying devices (outside mailing envelope, reply device, business reply envelope, and supporting material) that contributed significantly to the appeal. Interesting accompanying devices usually add little to the cost of the appeal, but they can often mean the difference between the prospect reading and responding to the solicitation and ignoring it. (The letters included on these pages are discussed in more detail in the text.)
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The Reading Ho pit•i.and Medical Center --· · _","._ ..... -, ... o._.
=~ s:-='~ -·~
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1lw- Rpding tbpltal lllld Meodlcit.l Wnlon ........ l'li'JO..l
19 ~ t ' '. '. ' . Your health is our concern
and Medical Cenler .._......,..,.,...,
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~:-- l u t r:"'o r. """'~111'-11 .. 11 .. IM loltoiW 'o ....... IH tll.:i.o
1111 iii'J• :rt-- U .._, .. _ U•• """'<• I lu f l' • ...... .--..Hat...,..niMlM~~Ir-...t, Plt;rlod'-· ~~ . .. "" ........ , ........... _ h -d-...
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The Reading Hospital and Medical Center
I'D O _I_••al•- • ,•t• lf· ..... un ... •·wul ... ll•*'<.l ... d
JbiO~ """ln ..... T Ooo_..l
Your health is ourconcem.
271
Appendix 1. Selected Packages
272
The Reading Hospital n&~·".••I,V.ll
and Medical Center
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WAVS OF GIVING
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The Reading Hospital' and Medi"l Center --· · The Reading Hospit•Ji.•nd Medical Center ··- ...•
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WI~<'Ol p.o.Ur•~~ fnlt•r Th• f{~,,dirt1JIIno.pro~l ,,.,~ ,, ,....._ .. Ir lW' 2.500'"'~"'-"• r;>rotU<'•tUIM. '!.lor~·fiiiiWTJI"'UII..borl'lllnodrhP~"" -b!JI.IIJO!Jo<'llh'"u llhtloo~p.uk''llt•C"olllll<U uall. 1hft· IlD llt"r p.Lt"l 111 t!Ntii••J '""''"' 21>.1100 f"l'l"'••~ .....
111""" t'lliJllo..,. ...... Irrt II IL'olrlJl "' C"Jirlrtjl pt'\J'fllr' r,o, ho 'I.!•Ut' \ollJILII <VI\C"I"'IIO ino Ihr lior.or ~~iblll' ltl'.r.lllo rr•rr. l'l•i~ C•u• i~ lli>."ftl ..", • ..,. ......... JMi d.v.,"~ "\'11'<11 .. TtwnrmtuorJ tlt .. tllJ.dnt"'."Mut.l.~;oiKIIId.r\ \\o111l \-1 ioiJ!HJilll h~llo~IINnl to-J.,o., Yno.u rr<.,.f'l ... rlowo '" tl•• .,,.,. .. .._,
Dl-\"t'I'"1JI1H'nl fl)ll1d ""il'lltdJo '"'PI••n rlor!l'loOI fiiJ>I<A'ldl"'fl qu.tlr(l.· lt~"-hh c<or<' A<l tlkifoflth,.· ~o~. JWM;~iblr . IIMr lll~ V>rtt" ol tlw "''""' Iot rtl• I'~ Drl'I'I~W'fll I u~td c.mtp.ll!lf> !1041.
St Rodtlng rr t o.al r ~ ro., Ow-ll~:.-.y Ror:.m
4 Tr.rrroaport dul.-,
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CDU~>I•·r· l l)f' ln~t"llt..J..,. r .. , ~lr...-.. w ... t..,.. P•r• llirt h.t tlo ror Ph~-uc.~o l Th<l'r;llfi'V
~ Uoltt'r monU.lll'o '"' Co~rollm.·•.,cul•J Ltb
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$750 .-.. eh
ssoo 5950
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The Reading Hospit•:A.•nd Medical Center ----. IONICOI' DIU',CT'OM -·--·~ ·-- ·-- GI-
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II,.. M-'1 1 L1tfll' ""I 4 l • tl•t, I U Hl 11on,.. e1 o .... , d )"*oll I•IIJ • IH -·- n i"I'U oo -tt.loo 11 u .. ftot""• Ir • •• - •r• ,....,.teal ... ,.......,.,._ 01 n ,.. .. ~~ ..
- , ....... u., ... h t ... b .... _ .. -Jc.o l .... t..J..ayMF"tt" l .. U 1t- II"M ""''I ... IIUI IU U ..... 1~1 -u,.. n. a...o~t~• ... "ual '" ~La.t.lr ...... ~ 111-
• H-1, •• h UI"H • - r t~~ r f•r .. u t"'"- U-,000 ,luU .... ,_1 1•1• . U,OOO -t• ·-••• - r-7 ••-t-l o, ~ 100,000 •thU - ....... -~·11- -1~11 .... o Fll~l <.UI
~ ~~~,·· ·-u-t .... u.n..t. t.. lto u ld · -n •I tiM IMJIUl lh 11M IT~U ... Vlll IH JIU«Iu • l- •ft .... o~ul,._t,.,.d..oo .. l ootJ .. tlh...,.P -...u • • Ir.,. ,_,. n•t .,... n.ro La • •• • • t h l .r 1011-.1,.... ...,tM+tll o !ootMc~rur.
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ur• "J -nlkUIIIII n lho ,lul' t ~~'~" ''."_' rwMt ~ ... ., ............ ............. -~~ ..... .. ., ,.....~ -.... ·-··
.. l.t:toO 1,.. !ll .. nr O.oln.t.& •f lh~•l4
The Reading Hospital and Medical Center
• t
' Your health is our concem.
{ ........... _ ... ...
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ft-. ... .t .... .....__ ....... ......
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o .. ulc>pm•nl OUiu Tht Ru,dl"'fl~ot;plu.I•MI Medlul CC"nln
l
273
Appendix 1. Selected Paclcages
274
O..tfTI_.,
n.. .... tat .... U.al U ,, .... er lu t-tlt. ru ... ~ ... t'- ~ruet tel• tu .. l.tMn _. -•Ht." .... ,. •l.oo7 1oo f'tO'l'LU ..... 1HJ ....,ltll un te _. ~hJ- l.a•t ,..,.., tM ...,U.•l ,._ u .. t .. -· o... u.ooo ...,.twh .. ,.u .. t•. u,ooo ...,t• ...,., .. _,_,. ........ u-... ...,. )00,1100 otM.n r..-~ .. tpathu ..,.Uat _, -alul uc•.
t. •Mr te 'l:_,s.- pr."idllll tlMM <rl\&1 I!Mltil t.U• .-nt.c .. te .. .. ~,,., u I• ~U&I"J c.hn tW -t .rr.u" _. df~t..~~oc. ... ,,..., '-"' diHJ'• .,.•ll••l•- 111oo.t te w,-.,. _.,. .,._, talll,.u.l .".n tor tllole ,.., •• Doolw.t.,......,...: ...... tp.
, .. MJ U .. lt .. l.fif.t.l te 1eoa .... , LM _1 ..... "" ... fH _.u .. -:tet 11'\'lat to UMo -1 Dl<•tl..-t ,_._ l'lon lllf.....,..tt• ua M t .... .. t.t. uuno -lqpe. (U ,.. ...,.. dr,...) _, ,..._ IM) uau-U.t .... , ,.. .. ,. vu111 '" \:.Np ,,._ ru.- H"''l.lllf'f fon • -rl.al """'-ll .. u. h11.11n
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The Readlng Hospital and Medlcal Center iludln .. ~anil 1960J
. ' ~· ' Your health is our concern.
111111
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0 "... ....... ..__ .. ,........".... Cl ............ fllf~~-IIIV ...
."....c....._ ....... . ~••-•--
Thankyou ...
J ' ·t your health is ourconcem.
111
The Reading Hospital and Medical Center
Th4:~~~.wtd~Cenwrlllo~!P".-LIIW byour'ltft VQUiconri:JL!bQn"._.rnM.otl po&Yl* for .... $1;:1 pJm- !IINIW llqlllpmn'll Mld kl
m&~n~a~ntt..h~ß.ltdaldJ.olu.c•llomolltnptlllittii(.Mi' E ............... _ ..
