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Assessment of Learning · PDF file Assessment of Learning Outcomes Highlights Mass communication students win regional and national awards on a regular basis. Public relations students

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    LOYOLA UNIVERSITY NEW ORLEANS SELF STUDY 2013 271

     

    Standard 9 Assessment of Learning Outcomes

    Highlights

     Mass communication students win regional and national awards on a regular basis. Public relations students have won the national Bateman campaign competition more than any other school in the United States.

     The school has adopted the 12 professional values and competencies established by

    ACEJMC.

     The assessment plan includes three indirect measures including the senior exit survey, the university exit survey, the school’s alumni survey and two indicators, awards and student job placement/employment data.

     The five direct measures in the school’s assessment plan include the capstone course, senior portfolio, internship evaluation, the first amendment principles and law test and the ethical attitudes.

     Graduates have prestigious jobs at newspaper and TV stations; work at public relations

    and advertising agencies, museums, health care and publishing companies.

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    LOYOLA UNIVERSITY NEW ORLEANS SELF STUDY 2013 272

     

    1. Provide the unit’s definition of goals for learning that students must achieve. Regarding student learning outcomes, the school expects students to graduate with a mastery of the 12 professional values and competencies established by the Accrediting Council on Education in Journalism and Mass Communication (ACEJMC). Graduates of the school’s programs should value and be able to: 1. Understand and apply the principles and laws of freedom of speech and press in the

    United States as well as receive instruction in and understand the range of systems of freedom of expression around the world, including the right to dissent, to monitor and criticize power, and to assemble and petition for redress of grievances;

    2. Demonstrate an understanding of the history and role of professionals and institutions in shaping communications;

    3. Demonstrate an understanding of gender, race, ethnicity, sexual orientation and, as

    appropriate, other forms of diversity in domestic society in relation to mass communications;

    4. Demonstrate an understanding of the diversity of peoples and cultures and of the significance and impact of mass communications in a global society;

    5. Understand concepts and apply theories in the use and presentation of images and

    information;

    6. Demonstrate an understanding of professional ethical principles and work ethically in pursuit of truth, accuracy, fairness and diversity;

    7. Think critically, creatively and independently;

    8. Conduct research and evaluate information by methods appropriate to the communications

    professions in which they work;

    9. Write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve;

    10. Critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness;

    11. Apply basic numerical and statistical concepts;

    12. Apply tools and technologies appropriate for the communications professions in which

    they work.

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    LOYOLA UNIVERSITY NEW ORLEANS SELF STUDY 2013 273

     

    2. Describe the involvement of journalism and mass communication professionals, including alumni, in the assessment process.

    Professionals, many who are also alumni, (those are in bold) are heavily involved in the school including:

    • Assessing the capstone courses: Louisiana Organ Procurement Agency, Lana Floyd Stevens Girls on the Run, Katie Sawyer Boys Hope Girls Hope, Heidi Bergeron Louisiana SPCA, Loretta Lambert

    Gambel Communications,Vicki Voelker Associate Director Public Affairs, Mikel Pak il Stratega, Jeffrey Ory • Assessing senior portfolios:

    AFL Voodoo, Brandon Rizzutto Amelie G Magazine, Edmund Kee Audubon Institute, Katie Smith Braud Communications, Gerard Braud CBS News, Joe Duke FSC Interactive, Brooke Neal FSC Interactive, Lydia Mulero Gambel Communications, Sarah Burnette GNO Sports Foundation, Allison Baznik Hjortsbert HEROfarm, Jason Taix HEROfarm, Reid Stone HEROfarm, Shaun Walker Houma Daily Courier, Keith McGill il Stratega, Jeffrey Ory LAMMICO, Courtney Sutherby Louisiana Office of Tourism, Melody Alijani Mayor’s Office of Film, Katie Williams Morgan & Company, Eric Morgan Moroch, Christine Blanco Mouton Media, Mary Mouton New Orleans City Business, Greg LaRose Nola Media Group, Dawn Buckley Nola Media Group, Drew Broach Nola.com, James O’Byrne Peter Mayer Advertising, Jody Towers Pizzo Strategic Communication, Charles Pizzo Soloman Group, Nick Nevares Stewart Enterprises, Christian Moises Stewart Enterprises, Courtney Sutherby Times-Picayune, Victor Andrews Times-Picayune, Dawn Buckley Times-Picayune, Ryan Lips

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    LOYOLA UNIVERSITY NEW ORLEANS SELF STUDY 2013 274

     

    Times-Picayune, John McCusker WDSU TV, Jonathon Shelley WDSU TV, Lisa Collins WWL TV, Bill Siegel WWL TV, Tristan Sanders Zehnder Communications, Stephen Schmitz

