Applied Logix Intro Oct2012

Company Overview

AppliedLogix: At-a-Glance� Founded in 2006

� Silent-Partner Engineering

Services & Consulting

� Product & Application

Development

� Senior staff of experts

www.appliedlogix.com 2

Services & Delivery Model are tailored to fit each customer’s unique needs

On-site co-location limited to sites within ~75 miles of Rochester, NY3

Engagement Options

AL Client

Complete Project Outsource• Turn-key product development

• Subsystem and module design

• Decouple specialized disciplines

AL Client

Collaborative Integration• Deliver early and often

• Direct stakeholder access

• Reduce decision turn-time

AL

Client

On-Site Presence• Rapid staffing capability

• Deep-dive collaboration

• Integration support

Sp

ec

iali

ze

d O

pti

on

sS

tan

da

rd O

pti

on

s

Group/1-on-1Training

Peer-to-Peer Design Review

Tiger Team Leader

• High speed design techniques

• Electromagnetic compatibility

• Embedded Linux & real-time

• Agile software development

• Customized content available

• Detailed parametric analysis

• On-site or off-site reviews

• Cross-disciplinary attention

• Written report of findings

• Suggested improvements

• Critical EMC issues

• Expert analysis

• Rapid diagnosis/resolution

• “Fresh eyes” perspective

• Best practices integration

4

Flexible Project Management

Multiple project approaches address the cost and risk spectrum.


Technology & Performance

Genera

lized A

pplic

ation

Precision Analog

Hardware Skills and Capabilities

Mixed Signal Micro Power

Networking & Wireless802.11a/b/g/n • Zigbee • IrDA • Ethernet

Performance DSPFiltering • Analysis

High Speed FPGAMixed-Mode Designs

MicrocontrollerControl • Comms.

GHz+ Serial LinksLVDS • Xilinx GTP

Signal Integrity Analysis, Sim.Stackup • Routing • PDN •

Advanced PWB LayoutHigh Voltage • Controlled Z

Image Path Skills & Capabilities


Transducer Conditioning Conversion Post-Process Transmit

• ADC & DAC

• High speed

• High precision

• Many interface and topology types

• Precision Analog

• Passive Filters

• Active Filters

• Adaptive Filters

• TransimpedanceAmplifiers

• Closed-loop ctrl.

• FPGA Signal Processing

• Parallel Processing &

Pipelining

• High perf. memory

(DDRx, sync-SRAM,…)

• Advanced DMA

(scatter/gather, chaining)

• AC timing closure

• Signal & power integrity

• Multi-Gbps links

• LVDS / SerDes

• PCIe 2.0 / 3.0

• PCIe backplane

• PC drivers

• Application SW

• Data visualization

Signal Integrity • Design for EMC • Design for Manufacturability • Design for Test

Hard RT µPower

7www.appliedlogix.com

Software Skills and Capabilities

Form Factor

Inte

gra

tio

n L

ev

el

Mobile & Embedded PC & Server

Smartphone & Tablet

Bare Metal Firmware

PC Applications, GUI

Device Drivers

Shared Libraries, APIs

Server Daemons

Web Services

Modeling & Design • Safety Critical • Fail-Functional

Board Support Pkgs.

Com

m. P

roto

cols

Board Support Pkgs.


We Have Implemented� Microprocessors & DSPs:

� Freescale 85xx, 83xx, 82xx, 740, 604e, 603e and ColdFire

� AMCC 440GX, IBM 750CXe

� Texas Instruments TMS570, TMS320, Piccolo, MSP430

� Analog Devices ADSP21369 (SHARC)

� Microchip dsPIC, PIC16 and PIC18 families

� ARM: TI Stellaris (Cortex), NXP ARM 7 and, Freescale MXL & iMX

� Atmel AVR (Tiny, Mega, AT90S)

� Cypress PSoC

� FPGAs� Xilinx, Actel, Altera, Lattice and Microsemi device families

� Industry standards:� DDR3 / DDR2 / DDR / SDR SDRAM, RLDRAM-II, SyncSRAM

� HDMI, DVI, PCI Express 1.0 & 2.0, PCI/X-133,10/100/1000 Mbit Ethernet, SATA, SAS-2.0, VME, SCSI, Fibre Channel, USB 2.0, FireWire, CAN, Camera Link, SPI, I2C, Arcnet.


Specialized Capabilities

� System Architecture Analysis and Definition� Disciplined approach to system engineering

� Tie requirements to system functions, interfaces

� Apportion functions to system components

� Define critical behavioral characteristics and processes

� Plan for critical aspects (safety, security, scalability, etc.)

