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Asia’s Fashion Jewellery & Accessories Fair – September 2015 Exhibitor Survey Report

Asia’s Fashion Jewellery &ubmasiafiles.com/files/jewelleryexh/9fj15 marcom/9fj15_exhibitor... · Buying Agent Retailer ... Asia’s Fashion Jewellery & Accessories Fair ... South

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Asia’s Fashion Jewellery & Accessories Fair – September 2015

Exhibitor Survey Report

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Survey Summary

Total number of exhibitors 419 Total number of collected onsite survey 200 Overall onsite survey response rate 47.73% Total number of online survey successfully sent out 419 Total number of collected online survey 20 Overall online survey response rate 4.77% Total number of collected survey 220 Total response rate 52.51%

3

Group Pavilions

2015 Number of Respondents: 133

45.1%

7.5%

18.8%

6.8%

6.8%

15.0%

0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0% 50.0%

China Pavilion

Korea Pavilion

India Pavilion

Philippines Pavilion

Taiwan Pavilion

“Stainless Steel Jewellery” Pavilion

4

Nature of Business(es)

2015 Number of Respondents: 217 Number of Respondents: 184 2014

84.3%

3.2%

49.8%

18.4%

1.4%

3.7%

0.5%

12.0%

0.9%

0.5%

0.5%

86.4%

6.5%

48.4%

14.1%

1.6%

2.2%

0.0%

8.2%

0.0%

0.0%

0.5%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Manufacturer/Supplier

Importer

Exporter

Wholesaler

Buying Agent

Retailer

Department / Chain Store

Fashion Jewellery / Accessories Designer

Mail Order-House / E-Tailer

Related Institute / Association

Publication

2014

2015

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1. Is your company a first-time participant in this exhibition?

2015 Number of Respondents: 215 Number of Respondents: 187 2014

Yes, 6%

No, 94%

Yes, 8.8%

No, 91.2%

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2. Overall, how would you rate your satisfaction with your experience at Asia’s Fashion Jewellery & Accessories Fair – September? (0 = Extremely dissatisfied, 10 = Extremely satisfied)

2015 Number of Respondents: 219 Number of Respondents: 175 2014

Average Rating 2015

5.44 Average Rating

2014

6.6*

2.74%

2.28%

5.48%

13.70%

8.22%

18.26%

12.79%

16.89%

11.42%

3.20%

5.02% 3.4%

1.1%

6.3%

4.0%

22.9%

20.6%

17.1% 18.9%

2.3% 3.4%

0%

5%

10%

15%

20%

25%

0 1 2 3 4 5 6 7 8 9 10

2015

2014

*Correspond to UBM Asia’s New Exhibitor/Visitor Survey includes adjustments in rating scale to comply with UBM Global standards, the rating system transformed from the scale of 1-10 to 0-10. In order to use it for comparison, the 2014 average rating is multiply by (11/10).

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3. How likely would you be to participate in Asia’s Fashion Jewellery & Accessories Fair – September again in the future? (0 = Not at all likely, 10 = Extremely likely)

2015 Number of Respondents: 219

Average Rating 2015

6.52

1.37% 3.20%

3.65%

5.94%

5.48%

18.72%

7.76%

13.24%

16.44%

4.57%

19.63%

0%

5%

10%

15%

20%

25%

0 1 2 3 4 5 6 7 8 9 10

• More than 60% respondents gave a rating between 6 to 10.

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4. How likely are you to recommend Asia’s Fashion Jewellery & Accessories Fair – September to a friend or colleague? (0 = Not at all likely, 10 = Extremely likely)

2015 Number of Respondents: 217

Average Rating 2015

5.81

5.1%

2.3%

4.1%

9.7%

4.6%

20.3%

9.2%

15.2% 15.7%

3.7%

10.1%

0%

5%

10%

15%

20%

25%

0 1 2 3 4 5 6 7 8 9 10

4. How likely are you to recommend Asia’s Fashion Jewellery & Accessories Fair – September to a friend or colleague? (0 = Not at all likely, 10 = Extremely likely)

NPS = Promoters (% rating 9 and 10) - Detractors (% rating 0 - 6)

8.8%

91.2%

New exhibitor (19)

Repeated exhibitors (196)

25.8% 26.3% 25.3%

29.5% 26.3% 29.9%

30.9% 47.4%

29.4%

13.8% 15.5%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Total respondent First timeexhibitor

Repeatedexhibitor

9-10

7-8

5-6

0-4

Exhibitor Category NPS

Total respondent -41.5%

First time exhibitor -52.6%

Repeated exhibitor -39.7% 9

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5. How did you learn about this exhibition?