The Reading Hospital and Medical Center
The Reading Hospital and Medical Center
275
Appendix 1. Selected Packages
276
...:INIDr#OIM(:tOIIIS .... o-·-·-~ -·--·(--··--·~-_ ... _ -·_,_ s:-~ , .. _._ .. ~ ~~~~~
i -··--.... _ -·--·---·-
Ae • -e>er ol -r Nardo of llluctore, )'ft 1ao.to 'f"'J:e •U., 116e phd •pll"lt of ~Uiftt AM ~P41UIM, &1111 yqv
1. olleM lt lO -~ &IMII •qry ~f Of UIU -uAhJ'. II• eoJo, )'0. Atflifl lO ._UUI.O dll e epirlt,,.tM thh19 tplrh •• oM IMip ove 10 ~nti p:i"OYI<III ... UM M.dtlll ,euo
"'"''e.' ollloll -.ut,...al. -..lad ror doe ~~· ot a.r\• A...:l •ulrfc:Mrulo• .
LeU r••t, e'OilhiD..,tiOflll to tl!e De"AIO ... nl F'lllloil 1141+11 • • Ia Mlplttt l?,OOCI ~QIIIO who teqt.~IIHI tunplt•lll.a,ltk!·-•!0 aU-11- llltllo I•U Ulll "Oif'l~l "*"' Iot UM IUU, llCIU ta- n,ooa lfldll•t41u•l• rKoh..., -•!f•·o'ICJ' ttoe~ru, nod • ~0,000 oUb.t urwLo:•• _,. pronl~ 1.0 ~ou1 lrloiKie aiMI ... ,.-n MI •• MlpAthn D-e. o i1. .t,n 01'HI botuot hMplo 111 tlllo •poe<-hl 'lnplu1 oplrlt t 1 Nr rale 111 MlPII!tl 1-111 .. lllrl~ ~.1oa ..., u.-•• ln.t;. tllh verlod l•n rnr.
T"r c.u-4e4~Utlh o!td'I•U•I\ ll!olfl ,....,, ,..111 •n..ltl• u• t• "-'' o·11•.11 -r• J4Goplto. Ttot1 ~ut~hr'• ,....:!, fer Wdth cn• eqvl..-.•tt u• wlU,..ol h tll. •tuclloed •rocllllr• • 1.s •r• tr.. I~• puiC.IS*'II loUl JF•.U •r c-uiM\1•"'• tO Tla• .. .od-1119 lk•plul'• o-•1~t r-.1111.
11- 16 ,...., Cbii!Cfl lfl IIMI<oo C.hlt TIM 1t•1clll., liiOipit..-1 lplrll _., tiM -~~~ Oof OOVf ile•<o! h II ILiflllolll •II fi"'OI, •l••••l'letpoiLioilltAIIIliMbonO'•I•~r•niprol•b}'n
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Appendix 1. Selected Packages
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The Reading Hospital
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The Reading Hospital and Medical Center
... and we scrJ 11-IANK YOU ...
Tl'tt Reldlng H~pllat " rnotl
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The Raading Hospital
279
Appendix 1. Selected Packages
280
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Appendix 1. Selected Packages
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LICENSUREAND ACCREDJTATION
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MEDICALSTAFF n... ... t ~ll.nltf.,_IIXI_,....,_ ......... 'lll"-··~ .. --.,._ .,(......,. ._ 1111 .,.._. ol.t"-.",._._ .... '111'91.,--...-HOSPITAL STAFF ~~~---...,..._. l_.. ....... lfMol; •• ,. ....... _.....__
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--~- .... ----al--...... -.... .-. ..... FACILITIES ANO TREATMENT
LOCATION ---~~~---IMkl-..~ ~G*---W..-Utllllllll4tK.
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PATIENT TRANSPORT
CLINICS 0..10~- -~~~~ -IOIY ._ c-.o~o..._~~·--.. -- .. ~ ........... _ -""0_.,_~,...._. ........ ~-~--~ ..,._.,.----~ .......... .,......_.__..,
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THISIS CARDlNAL GLENNON
CHILDREN'S HOSPITAL
1985
C.....,l~ Giennon O,i\dren~
!lo>•IOI
RESEARCH ...,~• cu.-c:r.r..oiii;!MIIIll illl I h6alr.c: .._ ilo!oll~<ltl -"lleft - · .. ~-~..._., .. ...,.....~
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Cardinal Giennon Children's Hospital
'lOuve Made us al/ happy!
.fhanks for your Donat1on
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283
Appendix 1. Selected Packages
284
THE WASHINGTON HOSPITAL CENTER
•• ••
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BUSINESS REPlV MAl L
W:ruhintton H(Jtt;pitaJ Ctnttr UOI....,-S!Ml. Sllr ~~ ...... OCwl•l
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The Washington Hospital Center
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The Wathlngton HospU.aJ Center N~cdy Siele Fund .,.::::::c=-... --....._ oc.-••
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285
Appendix 1. Selected Packages
286
sm St ...... fQSPITAl
,.u.nt. oeer• lt. ,., , l'lary llo1p1u~ f1QV10 r~ .... -~ .M-s~ GOli'O'I._t~OfO ot.11•t e.,d t.qUilJ .611d ""'1~1!1' ~.U .. I l~t -lOb laodt"'•ollll•al. 11111 WILJ'IU LO 114'111 t,._, tO 'O..dl. oUdl per- 1114 !Kit t111n tn. 1U,.t•-
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""' .,...!. •••ht&11e•. TM -1•• Mt 111M 1.1'4 'tw,..• Ull' ell•rltll' •r• II!Ot frw • W'tt~.hu •'"'Sif>l'l'· lo• WJIIoL LO ML• thtl1• ... ht, -..t ••l!llc.a ettet~tl-. 11111 1 t1:~ ..... to .,,_~u .. b.o• l PGI I I.llll 11-.k\)lo C'.-r• to •ll p.oJ~t• Will& wdl!. tiiiou.tllil QIIII GGDn • -1M 01' paor. Z.cll. jqllo, -Jl, -..114 .;l!H4 L .. t.M lllfhprt.ot af :::~ .. !::4 ;~~..:~91'11. Ul lln•• U. lloUhfl'i' a11 U ot1o 111 Qrh
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MA'fl' I-I(J(,P!Tol.l. >11\.oi1AI11-....
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"The Tree of Llfe"
ST. MARY HOSPITAL 3600 GATES Bl.VO.
give a gilt oj ~ ... .......
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287
Appendix 1. Selected Packages
B<.'Ci'lll'>t' "\()U I l<l\'<" 1he H iglll 10 E..xper1 IIK'
lk'!:.l
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fl!t 111111 C<> tllllnLi- ~UUI(IBI tM 'n>'l fllf .... ,., lllli.ltln.c ~U .". .,.,... ~ tl> .,-"""'ft, 1 CT K.oUOIDI-I~iltth •u-.tllolc u - dl-11 IMU,....I'J' • ..... ,.., IL h M lq.ea&l\1'1' PT.Pl•.;:~. o.ll ... ~ l'-h111MoMLWUIIyg.rklp.
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,li,hJ~<x~P u .. .__l ClftDt drtw lln M•a , ~....,u!-.1 ro d,&l <lll, I!!!. IIA'h 1• ·~ •n _.,. .... ""' r~ 74'U ...... qa. i.r~t.,.D•r JO. laelt!oH"Il lor ,..111 ~--~h- •'- ~"..,, ~lotdlll uAo •11d uph t'fl ... l~
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288
This comrnunitv nccdsa · CTScanncr.
