ASAS STRATEGI KOMUNIKASI Universiti Putra Malaysia

ASAS STRATEGI KOMUNIKASI

Universiti Putra Malaysia

CONTENTS

UNITS:

I: Introduction to Comm in Organ

II: Basic Comm Skills

III: ITP Comm Strategies

IV: Group Comm Strategies

V: Public Presentation Strategies

Unit I

DETAILS OF UNIT I

Introduction to Comm in Organ

Ch1: Comm in Organizations

Ch2: Model of Strategic Comm Behavior

Ch3: Diversity in Biz & the Professions

INTRO TO COMM IN ORGAN: Chapter 1

Ch1: Comm in Organizations

“Provides an overview of comm in biz & professional settings. Explains the role of comm in achieving goals & the challenges posed by the new tech., diversification of work force, & the globalization of the marketplace”

Seven componentsof comm skills

Creative insight Sensitivity Vision Versatility Focus Patience Globalism –global attitude

Basic Communication Elements

Source Message Channel Receiver

Others: Noise, Feedback, Encoding, Decoding

7 Reasons for Comm Failure

Inadequate info Info overload Poor-quality info Poor timing Lack of feedback Problems with channels Cultural barriers

Elements of Organizational Culture

Values Norms Heroes Climate Rites & rituals Communications Stories, myths & legends


Ch 2: Model of Strategic Comm Behavior

“Familiarizing the strategic comm skills, as well as understanding how values and ethics influencing comm activity”

Areas of Strategic Comm

Goal setting Situational knowledge Comm competence Anxiety management

Values & Ethics in Strategic Comm

Values are found in: Primacy of customer Honesty & integrity Respect for other workers Importance of every person Maintenance of high professional standards Fair treatment; Quality service Innovative thinking; Creativity Reliance on ethical standards

Values & Ethics in Strategic Comm

Ethical guidelines are: Maintain candor -truth, honest & frank in comm Keep message accurate Avoid deception Keep confidences Timeliness of comm Confronting unethical behavior Maintain consistent behavior Cultivate empathic listening

Setting A Communication Goal

The process:i.) Identify the challenge/problemii.) Map out a strategyiii.) Set a performance goaliv.) Identify resourcesv.)Recognize contingencyvi.) Obtain feedback

Goal setting process

Map out strategy

Identify resources

Set a performance goal

Recognize contingency

Identify challenge

Obtain feedback

‘Understanding’ an organization

The importance: ‘A general who possesses the strength of

arms will have an equal chance of winning & losing in any battle..

However, a general who possesses the strength of arms and the knowledge of his enemy will have an absolute chance of winning in every battle! (by: ???)

‘Understanding’ an organization

Among other ways are: Adaptive learning Understanding organizational values Developing specific k’ledge of the

organization Observing successes and failures

Political Strategies in Comm

Trading favors Controlling the meeting agenda Associating with the ‘right’ people Building coalitions of ‘friendly’ people Assuming seating with powerful people Appearing at official functions & meetings Sensitive to dress codes – ‘dress makes a man!’ Adhering to favorable policies of powerful people

5 Dimensions of An Ideal Comm Climate

Supportiveness Participative decision makings Trust, confidence, & credibility Openness & candor (frankness) High performance goals

Ensuring The Competencyof Your Messages

Be specific Be accurate Be honest Be logical Be complete

Be succinct – brief Be relevant Be timely Ask for feedbacks Within the time

frames

Organizational Comm in General

Generally, there are only 2 types: Internal

Downward communication Upward communication Horizontal communication Informal ‘networks’

External

Organizational Comm in General: Internal Communication

Messages that are sent and received within an organizational boundaries of

a company are called ‘internal communication’.


Downward (superior to subordinate): Job instructions – be specific! Job rationale –always explain why… Procedures & practices – fair & just Feedbacks – always acknowledge efforts Goals’ indoctrination – make it obvious;

print them out and hang them up on the walls!


Upward (subordinate to superior): Msgs reflect’g employee performance. Msgs reveal’g infos about other employees. Msgs report’g on activities & tasks

associated with goal accomplishment. Msgs communicating attitudes &

understand’g of organizational practices and policies.


Horizontal (same hierarchical level): Facilitating problem solving. Information sharing. Coordinating tasks. Enhancing morale – sympathy / empathy. Concerted conflict solving

The challenges are: (1) Territoriality (2) Specialization (3) Lack of

Motivation


Informal ‘networks’ (known as grapevine): Travels fast Travels by clusters Carries much information Common channel for rumors Generally accurate information Occurs on every hierarchical level Indication of attitudes & sentiments

Organizational Comm in General: External Communication

Messages that are exchanged beyond an organizational boundaries of a

company are called ‘external communication’.


Among others are: Newsletters Annual reports Advertisements Acknowledgements Notices, Tenders, etc.


Guidelines for selecting channel: Speed Accuracy Feedback Selectivity Appropriateness Cost and price Accountability Acceptability – risky jokes are not for superior!

[end of Ch. 2]


Ch 3: Diversity in Biz & the Professions

“Your ability in understanding and managing differences

among people.”

Sources of Diversity Genders Age gaps Ethnicities Physical abilities Intellectual abilities Religious beliefs Sexual orientations

Managing Diversity Non-judgmental attitudes Respect for yourself & others Practice flexibility; tolerance of ambiguity Low ethnocentrism – (excessive belief in the

superiority of own culture) Competent understanding upon matters of

procedures, restrictions, rules, regulations, legalities, acts, constitutional, etc.

Wassalamualaikum & Terima kasih

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ASAS STRATEGI KOMUNIKASI Universiti Putra Malaysia