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Architecting for Data Center Agility Ted Ritter Senior Research Analyst www.nemertes.com

Architecting for Data Center Agility - etouches · Architecting for Data Center Agility ... Data Centers & Cloud Computing Security ... networking, storage virtualization, in-row

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Architecting for Data Center Agility

Ted Ritter

Senior Research Analyst

www.nemertes.com

© Copyright 2010 Nemertes Research

About Nemertes

What is Data Center Agility?

Adoption Trends, the Sourcing Spectrum, & Success Correlations

Technology Trends and Roadmap

Business Trends

Case Study

Recommendations

Agenda

© Copyright 2010 Nemertes Research

Quantifies the business impact of emerging technologies

Conducts in-depth interviews withIT professionals

Advises businesses on critical issues such as:

Unified Communications

Social Computing

Data Centers & Cloud Computing

Security

Next-generation WANs

Cost models, RFPs, Architectures, Strategies

Nemertes: Bridging the Gap Between Business & IT

© Copyright 2010 Nemertes Research

What Is Data Center Agility?

© Copyright 2010 Nemertes Research

Abstract Data-Center Model

Data Center

Power + Bandwidth in

Services (+ heat!) out

User Computing

© Copyright 2010 Nemertes Research

Agile Data Center

Blade servers

More storage!

Virtualization

servers

Autonomous

management!

Virtual

Desktops

Optimized

communications

Green!

Identity-based

security

Request Fulfillment

Getting through the box faster

© Copyright 2010 Nemertes Research

Adoption Trends

© Copyright 2010 Nemertes Research

Data Center—2000s and Beyond

Before 2000

Complex, layered, purpose-built

Application silos

Manual

Which Meant

Inflexible and slow to change

Over-provisioned (under-utilized)

Inefficient and wasteful

Power-hungry

Over-cooled

Out of capacity

2000 and Beyond

Consolidated

Virtualized

Optimized

Automated

Which Means

Flexible (technology)

Agile (business)

Multi-purpose/adaptable

On-demand

Efficient

Low power

© Copyright 2010 Nemertes Research

Data Center: Key Trends

Outsourcing: more than half (53.2% ) use hosting or co-lo, either in addition to (36.2%) or instead of (17%) owned facilities.

Success correlates most highly with using a mixed (owned plus co-lo) solution.

Power and HVAC: Most (59%) have some form of HVAC or power challenges.

Virtualization: Slowing server acquisition

30% projecting declining number of servers this year. Benefits: Power, Cooling, Hardware, Space conservation

Typical virtualization host: more RAM, more CPUs

Storage Growth continues Unabated

FC is king now,through 2010, through 2011 ISCSI on the rise, especially among smaller and more aggressive companies. FCOE: Less than 2% penetration in the next 2 years.

10G: Gaining Momentum

Half use it in the core, or plan to in the next 2 years. Elsewhere, only about a third use it or plan to in the next 2 years

© Copyright 2010 Nemertes Research

Data Center Growth Plans

© Copyright 2010 Nemertes Research

Data Center Ownership: Outsourced or Not?

© Copyright 2010 Nemertes Research

The Sourcing Spectrum

Data Center Environment

Physical Hardware

IT Physical Infrastructure

Virtual Infrastructure

Operating System

Application

BYODC Colocation Managed Hosting IaaS PaaS SaaS

OwnershipManagement &

SecurityWorkload Movement

Middleware

© Copyright 2010 Nemertes Research

Outsourcing Adoption

Greatest data center success correlates to owning data center and outsourcing

Security and compliance concerns hold back cloud adoption

Data Center Outsourcing Adoption

Leasing Colocation Managed

Hosting

SaaS Cloud (PaaS &

IaaS)

2009 12% 29% 23% 42% ~ 2%

2010 35% 52% 9%

© Copyright 2010 Nemertes Research

Data Center to Data Center Bandwidth - 2009

© Copyright 2010 Nemertes Research

10G Adoption in the Data Center

34.4%

4.9%

9.8%

50.8%

2009

Core

2010

No Plans

18.5%

5.6%

66.7%

9.3%

Dist

15.1%

5.7%

15.1%

64.2%

Edge

© Copyright 2010 Nemertes Research

Data Center: Growth in Servers Slowing

© Copyright 2010 Nemertes Research

Average SAN Storage by Company Size (Revenue)

© Copyright 2010 Nemertes Research

SAN per Virtualized App (Revenues)

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Success Factors

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Success Correlates With…

Some (but not total) outsourcing: Success correlates most highly with using a mixed (owned plus co-lo) solution

Use of multiple carriers to provide WAN bandwidth

NOT leasing equipment

Having an ―aggressive‖ IT culture (more likely to have enough power)