2015 Number of Respondents: 199 Number of Respondents: 161 2014

17.6%

13.1%

22.1%

15.6%

33.7%

6.0%

11.6%

20.50%

16.10%

25.50%

16.80%

30.40%

9.30%

0% 5% 10% 15% 20% 25% 30% 35% 40%

Advertisement

Organiser's printed mail

Organiser's email

Organiser's website

Word of mouth / Referral from industry friend

At other exhibitions

Others

2014

2015

• At other exhibition: March fair • Others: long time exhibitors and members of the EPCH

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5.1 How did you learn about this exhibition?

2015 Number of Respondents: 11 Number of Respondents: 32 2014

90.9%

18.2%

78.10%

18.80%

6.20%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Trade publications

Mass media

Outdoor advertising

2014

2015

12

6. My top 3 markets (countries) currently are:

2015 Number of Respondents: 203

129

39 37 33 30 28

24 17

10

0

20

40

60

80

100

120

140

USA Australia UK Germany Spain Japan Italy France Canada

• Responses from Belgium, Brazil, China, Finland, Korea, Malaysia, Mexico, Morocco, Netherlands, the Philippines, Poland, Portugal, South Africa, Sweden, Switzerland, Thailand, Hong Kong, Taiwan, UAE were less than 10 respondents that not shown in the above chart.

• Other invalid responses include “Global”, “Asia”, “Asia Pacific”, “Central America”, “South America”, “Middle East”, “Europe”

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7. My target markets (countries) are:

2015 Number of Respondents: 194

91

18 16 14 12 12 10 10

0

10

20

30

40

50

60

70

80

90

100

USA Germany France Australia Italy Russia UK Japan

• Responses from Belgium, Brazil, Canada, China, India, Mexico, South Africa, Spain, Switzerland, and Turkey were less than 10 respondents that no shown in the above chart.

• Other invalid responses include “Global”, “Europe”, “East Asia”, “South America”, “Middle East”

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8. To what extent have your objectives for exhibiting in this exhibition been achieved?

2015 Number of Respondents: 215

5.1%

58.9%

16.7%

20.0%

33.0%

22.8%

20.6%

19.5%

13.6%

19.5%

12.1%

15.3%

14.4%

11.2%

33.0%

13.6%

25.6%

21.4%

15.8%

18.6%

15.4%

24.7%

8.4%

24.7%

28.4%

21.4%

27.0%

29.4%

8.4%

2.3%

7.9%

10.7%

9.3%

13.0%

16.4%

9.3%

3.3%

5.6%

7.4%

5.1%

4.2%

7.0%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Find new buyers

Find franchisers partners / agents

Explore new markets

Launch new products

Brand-building

Collect market information

Consolidate contacts with buyers/ business partners

0 (N/A) 1 (Did not achieve at all) 2 3 4 5 (Fully achieve)

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2015 Number of Respondents: 215

Combining responses of “Rating 5” and “Rating 4” *

8.1 To what extent have your objectives for exhibiting in this exhibition been achieved?

17.7%

5.6%

13.5%

18.1%

14.4%

17.2%

23.4%

0% 5% 10% 15% 20% 25% 30%

Find new buyers

Find franchisers partners / agents

Explore new markets

Launch new products

Brand-building

Collect market information

Consolidate contacts with buyers/ business partners

16

Number of Respondents: 183 2014

2014 To what extent have your objectives for exhibiting in this exhibition been achieved?

26.50%

34.40%

3.50%

4.30%

14.90%

6.40%

5.40%

25.20%

24.70%

14.50%

9.30%

13.00%

10.80%

8.10%

25.80%

24.70%

39.90%

29.80%

27.90%

25.50%

26.20%

18.70%

15.00%

37.60%

48.40%

37.70%

52.90%

53.00%

3.90%

1.30%

4.60%

8.10%

6.50%

4.50%

7.40%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Seek new buyers

Seek franchise partners/agents

Explore new markets

Launch new products

Brand Building

Collect market information

Consolidate contacts with buyers/business partners

Not applicable Did not achieve at all Not quite achieved Fairly well achieved Fully achieved

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9. To what extent are you satisfied with the exhibition in the following aspects?

