Ashley Laughlin Portfolio

8/6/2019 Ashley Laughlin Portfolio

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ashleylaughlinwww.ashleylaughlin.com [email protected] 585.764.1532


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Design Collaborative, Senior Ye

Express the Brand

Collaborated with RES Exhibit Services to

design a Boll Winter Trade show exhibit.

The design o the booth must allow or Boll

goggles to be displayed, experienced, andexpressed as a brand.

Close the Deal

There must be areas or closing the deal with

customers and storing trade show workers

items.

Experience the Product

Design the exhibit to it within a 30x30

island space.

Trade Show Exhibit


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Process Pen sketches o various layout options.

Elements of the display

Seamless walls, Microsot Suraces,

engaging user experience, methods o

displaying and keeping the product sae.

Easily collapsible, electrically wired into the

loor or below carpet, manuacturable, and

within budget.

Logo shaped revolving product display

Seamless display wall and hanging sign layouts

Mountain-like revolving display, giving the

appearance o winter sports

Microsot Surace enclosures


4/21

Process Images Pen sketches, Photoshop sketches, andSolidWorks progress screenshots.

Microsot Surace table with enclosed electronics

Simpliied structure using aluminum tubing and tension abric or production

Bent aluminum tubing and tension abric

aesthetic supportsTubing supported electronic display wall Revolving goggle d isplay rack, imitating a ski l it Progress towards ina l exhibit design


5/21

Exhibit Design Sharp edges and red color are symbolico Bolls edgy look.

Tethered Apple iPads allow viewing o entire

product line and private purchasing options.

Vertical product display racks, opening

product drawers and enclosed Microsot

suraces allow the user to experience the

product both physically and virtually.

Exhibit can be used or any season due

to general graphics.

Programmable interactive media walls and

iPads draw customer into exhibit.


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Design Details PhotoView 360, Adobe Illustrator renderings.

Coat Closet

Holds exhibit workers coats and shoes

Suspended Microsoft Surface

Hangs above the ground makingthe surace appear lighter

Organically shaped surface table

supports and storage towers

Inspired by Bolles sharp, contemporary,

and athletic appearance

Aluminum Frame

Electrical wiring is run

through tube into the ground

Tension fabric legs and surface cover

Designed to appeal aesthetically and hide

internal components

Refrigerator and Shelves

Hold exhibit workers belongings and ood


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Design Details PhotoView 360, Adobe Illustrator renderings.

Product display rack

Goggles displayed on a vertical rack

or customer handling

Product storage bins

More products stored behind glass in table

base. Drawers pull out to allow product

handling

iPad selling tool

IPads are tethered to display tables

allowing or purchase o products


8/21

Project

Design both graphics and packaging or

a tea or coee product.

Project ChoiceBlooming or blossoming tea.

Target Market

Laid back women who appreciate beauty,

entertaining riends, and amily.

Product to be sold in upscale super markets.

Tea Packaging

Graphic Tactics, Senior Year, Fou


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Packaging Concepts Simultaneous development o graphics andpackaging designs.

Package vessel ideas mocked up in paper.

Final orm involves both on shel and

individual packaging.


10/21

Graphic Development Subtle colors chosen to appeal to emales andexpress the delicate nature o blossoming tea.

Logo design concepts

Graphics concepts

blossoms

rr i , i xi ,

r ill

Fr c l l r

l L li

L r l l

rr i , i xi ,

r ill

j il i , , i

r r

r lili l l i , r i ,

l

il i , , i

r r

r Lili l l i , r i ,

l

L rr r li i , i r c i ,

xi c i , ri ll r, c l i r

i

blos oms blossoms blos oms

lr

lj i

lr lil

ll r

lri i

l rr r li i , i r c i ,

ri l l r,

c l i r i

n t i n l m

Nutrition FactsServingSize 1blossom Servingsinbag 12

AmountPerServing

Calories 2 5 C a lo r ie s f r om F a t 0

% Daily Value*

Total Fat 0g 0%

Total Carbohydrate 0g 0%

D i et a r y Fi b er 0 g 0 %

Sugars0g

VitaminA 0% VitaminC 0%

Calcium 0% Iron 0%

*PercentDailyValuesare basedona 2,000caloriediet. Your dailyvaluesmaybe higher or lowerdependingonyour calorie needs.

blossomstea varieties

Contains 12 blossomsNet Weight 4 oz

blossoms natural teas

blossoms natural teas will bring you

the joy and beauty essential

to everyday life.