© Copyright 2010 Nemertes Research

Technology Trends

© Copyright 2010 Nemertes Research

Management

Technology Architecture & Evolution

Intelligent Power and Cooling Infrastructure

Secu

rity

Element Mgmt

SLM

Provisioning

Virtualization Mgmt

Power Mgmt

Resilient Storage and Computing Hardware

Dynamic Network Infrastructure

Virtualized OS and Applications

© Copyright 2010 Nemertes Research

Enabling Technologies

Technology Lowers Cost

Increases Capacity

Improves Agility

Adds Reliability

Supports Sustainability

Multi-core CPUs ● ● ● ● ●

10 Gig Ethernet ● ● ● ● ●

Storage over Ethernet ● ● ● ● ●

Intelligent power ● ● ● ● ●Environmental sensors ● ● ● ● ●Optimized cooling ● ● ● ● ●Asset and capacity planning software ● ● ● ● ●Heat exchangers ● ● ● ● ●Flywheel technology ● ● ● ● ●

© Copyright 2010 Nemertes Research

In-rack cooling

10 Gig Enet

Technology Outlook

Network consolidation

20122011 2014+20132010

Virtualization

Multicores

Server pool consolidation

Power metering

Storage consolidation

Environmental sensors

In-row cooling

Autonomic facilities

© Copyright 2009 Nemertes Research

Storage Enet In-chassis cooling

© Copyright 2010 Nemertes Research

Is Outsourcing the Answer?

Risk Averse

Latency Sensitive

Capital Available

Skills Available

Power/Space/HVAC Available

Location Sensitive

Redundancy Sufficient

Time Available

Risk Tolerant

Latency Insensitive

Capital Scarce

Skills Unavailable

Power/Space/HVAC Unavailable

Location Insensitive

Redundancy Insufficient

Time Lacking

© Copyright 2010 Nemertes Research

Business Case: Data Center Consolidation

―Best thing we ever did! It met all our needs: capacity, reliability,

flexibility. It really set us up to take advantage of the technologies now

available.‖ – Senior VP for IT

Global financial services company with 52 data centers globally and endemic power, space, cooling problems!

So, built 3 new DCs(US, EMEA, APAC)

Virtualized servers, centralized storage, used WAN optimization

Hot zones with targeted cooling

Power designed to 75W/ft2 (using less than 50); cooling designed to 150W/ft2

Now measure power at wall, PDU, power strip, track PUE – now 1.63

Down to 14 DCs with room to grow

© Copyright 2010 Nemertes Research

Global Financial Services Outsourcing Spectragram

Build

Risk Averse

Latency Sensitive

Capital Available

Skills Available

Power/Space/HVAC Available

Location Sensitive

Redundancy Sufficient

Time Available

Risk Tolerant

Latency Insensitive

Capital Scarce

Skills Unavailable

Power/Space/HVAC Unavailable

Location Insensitive

Redundancy Insufficient

Time Lacking

Host CloudColo

© Copyright 2010 Nemertes Research

Case Study – Healthcare Startup

Small startup where time to market is critical

Limited capital resources

Delivering healthcare IT services and electronic medical records

Staff is mostly developers

Limited power resources

No redundancy in-house

Privacy of data is a big issue

© Copyright 2010 Nemertes Research

Healthcare Startup Outsourcing Spectragram

Build

Risk Averse

Latency Sensitive

Capital Available

Skills Available

Power/Space/HVAC Available

Location Sensitive

Redundancy Sufficient

Time Available

Risk Tolerant

Latency Insensitive

Capital Scarce

Skills Unavailable

Power/Space/HVAC Unavailable

Location Insensitive

Redundancy Insufficient

Time Lacking

Host CloudColo

© Copyright 2010 Nemertes Research

Don’t Forget—Get Help!

Selected Vendors

APC

Bruns-Pak

Constantin Walsh-Lowe LLC

CS Technology Inc.

Hewlett Packard Data Center Services

IBM Corp.

Layer 1 Design

Liebert

NetStructures Inc.

Seda Engineering

Syska Hennessy Group

© Copyright 2010 Nemertes Research

© Copyright 2010 Nemertes Research

What Should You Be Doing?

Urgent: Act NowTechnology has become mainstream. R&D for predecessor technology has dried up. Competitors will gain advantage.

Short-Term PlansTechnology is becoming mainstream. Business benefit too large to ignore. Implement within 1 year.

Long-Term PlansTechnology can provide some benefits. Some may be too new for business adoption. Implement in 1-3 years

Specific NeedsTechnology is relevant for certain companies. Implementation is case-by-case, depending on industry or size.

© Copyright 2010 Nemertes Research

What Should You Be Doing?

Urgent: Act NowPower metering, multicore computing, server consolidation, server virtualization, services subnet, Gig Enet

Short-Term PlansStorage consolidation, storage networking, storage virtualization, in-row or overhead cooling, asset & capacity mgt

Long-Term PlansAutonomic facilities, sustainability strategy, in-chassis cooling

Specific NeedsHosted data centers, IaaS, specialty consulting/engineering firms, cloud computing, in-rack or in-chassis cooling

Thank You

Ted Ritter

Senior Research Analyst

www.nemertes.com