2015 Number of Respondents: 215

5.1%

6.0%

4.2%

10.2%

9.8%

7.5%

12.6%

30.7%

11.2%

17.3%

18.6%

12.6%

8.4%

7.9%

11.7%

9.8%

7.4%

7.0%

22.9%

23.3%

17.2%

7.9%

8.8%

7.9%

7.9%

4.2%

8.8%

35.5%

32.1%

35.8%

30.2%

30.2%

31.8%

32.6%

27.4%

32.6%

11.2%

13.5%

19.1%

29.3%

29.8%

27.6%

25.6%

18.6%

26.5%

7.9%

6.5%

11.2%

14.0%

13.5%

13.6%

11.6%

11.6%

14.0%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Business opportunities

Visitor traffic

Visitor quality

Pre-show service of organiser

Onsite service of organiser

Facilities and services of the exhibition centre

Official stand contractor(s)

Official forwarding agent(s)

Move-in and move-out arrangement

0 (N/A) 1 (Not satisfied at all) 2 3 4 5 (Extremely satisfied)

18

2015 Number of Respondents: 215

Combining responses of “Rating 5” and “Rating 4” *

9.1 To what extent are you satisfied with the exhibition in the following aspects?

19.1%

20.0%

30.3%

43.3%

43.3%

41.2%

37.2%

30.2%

40.5%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

Business opportunities

Visitor traffic

Visitor quality

Pre-show service of organiser

Onsite service of organiser

Facilities and services of the exhibition centre

Official stand contractor(s)

Official forwarding agent(s)

Move-in and move-out arrangement

19

Number of Respondents: 177 2014

2014 To what extent are you satisfied with the exhibition in the following aspects?

4.10%

12.10%

3.50%

4.20%

4.80%

5.40%

5.60%

5.40%

3.20%

40.70%

44.50%

28.10%

14.90%

13.30%

19.80%

21.00%

12.20%

12.00%

48.80%

38.70%

60.80%

70.20%

71.10%

65.30%

64.80%

73.00%

74.70%

6.40%

4.60%

7.60%

10.70%

10.80%

9.60%

8.60%

9.50%

10.10%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Business opportunities

Visitor traffic

Visitor quality

Pre-show service of organiser

Onsite service of organiser

Facilities and services of the exhibition centre

Official stand contractors

Official forwarding agent(s)

Move-in and move-out arrangement

Not satisfied at all Not quite satisfied Quite satisfied Extremely satisfied

20

10. If you promote your presence at this exhibition with your own resources via any of the following channels, please indicate how useful they are.

2015 Number of Respondents: 214

38.2%

14.5%

43.7%

49.5%

48.4%

13.7%

7.5%

11.7%

11.2%

9.4%

14.6%

13.1%

10.8%

10.7%

16.9%

19.3%

24.3%

16.9%

14.5%

14.6%

8.5%

25.7%

9.9%

9.8%

7.0%

5.7%

15.0%

7.0%

4.2%

3.8%

0% 20% 40% 60% 80% 100%

Invite buyers with phone calls

Invite buyers by emails

Invite buyers by mail

Run advertisements prior to the exhibition

On-site advertising

0 (N/A) 1 (Not useful at all) 2 3 4 5 (Extremely useful)

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11. Please select the exhibition(s) that you rate most important for your company.

2015 Number of Respondents: 200 Number of Respondents: 170 2014

7.0%

5.5%

11.5%

51.5%

2.0%

2.5%

67.5%

6.0%

2.4%

3.5%

52.4%

1.8%

1.2%

54.1%

12.4%

5.3%

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0%

Macef, Italy (Jan)

Eclat de Mode/ Bijorhca, France (Jan)

Indian Handicrafts & Gifts Fair (Feb)

3FJ

Manila F.A.M.E., the Philippines (Mar)

EuroBijoux & Accessories, Spain (May)

9FJ

Indian Handicrafts & Gifts Fair (Sep)

Other exhibition 2014

2015

• Other exhibitions mentioned by respondents are: Global Sources, Canton fair

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12. What are your plans for participating in this exhibition next year?

2015 Number of Respondents: 202 Number of Respondents: 169 2014

74.3%

82.2%

22.8%

14.8%

3.0%

3.0%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

2015

2014

Will participate

May participate

Will not participate

Preferences between booth sizes [Based on exhibitors who will participate the next edition]

22.2% 24.0%

69.4% 68.2%

8.3% 7.8%

0%

10%

20%

30%

40%

50%

60%

70%

80%

2015 2014

Larger booth size

Same booth size

Smaller booth size