Each tea blossom has been

individually handmade, giving eachblossom a truely unique appearance.

Combined with green tea leaves

blossoms natural teas will make the

perfect tea for you.

Add to a 25 oz teapot,

steep multiple times.

AmaranthRefreshing, antioxidants,



lavStress reli

reduction, ca

Add to a

steep mu

jasmineCalming, sweet, soothing.

Perfect for early morning relaxation.



dragon lilyBeautifully stunning, fruity,

velvety smooth, perfect for dessert.



blossomsamaranth

One blossomNet Weight .75 oz

bloslav

OneNet W

blossomsjasmine


blossomsdragon lily



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Packaging Template Templates created in Adobe InDesign.

blossoms

One blossom

Ne tWeight.75oz

AmaranthRefreshing, antioxidants,

Add to a 25ozteapot,


blossoms

NutritionFactsServingSize 1blossom Servingsinbag 1

AmountPerServing

Calories 2 5 C a lo ri es f r o m Fa t 0

% Daily Value*

Total Fat 0 g 0 %

Total Carbohydrate 0 g 0 %

Di e t a ryF i b er 0 g 0 %

Sugars0g


Calcium 0% Iron 0%

*PercentDailyValuesare basedona2,000caloriediet. Your dailyvaluesmaybe higher or l owerdependingonyour calorie needs.

Ingredients: amaranthbloom, greentealeaves

blossoms

One blossom

NetWeight.75oz

dragon lilyBeautifully stunning, fruity,

velvety smooth, perfect fordessert.



blossoms


AmountPer Serving

Calories 2 5 C a lo ri es f r o m Fa t 0

% Daily Value*

Total Fat 0 g 0 %


Di e t ar yF i b er 0 g 0 %

Sugars0g


Calcium 0% Iron 0%

*PercentDailyValuesare basedona2,000caloriediet. Your dailyvaluesmaybe higher or lowerdependingonyour calorie needs.

Ingredients: dragonlilybloom, greentealeaves

blossoms

One blossom

NetWeight.75oz

lavenderStress relieving, fatigue

reduction, calmingto nerves.



blossoms


AmountPerServing

Calories 2 5 C a lo r ies f r o m Fa t 0

% Daily Value*

Total Fat 0 g 0 %


Di e t ar yF i b er 0 g 0 %

Sugars0g


Calcium 0% Iron 0%

*PercentDailyValuesare basedona2,000caloriediet. Your dailyvaluesmaybe higher or lowerdependingonyour calorie needs.

Ingredients: lavender bloom, greentealeaves

Nutrition

Facts

ServingSize1blossomServingsinbag

8

AmountPerServing

Calories25

CaloriesfromFat0

%D

aily

Value*

TotalFat0g

0%

TotalCarbohydrate0g

0%

DietaryFiber0g

0%

Sugars0g

VitaminA

0%

VitaminC

0%

Calcium

0%

Iron

0%

*PercentDailyValuesarebasedona2,000calorie

diet.Yourdailyvaluesmaybehigherorlower

dependingonyourcalorieneeds.

Ingredients:amaranthbloom,jasminebloom,

dragonlilybloom,lavanderbloom,greentealeaves

blossomsamaranth jasmine dragonlily lavander

Floweringtea varieties4Blossoms, NetWeight4oz

blossomsamaranth jasmine dragonlily lavander

Floweringtea varieties4Blossoms, NetWeight4oz

Made from 100%recycled paper

Please recycle

Amaranth

Refreshing,antioxidants,

Addtoa25ozteapot,

steepmultipletimes.

jasmine

Calming,sweet,soothing.

