Table of Contents: November NBIs

1 ARCHITECTUREOther Space Odysseys: Alessandro Poli (Superstudio), Michael Maltzan and Greg Lynn978-3-03778-193-7BORASI

2 ARCHITECTUREDistance and Engagement978-3-03778-196-8VOGT

3 BUSINESS / ECONOMICSBeat the Crisis: 33 Quick Solutions for Your Company 978-1-4419-0822-3SIMON

4 DESIGNUnimark International978-3-03778-184-5CONRADI

5 DESIGNMaharam Agenda978-3-03778-187-6MAHARAM

6 HUMANITIES / PHOTOGRAPHYEast of a New Eden978-3-03778-177-7MINGARD

7 HUMANITIES / PHOTOGRAPHYEast of a New Eden978-3-03778-176-0 MINGARD

8 MATHEMATICSDude, Can You Count?978-1-84882-538-3CONSTANDA

9 PHYSICS, ASTRONOMY / ASTROPHYSICSThe Tunguska Mystery978-0-387-76573-0RUBTSOV

10 POPULAR SCIENCEThe Astronaut's Cookbook

978-1-4419-0623-6BOURLAND

11 POPULAR SCIENCESushi978-1-4419-0617-5MOURITSEN

12 POPULAR SCIENCE, ASTRONOMYThe Cosmic Keyhole978-1-4419-0512-3GATER

13 POPULAR SCIENCE, ASTRONOMYThe 100 Best Targets for Astrophotography978-1-4419-0602-1KIER

14 POPULAR SCIENCE, ASTRONOMYA Spectroscopic Atlas of Bright Stars978-1-4419-0704-2MARTIN

15 POPULAR SCIENCE, ASTRONOMYMoonwalk with Your Eyes978-1-4419-0645-8PLOTNER

16 POPULAR SCIENCE, ASTRONOMYStarlight978-1-4419-0707-3ROBINSON

17 SOCIAL SCIENCESThe Gift Economy978-3-03778-181-4MUSEUM OF MODERN ART

ARCHITECTURE

Other Space Odysseys: Alessandro Poli (Superstudio), Michael Maltzan and Greg Lynn

EDITORS: GIOVANNA BORASI, Canadian Centre for Architecture (CCA), Montreal and MIRKO ZARDINI, Canadian Centre for Architecture (CCA), Montreal

ISBN-13: 978-3-03778-193-7PAGES/ILLUS: approx. 160 p., 150 illus., in color, SoftcoverPRICE: approx. $29.85AVAILABLE (US): November 2009

The book presents, through different odysseys, three responses to the idea of an adventurous journey in space and a future based on technology.After the 1969 lunar mission, architect Alessandro Poli with Superstudio considered it critical to imagine our environment as connected to the new reality of outer space. Their extensive research led to "architettura interplanetaria", a highway to connect the earth and moon as well as "architettura materiale", which focuses on the return to earth.Architect Michael Maltzan is designing the Jet Propulsion Laboratory Administration Building for NASA that challenges existing models for housing scientific research, and proposes a new type of physical environment to facilitate a collaborative research process.Architect Greg Lynn has developed several investigations that imagine new worlds outside our atmosphere and initiated research and design for new terminals on both the earth and the moon, which will connect travelers between these two places.

SELLING POINTS: At the core of the book is material from a significant 2009 CCA acquisition of Italian

architect, artist, and designer Alessandro Poli's drawings and archival holdings dating from 1963 to 1987.

Presents sensational projects by Superstudio, Michael Maltzan and Greg Lynn

MARKET: Architects, designers

SUBJECT: Architects

LOCATION IN BOOKSTORE: Architecture

RELATED TITLES:Taylor,The Architecture of Fumihiko Maki (978-3-7643-6697-1, 2003, $69.95)Borries, Space Time Play (978-3-7643-8414-2, 2007, $49.95)

COMPETITION:Armstrong, Space Architecture (Academy Press, 978-0471864387, 2000, $65.00)Ching, Architecture: Form, Space, & Order (Wiley, 978-0471752165, 2007,

$45.00)

ARCHITECTURE

Distance and EngagementField Trips to Landscapes

AUTHORS: GÜNTHER VOGT, Vogt Landschaftsarchitekten, Zürich and ALICE FOXLEY, Vogt Landschaftsarchitekten

ISBN-13: 978-3-03778-196-8PAGES/ILLUS: approx. 480 p., HardcoverPRICE: approx. $47.85AVAILABLE (US): November 2009

Günther Vogt and his landscape designers bring a lot of passion to their research and to their search for ideas for transforming undesigned sites or tracts of land into landscapes. They don’t want to depend just on knowledge acquired from books. They venture out into the landscape at all times of the day and year and interrogate what they see there. They make room for art and science in their studies and use the same tools to turn their landscape designs into reality. Most of their "field trips" begin out of curiosity based on something they’ve seen, heard, or read. Against this backdrop, they explore, among other things, fortifications in France, the Upper Rhine in Switzerland, and national parks in England.