"'fd<J-.&e~~;~~A Holol>'!e lll•e 910na eaneer cen•er Ol'atbee.. tt·• ~~ up-.10-CJa:o I.ChniOvM tf! rrea••ng tM d sease '""~ Cf'\e!T!Ofl'lenllpy ra O•ll.o'\ l,.,.,aP)· and 1W9~ A C Scanner ll'"Cr,......, oa~oeu1a1) IOf' 1"$ ao• lty Ia de!@C' tlnct'f" Ts ear., s·ages
an essent.a. tdO :.on 10 ''""' Hotp.ta1 s lac• t'@'S fof Qnelll' d•aqnoS~S anatrea"tnen.~
Tn•a comrnunoty neeos 1 CT Sc:a'll"~ 1o Ol'o'O yOo.l -"'""'leeoale KCM$ 10 11'111 .. •a1 tool f'\8.1 " n. o our doclors nQ1 oN1 d•ag'lOS@ t<I""!Cer Out ai&O .-va ·e rrall\"'''.a and neuroiOg.c.al p~Q01em10
lhiS COI'Y'Wtlllr<y neeas a Cl Scanl'ltf' 10 5a>lll;l pe.t..-nts 10nQ Ul'lcOmtooao~e and <:ost''r' tnps to ocne~ r-.osp.•al~> 01'""'1 as fit a'".-a'l B5 Oanoury tor CT Sc.v-.s t lndeed 11 eos.1s the pat oeor tnOfe !ot the am~o r-ot to anothfof ~~~ ·~ntortneeutnl"$11' •
Th.:a eom!T'Un l'f needs a Cl Se~ because y0u r"lt~o •he nghl !o e)(pt!("
"'"""'' CT Sc.nnlnv t. ••tr...-.ty niUable 1ft
1M .. liiNitlon of QncAI"' 1fN~I etf.CU pattlcular'ly ln lhe ~•"<~ ,.,.,_IC .ltH TMnk.a to lhe aophotJ~Ioon GI thla11Cf"tno1ot1, tr.pllyalc.j.nc.n Iook dif'ectly •11M lliMOf l'n.llls .. •n oppowt\Mity no1 anOI'a.G by ocn.t r,pet ot t~tJn.inv•.,~tnla.
in ~ Of "WMI9 C*a_ • CT Scw!Mf 11 M~_.~WIIIMnlll'lt•II Pitlenul lt!., Svaliabllftr of • 5cannw WHI! ~NIWI tny 1Qitflnt conc.m1 CMIMd ....... nunM
an.nd petlentl ~ng t.•'" 1o ouw. t~~~~;~ tiM.._._. u cotiCIIInU b 1M pdllltll~o· .elt--Qo.,lng4um,tMlr'fpto..-.ci1'JOfl'ltt. fdlty .....,._.. lhe ecaMinO •• doM.~
S ecaus YouHave th Right toExpect th B st
5rU!loi!'5Widtc:i!l'e!l'!.!llca'111::M..., .11'111CI l"o8arly Ol'1e 1n evi!lry lhree psople t•~ono
Conroec.tC\11 t:oetOte ll'lf'y teach olQC
"
Whäl i · CTS anning? Cf ~·.,P~••f'T\1"' ot· ;tr~and~(i)Md~i!" M"t """' MCOI'ICit. ~· ~CT~ eao'IPtO OUCeJICI'OMMI:'~ ~---tc.t;;.......dh
hNt1 C)j bOd~ ft 9'"'-' '~ Ge'II llf'MI' ~f~oo.Nl' p05;oble 1 .,.,")llo ~11!1 IM
r,""CT~otlll\~ray~t dalfii:IQta.e C:Of"'pu!OI''lCJilr'I.Jpel'IITOfi~l'lo'IJ'I;I
'"V k.e ~<:,....., Amclng :11 apee~& ffMurM 11o • 1Ciid51' • ~!l'\lf..,liOtOOue•~CT ~~~ t-<lfMCOI'IOI'IT'IIrlt'· .. tletot.l
Tht - .,- ll,l:.e 1t1C1 de'otelOn Ne <NU rod l'la4t•c::~ ... H>•IWQillopel'lt'IQTfll>t-t !>er'll .. PClllton«iiiiVouq"'llheC"*""'to'NII ,... ~ ••v t ... oe •nc1 Ol:'!:l!CIIOß ...,"OUI'CI ~n• t-"" c '•'~ bQo:f, it'N 110 tMI ilvd«J
"CT Sunl'lef l~o 1101 elloiUif)' lt .... ~ IKt. tn •IJMflfi-.11001 t~l Wtl ~pl•t41 ll'le ICQPe of Cl .. rijnotll(: rlol;tl~ IKI'II'IOio9oH 11 Mtdcl'flitl-1 M~ .. l •n(lltßllbiCI thot lb· dl~y c.pal1JTM'IIt ID C:OfllntH! ptO'O'Idong
lM ptoDt:~lfl of lt'lla c:a.mmw111ty wtftl •tllt.-.ol• IM-M c•re et !Mut OYfl'l M~p.tal
TM 141tn.l, founh g~n.nHon CT ktoRNt ll'lal Mlddle•• "-riet hop6 to ~q--. ,.,, Ptovldll , ....... c~e.., ... ~m-v-• •tuwt ~ v.ous.ty pos-.able w \U! olcloer gen.r•t.ot~ •c.ann.tll Thas "-rtrc•.der moclel ls ••pel;1.td to bll au.t..ot-an..ert Iew many ye•n Jo ~ Md &Ofrw!Ne C()mput« ld'l'llnC~Ie OC• U~Htng in IN tuw,. can Ma ly t1e •n~ret.d lniOOUr SG.ir'll'lef
......
er ·canning: a l ~rovcn
Tcclmology t appl ' 5-:J• T::;c tltl'JII;I ..
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r j !tld'nOioo~.t COlT" .,, ano ~ed
Hc"'eo."tl' ll'le<'e .... betoo anlt':OSJ •"OS anoc: eocl"' "'' .. !1tCIU"ha!ied~Cr Sei~ T"eM "" t4 ,.,. !l«< lt'ltoul)t' rne ~~oft•~oi'<lfii!)II'\CIIO()I'?'o
19M-~ fQ[I1olll end b~ t!'le elifrM&. Ollotoeo.~~~ ~ M .,..~,.,...tyan~o~t11tf10QI~I"Qo
(1U•medc IC;II..,.Ia'W;I$M· fl~tG~ ...
Middlesex Memorial Hospital
mmh de~telopmenl rund ... (Sl.Jo:lti~Yelf'l .... tQI'll .... 1t1 ltOo\.. 'l,t,..TIO ~064 l
1981- ll2 t\nnual Ulvu1g l'rogr-,m,
- oiP ....... -· Qll~ • .._ ·. • q
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llWf~I.OI'VolfiiTRMIIO ~·~Ho...-urr ......._."C--11111111»4D
289
Appendix 1. Selected Packages
290
l,.l!.,.thn•l ... l-. "<I""'HI-. """'" .,((.,. r~lr .. l1U•h• ,_, n-tk twtkllfut...,,..u ... r • ...,...-n,tbro .. -.lot<..,tl,..oPC-•1• tMMeloc. -.dl cf tbol tt•- u.l Uqn .,._Nu. t.lt.iJI,.uM .-11 !q.I..:.M vlt• üln, lH• ,.lll!.t ••~• td prO'lli.olllrC ,a,..td•u ..,hh crltlul 41~ponl!: bf'llr..ti.IM..
Wltb 7'1'111 ba-1~. lolld•H•-.11! ~J'j.al ••tlt..-1 ~.llfll .., ... Ir-. tt. n•t.-,c.f·t~ ut , .... u.e.at -.I~t ..-.... '"' to ,.._l,jl. -'" •• ~--· d(•l ••nl~- .
tl-•• lll ... • -•* t9 rN4 tM _.1.,.- ~Khwn -Lhal~~& U.ru ultlul 'to~~~u ef .... ,,.1:111 .......,. 10 .tn.,t 'iwtau, 1-.. ud. ur~ ~IU..I._ lll lllodf -rl~ u .•• d. neo.. ••• U"aiJ Uhol.l'hra, "'""" ..... ""~ ,-ag'11 _",, !O h'll4 J'I>IIO" •••l•t.....-1
&U •lfu n• .. dc- to lbtllp • r-..c~ ~~ U.U.l t;l,.l .. I'Hl "'' n~,CIOO • ...... .,ll \111:11111•111 lil<l 1 ..... M ... M ü ,ure~ lilelll tltr._ illll ..... l1C tot>h •• -11 ,u atY-r thc:u er .,..le.l ... l~t lcr .tn .. llf ...... J"J """'••u.l ,.,.,.rt-.t. O...r f-.1 J'MT _., kpt..-.r JO, l91l. TQI!IIr lhlna uni 1M u"tr .-.1(1,. 1n -lc>HII f9r J'C'Vr c-nlnn .
o. ~u ef llüdlu_u. "'"-t..rW, 1 ,,.. .... .,... fall".,.., «Ht*hl<t~.ut".,
~"· j ;{.w>uc-...._ ~·11'-.010111~· ...,..,.. .. t.o~n'-LI
iuulli 1982~3 Atmual Gilling Progmm ....... ~-··~~~-1111'-- ........ -~~ -·-·-·-1IIJIJMI...,.... .... .... .-.t~~~~ .. _...,.____
· ----GMnu~-~"' ""*""'-'30.'• ~-_.....,_ .. -~~ ---~ClcoN~-~-~ll!t... ............~ ......
