Apple

Inc.Dana & Isha

E S T A B L I S H M E N TApple was established in Cupertino, California on April 1st, 1976, by college dropouts Steve Wozniak and Steve Jobs. Their partnership began a couple of years earlier when they built “boxes” (computers) to make long distance calls for free. They started the company using the $1,300 they collected by selling their van and two calculators. They called their company Apple Computer Inc. at the time, though the name eventually changed to Apple Inc. in 2007, as their products began to vary.

Products made by

Apple Inc.

The iPods

The MacBook Air

The iPhone 4

The iPad

The Apple tv

Development of

Products

Development of Macintosh

Development of iPod Classic

Development of iPod Nano

Development of iPod Touch

Apple’s head officeis located in the middle of Silicon Valley, at 1-6 infinite Loop, Cupertino, California. It was built in 1993.

Steve Jobs and Steve Wozniak built their first machines for Apple Inc. in Jobs' family garage in 1976

First Site of Production

Countries Producing

Apple has become the famous and successful company it is today through its

effective advertising. It essentially advertized through commercials on

television (which appeared all around the world) – starting from the first commercial

advertising the Macintosh computer in 1984, to the modern ‘Get a Mac’ adverts.

Global Expansion

These ads were well-recognized and caught the audience’s attention, as they connected to and mentioned famous people and events: the Macintosh Super Bowl commercial from 1984 mimicked scenes from George Orwell’s novel, Nineteen-

Eighty-Four. It also showed famous social figures in its advertisements, such as John Lennon and Mahatma Gandhi

Strategies to catch Attention

They also used smart strategies to compare Macs with PCs and show how much better and “cooler” they are.

Strategies to catch Attention

Apple also advertises through its website (that encompasses all the products, the famous app store, etc.) and the iTunes system that it created to sell music and movies.

Apple Inc is successful for various reasons. Firstly, they create phones; computers and even music players with different systems than any other company, making the people buying it feel like they have to own it because it’s unique. Another reason is because the products can last for many years without breaking. Apple Inc Products are made attractive to young people specifically by the usage of attention grabbing designs and colors, convenience (light, fast, efficient) and it’s link to the music industry. They also export their goods to about 11 countries, in 325 stores, with more than 1.3 million Macs sold in the last quarter of 1999 itself.

Success

A new Mac is sold every 9 seconds.

B I B L I O G R A P H Y Wikipedia contributors. "Apple Inc.." Wikipedia, The Free Encyclopedia.

Wikipedia, The Free Encyclopedia, 25 Sep. 2011. Web. 27 Sep. 2011.

"Apple Computer, Inc. -- Company History." Find Funding with Banks, Investors, and Other Funding Sources | FundingUniverse. N.p., n.d. Web. 27 Sept. 2011. <http://www.fundinguniverse.com/company-histories/Apple-Computer-Inc-Company-History.html>.

"Origin of the Apple I and Apple II Computers." Low End Mac: Lasting Value. N.p., n.d. Web. 27 Sept. 2011. <http://lowendmac.com/orchard/05/origin-apple-ii-computer.html>.