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Are We Ready for The Revolution? Human Resource and Social Media 1

Are we ready for the HR and Social Revolution?

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Malla Latif, CEO of PortalHR.com, recently spoke at a HiringBoss event in Jakarta Indonesia about the local trends in employment, workforce conditions and talent in general. Mrs Malla highlighted how the social culture in Indonesia is shifting with social networks like Twitter, Facebook and other social media being well adopted by Indonesians. Ironically though, despite employees being high adopters of social media, organisations are generally being slow to adopt these new social behaviours. Businesses that fail to keep up with the social revolution will see their competitors taking their talent and market advantage.

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Page 1: Are we ready for the HR and Social Revolution?

Are We Ready for The Revolution?

Human Resource andSocial Media

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Page 2: Are we ready for the HR and Social Revolution?

HR Challenges and Trends

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Page 3: Are we ready for the HR and Social Revolution?

59%

52%

36%

34%

33%

20%

15%

13%

11%

6%

51%

29%

44%

21%

41%

17%

33%

12%

24%

1%

Retaining and rewarding the best employees

Developing the next generation of corporate leaders

Creating a corporate culture that attracts the best employees to our organization

Remaining competitive in the talent marketplace

Finding employees with the increasingly specialized skills we need

Creating smooth and efficient HR processes that ensure a good employee experience

Finding the right employees in the right markets where we do business around the world

Creating an employee-centric, service-oriented HR organization

Breaking down cultural barriers that make it difficult to create a truly global company

Other

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In the next 10 years

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Breaking down cultural barriers that make it difficult to create a truly global company

Creating an employee-centric, service-oriented HR organization

Finding the right employees in the right markets where we do global business

Creating smooth and efficient HR processes that ensure a good employee experience

Finding employees with the increasingly specialized skills we need

Remaining competitive in the talent marketplace

Creating a corporate culture that attracts the best employees to our organization

Developing the next generation of corporate leaders

Retaining and rewarding the best employees

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SHRM Research Spotlight: Future HR Challenges and Talent Management Tactics

Shedding Light on the Business of HR | www.shrm.org/research | Twitter @SHRM_Research

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Obtaining physical capital and optimizing physical capital investments

Obtaining intellectual capital and optimizing intellectual capital investments

Obtaining technology and optimizing technological capital investments

Obtaining financial capital and optimizing financial capital investments

Obtaining human capital and optimizing human capital investments

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Note: Percentages do not total 100% due to rounding.

Key Findings ! What challenges will HR executives face over

the next 10 years? More than one-half of HR professionals think that retaining and rewarding the best employees (59%) and developing the next generation of corporate leaders (52%) will be the greatest challenges. About one-third predict the challenges will be creating a corporate culture that attracts the best employees to the organization (36%), remaining competitive in the talent marketplace (34%) and finding employees with the increasingly specialized skills the organization needs (33%). Compared with responses to this question in 2010, HR professionals are more concerned with developing future leaders and remaining competitive in the talent marketplace, whereas they are less concerned with finding employees in global markets and breaking down cultural barriers to create a truly global company.

! What will be the biggest investment challenge facing organizations in the next 10 years? Forty-three percent of HR professionals see human capital as the biggest investment challenge. About one out of five think financial (22%) or technological (19%) capital will be most challenging. Fourteen percent expect intellectual capital to be the greatest challenge, and only 3% think it will be physical capital.

! Which tactics will be most effective in attracting, retaining and rewarding the best employees over the next 10 years? Providing flexible work arrangements (40%) and a culture of trust, open communication and fairness (37%) were the top two tactics in 2012 and 2010. One-quarter said offering a higher total rewards package than competitors (26%) and providing career advancement opportunities (26%) would be most effective, whereas in 2010 the third most common response was meaningful work with clear purpose in meeting organization’s objectives (40%).

Over the next 10 years, what do you think will be the three biggest challenges facing HR executives at your organization?

Challenges Facing HR Executives

Over the next 10 years, what do you think will be the biggest investment challenge facing organizations?

Investment Challenges Facing Organizations

Note: Percentages do not total 100% due to multiple response options. Respondents were asked to select up to three options.