SELLING POINTS: Takes up where Miniatur und Panorama left off and shows not only what Günther

Vogt is working on but also, and above all, how he works Results of their "field trips," research projects, and practical implementations are

collected in this publication

MARKET: Landschaftsarchitekten, Studenten, Landschaftsliebhaber

SUBJECT: Landscape Architecture

LOCATION IN BOOKSTORE: Architecture

RELATED TITLES:Burton, Private Landscapes (978-1-56898-402-5, 2003, $45.00)Palang, Seasonal Landscapes (978-1-4020-4982-8, 2007, $155.00)

COMPETITION:Strom, Site Engineering for Landscape Architects (Wiley, 978-0470138144, 2009, $90.00) Booth, Residential Landscape Architecture (Prentice Hall, 978-0131140646, 2004, $83.99)

BUSINESS / ECONOMICS

Beat the Crisis: 33 Quick Solutions for Your Company AUTHOR: HERMANN SIMONISBN-13: 978-1-4419-0822-3PAGES/ILLUS: approx. 200 p., 36 illus.,

DustjacketPRICE: approx. $24.50AVAILABLE (US): September 2009

Newspaper columns blare the news daily. There is no doubt that we are struggling through a worldwide economic and financial crisis of a magnitude not witnessed since the Great Depression. In this environment, fraught with danger, no company can afford to take a wait-and-see attitude. One hesitation or misstep can result in the rapid demise of a once stalwart enterprise. Even small miscalculations can topple mighty empires; consider the U.S. auto industry, for example. The severity of the crisis demands that your company understand its causes, diagnose carefully, implement decisively and monitor constantly. However, the crisis also creates chances for companies that learn to assess risk, recognize opportunity and take action quickly. This book is an antidote to the chorus of doom-and-gloom, a manual for business leaders and employees who are ready to fight. In Beat the Crisis, international strategy guru, Hermann Simon, offers 33 practical actions that any company can take immediately. Organized into broad categories—"Changing Customer Needs," "Sales and the Sales Force," "Managing Offers and Prices" and "Services"—Simon shows companies how to focus on the areas where emphatic action can have quick and maximum impact on corporate performance. Drawing from dozens of successful cases around the world, Simon helps readers learn to read the market signals, develop quick solutions, and stay a step ahead of their competitors, while avoiding the pitfalls looming in the crisis. A concluding chapter looks beyond the crisis and considers the longer-term socio-political and business consequences, in which Simon foresees a new era of restraint.

SELLING POINTS: Offers a set of 33 practical strategies, tactics, and tools that any company can use

now to survive the financial and economic crisis Packed with examples from companies large and small, well-known and obscure,

from the US and around the world Considers long-term consequences of the current crisis and how companies can

thrive in the future

MARKET: Business leaders, owners, entrepreneurs, managers, and employees in all types of organizations; Corporate controllers, management consultants, financial services and HR professionals; Professors, researchers, and students of strategic management and organizational behavior; General readers concerned with the financial/economic crisis and its impact on business

SUBJECTS: Management/Business for Professionals; Business/Management Science, general; Organization/Planning

LOCATION IN BOOKSTORE: Business / Economics

RELATED TITLES:McKenzie, Why Popcorn Costs So Much at the Movies (978-0-387-76999-8, 2008, $27.99) Kotler, B2B Brand Management (978-3-540-25360-0, 2006, $49.95) Raulerson, Building Routes to Customers (978-0-387-79950-6, 2009, $39.95) Pal, The Agile Enterprise (978-0-387-24373-3, 2005, $44.95)

COMPETITION:Schiff, Crash Proof: How to Profit from the Coming Economic Collapse (Wiley, 978-

0470043608, 2007, $27.95) Dent, The Great Depression Ahead: How to Prosper in the Crash Following the Greatest

Boom in History (Simon & Schuster, 978-1416588986, 2009, $27.00) Dotlich, Leading in Times of Crisis (Jossey-Bass, 978-0470402306, 2009, $29.95)