*ONr .. ~ ..... ~ "* ..... 11 .......
oonlrltau*IM ... ~ ........ ~ ....... lity _.~ ... ...-.andC~not~~w .,. Mlc*'O....,.,., PI'W"I lby 11M •IJ ,.. ~ ~t ......:Nd ~--~•ll'ffor'l•lllottiU.CW-'IMI.-.:11 .,...."... trontt. n-~· ~or ww Hoept.~wil ~ •M.....wiOII_,wp .... ~."....top ..,...-.~ ......................... bd.t~~
113 --------"'Conltnulng .tmMCIINt"JIIo lc\ nwdk: .. I~ M~~~tY.W'Iwncomt;Wr,.cl wim tn.ditdicMJon ~nc~ r:Jringot~ ln'....,ln!Mu.nl~,ta.r.
gfMn ~ '11Qa1..- mMR& ~~ pr01'1dio I
~ ~11, ot ~tlc ~ wt.n l;l.ttiAg ditMuol, IM ~ 11'1 ii!MS. Clft 11M O.IK~ lhe MniM IM Cln 11M Plt*tl e-r"!
~. Thl,.qu~t~ n.ttll&rital ln ll'llo...,. 111'1111 IIIC:eutall ~Cl ltlfM ""*" bNftt'l conctrN. lts ..,.w...t.itl:ty ..... ~ MX ~h ~anl.1.0.....,.,aMintfM
Mlll'llltUflity"'
Dr~fll••""<rH .... lloo!IM! ... .,w; .. $UIIt
MICIOI..UU. llfiii!ONAL HOSPITAL l.!lttO\ lfOINH CQnii(C'UCvt (111.1~,
n. hMt.lunQIII lf'ld ....n. .,. ttww ortt.fil oroaruo .....m keep 1M boiJy I~ l)fCiplldJ WMn tNy 111. ~ t.n.. Thl ~ or ncow wart ro ott.a. ...."_ ..... lufiO ~ II'ICI •'"*- ..... lmi)Ot'tMI 10 us .fill 'Mttli ntW t«ftnnOooOM, 1"-t ~ ......... CMbedttect«ilnllleotr'lleHdflll'ty~IOI'Itllf) rn..lntMfl • nomwll ll"'d Mrllltt'r)' IIN.
..._. taU 11'111. J0um11 fnto lhttt l)ll'lJ 01 lht bodJ' 10 ... floW M!ll' ~le ~- .. .ut1tctlng tN '**" lo .". \Mal II'IIOllfll 01 (llt(l(JII'ItQn ~ P'V' vldlng ~ Wlth ~and dtNiy ~llt-
TCM.If tne hurt, 1UnQ1 ll"'d ~n.- rn. 1.-d ~ ltle tQin b'f '14rtue 01 tNM m.II'IOfd l.el'l~ Physl dln., ttdlnlcl.nt, fiUI'IM..., Olhtf I'Wttl c;..,., ~· tkM'IIb .. u4111ljt)Q .".. trOPOCI\~ ~ tMtlftO"' toOblalndiiiiiQI'IOMt BYullno.ta~ed-t,.,..,. .,qu!pment, MIUOI't.,. ~ on ,,_~-.,·· tlcdy 10 IMm m:.ut ~~e tffltr ..,...,., u.,. lkln wltbOut 111e nMd tot I)UnetutHorOII'Itt pt~~nh", ~
SI""'Porwfoi'CIIn..,l/'lrM~~to tNI\Nrl lunoa, ll"'d arttnM IMdt"''ll to the lniA
1'~~~ ....... tol.ll"''4 ...... "111d! _.<lf'l ... llp, ·IMifol~~ --flt.lttii!IOIIl~ lt ''""~IIObolfl ... rociMoltiNIIMttO,~C'OM--
IIKtlillf*~F'Oift""''ltoui ..... M-.IIM~"'Miudobel~to "'"""'~fl'ot~IIQt!Oit"'-Oiooclftctooo ~ltowll'lf014'11nt
,.." "..,_ wn. ~ o. Oti!K'ItO TM fM.IIl~ lrrl0191'16li0ft t.!~ br lhif ~ 111C1 cat~ b1 •l'* 'o!Oio!IOIO Of II'W*S To~l"-lMt.I!Oele~I"'W.otlfNC~·QIIIeledO..
thiCIIiftl'.,ott"'MIIMI.ICNott_ fl'I<IIOCIIC16CUUO!f._~OOIIM 11Ht1~111NOIII'oloffiii"CtiMt,....""'IOif'lefiMJI,II'WI~Il'lls .,.,..,,tron•l"'llt'ootot ~.,,,01 .. ..,. n~··mt~~•••ra~tJtdel«t .....,..
llll,lmi&Jn •..,.a•~INRIOI. lfiGIII'MICIIffiOno
-tl'lllo~lfllllciopplttiiNIITtoltrrtlMIIII ......... IKt.~ ..... .....".,.... cauMCI ",_ ._ Midi - ...._._. ....., ..,. c.. ~ lf IMII'cloill ._ ._. ... ...._ ._ ~ _......" ,._...,. occ.n......,.~ ............ ..
Ajourney to the Lungs Through Computerized Measurement ~~lc .. ..:l.,.,.rt••Oit~~·~··~ ~ ~· n..::~.....,.. Md li&lftG ctOKot,.. cano tlolaccuut• fy -.--1 '""' ""IDf'\lft'l ""* !0 KCOfNII•iW' ~~ 1-.II"'Q 1ft. ~ ~~ataCOfi'Oullt'18CI~I)'II.."fhl l.siOONodt•ot1'-10:JOI'WioJI•cta~MOuotlt"1)wf>CJ'Ianlro
diUtlorloft""'l,lllll*"'•eotO'IOOt'l.".,allolo1ytot~•·~_.. .., Oll'wr ~ I'".,.. def.,mol'lltO TN ""UIIbo ~ '**' "...,.,... Or,"g.l NI..".IOII, CMNC OWfM ttiCI lf'!e ~ of
~ \~ Pl(llltlllot ~ Th•S ..:,U.pn.>l O.lol_, b' c::fiiiiC.tll)'llllll«*"tiOM:MM·I~Ip!M-- •Jot tiNII!t)~IO~Io'J!ormlfiOtaOI'IA .... III:-._,OI....:
PfOO'"" lllieJ' UIIIIO"'IIM.IIb
----------------------------------
Middlesex Memorial Hospital
1'1oa!!IIJW""'-•Iu)'VIIT&fht6tlw ... phd ltlrVV&I'I 11111< IN!. o.",.1otJMat J'...... n. • ...._, c1v1a1 ?rv1n• er l.lwo ,._., h ~d ••ldy ta Milu vldo tM !hlldo.•• .,f nlllc.ll ~ht.-.a af -•lul ..., .. tp- •1 MthL,tl4ilbt,llllll -~~- MIYii&Oootect Hr La t ... "" .. ullilla w-r-
~o .. r 11ft a ,..,ru~ .. l•rl? t_..naat u ..,. •lrl .. ca .. n ~Lty -•~• '"'.n..lll t .. t--Qh Ia _, hcHilt .. •IId ~ «ltnla.laf; 1.0 prii"''IM VJin _. CDIIp.&~••-•t• uore lah11t •vllfiU ar u.. •.t...•• -..Ia f9T ... , ~ll*"h w Liilo C-.I!J .U11hl.....-e <Ire tluo tT k-r. ,.,_ Jkl • ,ln rr.~;r111 ..... U.. l,.to"LI 0. t...t..Ua, M.l!. O.. l ,...ti'I!U h~ry C.nt.r.
W.ahe,..ütla-lc-"""'tel•t..r•u"e..:rnt~.e tw• («tturl~u~n ;.! JIOI:I 9 UH). th~ ,...., --.,,_hl, JR lU p,r..vl .. lnl ._........,..~ ~~H ..,... .ar.o •~rtnifll :fO'I<e .._1ld ,., llol !Uu ... lq -"'- •f tiM aH~h.d .
---- --...; i;,-.:;. -:;.-;.-,;-..,.~.-:------------------
ftiiUp '- AIN.o••ll 'fl<:41! h ...... , fflt o. .... t"""•lt.t
P.$. Plaü• -•IMT _, <<AMdl"" cq<ll. llol nnlpt for7- I a:Ht • ...,,.I4J911MIIIr•anulpt, phü• c•U tiM Dol-loplllll"l OUlu 111 :k-4-4ol00.
