Open Text Artesia Digital Asset Management (DAM)
Gain Maximum Value from Rich Media Content with a Lower Total Cost of Ownership
Solution OverviewTV, Web, cell phones, digital media players, in-store advertisingeverywhere you turn rich media is
delivering the message. Digital content is having a profound impact on a wide variety of industries.
As we as consumers become more accustomed to receiving a variety of digital media types through
various distribution devices, companies see the management, production and distribution of rich
media as mission critical and in many cases core to their businesses.
The Artesia Digital Media Groups fl agship product, Artesia DAM, provides content-rich companies
with a single point of management for all digital media fi les and their underlying metadata
information. Available on the Microsoft SQL Server 2005 platform, customers requiring
sophisticated DAM capabilities will also benefi t from a high level of availability, performance and
securityall with a lower total cost of ownership (TCO).
Regardless of the medium in which you work or the ultimate
product producedtraditional print, broadcast television, Web, slide
presentations, or handheld deviceArtesia DAM enables you to
easily fi nd, access, edit, share, reuse, distribute, and archive your rich
media content, all within your unique workfl ows and using the desktop
applications of your choice.
Business Pain Points AddressEnhance CollaborationAllow for immediate global access and
distribution of work-in-progress to a geographically diverse team to
share ideas and ensure a high-quality end product.
Save TimeDramatically reduce the time spent tracking down digital
content by creating a single point of management for all digital media fi les.
Realize Cost SavingsMaximize reuse and repurposing of existing
content instead of incurring the expense of recreating similar assets for
new campaigns and distribution channels.
Streamline DistributionEliminate the high cost and ineffi ciency of duplication and physical
shipping of content by providing online real-time access to materials with a self-service
Ensure ComplianceMake sure the media content that is being used, produced, and
disseminated is approved, and adheres to both internal and external compliance requirements
including rights and permissions.
Gain Control of Brand ContentProvide access to only pre-approved and brand consistent
content including logos, graphics, and taglines to ensure the ongoing integrity of your brand.
Speed-to-marketGet new products and materials out working in the market faster and more
cost effectively through content reuse, enhanced collaboration, streamlined review and approval,
and real-time global distribution.
Digital media is having a profound impact
on a wide variety of industries, including
advertising, publishing, music, fi lm and
broadcast, said Maria Martinez, corporate
vice president of the Communications Sector
at Microsoft. Microsoft technologies serve
as the platform to help organizations in
those industries manage the transition as
painlessly as possible, both from an IT and
business process perspective. Through its
platform, Microsoft strives to provide the
basis of innovation for companies with
specifi c areas of expertise. Artesias success
with its DAM solutions in collaboration with
Microsoft technologies provides an excellent
example of such innovation.
Top Three Reasons Why Customers Choose Microsoft and Open Text Solutions1. Gives customers confi dence that their
mission critical digital media content is
both available and secure
2. Offers a sophisticated DAM solution
on a high performance platform
while maintaining a lower total cost of
3. Provides the support and experience of
two market leaders
2006 Microsoft Corporation. All rights reserved. This document is for information purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY. Microsoft, the Microsoft logo, Internet Explorer, and Windows are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. All other trademarks are property of their respective owners.
Real Business Solutions
Artesia DAM Solution for Marketing & Advertising MediaOrganizations with both established and emerging brands understand that todays multi-channel,
digitally oriented environment requires a well-conceived digital asset management plan to ensure
ongoing brand integrity, to meet sophisticated and evolving distribution channels, and to stay
ahead of the competition with timely, cost-effective, and memorable campaigns.
Artesia DAM Solution for Marketing & Advertising Media enables companies to:
Collaborate around a campaign and its components and conduct review and approvals online
in real-time, regardless of where the team is situated
Work with third-party authoring tools of choice and within established workfl ows
Reuse and re-express existing content to dramatically save time and money
Distribute the latest approved marketing materials to a global audience
Store working versions of media server-side, without capture and storage in the repository, to
allow work-in-progress workfl ows
Easily manage metadata through Metadata Profi les
Artesia DAM Solution for Broadband & Broadcast MediaWith the Open Text Artesia DAM Solution for Broadband & Broadcast, companies that are producing
and distributing content for high-speed and broadcast channels can realize greater operational
effi ciency, reduce costs, increase programming opportunities, and streamline distribution.
Artesia DAM Solution for Broadband & Broadcast Media enables companies to:
Easily capture content and data within their environment: program information from traffi c and
scheduling, content on video servers and edit suites, content and data from ingest stations
Provide extensive footage libraries for future content repurposing, integrated with leading
Provide easy end-user access to advanced search and frame-accurate browse features, as well
as automated fulfi llment and distribution
Streamline content workfl ows for post-production and broadcast operations, making review/
approval and standards compliance more effi cient
Artesia DAM Solution for Published MediaWhether you publish for print or Web, or your primary products are books, magazines,
newspapers, or technical content, you need to effi ciently access, share, repurpose, manage, and
collaborate around your publishing content.
Artesia DAM Solution for Published Media enables companies to:
Create new products at lower cost of entry by mining for digital content and unpublished
Reduce production time and costs through real-time online review and approval
Streamline the often cumbersome process of managing ads
Integrate with page layout and pre-press systems, allowing design and pre-press users to
generate pages without changing their familiar workfl ows
Access enhanced Macintosh-based workfl ows that preserve designers work patterns, while
providing all the benefi ts of DAM
About the Artesia Digital Media Group & Open TextThe Artesia Digital Media Group is a leader in enterprise Digital Asset Management (DAM) solutions that help information-intensive companies more effi ciently manage and deploy their rich digital media content. Open Text is the leading independent provider of Enterprise Content Management (ECM) solutions that bring together people, processes and information in global organizations. Today, the company supports 20 million seats across 13,000 deployments in 114 countries and 12 languages worldwide.
Open Texts Artesia Digital Media Group
700 King Farm Boulevard, Suite 400
Rockville, MD 20850 USA
One Microsoft Way
Redmond, WA 98052, USA
Raj Rajesh, Business Development Manager
Phone: (425) 704 8511
Cliff Simpkins, Developer Evangelist
Phone: (425) 704 0728