DESIGN

Unimark InternationalThe Design of Business and the Business of Design

AUTHOR: JANET CONRADI, State University of New York at Fredonia, NY, USA

ISBN-13: 978-3-03778-184-5PAGES/ILLUS: approx. 250 p., 150 illus., 100 in color, HardcoverPRICE: approx. $67.35AVAILABLE (US): November 2009

Unimark International was a firm with global reach, with eleven offices in five different countries. Its use of the most modern design approaches and latest marketing methods quickly made it famous and unrivaled. Its clients were international corporations like Gillette, Jaguar, Ferrero, Knoll International, Olivetti, Pirelli, Ranx Xerox, Unilever, IBM, as well as American Airlines and Ford, for which it created visual corporate identities that are still in use today.Unimark was known for always using the latest technological innovations and for using computers long before anyone else. With their visual outlook, Unimark designers had a defining influence on our environment; they left an enduring legacy with their practice and their theory. Many Unimark designers have been honored with international awards for their achievements. A distinctive hallmark of Unimark design is the systematic use of the Helvetica typeface for the corporate identity of firms.The success of Unimark International, which is documented here for the first time, points the way for designers and the marketing sector today.

SELLING POINTS: With a foreword by the internationally recognized designer and founder of the firm,

Massimo Vignelli Interviews with contemporaries and founding members of Unimark Unpublished material from the Unimark archive, knowledgeably presented

MARKET: Architects, students

SUBJECTS: Architects; Building Types and Functions

LOCATION IN BOOKSTORE: Architecture, Design, Graphic Design

RELATED TITLES:Frame Publishers, Curiosity (978-3-7643-6743-5, 2002, $53.95)Jodidio, Valode & Pistre Architects (978-3-7643-7200-2, 2006, $95.00)

COMPETITION:Addis, Creativity and Innovation (Architectural Press, 978-0750642101, 2001, $125.00)Boyle, Design Project Management (Ashgate Publishing, 978-0754618317, 2003,

$120.00)

DESIGN

Maharam AgendaEDITOR: MAHARAM, New York, USAISBN-13: 978-3-03778-187-6PAGES/ILLUS: approx. 255 p., 200 illus., in color,

HardcoverPRICE: approx. $89.95AVAILABLE (US): October 2009

First renowned as a supplier of theatrical textiles to Broadway and beyond, Maharam pioneered the concept of engineered textiles for interior applications in the sixties, and is the world's leading provider of textiles to commercial architects and interior designers. Maharam takes a holistic view of design, embracing a range of disciplines including architecture and interiors, furniture, fashion, accessories, graphic and digital media. The Maharam Design Studio oversees the cultivation of an extensive textile collection, ranging from re-editions of enduring designs of the twentieth century's most noted multidisciplinary visionaries to textile-based collaborations with industry outsiders across varied disciplines, including Konstantin Grcic, Hella Jongerius, Maira Kalman, Bruce Mau, Jasper Morrison, Nike and Paul Smith, among others. The publication provides a comprehensive overview of the company's history, cultural markers and design projects. Abstracted product applications are featured through "Useless Objects", a collaboration with Jasper Morrison.

SELLING POINTS: A comprehensive survey of the world of design of this renowned textile

manufacturer Contains objects designed by Jasper Morrison especially for this publication

MARKET: Designers, architects, artists

SUBJECTS: Design, general; Interior Architecture and Design; Industrial Design

LOCATION IN BOOKSTORE: Design

RELATED TITLES:Frame Publishers, Curiosity (978-3-7643-6743-5, 2002, $53.95)Jodidio, Valode & Pistre Architects (978-3-7643-7200-2, 2006, $95.00)

COMPETITION:Addis, Creativity and Innovation (Architectural Press, 978-0750642101, 2001, $125.00)Boyle, Design Project Management (Ashgate Publishing, 978-0754618317, 2003, $120.00)

HUMANITIES / PHOTOGRAPHY

East of a New EdenAUTHORS: YANN MINGARD and ALBAN KAKULYAISBN-13: 978-3-03778-177-7 (Parallel 978-3-03778-176-0,

Hardcover) PAGES/ILLUS: approx. 320 p., 150 illus., in color, SoftcoverPRICE: approx. $52.35AVAILABLE (US): November 2009

Europe’s new eastern borders stretch from the Baltic Sea to the Black Sea – 1,600 heavily guarded kilometers between former "fraternal countries." The photographers Yann Mingard and Alban Kakulya spent one and a half months on the road; one of them traveled down from the North and the other up from the South in an effort to document the places and landscapes that mark the end of the Western world. On their journey, they photographed the landscape as well as the border posts with their soldiers and their refugees seized at the frontier, and documented a reality defined in far-away Strasbourg, Brussels, and elsewhere. Explanatory maps and satellite images are juxtaposed with the striking photographs.