291
Appendix 1. Selected Packnges
1 n 11 n di
" I knew I would eventually have to foce the death of mymother ...
292
"I knew I would eventually have
to face the death of my mother, but I was afraid to watch her die. I feit robbed, angry and helpless because I couldn't do anything tostop herdeath ...
"4101J I~
r "1 ... ....., .... ,, ........ _,_~ ...... 'lllkft O. ... IIIOIIIIII.ti(T,il\itpu.ledtwl)'~lll~
''l;~U..,..,.IIbcfaiTJOl&lllfJ~«I-Io~~Jftpil'fJI.I bvl.".fc--~tlwtM~•~IioltliW't H•"f'''Cpropallll .. fo..d 1 •.aJ 1Dbdpi3Kltt'pt,_.ldlrJ"'
t1w •~Y tbplo:~ 'IOaß.~" ... 11M ,.".-uu.t ,..._ .u .lf'oic- (I CbooJK lbe Wl)' ihr W-.:1 10 4-f -..otJ~ 10 ~ ••
'-· ~ by 115 kM.-ed Olle&, • I brllbe <!Ku) room -~·couldtK1J111111tNoa.-.dtrcf Sl't••cvmlar1 .eol(llltf'C'oll.aC:ft....n:JniQEntt.rui,.IDher
·~~P•,o.f-l')lhlr;~IOHS!ft'M (V41lrpnifHu1111 ................ ~1 lllr)'•eft' ·~ lltlnt 10 lll(l(lpllr 11111 U1l( \bll'l llld- fmaly'l fli'l, fut *'-M.~).Sp!lt W.or.t.rpn..,._d}lltt lllllll.bu& -..IPif'!ufhrinl
·1 c•"riK'(JUfllltllt ... ~ ~~~~~~~ pMK'd~""_ M-:xn Mi~ U\ L/1 her I.w. bt~>J..,illQd.,... -.t.n- kk 1-10 l.luJh.II'ICif . .-:lotVH~Ift~...-.w.-or.frltMIIrldiMo 1"-'dtnd~fOif•
ltMdl""&>nlo.!-)f(II'-ID~tha!M•II..sdlkllilld_. IO"p!Oc.-ra., ~H"'f!t"~lp!!ldrneltullh.MIIIWI SoOnll:d.ly. l>ndrlo(MIIill<olll!'ffdt.aD"'I: tuodt."rfbeot•OOJ.r .lfC'i . .tli:lookaS •MI!.Ift(jl!-lld. IJV•Iw-IDIII!r!N-rltllho:' ..... (fi'IO""'I .... IIhlll IDIIK>hlhn'•"lll)'flt*PI'Iol.w~d!Kc~l(liOIIo~j.jl"4:1111. repl)'. Oo rr )1JIIIIII •ay
'\br lfKd houMo I~ • Wr 1kql
I fill ...... ~er)-.:~~ \M qlillt'li) ~ A•.a;, tMf ILIIW)'
\f•~b r.cq.,nl My ll'.an •~ IIUn. Cl( ln~ 10 llll:r hl~ .d 1D lk.JIHÖ!ofll'.-c-IM.Ja•--•11
.......... r I"C ftl) or.otlwr lk Rllll'qt'OU\ puu 1'1' ,jo 11 brt ••~ .Midlun~IJU'tt.u-ofllO!fMC'I l-110-~• U'rWIOillw
MlliiHl:U' '<IU4011:1AL ltO~I'"ITAL 5 lt051'"1CE •I.OCiolAt.ll
H- ~-.. ~-~ .. ..-.twl .. __.,ll~~ _._.__~....,_. • ....,",~~-...:- I ..... ""._....._ ........ -~~ lt ........ ._ ...... ._ .. ,..._.,~-~ .... ~~~~_., ... ,..... ...... ...._. ... ._ .."...,..._ ___ k __
n. ............. ~ ......... -~ .............. ,.,_. ....... ~ ,_- -... ~- <WJ1 ,.,_ .... -~ ........ ~ ........ ~ ..... ....,.!*" _. ..... .,._.,.._
IICMH"I,...._LIM ... __, _ _,_.....,_ ..... ~
...... - ......- ..,...,. .. "' .. ......,-~ '""'"'-"er-. ... r- .......... """,.. .. ~_._
li'l' ... ~A.o\150)~'-U•t:.USUJJ'Oil • • ._...l'-11 ...... -w- """"'* .... _ ............. _..,.. t-••• __ ,...."C.._ ............... ,..,.._ ...... _ .. ~ .... -1.-...•"1111---.t~n.---·· cflldlolaoaoi,..- .. IIOI!:IbhdPt.ll..._llll,.,._.,.... .. .,..._."_ ..,....,,....,. .. ___ lllil!lflc>tw....., __ __ ,... ............ --~-iiJo:".,._
QTH'f. P.f\lf.~ Of" ... 14()151Q ~llA.WII'IQ..I.JtJf
· ~T....,.._c-t
~....--.....a~oo: .. ~l~.--*f>· ....... .., .... ",_ .... _.,..,... ............ b- .. .-. ... r- ....... .... ..",..-~.,.~_.~..,.,..., u.--..:.._._ :..~·.._< .. _ ............ -'ltlldodlo)'~ • ,0,("_.........._.(" .... .......
MMH.__....,_II:o:;olllla.-.,... ........... --....~-·
..-•""-··---~ ...... . , ....... c...-, ......... ~~al~·~~ .. ~-'I'W,_ .... ....,...,..... .. '*"" .......... _ ..... ~nw......"~ •• ...,..,111b~~ .. ,.,... _ .... ...,..._ ~- ~ ---.,... --. .-........_,......_ ---"'--~·JIIIIMII""-~---.,. ....... _ .. ....,...,...,.,._ ..................... ""'""'-" ... ....... ~- ...
IT1Ilib --"""' ------..... ~·-·--- ........ ·~CIIfoorlt~- ..... "..~:111 . o:.--___ .....,."'_
We would like to support the "'ork or Middlesu Memorial Hospil.al.
""' .. 111'11111., ___ --~.....,.._.-• ...,_ _..,._, __ Ooowolll""*-· ....... ""-'-'-'-
....,_Df s.o--- » , ... ---0•~ "'YV"\,....,~~
~-"" --- tfto"'=.:: -------
BUSINESS AEPLY MAlL
mrnh development tund IIIClOU.S()(W(~IoiOSP!'T ... MIOC:Ilß~(:()f,IN(CTCu10&ol~7
""'""""' -~:;.:.:o
IH'I!CIIIT .. 'I'O
TAl Boe~rd of Chf~lort of Muldl1ux "-h.-nofNI'r HQSprr"' )OIII.J Jf1of 1'1 f~oil'fhtfg you fetr YQI-I' J'("(f'lff 1.1/f
ro rht MMH DrPri"'"P1"'"' ff-lrtd Tluou-gh y.:wr ton rnburr.OI'll_ !JICII" 1111'1" Jullprrtg Wl p101ml1
rL'hr ~Urr hl):lplf,;lj (lirlllflt1 IlPid pfogr,;lltU
fot thM4.' 11!i' "'rt~
to~o~,- ,grnC"rot~• WPil'(Jtf " t'(''\1 '""'" aJrprK~alfY/
""· .. -- ''"'""'·-·- .... - ..... -·-r---···""~ou ..... J.Moo»:J
Middlesex Memorial Hospital
mmh development fund MIODLESE MEMORI.A.l HOSPITAL
IDn IN ... lf •f • U •f ro• a' '"" llllot t1t d , I -~' 1• ~~u••• ....,r• t""~~• •• ,_ ( • '"II ,_, H c "'I f•r ,ev. ll""'•~- C1tfl •r Jl""'';d oll (-.,.•) L• LM - tl.on t_..L ,._,
ltP• ·~- .,.."-" t• -1~- )'0" L A t 1l • l·f~ "'QUICIII' .. ' ( Tl'~• w.rou&> el l.t 'f " "'"p.oou•• • •h~• • l•••lll"t ~•~• 1111 'A"~llll ... .,..H•o11<11P..-~ ..... nMJr , . .... l lll• .. ,.-u,. llll h .r .. -MI • •I Ltw.r ... nr,..,. loo(...:L, .. I-•Lho t.l•ll .. o ul.ab\t.-ln a•u , H o -·• tuo ..-. "...,lrU•••.,. o•n U . .O •1 111- ~• ,..., .., ,p~UI. """" y._.,r 0 1-, ~U <OU\ o-n fr .. :nJl ~~a.Nft' ~ _ .... ,, JUU Of'OIIot<il "''' '' l_l.lr41o • t L.l!• I4CI),o,) t.l~t!l. 1• IUUiot"oU ...... ,.. 1 LIU'""')I f_ll, •-1 t,I~Uitl•
l,r.o::on~ •-..-Iu •I ~lt<r l .. r.vo ... •<• -M 00'4111 OIKIIro '""'"' t •r•~lto! CTic•-r. tiMIIIot,tullirlnolllll.tiMW..I o O, L. lh .1h , 1'11.0. ao,.,,...u • .,t & .. rau,.Ccflur.
