art deco fashion society

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art deco presetation

Text of art deco fashion society

PowerPoint Presentation


Azma Munabari

Trishia Christia


The term Art Deco refers to a decorative art style and also influential style that was very popular in the 1920s.

It affected all forms of design:

fashion, film, photography, transport, architecture and interior design.

What is art deco ?

rich colors,

bold geometric shapes (spheres, polygons, rectangles, trapezoids, zigzags, chevrons, and sunburst motifs),

lavish ornamentation,

often arranged in symmetrical patterns.

Characteristics of art deco


Eastern Columbia Building in Los Angeles in 1930

Cochise County Courthouse doors in 1931

Edificio El Moro, Mexico City


Stained Glass Ceiling at Buffalo City Hall

Courthouse in Bolder County, Arizona, USA

Art Deco was first appeared in Paris Exhibition in 1925, France

Officially entitled the Exposition Internationale des Arts Dcoratifs et Industriels Modernes.

It all started when

The exhibition brought together thousands of designs from all over Europe and the world.

With over 16 million visitors, it marked the high point of the first phase of Art Deco.

Art Deco was internationally known in the 1930s and 1940s, and later began to lose its popularity in World War II.

Pavillon de Collectionneur, Pierre Patout', Paris, France, 1925

Desk, Sir Edward Maufe, London, 1925

Fireworks bowl, Edward Hald, Sweden, 1921

Furnishing fabric, F Gregrory Brown (designer), William Foxton (manufacturer), 1922

Mannequin head in 1925

International Displays in 1925

Who are the people involved ?

Paul Poiret, a

French fashion designer

Ren Lalique, a French

glass designer

Sergei Diaghilev, a

Russian ballet producer

Radio Music City Hall by Donald Deskey

Chrysler Building New York by William van Alen

A.M. Cassandre, an Ukrainian-French painter

Jean Carlu, a French graphic designer


Art Deco architecture was first and foremost considered to be decorative - ornamental and beautifying. Buildings, hotels, cinemas, railway stations, etc. were all embellished with quintessential Deco patterns like zigzags, sunbursts, Egyptian motifs and similar geometric patterns all in the name of beauty.

Art Deco TerminologyThe term 'Art Deco' is taken from the name of the 1925 Paris exhibition titled Exposition Internationale des Arts Dcoratifs et Industriels Modernes. The most popular and respected French artists of the day showcased their work at this exhibition.

Art Deco Terminology

The term 'Art Deco' is taken from the name of the 1925 Paris exhibition titled Exposition Internationale des Arts Dcoratifs et Industriels Modernes. The most popular and respected French artists of the day showcased their work at this exhibition.

Art Nouveau to Art Deco

Art neauvou lamp Art deco lamp

Art Deco followed in Art Nouveau's footsteps in that it also paid homage to beauty, but it was a more 'modern' interpretation. The Machine Age was well underway at this time and function became an important requirement again. The rounded, scroll, naturalistic motifs of Nouveau were replaced with geometric, angular and streamlined motifs like zigzags and chevrons (notice the difference in designs in the two lamp pictures above). Function was important, but not at the expense of beauty and decoration.

Art Deco Fashion History

Art Deco & FlappersArt Deco GlamourArt Deco Sportswear

Art Deco & Flappers

Characteristics of Flapper Fashion:

Flapper Fashion

Masculine forms - "bustless, hipless, boyish shapes" (Mendes, 2003)


Short hemlines (mid calf to just a smidgeon above the knee)

Tubular silhouette

The Cloche (domed or bell-shaped) hat

The classic, beaded, fringed 'Charleston' dress

Rolled down stockings

Women started wearing their hair and skirts short, got their drivers licences (so that they no longer had to rely on a man to take them shopping or visit their friends!)

They started smoking, drinking, kissing and petting (oh my!) in public, wearing heavy makeup and dancing the Charleston at the hottest jazz clubs of the day

Art Deco Glamour

Silver Screen Goddess Fashion Characteristics

Art Deco Evening Wear

Long, floor-sweeping hemlines

The 'mermaid' silhouette - tight bodice, cinched waist, flared out hem

Beads and 'fish scale' sequins

Luxurious fabrics - silk, satin, taffeta, chiffon

Fur coats

Fur trimmed gowns

Gold lamme

Geometric, angular design

As money was no object for the rich and famous, the styles spotted on the red carpet oozed luxury and glamour.

Women began to take part in a variety of leisure activities in the 1920s and 1930s. Sports - a traditionally male-dominated arena - began to draw in women participants. Popular sports of the day were tennis, skiing, bicycling, sailing, golfing and swimming.

Fashion Characteristics of The Sporty Girl

Art Deco Casual Wear

Lightweight fabrics - jersey, cotton

Weightier fabrics - wool, tweed

Simple, streamlined silhouettes

Dropped waists

Pleated skirts

Wide legged trousers

Monochromatic colour schemes

Masculine, angular jackets

Art Deco Sportswear

The 'Safari' jacket

Wide-brimmed sun hats

The Classic Chanel LBD - 'The Ford' mode

Art Deco Sportswear

Art Deco Style Jewelry

Art Deco Jewelry Shapes

Art Deco Ring

White Gold & Aquamarine

Art Deco style jewelry can be identified by streamlined, angular, geometric shapes.

Squares, triangles, rectangles, hexagons and zigzag shapes were popular.


Art Deco Jewelry Stones

The booming economy of the 1920's allowed for the use of very expensive stones.

Diamonds, rubies, emeralds and sapphires were the obvious choice due to their bold, bright colouring (bright colours were a huge trend during the Deco days).

Art Deco Jewelry Metals

In keeping with the luxury stones, the most common metals used were Gold (yellow and white) and Platinum.


Bold & Bright

The economy was booming in during the Roaring 20s and lively, energetic colors began to symbolize the prosperity of the times. Hues like canary yellow, emerald green, peacock blue, royal purple and brilliant red became all the rage.

Popular Art Deco Style Color Schemes


Silver, Gold, Metallic Blues and Charcoal Greys also represented the wealth and prosperity of the times. Metallic finishes instantly add glitz, glamour and imply luxury and wealth. This is the epitome of Art Deco style.


Art Deco was all about a streamlined, modern look and a neutral, monochromatic color scheme easily achieved this feel. Cremes, beiges, taupes and medium browns became popular choices for interiors and fashions.

Black & White

This is probably the most popular colour scheme during the 1920s and 1930s. Black and white checkerboard tiles, floors and wallpapers were very trendy. Also, fashions became ultra sophisticated and streamlined . The classic Chanel black and white ensemble was the ultimate in chic sophistication.

Glam Gold Detail - 1 Wall St, NY Bold Colours - Hoover Building, LDN

Glam Gold Detail - 1 Wall St, NY Bold Colours - Hoover Building, LDN