SELLING POINTS: Articles by political scientists, security experts, sociologists, human rights specialists,

and philosophers, as well as literary texts round out this photographic survey of the EU’s Eastern European external borders

High-quality images of both landscapes and life in Eastern Europe

MARKET: Amateur and professional photographers

SUBJECT: Photography

LOCATION IN BOOKSTORE: Humanities / Photography

RELATED TITLES:Bachen, Forget Me Not (978-1-56898-619-7, 2006, $18.95)Heinrich, Basics Architectural Photography (978-3-7643-8666-5, 2009, $19.95)

COMPETITION:Prodger, Impressionist Camera (Merrell, 978-1858943312, 2006, $75.00)Smith, Cool Hotels Best of Europe (teNeues, 978-3832792350, 2008, $95.00)

HUMANITIES / PHOTOGRAPHY

East of a New EdenAUTHORS: YANN MINGARD and ALBAN KAKULYAISBN-13: 978-3-03778-176-0 PAGES/ILLUS: approx. 320 p., HardcoverPRICE: approx. $88.95AVAILABLE (US): November 2009

Europe’s new eastern borders stretch from the Baltic Sea to the Black Sea – 1,600 heavily guarded kilometers between former "fraternal countries." The photographers Yann Mingard and Alban Kakulya spent one and a half months on the road; one of them traveled down from the North and the other up from the South in an effort to document the places and landscapes that mark the end of the Western world. On their journey, they photographed the landscape as well as the border posts with their soldiers and their refugees seized at the frontier, and documented a reality defined in far-away Strasbourg, Brussels, and elsewhere. Explanatory maps and satellite images are juxtaposed with the striking photographs.

SELLING POINTS: Articles by political scientists, security experts, sociologists, human rights specialists,

and philosophers, as well as literary texts round out this photographic survey of the EU’s Eastern European external borders

High-quality images of both landscapes and life in Eastern Europe

MARKET: Amateur and professional photographers

SUBJECT: Photography

LOCATION IN BOOKSTORE: Humanities / Photography

RELATED TITLES:Bachen, Forget Me Not (978-1-56898-619-7, 2006, $18.95)Heinrich, Basics Architectural Photography (978-3-7643-8666-5, 2009, $19.95)

COMPETITION:Prodger, Impressionist Camera (Merrell, 978-1858943312, 2006, $75.00)Smith, Cool Hotels Best of Europe (teNeues, 978-3832792350, 2008, $95.00)

MATHEMATICS

Dude, Can You Count?AUTHOR: CHRISTIAN CONSTANDA, University of Tulsa, OK, USAISBN-13: 978-1-84882-538-3PAGES/ILLUS: approx. 310 p., 25 illus., DustjacketPRICE: approx. $49.95AVAILABLE (US): October 2009

Loosely speaking, Dude, Can You Count? is Algebra Class meets The Hitchhiker’s Guide to the Galaxy. Its unusual central character, JJ, who claims to have a unique vantage position from which he can measure and monitor humanity’s progress, offers a satirical evaluation of the public’s attitude to numeracy and logic, highlighting a few questionable aspects of society and its institutions. Could JJ be right in his assessment of our future prospects? His last act is a call to the readers to make up their own minds and reflect on the importance of what is arguably the most powerful weapon against ignorance: a sound mathematical education. This quirky volume may not solve the major problems facing us today, but should inspire anyone with an inquisitive mind and an interest in learning to think about them.

SELLING POINTS: Exciting blend of animated conversation, fact, humor, wit, and light scholarly

argument, Presents elementary challenges, all fused together by a free-flowing and entertaining

narrative

MARKET: Designers, architects, artists

SUBJECTS: Mathematics, general; Algebra; Geometry

LOCATION IN BOOKSTORE: Mathematics

RELATED TITLES:Soifer, The Mathematical Coloring Book (978-0387746401, 2008, $59.95)Evans, Analytic Methods for Partial Differential Equations (Springer Undergraduate

Mathematics Series) (978-3540761242, 2007, $44.95)

COMPETITION:Pickover, Wonders of Numbers: Adventures in Mathematics, Mind, and Meaning (Oxford

University Press, USA, 978-0195157994, 2008, $24.99)Handley, Speed Mathematics: Secret Skills for Quick Calculation (Wiley, 978-

0471467311, 2003, $14.95)

PHYSICS, ASTRONOMY / ASTROPHYSICS

The Tunguska MysteryAUTHORS: VLADIMIR RUBTSOV, Kharkov, UkraineISBN-13: 978-0-387-76573-0PAGES/ILLUS: approx. 250 p., 49 illus., 11 in color,

HardcoverPRICE: approx. $29.95AVAILABLE (US): August 2009

This is the only book written in the English language on Tunguska studies in the former Soviet Union and new independent states that is entirely based on first-hand accounts of serious researchers directly engaged in these studies. The book is objective and pays attention to both conventional and unconventional theories of the Tunguska space body’s origin.