Survey Report, Nov 2012

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Page 4: Are we ready for the HR and Social Revolution?

•Retaining and Rewarding•Developing Next Leader•Attracting New Talent

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Page 5: Are we ready for the HR and Social Revolution?

What Era Do

We Live InNow??

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Page 6: Are we ready for the HR and Social Revolution?

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“In 2020, Gen Y will make up an estimated 36% of world workforce, replacing Baby Boomers which will only represent 16% “

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Page 7: Are we ready for the HR and Social Revolution?

Welcometo

DigitalWorld

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Page 8: Are we ready for the HR and Social Revolution?

..Connecting Everywhere, 24/7

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Page 9: Are we ready for the HR and Social Revolution?

The World is Spinning So Fast....

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Page 10: Are we ready for the HR and Social Revolution?

Indonesia?How about

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Page 11: Are we ready for the HR and Social Revolution?

Composition ofIndonesian Workforce

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Page 13: Are we ready for the HR and Social Revolution?

Global Competitiveness Report 2012: Indonesia

... Because the country has entered the efficiency-driven stage of development, its competitiveness increasingly depends on more complex elements, which should be addressed on a priority basis. In this context, addressing the many rigidities (134th) and inefficiencies of the labor market (70th) would allow for a smoother transition of the labor force to more productive sectors of the economy. Additional productivity gains could be reaped by boosting technological readiness (85th), which remains low, with the country exhibiting only a slow and limited adoption of ICT.

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Page 14: Are we ready for the HR and Social Revolution?

248,645,000 !

55,000,000 !

43,814,560 !

269,989,000 !

TOTAL POPULATION!

INTERNET USERS!

USERS ON TOP SOCIAL NETWORK!

MOBILE SUBSCRIBERS!

INDONESIA!OCT!2012 !

URBAN!

INTERNET PENETRATION!

SOCIAL NETWORKING PENETRATION!

MOBILE PENETRATION!

RURAL !

51%!

109%!

22%!

18%!

49%!

COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);

URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (SEP 2012); MOBILE: BASED ON BUSINESS MONITOR INTERNATIONAL (Q3 2012) ! 86 !

Social Media Continue to Grow

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Page 15: Are we ready for the HR and Social Revolution?

COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS; MINISTRY OF INFORMATION & COMMUNICATIONS (BHUTAN); CHINA INTERNET NETWORK INFORMATION CENTRE; MINISTRY !

OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR); MINISTRY OF POST & TELECOMS (CAMBODIA); NEPAL TELECOMMUNICATIONS AUTHORITY; INFO-COMMUNICATIONS DEVELOPMENT AUTHORITY OF SINGAPORE !

INTERNET PENETRATION!OCT!2012 !

15 !

GLOBAL !AVERAGE !

83%!79%! 78%!

75%!

69%! 68%!

61% !

53%!

40%!36%! 34%! 32%!

29%! 27%!22%!

19% ! 17% ! 16% ! 15% !12%! 11% ! 10%! 8%!

3%! 1%!

S KOR

EA!

JAPA

N!

BRUN

EI!

SINGA

PORE!

TAIW

AN!

HONG

KONG!

MALA

YSIA!

MACA

O!

CHIN

A!

THAIL

AND!

VIETN

AM!

PHILI

PPIN

ES!

MALD

IVES!

ASIA!

INDO

NESIA!

BHUT

AN!

NEPA

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ODIA!

PAKIS

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SRI L

ANKA!

MONG

OLIA!

INDI

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LAOS!

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MYAN

MAR!

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Page 16: Are we ready for the HR and Social Revolution?

COMPILED BY @WEARESOCIALSG. SOURCES: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (2012); ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012); BUDDE.COM (SEP 2012); MINISTRY !

OF INFORMATION & COMMUNICATIONS (BHUTAN) (JUN 2012); THE COMMUNICATIONS AUTHORITY OF THE MALDIVES (JUN 2012); MINISTRY OF COMMUNICATIONS, POSTS & TELEGRAPHS (MYANMAR) (FEB 2012) !