.... ut, L. I+!.~ ..... II -lf&hul .. nlf<>rflo-.ol-nl
Uu o• L_l .. o ~-· uncoll..,. c1l.c11 .,.... "- r..,oip! ,_ ,....."- a_ ,u •. ~ ..... ,.,..... ~ .. ~ ,.. • •.o-c,.au, .. ....... cotl tlw Doo ..-•1•.-"' Qll~..- "' J~~-'100.
r.&. Uftl Uo ,... ,.,._u ., ... ..,., .. . - ... tu ,.._, ..... ,_ •• ,....-,.1 -.!t• llol • •-r.
293
Appendix 1. Selected Pacla:tges
l'lep 1
l'lr. Davld' l. S.1..ple"N10n, Jr (od•'-' llllt. ll••h•lll-. T•nM• ... 31228
Dur ltr S&.,lepereoe..
1" UIDte to\K:h our bonrt.s .Ot'll \.hall • •lciC ~;!atld. A.llli rcr t.tll• re1..-aot~,. r • ~rrlllalil J'OII pereot~allp to nt for yc11,1r bllllp
Oft. Jqu i! el!ld],. I •II\ co--llcMt. tH Ho~;OT!d •IEml;lal t:bllclrea's Hlnc:l• hl~rll: TeleU!CIL lle Qll ll tbll ••trac-le~ Mt•crlr bl<4uM o111r pu.rfiCI•• le l.o rat-e wiUlly need.-d 110rwy ror t.Y ~Mflt. or •ld cblldrem •IId U•• lr..t.lt.~t.lcm.• lhl or• ro.r t.Na.
.. .;~~~~ •;:::!•;., ~~ 1 ~~~,~~• C~~~=i;c;o!~t!i 1:~~.~~ I Iai' • DaughUn \.c l..lli>Jn t.be'L clt\1dr•~:~ Ia :ru•u· COIIIIUU.y ~t.laue to receh•l.. t.be r\n.st. !Jedl<::e\ ~n
'"~·=~ C:!! ~: ~=:~.:.r.:t:!:r :~!oc•{·~~~~!·~~~ _" tle•rt lflt: c-an. do u . •• "lt.h t.M t.111' or ~111• IlD .... lo la~tr ... ~ !!.~f:,•of 1 ~!.0lJ:;~.,.o.:!j.~!~~~ o{~~ &1-o,. •rite yO\Ir UM &llllf ~t.01111:1 111 LO'GE l•t.t.•n on
~ ~!ri: ... ~o~ ~~~:~~~~~g !~r ~~;b t~T.Y!~~~a. ~~~ ca..n •111 plc:k u., vo•r aa.. a.n.d t.bcM or otbu• lt1 x •• 111 t..an RoM• lt' • our •• ,. ar ... ,.Ia; -u~.au vou."
P'l•a.- •h• a• Ir a cblld" • ltf• drlld.• M lt.l
~ .tt.r-le 0..-olld ht..IOMI to-Cb•lnull
f' 5 Nr. St•PI..,.riKIIko 11'1-•• CDI'I•Id•r- KJidllll ~r. Uuln I Ul lt )'(11111 caa - · ~rhJJ• 115 or ICS -· or •v•n • -ontbl't ll'lifdp Ka••t:.r-• .,.ery llt.t•• hll IHIIIII'• lno tbe t Iaht tor- cbt I drllla' • II \I .. ~
(..______~] ( ____ ~]
( ___ ~) 294
:PIMM wrtw yow- nam~~ Ul4 ho.:oi1;0WD J.a.r~ 111 blaellt ULJr !. -' Bometown:
Here's my gift of: $ Here'l II.J' mantlll.J p.ltqt ol: $
--.,~-..- ....... ""....."_ __ _______ " ___ _... ___ t-4
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__ .!,.!.'.!2. .. ~-!~~~.!ä..L , __ W!.----·--·-.. -.. -·-·--·-· ...... -, ... _ ... Cblld~' • la•piY.I or lbe II Dt' • O.ugllt.rw 800 Nut OIM7 lo-:1 l&lirtoa. VlrtiDia 23!07
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lU. ~rldl A. SUipl·~--~ ..... b.:511U, lrlc. Ul Gr ... t CU~:~t. koAd IMitl•lJl•o TlaMM... )Ull
DeN lltco lol:llpl4:11e7WOIH
'l'oe MUt. b•,.. Mw.n tM btadlla .. 1 .. 11; •~r -"'Po.ac-y ...... -ob~ llo't ~ed lh!QII)ttk10WI Pr- lllll.iD!I JIOol• - ~· *'- Cb114rta • w &o.pl\al IMW:• T .. por-.r, c~ eo toy•• aody cu. ~·u f.u~t.b. •
"t'ttl!• •• tollo.wd b}' • ba&Ollll• IL.b•" •d. n i••l 9QOd jWt .-Md~Ao!J it. - ~ IIMla lllh ...... .u--DrCIIII'.IJ.r.q. Chlldl Goi• ac.., Nly --~«11•
Tbwt. ..eh.l.ftgl u.ory baa blcc.. a pan. CJot: "-"'• t.alerl.UOil ~·1 •l.nd oa Cbanr•l U Mn 1a fl.da•tt~r Oft O.Ce ... r I. TJUI abDQ,l,O 0. ~~~~·~iaJ.ly Fr<N4 t.Mt. tbh Ut.tl• boy b .. bt• "t. Ma•tid.ary or 10111' .-ro.iq<, •· a..p~..,._..eot~.
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Midwest Children's Cancer Center
297
Appendix 1. Selected Packages
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299
Appendix 1. Selected Packages
300
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•elo•vtnq lfl tto" 11Qnlflcan.c. of Ufl'• ~a-nt to th&a eUort, u-. • .Jeul• .. 11 ct~ont. hh<;llOVI,
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•r •~\J""f" p1<fd9• to thu efte>n:, )'Oll v111 .... t. JoO•••bl• the rotrf4tu.ttort of •PU'ItiUil \l.lllu•• •• • p.art Cf th• ~uc•uon r•c•tv•d At. tn. Cn1w•r•tt.y of lltehl'totod. ;l;ecoftllly, you vUl l'lelp •uwr• tl'le conun~o~• •uM or the Uftlwr•HY"• uron9 laptut b•nYq•, t..•''~'• tM c-c•llUQll or thll •nd ent. v ill ! ree wp •dcht.IC>I'Ill •cl'lalart.hlp t11ncb for Var91n1a !111pt1u. at~;~d•nts 11"010 oc-ntnbutton• lol'hlCI'I curtelltl'f au.~rt t.he Choplaln '• OU 1c•
we &I' of you. twoo t.h~n~ll
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provtde le&d•rahtp ln help1~ u• ~o tden, Hy oth•t• • w.;:o.,.l!S ••• ü.e Cl'l•l.r ot the CMpl•uu:y •• ~«~rU.y o! aupport.
Ne •re <JI'U.•fu.l tO 'fOI,i. tot th• r4latoo,.lh1P tl'ult. - al'lo~~l'•. """' ••• .IJI. o~o~t.•Utldlnt •AaW;le of u,,. uaa••nu.y'• co-HH~>t to "'t>lllt&c ed~Kt~tlon and to tt.• l(l.JI,t .. t ht-ra•1•·
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Church World Service/University of Richmond
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H.u. K•rr'f Doe UO:;.nLth 5tr-t
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R.lc!'.ond, VA 2300(1
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Thor Untverl'tlty'' ll>i••lon 11 one o f 11'-lldll'l9, •tbntl • Llf19 and ch.all•NJ1""J • )'0~ p.raofl'• •l.n4, body and 110111. 'IUth )'01.1.1' h•lp tha CMpl•lfl'• o t! H~· "'tll be ilS.lo~ted, ln P*I'P'ft11it.)', 1U pUe. Cf t.pGrt• Dce lft th-e .,_.11t.y o f llf• At. tn. Un.lv•r•l t. y or as~nd.