SELLING POINTS: Devoid of the pseudoscientific arguments that are rather typical for the "UFO-

oriented" Tunguska books published in the West Up-to-date and comprehensive

MARKET: Astronomy enthusiasts, readers of National Geograpic and popular science magazines.

SUBJECTS: Astronomy; Popular Science in Astronomy; Extraterrestrial Physics, Space Sciences

LOCATION IN BOOKSTORE: Physics/Astronomy, Astronomy / Astrophysics

RELATED TITLES:Maunder, Lights in the Sky (978-1-84628-562-2, 2007, $29.95)Condon, Selected Scientific Papers (978-0-387-97420-0, 1991, $179.00)

COMPETITION:Verma, The Mystery of the Tunguska Fireball (Totem Books, 978-1840467284, 2006,

$11.95)Walton, Tunguska (BookSurge Publishing, 978-1419647116, 2006, $19.99) Coleman, Great Balls of Fire- A unified theory of ball lightning, UFOs, Tunguska and other

nomalous lights (Lulu.com, 978-1411612761, 2005, $24.99) Tositti, A Multitracer Study of Peat Profiles from Tunguska, Siberia E-BOOK (Elsevier,

2006, $7.95)

POPULAR SCIENCE

The Astronaut's CookbookTales, Recipes, and More

AUTHORS: CHARLES T. BOURLAND, Osceola, MO, USA and GREGORY L. VOGT, Friendsworth, TX, USA

ISBN-13: 978-1-4419-0623-6PAGES/ILLUS: approx. 240 p., 60 illus., in color, Special typePRICE: approx. $29.95AVAILABLE (US): October 2009

Astronauts, cosmonauts, and a very limited number of people have experienced eating space food due to the unique processing and packaging required for space travel. This book allows anyone with a normal kitchen to prepare space food. Since some of the processing such as freeze dehydration, and packaging cannot be accomplished in the normal kitchen, many of the recipes will not produce the food that would be launched in space, but will prepare food similar to what the astronauts would eat after they had added the water to the food in space. Many of the space foods are prepared to the point of ready to eat, and then frozen and freeze dried. Food preparation in this book stops at the point of ready to eat before the freezing and dehydrating takes place.Recipes in this book are extracted from the NASA food specifications and modified for preparation in a normal kitchen. Interesting tidbits of space food history will be spread throughout the book. Examples like; did NASA invent Tang?, who was the first person to eat in space?, the Gemini sandwich fiasco, why there is no alcohol in U.S. space food systems, astronauts favorite food, etc.

SELLING POINTS: A first of its kind; a truly unique product which will be a mix of NASA lore, legend, diet

information, and space food facts Bourland has many years of experience in NASA food technology programs and will

make recipes as authentic as possible Includes favorite recipes of astronauts obtained by the authors Special sections will tell about the Russian space food program and show how to

grow your own mission food (vegetables) Contains much original information not published elsewhere

MARKET: Those with general interest in planetary science, physics, space technology, food science, and culinary science

SUBJECTS: Extraterrestrial Physics, Space Sciences; Popular Science in Astronomy; Aerospace Technology and Astronautics

LOCATION IN BOOKSTORE: Popular Science

RELATED TITLES:

Thomas, US Spacesuits (978-0-387-27919-0, 2005, $39.95) van Pelt, Space Tourism (978-0-387-40213-0, 2005, $27.50) Evans, NASA's Voyager Missions (978-1-85233-745-2, 2003, $39.95)

COMPETITION:DK Publishing, Space Shuttle: The First 20 Years (DK Publishing, 978-0-789-48425-3,

2002, $15.99)Jones, Sky Walking: An Astronaut's Memoir (HarperCollins, 978-0060851521, 2006,

$26.95)

POPULAR SCIENCE

SushiFood for the Eye, The Body & The Soul

AUTHOR: OLE G. MOURITSEN, University of Southern Denmark, Odense, Denmark

ISBN-13: 978-1-4419-0617-5PAGES/ILLUS: approx. 330 p., HardcoverPRICE: approx. $35.00AVAILABLE (US): August 2009

A lifetime’s interest in, and fascination with, the central place of sushi in Japanese culinary culture animates this book in which Ole Mouritsen shares with the reader both his passion for it and his knowledge of its scientific underpinnings. In the last few decades, sushi has established itself as an important contributor to international cuisine and is slowly making its way into the home kitchen. Based on his own experience as an amateur chef, the author offers inspiring insights into how one can easily create an enjoyable, harmonious meal, how to choose and prepare raw ingredients, which techniques and tools to use, and how to arrange and present the various dishes.

