ARTWORK GUIDE - SwiftPrint ... ARTWORK CHECK 101 Our standard artwork check is complementary with every

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  • ARTWORKGUIDE A QUICK GUIDE FOR SUPPLYING PRINT READY ARTWORK

  • Dot your I’s and Cross your T’s!

    Once everything is ticked off on the checklist you can upload your artwork and we can proceed with your order.

    The pages that follow in this guide will assist you in creating your print-ready artwork. Don’t forget about our free artwork templates available for download from our website.

    Have fun creating your artwork!

    The SwiftPrint Team

    • Is your document laid out in CMYK? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

    • If you have ordered one colour printing (black & white), is your artwork provided as greyscale? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

    • Is the file laid out in open end size, with the 3 mm bleed allowance? . . . . . . . . . . . . . . .

    • Is the content that should not be cut off, placed far enough from the edge? . . . .

    • Are the lines thick enough, minimum of 0.75pt? Are there any hidden or thin lines in the artwork that could become visible through automatic scaling? . . . . .

    • Have you checked spelling and legibility (font size, contrast)? . . . . . . . . . . . . . . . . . . . . . . . . . .

    • Have auxiliary layers and lines been deleted? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

    • Are the fonts embedded, expanded or converted into shapes? . . . . . . . . . . . . . . . . . . . . . . .

    • Is the image resolution suffient (at least 250 dpi or 1 200 dpi for line art)? . . . . . . .

    • Have you saved your artwork out in the correct file format? PDF (PDF/X1a or PDF/X3), JPG, TIFF or EPS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

    • Does the side number of the document match the side number given in the order? (Ensure that all superfluous sides have been deleted and all sides are clearly marked.) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

    INTRODUCTION 101

    CHECKLIST 101CATALOGUES & FLYERS Top the list at

    62% All demographics agreed:

    that traditional channels are the most effective

    advertising media.

    Advertising Channels Catalogues & Flyers . . . . . . 62% TV Advertising . . . . . . . . . . . 52% Press Advertising. . . . . . . . .40% Radio Advertising . . . . . . . . 32% Personalised OM . . . . . . . . . 29% Email Marketing. . . . . . . . . . 25% Outdoor . . . . . . . . . . . . . . . . . 23% Social Media . . . . . . . . . . . . . 17% Online Display . . . . . . . . . . . 12% Telemarketing . . . . . . . . . . . . 4%

    Source: Creating Connections that matter

  • LAYOUT RULES 101 All artworks require 3mm of bleed. Bleed refers to the area around your product that all background images and any content that should reach the edge of the page should extend to. This is to avoid unwanted white gaps which may occur during the cropping of the artwork.

    We also require a 10mm margin from the edge of the page, that all content that should not get cut off should be positioned. Always lay out your documents in the open end size, including the all-around 3mm bleed. The area between the trim line and the bleed line will not be visible in your finished printed product.

    Use our free artwork templates to assist you in the creation of your artwork which are available for download off of our website.

    OPEN END SIZE - When you completely open your product, you see what is considered as open end size.

    FINISHED SIZE - The finished size is the size of the product that you would see after processing, such as folding, and the product is in hand. It is also the size that you would choose during the ordering process.

    * The diagrams above show how the multiple sides of a product are layed out in open end size.

    * The image above shows how multiple sides appear in finished size after folding.

    5 6 1

    SIDE A / FRONT

    2 3 4

    SIDE A / FRONT

  • All artwork requires a minimum of 3mm of bleed all around the document. Bleed refers to the area around your product that all background images and any content that should reach the edge of the page should extend to. This is to avoid unwanted white gaps which may occur during the trimming of the final product on large guillotines.

    It is also recommended to have a minimum of 5mm safety area. This is an invisible line on the inside of the design. All important text and logos should not pass this line as it might be trimmed off on the large guillotines. 5mm is minimum, but a larger safety area may be necessary if you are designing larger jobs such as Posters and Banners.

    Please study the example right, and on page 25, in order to understand the importance of bleed.

    1: Ensure final file supplied is in the preferred Pdf X-1a format to ensure maximum quality and no loss of information.

    2: All images used must be hi-resolution (minimum 300dpi)

    3: Ensure that the bleed area is also exported in the pdf (check page dimensions of the exported file, within the pdf reader to ensure it is included).

    4: Ensure all fonts used are converted to curves, embedded in the pdf or supplied separately.

    5: Do not supply multiple pages in spreads. As we print on large oversize sheets with multiple pages on, we utilise high end imposition software to ensure all pages are printed in the correct order and sequence.

    BLEED & SAFETY 101 TRIM LINE3mm 3mm 10

    m m

    10mm

    Bleed Line

    Trim Line

    Safety Margin

    300 dpi Image 72 dpi Image

    LAYOUT RULES 102

    Pg1 Pg7 Pg3Pg8 Pg2 Pg6

    Pg1 Pg2 Pg3 Pg4 Pg5

    BRAND RECALL

    Did you know

    82% of people recall

    brand names from paper whereas only

    42% remembered from email.

    Statements People are three times more likely to immediately delete /discard an email over a printed pamphlet.

    Source: KMP Economics Study

  • TRIM LINE

    TRIM LINE

    Bleed Line - When trimmed, the bleed area is cut off. This ensures that there are no white edges around your final product. Recommended bleed area to be 3mm all around.

    3mm

    10 m

    m

    10mm

    3m m

    Safety Line

    This is an imaginary line which shows the point that important text, and logos should not cross over. This ensures no important text gets trimmed off, and keeps the document appearing neat.

    Recommended safety area to be minimum 5mm. This may be more on larger products such as posters, banners etc, or to suite the style of design.

    This is an A4 document with 3mm Bleed & 10mm Safety

    BLEED SIZE: 216x303mm

    This is the size designed, including the bleed area, that must be supplied to the printer

    TRIM SIZE: 210x297mm

    This is the finished trim size of the end product

    SAFETY SIZE: 190x277mm

    This is the imaginary line which important information should not cross over

    Good Spacing

    Bad Spacing

    BLEED & SAFETY 102

  • ARTWORK CHECK 101 Our standard artwork check is complementary with every order to ensure that it is print-ready. In the artwork check we will look at the following:

    • Is the artwork saved in the correct format (Pdf, Indd, Cdr, Psd, Etc)? Note: MS Office files such as Word, Pub, or Excel files are NOT print ready files

    • Do the number of sides supplied correspond with the product ordered?

    • Is the document the correct size* (has bleed and margins been provided)?

    • Automatic conversion into CMYK for full colour prints and Greyscale for one colour (black & white) prints. Note: Conversion between RGB or SPOT colours to CMYK, may create slight colour variations**

    • Have all fonts been embedded, expanded or converted into curves, and are all the images used been supplied in high resolution (300dpi)?

    Our customer service team will contact you immediately by email if the artwork presents any of the problems mentioned above.

    * We will attempt to re scale your artwork to the correct size if the provided size is incorrect. This may not always be possible and is design dependant due to bleed limitations. If scaling is necessary, this may cause a decrease in the resolution of the final product. If scaled design will not print nicely, we shall contact you to amend the design.

    ** If colour specific work is required, please enquire with one of our representatives in order to circumvent colour conversion issues.

    - Please Note: If an open file is supplied and extensive corrections need to be made, there may be additional charges billed per hour.

    PRINT FACT Did you know

    63% of people think that print is

    the most credible method of advertising.

    in part because we trust printed materials – we’ve grown up with books, magazines and newspapers being reliable sources of information. So running a high quality print advert, or producing high quality print marketing, can tap into this perceived credibility.

    The key point to improving you