Arizona’s First University. Phoenix Roundtable Visual Communications Audit June 21, 2006

  • View
    215

  • Download
    3

Embed Size (px)

Text of Arizona’s First University. Phoenix Roundtable Visual Communications Audit June 21, 2006

  • Slide 1
  • Arizonas First University. Phoenix Roundtable Visual Communications Audit June 21, 2006
  • Slide 2
  • 2 Visual Audit - General Fourteen UA units use communications in Phoenix area
  • Slide 3
  • 3 Visual Audit - Mechanisms Administration units College/department/unit Programs and services Events Internal Communications
  • Slide 4
  • 4 Visual Audit Type of Communications Advertising print, TV, radio Web Publications Magazines, flyers, program information Correspondence E-mail, invitations Signage
  • Slide 5
  • 5 Visual Audit - Audiences Potential students and parents Parents of current students Current students Alumni Employees/Volunteers General Patrons of programs and services City/County/State government officials Corporate and Partners Donors ABOR
  • Slide 6
  • Arizonas First University. Advancement
  • Slide 7
  • 7 University Advancement UA On the Move sent to approx. 14,000+ statewide constituents
  • Slide 8
  • 8 University Advancement UA Visitor Guide (distributed to Phoenix audience via Admissions)
  • Slide 9
  • Arizonas First University. Admissions Phoenix
  • Slide 10
  • 10 Admissions Phoenix 4001 N. 3 rd St. Flagship piece is the Viewbook; supplemented by department or program information as appropriate. Also use UA Visitor Guide.
  • Slide 11
  • Arizonas First University. Arizona Cancer Center
  • Slide 12
  • 12 Arizona Cancer Center The Arizona Cancer Center is Arizona's first National Cancer Institute- designated comprehensive cancer center. With primary locations at the UA in Tucson and the Virginia Piper Cancer Center in Scottsdale, the Center has more than a dozen research and education offices distributed throughout the state. Development Office at 4001 N. 3 rd St.
  • Slide 13
  • 13 Arizona Cancer Center Publications
  • Slide 14
  • 14 Arizona Cancer Center
  • Slide 15
  • 15 Arizona Cancer Center
  • Slide 16
  • Arizonas First University. College of Agriculture and Life Sciences
  • Slide 17
  • 17 CALS Extension programs in every County Development Office located at 4001 N. 3 rd St.
  • Slide 18
  • 18 CALS
  • Slide 19
  • 19 CALS
  • Slide 20
  • 20 CALS
  • Slide 21
  • 21 CALS
  • Slide 22
  • Arizonas First University. College of Medicine-Phoenix
  • Slide 23
  • 23 College of Medicine - Phoenix New facility at 7 th and Van Buren opens July 2006 New class of students begins Aug. 2007
  • Slide 24
  • 24 College of Medicine Phoenix Publications Tri-fold (currently under revision) is used at events, in response to requests for information, on the Web page (pdf), and distributed at programs
  • Slide 25
  • 25 College of Medicine Phoenix Publications Focus on Phoenix Newsletter is mailed to distribution list of 3,500+ recipients; also used at events and meetings
  • Slide 26
  • 26 College of Medicine Phoenix Publications The Medical Education Process Step-By-Step used upon request only for those having trouble differentiating between a residency and clinical rotation
  • Slide 27
  • 27 College of Medicine Phoenix Publications Project Medical Education brochure
  • Slide 28
  • 28 College of Medicine Phoenix Publications Economic Impact Brochure used at events, meetings, programs, etc.
  • Slide 29
  • 29 College of Medicine Phoenix Electronic Communications Phoenix Link e-mailed to 3,000+ recipients
  • Slide 30
  • Arizonas First University. College of Pharmacy
  • Slide 31
  • 31 College of Pharmacy One Pager used during discussions with City of Phoenix officials, Arizona Board of Pharmacy and UA administration
  • Slide 32
  • 32 College of Pharmacy 2-page plan used for the same audiences, in addition to other prospective funding sources the basis for http://www.pharmacy.arizona.edu/about/copphx.php
  • Slide 33
  • Arizonas First University. Eller College of Management
  • Slide 34
  • 34 Eller College of Management http://www.elleremba.com/ 14-month Executive MBA program begins Aug. 2006 Weekends at Scottsdale Marriott at McDowell Mountains Clear Channel Billboard (not shown)
  • Slide 35
  • Arizonas First University. Intercollegiate Athletics