SELLING POINTS: Demystifies physical chemistry that underlies the handling and preparation of the

raw ingredients used to make sushi in simple terms Far-reaching subject matter applicable and accessible to both intellectually-curious

amateurs and highly-trained chefs alike

SUBJECTS: Sushi lovers, chefs, nutritionists, students and teachers culinary school

LOCATION IN BOOKSTORE: Cooking/Japanese

RELATED TITLES:Barham, The Science of Cooking (978-3-540-67466-5, 2001, $49.95) Hartel, Food Bites: The Science of the Foods We Eat (978-0-387-75844-2, 2008, $29.95)

COMPETITION:Corson, The Story of Sushi: An Unlikely Saga of Raw Fish and Rice (Harper Perennial,

978-0060883515, 2008, $14.95) Robinson, Izakaya (Kodansha International, 978-4770030658, 2008, $25.00) Andoh, Washoku: Recipes From The Japanese Home Kitchen (Ten Speed Press, 978-

1580085199, 2005, $35.00)

POPULAR SCIENCE, ASTRONOMY

The Cosmic KeyholeHow Astronomy Is Unlocking the Secrets of the Universe

AUTHOR: WILL GATER, Devon, UKISBN-13: 978-1-4419-0512-3PAGES/ILLUS: approx. 230 p., 20 illus., in color,

HardcoverPRICE: approx. $29.95AVAILABLE (US): August 2009

In the last thirty years humans have probed the Universe, explored the Solar System and visited with spacecraft some of the most incredible places humans have ever laid eyes upon. We have expanded our knowledge slowly and surely, but still now only see a glimpse of the bigger picture. The Cosmic Keyhole explores the big discoveries of recent years and asks what’s next? How prolific is life in the Universe? How far back to the Big Bang can we probe? And what hidden treasures still await us in the hidden corners of our Solar System?

SELLING POINTS: A friendly style which doesn’t assume a great amount of knowledge Focuses on some of the most important discoveries but also discoveries which

people are most interested in Interviews with the people who made the discoveries with their own insight and

analysis Asks some important questions on the prevalence of life, the future of modern

astrophysical problems and what we might discover in the far off reaches of our Solar System

MARKET: Interested individuals, amateur astronomers, scientists, anyone interested in how our understanding of the Universe is progressing

SUBJECTS: Astronomy, Astrophysics and Cosmology; Popular Science in Astronomy; Planetology

LOCATION IN BOOKSTORE: Popular Science, Popular Science / Astronomy

RELATED TITLES:Eales, Origins (978-1-864628-401-4, 2006, $29.95)Levin, Calibrating the Cosmos (978-0-387-30778-7, 2006, $29.95)

COMPETITION:Moore, 50 Years in Space: What We Thought Then What We Know Now (Artist's and

Photographers' Press Ltd, 978-1904332602, 2006, $12.95)Hardy, Futures (Collins Design, 978-0060730383, 2004, $24.95)

POPULAR SCIENCE, ASTRONOMY

The 100 Best Targets for AstrophotographyA Monthly Guide for CCD Imaging with Amateur Telescopes

AUTHOR: RUBEN KIER, Orange, CT, USAISBN-13: 978-1-4419-0602-1PAGES/ILLUS: approx. 250 p., 115 illus., in color,

SoftcoverPRICE: $34.95AVAILABLE (US): August 2009

This book reveals, for each month of the year, the choicest celestial treasures within the reach of a commercial CCD camera. Helpful hints and advice on framing, exposures, and filters are included. Each deep sky object is explained in beautiful detail, so that observers will gain a richer understanding of these astronomical objects.This is not a book that dwells on the technology of CCD, Webcam, wet, or other types of astrophotography. Neither is it a book about in-depth computer processing of the images (although this topic is included). Detailed discussions of these topics can be found in other publications. This book focuses on what northern latitude objects to image at any given time of the year to get the most spectacular results.

