Text of Arizona’s First University. Phoenix Roundtable Visual Communications Audit June 21, 2006
Arizonas First University. Phoenix Roundtable Visual Communications Audit June 21, 2006
2 Visual Audit - General Fourteen UA units use communications in Phoenix area
3 Visual Audit - Mechanisms Administration units College/department/unit Programs and services Events Internal Communications
4 Visual Audit Type of Communications Advertising print, TV, radio Web Publications Magazines, flyers, program information Correspondence E-mail, invitations Signage
5 Visual Audit - Audiences Potential students and parents Parents of current students Current students Alumni Employees/Volunteers General Patrons of programs and services City/County/State government officials Corporate and Partners Donors ABOR
Arizonas First University. Advancement
7 University Advancement UA On the Move sent to approx. 14,000+ statewide constituents
8 University Advancement UA Visitor Guide (distributed to Phoenix audience via Admissions)
Arizonas First University. Admissions Phoenix
10 Admissions Phoenix 4001 N. 3 rd St. Flagship piece is the Viewbook; supplemented by department or program information as appropriate. Also use UA Visitor Guide.
Arizonas First University. Arizona Cancer Center
12 Arizona Cancer Center The Arizona Cancer Center is Arizona's first National Cancer Institute- designated comprehensive cancer center. With primary locations at the UA in Tucson and the Virginia Piper Cancer Center in Scottsdale, the Center has more than a dozen research and education offices distributed throughout the state. Development Office at 4001 N. 3 rd St.
13 Arizona Cancer Center Publications
14 Arizona Cancer Center
15 Arizona Cancer Center
Arizonas First University. College of Agriculture and Life Sciences
17 CALS Extension programs in every County Development Office located at 4001 N. 3 rd St.
Arizonas First University. College of Medicine-Phoenix
23 College of Medicine - Phoenix New facility at 7 th and Van Buren opens July 2006 New class of students begins Aug. 2007
24 College of Medicine Phoenix Publications Tri-fold (currently under revision) is used at events, in response to requests for information, on the Web page (pdf), and distributed at programs
25 College of Medicine Phoenix Publications Focus on Phoenix Newsletter is mailed to distribution list of 3,500+ recipients; also used at events and meetings
26 College of Medicine Phoenix Publications The Medical Education Process Step-By-Step used upon request only for those having trouble differentiating between a residency and clinical rotation
27 College of Medicine Phoenix Publications Project Medical Education brochure
28 College of Medicine Phoenix Publications Economic Impact Brochure used at events, meetings, programs, etc.
29 College of Medicine Phoenix Electronic Communications Phoenix Link e-mailed to 3,000+ recipients
Arizonas First University. College of Pharmacy
31 College of Pharmacy One Pager used during discussions with City of Phoenix officials, Arizona Board of Pharmacy and UA administration
32 College of Pharmacy 2-page plan used for the same audiences, in addition to other prospective funding sources the basis for http://www.pharmacy.arizona.edu/about/copphx.php
Arizonas First University. Eller College of Management
34 Eller College of Management http://www.elleremba.com/ 14-month Executive MBA program begins Aug. 2006 Weekends at Scottsdale Marriott at McDowell Mountains Clear Channel Billboard (not shown)
Arizonas First University. Intercollegiate Athletics
36 Intercollegiate Athletics Direct mail: Alltel Cat Cruiser mailer sent to Phoenix area alumni and football individual game ticket buyers (approx. 30,000). Mailed once annually in July/August. Phoenix Alumni Club staffs the bus, on which raffles are held to assist with scholarship efforts.
37 Intercollegiate Athletics Additional Information Billboards Two (2) Phoenix bulletin outdoor billboards (14x48) promoting football season tickets during July/August/September (Clear Channel and Viacom), as available. The locations are as available, and can rotate. Advertisement No print, TV or radio advertising in Phoenix Email Cats e-News sent to registered fans. These communications are not specific to Phoenix, only registered members which we have in that area. We also get some information included in the Alumni e-Newsletter sent out by Mark Strickling No Publications Events in Phoenix (put on by athletics only, not alumni) Meet Mike Stoops and Kick-off Dinner Miscellaneous Football and mens basketball radio game broadcasts of all games (station not specified). Cable broadcast of a majority of basketball games and selected football games on FSN Arizona
Arizonas First University. KUAT
39 KUAT KUAT has the best digital television signal in Phoenix. Most of KUATs exposure in Phoenix is over-the-air or through KUAT productions that may be aired on KAET or one of the radio stations serving that market. Working on some election programming for the fall, which will probably air statewide.
Arizonas First University. Advancement- State Relations
41 State Relations Pride Night event is annual; other events planned as needed year to year, e.g. tour for legislators Advocats Web site http://uagrad.org/advocats/home.php E-mails
42 State Relations 4001 N. 3 rd St. Invitation and tour flyer
Arizonas First University. Advancement Marketing
44 UA Marketing Print ads Arizona Republic Countdown to College insert full page ad
45 UA Marketing Print ads Phoenix Business Journal April 2005 June 2005 and July 2005 June 2006
46 UA Marketing Print ads Phoenix Magazine (also appeared in Red Book in color)
47 UA Marketing TV On KAET TV Four (one each: Discover, Build, Achieve, Serve) 15-second spots ran from January June 2006 (22 spots per month)
48 UA Marketing Radio On KJZZ/KBAQ January June 2005 July 2005 June 2006 one COM spot and one other UA spot Sample scripts: KJZZ is supported by The University of Arizona, Arizonas First University. The U of A College of Medicine is expanding to Phoenix. Training more doctors to keep Arizona healthier. KJZZ is supported by The University of Arizona, Arizonas First University. The U of A is leading NASAs Phoenix mission to Mars. This will be the first mission to Mars led by an academic institution.
Arizonas First University. UA Alumni Association Phoenix Office
50 UA Alumni Association Phoenix Office Clubs Two clubs: East Valley, Phoenix Three constituent groups: Young, Black, and Hispanic One College of Engineering Council 32,000+ alumni in Maricopa County and Northern Arizona Email blast to 8,224 alumni in the Maricopa County and Northern Arizona Territory. This number is growing daily. It is the Phoenix Office goal for all 32,000+ alumni to purchase the UA license plate, which supports scholarships ($17 goes to scholarship, $8 to AZ DMV) Events and Membership
51 UA Alumni Association Phoenix Office Related to Clubs/Athletics
52 UA Alumni Association Phoenix Office Related to Clubs/Athletics
53 UA Alumni Association Phoenix Office Related to Membership
54 UA Alumni Association Phoenix Office Related to Membership
Arizonas First University. UA Foundation Phoenix Office
56 UA Foundation Phoenix Office 4001 N 3 rd St. Flagship piece
Arizonas First University. Advancement University Communications
58 University Communications Print Dailies Arizona Republic Significantly has increased UA coverage since hiring of new higher education reporter Interested