    • Internship supervisors: Accent on Arrangements; Festigals, Diane Lyons, Sandra Dartus

    AIESEC Egypt American University Cairo Horreya iExist, Sherif Ibrahim American Heart Association, Linzy Cotaya AMG Entertainment, Roger Mitchell, Anthony Gangi Atlantic Records, Mara Frankel Audubon Nature Institute, L’jeanne Bates Besh Restaurant Group, Emery Whalen BOSU Fitness, Marty Shannon Camp Jeanne d'Arc, Greg Roques Creative Alliance of New Orleans, Lauren Cesiro DMD & Associates Inc., Danielle Dayries De La Salle High School, Michael Guillo Deveney Communication, John Deveney Elevate New Orleans, Ben Aronin Emeril Lagasse Foundation, Rebecca Schultz Fenwick High School, Mark Laudadio GMC Advertising, Karen Francis HAUS 131, Katie Rae Bowen ICON International, Reid Steinberg il Stratega, Jeffrey Ory Jimmy Choo, Sarah Santos KATV Channel 7, Rusty Mizell Lookatnola.com, Brandon Jones Louisiana Children's Museum, Wendy Granier Loyola University Office of Admissions, Crystal Vaccaro LSU Athletics, Lauren Taylor Lusher Charter School, Christopher Jeansonne Marblehead Reporter, Charlene Peters Motrixi Media Group, Dave Bataille My Spilt Milk, Alex Rawls National Institutes of Health, Daniel Moses New Orleans Convention Company, Inc., Jeffrey Ory New Orleans Human Trafficking, Laura Murphy New Orleans Saints, Lindsey Mitchell New Orleans Wine + Food Experience, Jamie Peckenpaugh Nola Couture, Rachel Schwarz

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    LOYOLA UNIVERSITY NEW ORLEANS SELF STUDY 2013 275

     

    NOLA Media Group, Angel Thompson NOLA.com | The Times-Picayune, Mark Lorando Peter Mayer, Michelle Clark Port of New Orleans, Renee Aragon Dolese Renaissance Publishing, LLC, Morgan Packard Southern Food & Beverage Museum, Liz Williams String-a-Bead, Brian Valley Sutter Hospital Of Santa Rosa, Sukie Gill The Brylski Company, Cheryl Brylski The New Orleans Museum of Art, Grace Wilson The White House, Christian Peel The World Trade Center of New Orleans, Jennifer Lovett, Jessica Steverson Vanguard Film and Video Productions, Ernest English, Eugenia Serio Viacom Media Networks, Eve Kenny Where Y'at Magazine, Greg Roques WPBT2, Ellen Oppenheimer

    WWL TV, Dominic Massa Young & Rubicam Puerto Rico, Vanessa Fernandez

    • Curriculum input as necessary: When the school was working to revise its curriculum, a number of professionals were consulted regarding current professional standards. Those contacted included John Deveney, Deveney Communications Eric Morgan, Morgan & Company Tod Smith, WWL TV (Loyola Business Graduate) Martha Carr, Managing Editor The Advocate

    • Development committee and fundraising to meet strategic needs

    Troy Broussard, Regional Director, AT&T Michele Burke, Premier Event Management Amy M. Collins, Public Relations/Marketing Consultant/Fundraising Ann L. Cook, VP Business Development, Kelsey-Seybold Clinic John J. Deveney, Owner Deveney Communication Joseph B. Duke, Talent Rep Headline Media Management Julie Ferriot, Ketchum PR Social Responsibility Global Director Sally Forman, Sally Forman Communications Jennifer L. Llamas, MSNBC, Senior Producer Thomas E. Llamas, NBC News New York, Anchor/Reporter Joseph E. Mahoney, CLU. ChFC, President, Lifetime Strategies Group Molly Mazzolini, Infinite Scale and Design Group

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    LOYOLA UNIVERSITY NEW ORLEANS SELF STUDY 2013 276

     

    3. Describe the collection and reporting of data from both direct and indirect assessment measures and how the unit used its analysis of the data to improve curriculum, instruction, etc.

    SEE APPENDIX 9-A. ASSESSMENT PLAN (page 297)

    SEE APPENDIX 9-B. DATA (page 300)

    The revised curriculum was approved in November 2011 with the full implementation

    to begin fall 2012. Students who enrolled in the School of Mass Communication in the fall of 2011 were able to transition into the revised curriculum. This was possible because the two freshman communication courses, CMMN 100 Introduction to Mass Communication and CMMN 101 Communications Writing, remained unchanged from the earlier School of Mass Communication curriculum. Therefore, the self-study reflect

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