SELLING POINTS: Organized into monthly chapters so readers can quickly find the best targets for any

night of the year Helps readers to locate and quickly identify objects that will be both easy to image

and provide great visual appeal

MARKET: Amateur and practical astronomers

SUBJECTS: Astronomy; Popular Science in Astronomy

LOCATION IN BOOKSTORE: Popular Science, Popular Science / Astronomy

RELATED TITLES:Parker, Making Beautiful Deep-Sky Images (978-0-387-71352-6, 2008, $34.95) Stuart, CCD Astrophotography (978-0-387-26241-3, 2006, $34.95)

COMPETITION:Wodaski, The New CCD Astronomy (Multimedia Madness Inc, 978-0971123700, 2002, $49.95)Gendler, A Year in the Life of the Universe (Voyageur Press, 978-0760326428, 2006, $24.95)

POPULAR SCIENCE, ASTRONOMY

A Spectroscopic Atlas of Bright StarsA Pocket Field Guide

AUTHOR: JACK MARTIN, London, UKISBN-13: 978-1-4419-0704-2PAGES/ILLUS: approx. 210 p., 90 illus.,

SoftcoverPRICE: approx. $29.95AVAILABLE (US): October 2009

A Spectroscopic Atlas of the Stars: A Pocket Field Guide is a standard reference book for all amateur astronomers interested in practical spectroscopy or spectrography. For the first time in one place, it identifies more than 70 (northern hemisphere) bright stars that are suitable observational targets for both amateurs and astronomy students.Finder charts are provided for locating these sometimes-familiar stars. Data for each star includes labelled stellar spectra, a spectral profile with spectral lines identified. These are conveniently laid out on a single page, opposite tables of spectroscopic properties, and lines and wavelengths identified. Each star has a one-paragraph summary of its type and appearance.This is the first Spectral Atlas designed for amateur astronomers. It is equally relevant to college undergraduates, being intended to familiarize astronomers of any age and level of knowledge with labelled stellar spectra and their different properties. It contains much information about stars which is hard to find or inaccessible to most people.

SELLING POINTS: The first amateur atlas to chart the observable spectroscopic stars An essential tool for all amateur astronomers interested in practical spectroscopy Contains spectroscopic images, profiles and data on bright and familiar naked eye

stars

MARKET: Amateur and practical astronomy, as well as, astronomy students.

SUBJECTS: Astronomy; Popular Science in Astronomy

LOCATION IN BOOKSTORE: Popular Science, Popular Science / Astronomy

RELATED TITLES:Tonkin, Practical Amateur Spectroscopy (978-1-85233-489-5, 2002, $39.95) Robinson, Spectroscopy: Key to the Stars (978-0-387-36786-6, 2007, $29.95)

COMPETITION:Mullaney, The Cambridge Double Star Atlas (Cambridge University Press, 978-

0521493437, 2009, $35.00)

Sinnot, Sky & Telescope's Pocket Sky Atlas (Sky Publishing, 978-1931559317, 2006, $19.95)

POPULAR SCIENCE, ASTRONOMY

Moonwalk with Your EyesA Pocket Field Guide

AUTHOR: TAMMY PLOTNER, Caledonia, OH, USAISBN-13: 978-1-4419-0645-8PAGES/ILLUS: approx. 220 p., 100 illus., SoftcoverPRICE: approx. $29.95AVAILABLE (US): September 2009

Of all the many things we can look at in the night sky, the Moon is one of the richest in its ever-changing detail, as changes in light and shadow daily transform what you can see of every feature. Whether you use binoculars, a small telescope or a large one,you will find the Moon offers new horizons rich in exploration opportunities. Moonwalk with Your Eyes guides the reader quickly through lunar basics: how to determine the lunar day and what lunar terminology you might encounter here and in other books. From there you’ll be taken on a guided visual journey that encompasses what can be seen at any given time for all levels of observers. Moonwalk with Your Eyes features high-quality annotated photographs and solid background information to help the reader understand many lunar phenomena. Here is a guide that allows those who simply gaze at the Moon to find a deeper appreciation of it; for those who use binoculars and small telescopes, this is a comprehensive guide to identifying what can be seen; and advanced observers will be challenged with a rare quality look at areas of the Moon that are not covered by other lunar guide books.