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301
Appendix 1. Selected Packages
U IVERSITY of RICHMO D
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JYy 1' Yo~r A.LIY .Mat.a r 1111-.dll Youl
Dur1D9 tM put fl tt.aao y..ara the VII1Yarlhy of R!e~..S h.aa achia-d -IIJ' of tM ~la aat. by ~· llo.ard of '!'naataaa b&elr. la 1970.
1&&t .a ba.,.. ..ot yat ac~l1-.hoe4 t.hh ,...r Ia addiDojl JOIU - t.o ow: bo.ur roll of aupport.ara .
1o tu t.bh ~1' . S , lOt dUIM.l./M IWIW cot\Ul• buted t.o 0. U 1 hll4 pr-eaaot.H tob. Uftl.varalty'a ~•• ~at.aly, t - a·~~Ta that you -14 b.lvw b.<UI ...,llof ·-· 'Mit..hia Ollll" al\aDl/ ••• I ilNlw c.iHir• .-r• ...a &DIS ~ toflo, Nc•u" Clt U.Lr yout.h e~r peculiar elre~aat..JK:4a, U..hd it. M.l'd t.O 8Ht. Uleit f.ally •M ~.,. t~lty obUvatloa• &Dd cont.rlbut• to t.b. llt~i".n ity •• wll, J( you •r• 01'1• ot r.Jio••· l•t - luoat.<I.D to ••Y tha.t. ...,.." no would 90 • 9N•t. V41Y "~" Mlp1ft9 11• adti..,.. Olle 91)•1•, and .,t.i••t.ifl9 ot.t..r• t.O 9he.
lloV ~r• la a Ot11~H~n1t.Y pnorhr t.bu. ahc:ndd be ot puUcular lt!t.ereat. t.o ~.
u.. ~••• Soout.bdl rr-11 Cb.air lA •tat.ory ba• bMt~ ••ubllaMod u OIU Oai•araity.
ftro<19b tM 9en.ro-1lt.y ot Dr. rr .... n'• da~ht•r,
~~t!T1~~kt!;-t !:~'C:!t~:::.~~·,~~~~r .To data •laon $600,0.0-0 tlea beea -ittM bf aillty ind_hi· 4\lol.l • •
tWK!JI ~ t!il!·:saw~ft~·,~:.;:1l täJi!·:~ ·~r:Au·a!a . Y~r MI"' aftd 1:\ICIPGtto J.s ~. Tbl.a u •~ Clp
portunity toc yo~o~ t.o bai!IDr l:hoaa whc help!td to filu.c:Ate you &JIId ot.Jw:r atlo)dallt• of "hWt1' •114 poliuc.al aclar.ca • ."..., lncl\ldll\91 J"oba a.UUflo\il, ~Mit tolL, blptl KC0an.a1, .J"o.eph ~rt, lla~a lllrvlatt. 'lbodlln, Pra.w;a• C:r~ry, .IUUJII Lootb, ud Sa.~Ml Chilai tUt:.~U 1\a .... Mant .udl. w U• Mnary or t:l~.
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University of Richmond
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303
Appendix 1. Selected Packages
.1rr~rrir ,UI. ~ontfu rigl1t
~orirty ol ~!\lumni
Otarloet• ncflt ~t'/ M~
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trol~n~~-u ...
.u ~Jot~twn(tlt s.lety ._ben, "' bue 1111 UfiCi'OinlMlM opportunl.tr to ..... u o... al•t lftfllW 111 llllo La!portanl tfrOft Md •t lllol ,._ u .... to piiJ U'l~tt 100M Of UM' u,.~_..,,... .wtlht~ ..,.,mnt.
Yo. l!leJ r."' known Dr. Pt~t.t\. Ht .... • aan ot _,. t~ Hw lnn.-. on _ _,lt)l,ourn•t•6!14011r~-m ....... prol~
DF. J'rw111•111 • • • tndt rormtrlfAbl• ut.hof, toditot &1114 .IOwMJ•t. He • u IIMI 11\IIMI' ollwop.~HIMII'CWI._.Iot,_biQCII"~ol\'Lrcif~Hra&ubert L t-an UU.-1 o.crc• Wutdretonlin ltUr.,-~,1.
eM w:·.:::: :!' .:.=!:: ,";:J!:r,e!!:,':rr'Jn ~~~ J:vi. Nodl$. H!. tdlolllnhlp .. • tutan. wat ~~ b7 tu r.«t"On( t• tm,..tln lloMfNJ ~ ~ ti'D!a -~'-* llllct1!0nl UW Ulltv.nl1J ot ~ Hart"arci,Yale..".,~\Oil.
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tU• ... ,"" rear ,_ u •~tor ol UM ~of nwt- ... u.~of !hol UOI'IIv_,.(J' fro• 1M Of ... t ~ • UIIout 1 Otri~t 11-.i U. I .. IM!I&.UO. o t vut~on-~tollll"ll".dlolllq•ofWwtci Wari.L
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Ywr t flolm&llllll' larp, • UJ l'ltif• to...,. U..CIIur U.t • illee17)1 • W""" tl~ of teadlft~ P<'Otn- MI tiJ Dr. l'rNftlatl, I~ U.t ~HIIJIIIII • W ..-lt ,_~,.
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305
Appendix 1. Selected Packages
306
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UNIVERSITY OF RICHMO~D
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UNI\~RSITY OF RlGHMOND
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Appendix 1. Selected Packages
lM.IDMd l1 JOIIIf PA.IIPO•t UU, dt~ ,._, et,..,.,.a- opperhlalbH. -tth .rldlu HcNM r.r tbe ~~ :r-&7• W1 tiiiYI1fl ,_ 10 .......... C.r PAIIJ'Oa'T e.n4 •eb 1 esan.tto. t1 .Me:rlo:tl.ul Koil"" f"lenw.dol:lal for IMI, CA nply *'"' .... Uo 1laoo •ftldooMocl flclr ,_, e-,.e.llf:,.~ . )
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BUSINESS REPLY MAll
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309
Appendix 1. Selected Packages
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.... I v•ke l.lp Ut. th• recov41r)' roc., ~~ 11:-1111• "_., ,., ... , e• •f eii:Pf'CIL-il'l9 •"' ana-r. Don't the)l' kn.ow J ~;en'L ever $5)e'l\ •111111'1? I coll O'llet: allt! go to t.l-p, btlpi~ it'w {o[evolr,
E .... ~nly ~l ,.,.,,.., old """•" • -11gn•nt UIMO.: .,. •• d.la~ cover.dl in .,. tbroat •nd • ., vo1ce bCI~ tud ta b. ~.cl to Uvtl .,. ure.
' felt. I.CILilly dl•l>bl<ed •• •Y job •• • u-a,.•it 1atcn~auon tel•phon• op.rator and ,." dte.at~o C)f 1:141~ an IIIC:ter ton• ror.".r. at.!t thal'lka to :togr help and tut er olhel" JC:O •upporuu, .l.td:U 11 a 1pyfql eMIM rq 'X unry
ror 1111: inten-11v• -oc-t~l. trle tp!K'te11,. tratn.ed st.elf at ICO taught. - bow to "''* "'Y eMpf'le4u• to r•ptac:• •r vo1ce boll, alld ti'Miy ,,.._ - ell the t.t .. ul))l an4 Clll.r.ln<J t~t. I ~ed to get .. t.tlr~n Ule .aat diUic:ult pe1"1od of .y llte.
lql Mlptd M tRttk tgtin • How t .. bAck on uo.e iob, and MUhiJ'i"9 ~- dJ'e ... of dolnt .- :tlftd of vork 11'1 t...., tbeeur.
fQld -v:~!/2!\IIf: 9ir~:O~i:"w:O~G~!~: ~:\!~1~0~ an.CI old,\.otJI dl•~ilitl•• !~ *"'l"l' poUibl• <:•I.IHn•r~l'lrU.1a. •celd,.r.ta, ll)'pt1n.•n•i011, •lc-oh0l1a•, epJ..lepJy, tl*rt/11 od•f•c\.•, Alll!eS...I.''I dl••u•. lll'td -!lo!f -aou. ICD Mlp.l t.tt.. •11 "'lt.h t.hoe a.-- E:ere, prol•a•i.Oil•ll .. , an.d ~dle•UOI'I 1 r•c:•~lrod.,
rrut '• wby I '• uk!qq yqu t.p ont Lnuf! t.p Mlp gtbtn 1no 'n.ar •'-r~·U• 't.CI ev.tn:~ f.~U dl••blh'litl •nd 'lCI •Arlel'l t.~U UVtJ, 'tOI.Iol.' 'illh Clf Sii'~. $SO, $100 or • ."..n. 1~00, tr yO\I ctn, "'lll help tl'lta ln-• •'i•111 ... u.,.. IN, I lc.now.