  • Slide 36
  • 36 Intercollegiate Athletics Direct mail: Alltel Cat Cruiser mailer sent to Phoenix area alumni and football individual game ticket buyers (approx. 30,000). Mailed once annually in July/August. Phoenix Alumni Club staffs the bus, on which raffles are held to assist with scholarship efforts.
  • Slide 37
  • 37 Intercollegiate Athletics Additional Information Billboards Two (2) Phoenix bulletin outdoor billboards (14x48) promoting football season tickets during July/August/September (Clear Channel and Viacom), as available. The locations are as available, and can rotate. Advertisement No print, TV or radio advertising in Phoenix Email Cats e-News sent to registered fans. These communications are not specific to Phoenix, only registered members which we have in that area. We also get some information included in the Alumni e-Newsletter sent out by Mark Strickling No Publications Events in Phoenix (put on by athletics only, not alumni) Meet Mike Stoops and Kick-off Dinner Miscellaneous Football and mens basketball radio game broadcasts of all games (station not specified). Cable broadcast of a majority of basketball games and selected football games on FSN Arizona
  • Slide 38
  • Arizonas First University. KUAT
  • Slide 39
  • 39 KUAT KUAT has the best digital television signal in Phoenix. Most of KUATs exposure in Phoenix is over-the-air or through KUAT productions that may be aired on KAET or one of the radio stations serving that market. Working on some election programming for the fall, which will probably air statewide.
  • Slide 40
  • Arizonas First University. Advancement- State Relations
  • Slide 41
  • 41 State Relations Pride Night event is annual; other events planned as needed year to year, e.g. tour for legislators Advocats Web site http://uagrad.org/advocats/home.php E-mails
  • Slide 42
  • 42 State Relations 4001 N. 3 rd St. Invitation and tour flyer
  • Slide 43
  • Arizonas First University. Advancement Marketing
  • Slide 44
  • 44 UA Marketing Print ads Arizona Republic Countdown to College insert full page ad
  • Slide 45
  • 45 UA Marketing Print ads Phoenix Business Journal April 2005 June 2005 and July 2005 June 2006
  • Slide 46
  • 46 UA Marketing Print ads Phoenix Magazine (also appeared in Red Book in color)
  • Slide 47
  • 47 UA Marketing TV On KAET TV Four (one each: Discover, Build, Achieve, Serve) 15-second spots ran from January June 2006 (22 spots per month)
  • Slide 48
  • 48 UA Marketing Radio On KJZZ/KBAQ January June 2005 July 2005 June 2006 one COM spot and one other UA spot Sample scripts: KJZZ is supported by The University of Arizona, Arizonas First University. The U of A College of Medicine is expanding to Phoenix. Training more doctors to keep Arizona healthier. KJZZ is supported by The University of Arizona, Arizonas First University. The U of A is leading NASAs Phoenix mission to Mars. This will be the first mission to Mars led by an academic institution.
  • Slide 49
  • Arizonas First University. UA Alumni Association Phoenix Office
  • Slide 50
  • 50 UA Alumni Association Phoenix Office Clubs Two clubs: East Valley, Phoenix Three constituent groups: Young, Black, and Hispanic One College of Engineering Council 32,000+ alumni in Maricopa County and Northern Arizona Email blast to 8,224 alumni in the Maricopa County and Northern Arizona Territory. This number is growing daily. It is the Phoenix Office goal for all 32,000+ alumni to purchase the UA license plate, which supports scholarships ($17 goes to scholarship, $8 to AZ DMV) Events and Membership
  • Slide 51
  • 51 UA Alumni Association Phoenix Office Related to Clubs/Athletics
  • Slide 52
  • 52 UA Alumni Association Phoenix Office Related to Clubs/Athletics
  • Slide 53
  • 53 UA Alumni Association Phoenix Office Related to Membership
  • Slide 54
  • 54 UA Alumni Association Phoenix Office Related to Membership
  • Slide 55
  • Arizonas First University. UA Foundation Phoenix Office
  • Slide 56
  • 56 UA Foundation Phoenix Office 4001 N 3 rd St. Flagship piece
  • Slide 57
  • Arizonas First University. Advancement University Communications
  • Slide 58
  • 58 University Communications Print Dailies Arizona Republic Significantly has increased UA coverage since hiring of new higher education reporter Interested