� Multi-Discipline Agile Development� Provide a framework for evolving requirements

� Iterative and incremental processes for all disciplines

� Deliver hardware, software, firmware early and often

� Iteration and release plans for all system components

� Direct stakeholder involvement to validate deliverables

� Provide sustainable commercial support for agile practices

DesignView

Technology View

Process

View

Deployment

View

Use

Cases


Domain Expertise

� Medical device design� Concept and Feasibility

� Systems Requirements

� Safety Critical Systems Analysis and Design

� Hazards/Risk Analysis

� Defensive Design

� Redundancy/Diversity and Self Checking

� Intrinsically Safe Design

� Quantitative Fault Tree Analysis (QFTAs)

� Failure Modes and Effects Analysis (FMEA and DFMEA)

� Safety Critical Software

� FDA 510K Premarket Approvals

� IEC 60601 / 62304, Programmable Medical Devices, Plus Particular

and Collateral Specifications

Image Credit: Sigma International


Domain Expertise

� Digital Imaging� Hardware-accelerated FPGA pipeline

� Low-level printer operating software

� Multi-core processing pipelines

� Image management software

� Digital workflow applications

� Raster image processing servers

� Wireless image transmission from

point-of-capture (camera interface)

� Geotagging, data association and

metadata manipulation

Image Credit: Print Ready


Domain Expertise

� Automotive device design� Considerable Alternative-fuels Expertise

� Concept / Architecture / Feasibility studies

� Automotive System & Interface Requirements

� Component Evaluation & Selection AEC-Q100

� Design of Safety and Real-Time Systems

� DFMEA following SAE J1739 best-practices

� AUTOSAR Automotive RTOS Deployment

� Orthogonal Computational Assurance

� High-voltage / High-energy Systems (i.e. HVIL)

� CAN/LIN Bus Design, Analysis & Integration

� Environmental / Reliability testing

� HALT testing & HASS screening

� Automotive Electromagnetic Compatibility

Image Used Under License

Product Development 2012


Lean, Distributed

Team

Powerful, Secure

Remote Collaboration

Quality Core Toolset

Investment

Image Credit: Google, IEEE, Tektronix

Manufacturing & Testing Alliances Just-in-Time Specialized Test

High Performance PWBA Design Expertise

14



� PWBA Design 2012: Rigorous analysis and specification of the

stack-up and physical interconnects combined with “SI aware”

component selection and circuit design

� AppliedLogix is the most widely known and highly respected

Signal Integrity and EMC consulting group in WNY

� Numerous Peer Reviews and “Design Rescues” – functional and EMI

� Ongoing formal training (Robust Electronics Design) to OEM design teams

� 2012 IEEE International Symposium on Electromagnetic Compatibility – Global EMC University SI Track - Presenter

Component Selection, Design

Constraints Doc.

Pre-Route Analysis:HyperLynx LineSim

What-if Analysis / Optimization

SI-AwarePWB Stackup

& Routing

Post-Analysis:HyperLynx BoardSim

Post-route Verification & Cross-talk Analysis


� GHz+ Serial links, e.g., PCIe, require unique expertise and tools

� Lossy transmission line analysis and S-parameter extraction

� Skin-effect losses and dielectric losses

� Via modeling – via stubs – beware of the ¼ wave resonator

16

AppliedLogix: Value Stack


Senior Level Team • “Top 5% Engineers”

Best Practices • Advanced Technologies

Core Engineering Skills • Active Practitioners

Domain Knowledge • Regulatory Experience

Hardware Software SI Safety

Inte

grity

& P

rofe

ssio

na

lism


“Walk the Talk”“I'm glad to say that our high risk area - the DDR2 interface, is working flawlessly. Thanks again for all your help”.

“Thank you for all the help that you have shared with the team. Much of our layout success can be attributed to the wealth of knowledge and experience that you’ve shared with us over the past couple quarters”.

“AppliedLogix has earned special recognition for having exceeded our expectations…AppliedLogix was the driving force behind the architecture specification…board detailed design, PWB layout, and prototype design validation of this high-performance image path subsystem”.

“Over my 35 years in the business I have worked with design engineers from almost every company in New York and I have to say that you are one of the finest I have ever had the pleasure to have worked with”.

Design Service Bureau Senior Design Engineer

Fortune 200 HW Development Team Leader

Fortune 500 HW/SW Product Development Manager

Top 20 Semiconductor Mfr. Global Accounts Manager

19www.appliedlogix.com

Next Steps

� We will support your product development with uncommon

engineering expertise, teamwork, commitment, and passion…

Let’s get started!

� Contact Information:Jim Herrmann, Managing PartnerMobile: [email protected]

Steve Griffith, Managing PartnerMobile: [email protected]

Angelo Caruso, Managing PartnerMobile: [email protected]

Documents

Applied Logix Intro Oct2012