TM d1.aahlad people "'ho aHk l'ldp and tiOS"" .'l lC:D •u eo\l.nt.Ltl9 on yoo,.o, •• l on.c• dul. Ttl.atllc ~011, tor th- an.d ror -·
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BUSINESS REPLY MAlL -_,_ -.. -----.. - -----
APPENDIX 2. CALENDAR OF EVENTS
This calendar of events provides a listing of all holidays, as weil as of days, weeks, and months which are designated nationwide as periods of special recognition. It is the first time ever, to our knowledge, that such a list has been compiled in this format.
By anticipating when these events will recur, fund raisers can prepare special mailings which take advantage of the publicity. For example, The American Heart Association has designated February as "Heart Month," so if your health care organization is caring for cardiac patients you should be aware that February is a good time to send an appeal focusing on how your organization is combating heart disease.
]anuary
1 15
February
1
2 3
New Year' s Day Martin Luther King's Birthday-Actual (Third
Monday in January-Observed) Mothers' March and Birth Defects (National
Foundation of March of Dimes) Smoking Awareness Day (American Cancer
Society)
National Volunteer Blood Donor Month
National Freedom Day (commemorates abolishment of slavery)
Groundhog Day Four Chaplains Memorial Day ( commemorates
four Protestant, Jewish, and Roman Catholic
12 14 22
21
14-20
March
11 17 21 30
U.S. Army chaplains who died on the USS Darchester in World War II after giving their lifejackets to soldiers)
Lincoln' s Birthday Valentine' s Day Washington's Birthday (Third Monday in
February-Federal) Ash Wednesday (40 days before Easter) Chinese New Year (day of the second new
moon after the winter solstice; lasts through February 19)
Brotherhood/Sisterhood Week (National Conference of Christians and Jews)
Heart Month (American Heart Association) National Children's Dental Health Month
(American Dental Association) Black Heritage Month
Johnny Appleseed Day St. Patrick' s Day National Agriculture Day Doctors' Day (commemorates first use of ether
for anesthesia in surgery in 1842) World Day of Prayer (first Friday in March)
(Church Warnen United) Good Friday (3 days before Easter) Easter (first full moon after the vernal equinox)
311
Appendix 2. Calendar of Events
April
2
7
14
18 30
312
Passover [eve of the fifteenth day of the lunar month of Nisan (March-April)-7 days]
40th Anniversary March (Multiple Sclerosis Society National Headquarters)
International Working Women's Day Easter Seal Campaign Telethon
National Procrashnation Week (second week) Save Your Vision Week (second week) Children and Hospitals Week (third week)
Red Cross Month National Nutrition Month National Hemophilia Month Mental Retardation Month National Kidney Month
International Children's Book Day (celebrated on birthday of Hans Christian Andersen; to encourage international understanding of young people through Iiterature)
World Health Day (commemorates establishment of World Health Organization in 1948)
Pan American Day ( observes anniversary of Pan American Union)
Ramadan (Moslem religious holiday) Walpurgis Night
Walk America (National Foundation of March of Dimes)
Organ Donations Awareness Week (Renal Transplant Unitat Academy of New York)
Clean Air Week (American Lung Association)
May
1 1 6
15 17 22 25
Cancer Awareness Week (second week in April) (American Cancer Society)
National Library Week (second week in April) Bike Safety Week (third week in April)
Cancer Awareness Month Parkinson' s Disease Month (Parkinson' s Disease
Foundation) Alcohol Awareness Month (Alcoholism Council
of Greater New York) National Occupational Therapy Month National Child Abuse Prevention Month
Law Day MayDay National Nurses Day Peace Officers Memorial Day Armed Forces Day National Maritime Day National Missing Children's Day Mother's Day (second Sunday) Memorial Day (last Monday) National Nurses Day (American Nurses
Association) Vietnam Veterans Recognition Day
National Family Week (first week) National Hospital Week (second week) National Nursing Horne Week (second week)
National High Blood Pressure Month Physical Fitness and Sports Month Huntington's Disease Awareness Month Mental Health Month
]une
5 14
July
1
4 10
Correct Posture Month Sight Saving Month Better Hearing and Speech Month (Deafness
Research Foundation) Arthritis Month (The Arthritis Foundation) Mental Health Month (Mental Health
Associa tion) lleitis and Colitis Awareness Month (National
Foundation for Ileitis and Colitis) Genetic Disorders Awareness Month (Tay-Sachs
Nationaland Allied Diseases Association, Inc.)
World Environment Day Flag Day Children's Day (second Sunday) Father's Day (third Sunday)
March of Dimes Telethon (National Foundation of March of Dimes)
Multiple Sclerosis Awareness Month (Multiple Sclerosis Society National Headquarters)
Canada Day (Canadian national holiday) (commemorates joining of the provinces into one nation in 1867)
Independence Day National Iee Cream Day
14
August
4 14
26
September
25
Appendix 2. Calendar of Events
Bastille Day (marks beginning of French Revolution in 1789)
Coast Guard Day National Aviation Day (celebrates birthday of
Orville Wright) Women's Equality Day (anniversary of women's
right to vote)
Gold Star Mother's Day (honors mothers who lost sons in the Armed Forces)
Grandparents Day (second Sunday) Labor Day (first Monday) Rosh Hashanah [first day of the lunar month of
Tishri (September-October)] Vision Day (New Jersey area) (National Society
to Prevent Blindness)
Muscular Dystrophy Campaign (Muscular Dystrophy)
United Way Campaign begins (United Way)
Adelante Juntos (Forward Together) (third week in September; National Hispanic Heritage Week in the United States)
Sight Saving Month (National Society to Prevent Blindness)
Sickle Cell Month (Sickle Cell Disease Foundation of Greater New Jersey)
National Emergency Care Month Multiple Sclerosis Education Month
313
Appendix 2. Calendar of Events
October
9
12
24 31
November
11 15
314
Leif Ericson Day ( commemorates the d1scovery of North America by Norsemen in 1000 A.D.)
Columbus Day (second Monday) Yom Kippur [tenth day of the lunar month of
Tishri (September-October)] United Nations Day UNICEF Day Halloween Child Health Day (first Monday in October) Mother-in-Law's Day (fourth Sunday)
Fire Prevention Week (always includes anniversary of the Chieago Fire, October 8-9, 1871)
National Employ the Handicapped Week (first week)
Respiratory Care Week (first week) Central Service Week (second week) Fire Prevention Week (second week) National Osteapathie Medieine Week (second
week) National Disabled Americans Week (Easter
Seals) NationalBreast Cancer Awareness Week (third
week in October)
Juvenile Diabetes Month (Juvenile Diabetes Foundation)
Veterans Day Mickey Mouse' s Birthday
22
30
December
10 15 25
St. Cecilia' s Day (patron saint of musie and musieians)
St. Andrew's Day (patron saint of Scotland) Election Day (first Tuesday after first Monday in
November) Thanksgiving (fourth Thursday) Hanukkah (3 days) beginning the 25th day of
the lunar month of Kislev National Philanthropy Day Operating Room Nurses Day
The Great American Smokeout (American Cancer Society)
National Radiologie Technology Week (second week)
Medieal Assistants Week (second week)
Epilepsy Month (Epilepsy Foundation) Diabetes Month (American Diabetes Association) Alzheimer's Disease Month (Alzheimer's Disease
Foundation)
Human Rights Day Bill of Rights Day Christmas Underdog Day (third Friday in December)
(honors all unsung heroes)
