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Are You the Provider/Employer

of Choice?

Will They Choose You?• How do people feel about us as

health care providers?• Do they know the difference between

our health care delivery model and that of other provider types?

• If given a choice, will they choose us as their health care home?

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A Case in Point

What is Branding?• http://youtu.be/k5016fh7TgQ

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What is Branding?

What is Branding?

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What is Branding?

When do you Brand?• Branding happens all the time• Every interaction is a brand building

opportunity• How do you want your patients &

community to feel about your clinic?

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Becoming the Provider of Choice

• Build from your mission• Logo • Staff• Community involvement • Partnership with local hospitals• Social media• Be consistent with messages• Listen!

Shhh! Listen!

“One of the best ways to persuade others is with your ears –by listening to them.”

- Dean Rusk

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Dr. Twitter & Nurse Facebook• 33% of U.S. consumers use social media to

obtain health information, track & share symptoms

• 80% (ages 18-24) likely to share health information through social media sites compared with 45% (age 45-64)

Dr. Twitter & Nurse Facebook• 42% have used social media to look up

consumer reviews of health treatments or physicians

• 30% have supported a health cause through social media

• 25% have shared their own health experiences on social media

• 20% have joined a health forum or online health community

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Dr. Twitter & Nurse Facebook• 45% - cause them to seek a second opinion• 41% - influence their choice of a specific

physician, hospital, or medical facility• More than 40% - affect how they manage

chronic condition or approach diet and exercise routines

• 34% - affect their decision to take certain medications

The Mayo Clinic“The main idea is to understand that there is a thirst for information out 

there. When people get sick, they want information and they want it right away.“

‐Lee Aase

Director of the Mayo Clinic Center for Social Media

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Use social media because• It maximizes your search placement• It allows you to self‐publish• It provides a mechanism for dialogue• It helps you fish where the fish are• Reinforce your brand• Future employees are going to use it to

learn more about you!

What to post• Health tips• Upcoming events (e.g. health fairs)• Services offered – one-stop shop• Adjusted clinic hours• New staff members – with pictures!• Community associations• Invite EVERYONE to get care at your clinic• Use words “provider of choice”• Awards received

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Employer of Choice

Employer of Choice• Recruits will:

– Google you, Check website, use social media• Career services

– Colleges, medical schools, dental schools, schools of nursing…

– Job postings• KAMU website• Community job link• Don’t forget about your current staff

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• http://youtu.be/bTTDD-n8-vE• Create a company profile • Add a Products & Services tab • Spotlight customer recommendations • Post jobs• Search for candidates

Review• Keep your message / brand clear and

consistent• ALL staff need to know & support your

brand• Branding is constantly occurring• Build partnerships• Social media is important• Brand influences new hires

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Your Website

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For more information, contact:

Katrina McGivernCommunications Coordinator

kmcgivern@kspca.org785.233.8483