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JE SUIS ASHISH GARG
11 years of experience in
Product Management
Brand Management
Sales
Operations Management
Assess Market through Competition/ Consumer Research
Bring sustainable growth through Product Management by Product Positioning, Pricing, Life-cycle Management, New Product Development & Launching
Go back to Market formulating Product Promotions Strategy and Marketing Products through ATL/ BTL
Lead initiatives across Sales & Marketing, R & D, Operations and Supply Chain
Implement personalization as product strategy and implement mass customization in manufacturing
FOR
FOR&
Managed Sales in Uttar Pradesh, Bihar, Jharkhand, West-Bengal and North-East
Improved market share by 20% reducing credit exposure from 29 Days average to 12 Days average by eradicating dependence on non-conforming Distributors, pruned 4 & appointed 10 new professional Distributors
Achieved growth of 18% by block level penetration & increase in per counter retail business
Achieved growth of 20% by restructuring distribution introducing Super Distributor concept
Brought continuous growth managing products through market research, pricing & positioning, introduction of new products, product life cycle management & promotions
Achieved growth of 40% through competitive pricing, sales monitoring and providing product USP’s to sales team
Brought additional revenues of 400 Lacs introducing new products & product segment by identification of gaps in product offerings & unspoken customer needs
Carried out market research without any expenditure through indigenous concept of Channel Partners ‘Advisory Panel’
Responsible for keeping tab on vital parameters of Division & defining processes for smooth functioning
Managed budget & profitability of the division keeping a check on top-line, expenditures & bottom-line
Developed dashboards for various departments in division & single page MIS for division head
Developed Processes for Distributors; created MIS system to monitor critical performance parameters of network
Developed division’s KRA based responsibility chart defining function of each department in division; Coordinated ERP (Oracle R12) implementation for the division
Managed brand of New Holland Original Parts & Lubricants
Managed budget of Rs. 50 Lacs/ Annum; Created brand visibility in market through developing Boards, Signage’s, Façade’s & Promotional Items
Developed presentations & content for BTL Activities and designed campaigns for Marketing
Published quarterly newsletters for communication of key initiatives to channel partners & internal departments
Carried out Inventory Analysis, Sales Forecasting & Procurement, Accessories Development & Business Management and Parts Catalogues
Managed quality of products through Audit on production floor, Monitoring & Measurement of Process and Product at various stages of production, Study of relation between defect generation & deviation in process parameters and outgoing quality control
Created New Product Prototypes through 2-D & 3-D drawing & solid modeling in Auto-Cad & Pro-E, development of new products, reverse engineering and functional testing of products
Brand Association
Feb 07 - Jun 08 Jun 08 - Aug 10
Sep 10 - PRESENT
MBA – MARKETING – MDI (GURGAON)
SIX SIGMA – GREEN BELT – ISI (DELHI)
MBA – OPERATIONS – SCDL (PUNE)
CAD-CAM – AUTO CAD/ PRO-E – NSIC (DELHI)
B.E. – MECHANICAL – M.D. UNIV. (ROHTAK)
Thank You