SELLING POINTS: Includes 'crater hopping' instructions and maps to locate lunar features, even some

that are not included in today's computer-controlled telescope databases Identifies for viewers of all levels what can be observed using a range of different

sized telescopes and binoculars Contains challenging features not found in other lunar observing books that will

appeal even to veteran lunar observers

MARKET: Amateur and practical astronomers

SUBJECTS: Astronomy; Popular Science in Astronomy

LOCATION IN BOOKSTORE: Popular Science, Popular Science / Astronomy

RELATED TITLES:Plotner, The Night Sky Companion - A Yearly Guide to Sky-Watching 2008-2009 (978-0-

387-71608-4, 2007, $29.95) Grego, The Moon and How to Observe It (978-1-85233-748-3, 2005, $34.95) Wlasuk, Observing the Moon (978-1-85233-193-1, 2000, $44.95)

COMPETITION:

Cherrington, Exploring the Moon Through Binoculars and Small Telescopes (Dover, 978-0486244914, 19.95)

Wood, The Modern Moon: A Personal View (Sky Publishing, 978-0933346994, 2004, $44.95)

POPULAR SCIENCE, ASTRONOMY

StarlightAn Introduction to Stellar Physics for Amateurs

AUTHOR: KEITH ROBINSON, Fellow, Royal Astronomical Society, UK

ISBN-13: 978-1-4419-0707-3PAGES/ILLUS: approx. 255 p., 135 illus., SoftcoverPRICE: approx. $34.95AVAILABLE (US): November 2009

This is a book about the physics of stars and starlight. The story of starlight is truly fascinating. Astronomers analyse and interpret the light from stars using photometry and spectroscopy, then inspirational detective work combines with the laws of physics to reveal the temperatures, masses, luminosities and outer structure of these far away points of light. The laws of physics themselves enable us to journey to the very centre of a star and to understand its inner structure and source of energy! Starlight provides an in-depth study of stellar astrophysics that requires only basic high school mathematics and physics, making it accessible to all amateur astronomers. Starlight teaches amateur astronomers about the physics of stars and starlight in a friendly, easy-to-read way. The reader will take away a profoundly deeper understanding of this truly fascinating subject – and find his practical observations more rewarding and fulfilling as a result.

SELLING POINTS: Shows the reader how to explore and understand physical concepts using nothing

more than a pocket calculator Will enable readers to better understand professional research publications, opening

up a whole world of fascinating literature to them

MARKET: Amateur and Practical astronomers

SUBJECTS: Popular Science in Astronomy; Astronomy

LOCATION IN BOOKSTORE: Popular Science, Popular Science / Astronomy

RELATED TITLES:Robinson, Spectroscopy: the Key to the Stars (978-0-387-36786-6, 2007, $32.95)Tonkin: Practical Amateur Spectroscopy (978-1-85233-489-5, 2002, $44.95)

COMPETITION:Bohm, An Introduction to Stellar Astrophysics (CUP, 521348706, 2003, $38.00) Phillips, The Physics of Stars (Wiley, 0471987980, 1999, $60.00)

SOCIAL SCIENCES

The Gift EconomyEDITORS: MUSEUM OF MODERN ART, New York, USA and

COLUMBIA UNIVERSITY, New York, USAISBN-13: 978-3-03778-181-4PAGES/ILLUS: aprox. 255 p., 100 illus., 80 in color., SoftcoverPRICE: approx. $44.85AVAILABLE (US): October 2009

The last decade was largely defined by consumption and greed. An untold story, however, is the rise in benevolent giving seen in institutional, public and private sectors. Such characteristics as altruism and duty are now as influential as self-interest. The geography of aid has also broadened; networks of NGOs now supplement philanthropy and the global operations of official channels. It has become a crucial counterpart of authorized programs; agencies that provide vital services rely on contributions to augment official doctrines. Yet, the current recession threatens to limit support, diminishing aid at this critical moment when distress is increasing. A new culture of giving that includes volunteering and action, coupled with accumulated expertise may enable imminent needs to be met. The Gift Economy presents aid's history as an index of past and current relationships, indicating how its future promises a significant global role.

SELLING POINTS: Profound examination of economic significance of

giving Publication on current global economic situation Economic facts and figures in neat graphic charts

SUBJECT: Social Sciences, general

LOCATION IN BOOKSTORE: Social Sciences

RELATED TITLES:Kotler and Pfoertsch, B2B Brand Management (978-3-540-25360-0, 2006, $49.95) Raulerson, et al., Building Routes to Customers (978-0-387-79950-6, 2009, $39.95)

COMPETITION:Schiff, Crash Proof: How to Profit from the Coming Economic Collapse (Wiley, 978-

0470043608, 2007, $27.95) Dent, The Great Depression Ahead: How to Prosper in the Crash Following the Greatest

Boom in History (Simon & Schuster, 978-1416588986, 2009, $27.00)