MOBILE PENETRATION!OCT!2012 !

61 !

GLOBAL !AVERAGE !

234%!

214%!

147%!140%! 139%!

130%!124%!

118% ! 117% !110% ! 109%! 106%!

100%!94%! 93%! 88%! 83%! 82%! 78%! 78%!

70%!63%! 62%!

45%!

5%!

MACA

O!

HONG

KONG!

SINGA

PORE!

MALD

IVES!

VIETN

AM!

BRUN

EI!

TAIW

AN!

MALA

YSIA!

THAIL

AND!

S KOR

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INDO

NESIA!

JAPA

N!

CAMB

ODIA!

PHILI

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MONG

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ASIA!

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BHUT

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PAKIS

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MYAN

MAR!

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Page 17: Are we ready for the HR and Social Revolution?

INTERNET USERS WHO HAVE USED FACEBOOK IN THE PAST MONTH INTERNET USERS WHO HAVE USED TWITTER IN THE PAST MONTH SOURCE: GLOBAL WEB INDEX WAVE 7 (SEP 2012) !

FACEBOOK vs. TWITTER IN ASIA!SEP !2012 !

49 !

80%!77% !

72%!69%!

67%!

61% !59%! 58%! 57%!

32%!

22%!

41%!

35%!

25%!

9%!

20%!

27%!

6%!

29%!

16% !

21%!

26%!

INDONESIA! PHILIPPINES ! MALAYSIA! VIETNAM ! TAIWAN! THAILAND ! HONG KONG ! INDIA! SINGAPORE ! S KOREA! JAPAN!

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Page 18: Are we ready for the HR and Social Revolution?

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Page 19: Are we ready for the HR and Social Revolution?

HR Initiatives

Best Practices

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Page 20: Are we ready for the HR and Social Revolution?

New HR Competency!

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Page 21: Are we ready for the HR and Social Revolution?

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Page 22: Are we ready for the HR and Social Revolution?

IMPACT of

Social Media

Employee Branding

Collaboration & Comm

Talent Recruiting

Assesing Online Record

Professional Development

Employee Engagement

Driving InnovationManpower Employer Perspectives

on Social Networking, 2009

Alumni Relations22

Page 23: Are we ready for the HR and Social Revolution?

HR and Social Media20

And creating new ways to attract and screen applicants

Create creative ways to introduce your company

and attract candidates

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Page 24: Are we ready for the HR and Social Revolution?

emphasis on GenY work values: timely feedback,mobile tech,& CSR

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Page 25: Are we ready for the HR and Social Revolution?

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Attract & Engage Candidate

Talent Recruiting

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Page 26: Are we ready for the HR and Social Revolution?

Employee Branding

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Page 27: Are we ready for the HR and Social Revolution?

About Us

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Page 28: Are we ready for the HR and Social Revolution?

The Merger

“the first and the only one...”

&

the combination of more than 5 years experiences in publicizing Indonesian people management issues

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Page 29: Are we ready for the HR and Social Revolution?

to be the top of mind of people development and management

references

the largest community of human resources Indonesia

to be the trend center of people management practice in Ind

The New PortalHR

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Page 30: Are we ready for the HR and Social Revolution?

WHAT DO WE HAVE NOW• Average of 50,000 unique visitors (equal to more than 250.000 different users)

accessing monthly

• 35,000 clean database of combine HR and Business practitioners

• More than 7000 articles (knowledge center)

• and still counting ...

automatically we became :

The biggest HR online community in Indonesia

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Page 31: Are we ready for the HR and Social Revolution?

Product & Service Range

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Current Member Benefit

launch : Q3 2012

launch : Q2 2013

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Page 32: Are we ready for the HR and Social Revolution?

OUR BUSINESSES

The first, only and most comprehensive people management online media in Indonesia

To be the trend setter of People Management Practices in Ind

To partnering HR in making Digital world understable and assiting in creating positive value for its stakeholdersProviding a cutting-edge creative solution

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Free your Ideas..33

Page 34: Are we ready for the HR and Social Revolution?

Thank You..

@mallalatif@PortalHR

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