Perfectforearlymorningrelaxation.

Addtoa25ozteapot,

steepmultipletimes.

dragonlily

Beautifullystunning,fruity,

velvetysmooth,perfectfordessert.

Addtoa25ozteapot,

steepmultipletimes.

lavender

Stressrelieving,fatigue

reduction,calmingtonerves.

Addtoa25ozteapot,

steepmultipletimes.

blossoms natural teas

blossomsnaturalteaswil lbringyou

the joy and beauty essential

to everyday life.

Eachtea blossom hasbeen

individually handmade, givingeach

blossom a truely unique appearance.

Combined withgreentea leaves

blossomsnaturalteaswil lmake the

perfect tea foryou.

Add to a 25oz teapot,



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Full Scale Model 8 pack o blossoming tea in a simpledispensing box. Approximate cost o a box

o 8 is $16.00.

Large enclosure houses individual tea packets

on store shelves. Individual packages allow

or stores to sell tea in bulk.

Selling individual tea packets is slightly more

expensive than boxed purchase and allows or

choice o tea and less initial fnancial impact.


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Target Market Decision

Secondary and postsecondary education.

Project Description

Provide a simple to use heads-up-display or

improving educational communication

and interaction.

Project

Design a Heads-Up-Display unit or a specifc

target market.

Existing Technologies

Focus on the airplane, driving, or video

game industry. Heads-up displays have broad

applications.

Educational Heads-up Display

Advanced Produc t Design, Sen ior Ye


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New Product Choice and Goals

Product must be comortable and lightweight

as it may be worn or long periods o time.

Aesthetically pleasing, something that

students will wear.

Trends

Many designs appear bulky, uncomortable to

wear, and aesthetically uturistic.

New Product Uses

To be worn during classes allowing or

enhanced interaction and communication

in a digital world.

Synchronizes via wireless communications

with a computer. Teachers can create and

share virtual immersive learning experiences

or students to learn and interact.

Education

Design Collaborative, Senior Ye


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Sketches examining orm and unction options.Process Images


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Photoshop sketches, and 3D sketches. Examining orm and unction options,

both stylish ashionable styles and high

tech styles.

Possibility o a headband option, reduce

weight on ears and nose or ext ended

periods o wear.

Concept Development


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Model Built in SolidWorks, 3D printed ABS.

Stepping towards radical eye wear, orm

asserts a new style while still remaining

reminiscent to current eye wear.

Manuactured with HDPE and steel

ear pieces.


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Exploded view created in SolidWorks model

with Bunkspeed Shot render.Exploded View

Electronic Components

On/O Toggle

Temple2X

Hinge2X

Lens Rim

Nose Pad2X

Lens2X

Vent2X

Batteries

Battery Compartm2X

Component Compartment2X

Adjustable Temple Tips


19/21

Bunkspeed Shot, Adobe Illustrator, and

Adobe Photoshop detail images.Design Details

Adjustable metal earpiece

Eye tracking technology displays

options, blink to select

Touch on/o toggle

Sliding Battery CompartmentAdjustable, replaceable oam

nose cushion

Logo and VentHinge connection allows or

electronic communication


20/21

Human Factors Adobe Illustrator and Bunkspeed Shot.

6.6 6.6

8.7

6.1

5.2

5.7

8.1

3.03.35.2

50th Percentile Male 50th Percentile Female


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Smallest headline type goes here type goes here type goes hereSynchronizeSocial Network/Connect to Device.

Synchronize

Social Network/Connect to Device.

Resources

Virtual Environment/Internet.

Classroom

View Classes

Discussions/Virtual Classroom.

Final Heads-up Display Design

Documents

Ashley Laughlin Portfolio