25
Assetlink Confidential Marketing Operations Management The Science of Marketing Marketing Operations Management The Science of Marketing

Assetlink OnDemand

Embed Size (px)

DESCRIPTION

 

Citation preview

Page 1: Assetlink OnDemand

Assetlink ConfidentialMarketing Operations Management – The Science of Marketing

Marketing OperationsManagement

The Science of Marketing

Page 2: Assetlink OnDemand

Marketing Operations Management – The Science of Marketing Assetlink Confidential 2

Assetlink Background

Mission: Enable Global 2000 companies to

Achieve Marketing Efficiencies

Improve Marketing Effectiveness and ROI

Communicate Business Impact of Marketing

Marketing Operations Management (MOM) is an enterprise software solution for managing:

Marketing Strategy & Planning, Budgeting & Procurement

Project Management related to Product Launch & Packaging, Advertising & Direct Mail Campaigns, Sponsorships & Events

Digital Asset Management – Brands, Collateral, Market Intelligence

Marketing Analytics – Efficiency and Effectiveness Tracking

Assetlink MOM is deployed at 30+ Global 2000 enterprises

Assetlink has operations and customers in Europe, North America and Asia Pacific (including Australia)

Assetlink is 7 years old, privately held and profitable

Page 3: Assetlink OnDemand

Marketing Operations Management – The Science of Marketing Assetlink Confidential 3

Full Service Offering

Business Consulting Services

Marketing Performance Measurement Framework

Marketing Process Reengineering

Implementation Services

Project Management for AL MOM solution deployment

Training

Software Customization and Enterprise System Integration

IT / Hosting Services

Software Installation & Performance Tuning

On-line Hosting

Application Administration

Marketing Operations Services

Global Artwork Management

Brand Guidelines Site Management

Page 4: Assetlink OnDemand

Marketing Operations Management – The Science of Marketing Assetlink Confidential 5

Marketing Challenges & Solutions

How EFFICIENT is my marketing execution?

Who cares: Directors of Marketing Services functions

Solutions: Digital Asset Management (DAM) + Workflow Management + Procurement

How EFFECTIVE is my marketing?

Who cares: VP of Marketing / Chief Marketing Officer

Solutions: Strategy + Planning + Budget Mgmt + Procurement + Workflow + DAM

What is the BUSINESS IMPACT of marketing?

Who cares: Everyone! (CEO, CFO, COO, CMO, CIO, VP of Sales, VP of Customer Support, …)

Solutions: MRM + Marketing Functions-specific Solutions + Brand Mgmt + Marketing Analytics + Integration with ERP, CRM & SCM

Page 5: Assetlink OnDemand

Marketing Operations Management – The Science of Marketing Assetlink Confidential 6

Opportunity for Improvements

Faster Time to Market

Approvals cycle reduced from 14 weeks to 2 weeks -Bristol-Myers Squibb

Reduction of Packaging Process cycle time

From 16 weeks to 4 weeks - Novartis/Syngenta

Agency fee reductions

$1.3M agency fee reductions at Winterthur

25% Productivity gain at Clorox

Reuse of existing assets

$200K per brand per year – Nestlé

Global Ad consolidation reduces Ad costs by 10%

$1.8M at Winterthur

Reduction of Brand Identity distribution costs and strengthening of Brand Value

$200K per year per brand - Novartis/Syngenta, Mibelle

Page 6: Assetlink OnDemand

Marketing Operations Management – The Science of Marketing Assetlink Confidential 7

Marketing Operations Management

ObjectivesStrategy

Plans & Budgets

ObjectivesStrategy

Plans & Budgets

Track ResultsReports

DashboardsTriggers

Track ResultsReports

DashboardsTriggers

Search & RetrieveCustomize

Publish & Distribute

Search & RetrieveCustomize

Publish & Distribute

Marketing WorkflowOrders & Bids

Expense Tracking

Marketing WorkflowOrders & Bids

Expense Tracking

AssetlinkMOM

Page 7: Assetlink OnDemand

Assetlink ConfidentialMarketing Operations Management – The Science of Marketing

Assetlink MOMOnDemand

Page 8: Assetlink OnDemand

Marketing Operations Management – The Science of Marketing Assetlink Confidential 9

Barriers to adopting Marketing EfficiencySolutions

COST: Solution acquisition cost ranges from $50K to $150K for a basic enterprise DAM and Workflow solution

COMPLEXITY: Most corporate needs are very simple (organize, search and retrieve, simple workflows) but the vendors are pushing very complex and expensive solutions

ROI: Higher costs and complexities have prevented businesses from widespread adoption and achieving returns on investments

IT INFRASTRUCTURE: Companies are afraid that access to high-resolution files will overwhelm the available network capacity

SECURITY: DAM & Workflow solutions require access by hundreds of third parties. Most companies do not allow easy access by external users

Page 9: Assetlink OnDemand

Marketing Operations Management – The Science of Marketing Assetlink Confidential 10

Overcoming the Barriers

Introducing …

ASSETLINK OnDemand

… an enterprise DAM, collaboration and workflow automation solution used by Global 5000 brand and market leaders

… no investment in hardware or software, no impact on corporate networks, no worries about data backup and no long term commitment

… as little as £29 per user per month

Page 10: Assetlink OnDemand

Marketing Operations Management – The Science of Marketing Assetlink Confidential 11

In 3 Flavors

Assetlink OnDemand Standard Edition

Marketing Portal

Digital Asset Manager

Approvals Manager

Site Builder

Marketing Knowlegde Mgr.

£ 29.00 Per User/Month

Included:

Storage: 1 GB Per User

4 Hours Training

Assetlink OnDemand Standard Edition

Marketing Portal

Digital Asset Manager

Approvals Manager

Site Builder

Marketing Knowlegde Mgr.

£ 29.00 Per User/Month

Included:

Storage: 1 GB Per User

4 Hours Training

Assetlink OnDemand Workflow Edition

Standard Edition+

Workflow Manager

Artwork Producer

Budget Manager

£ 59.00Per User/Month

Included:

Storage: 1 GB per User

4 Hours Training

Assetlink OnDemand Workflow Edition

Standard Edition+

Workflow Manager

Artwork Producer

Budget Manager

£ 59.00Per User/Month

Included:

Storage: 1 GB per User

4 Hours Training

AssetlinkOnDemandEnterprise Edition

Workflow Edition+

Marketing Scorecard

Strategic Planner

Operational Planner

£ 89.00Per User/Month

Included:

Storage: 2 GB per User

8 Hours Training

AssetlinkOnDemandEnterprise Edition

Workflow Edition+

Marketing Scorecard

Strategic Planner

Operational Planner

£ 89.00Per User/Month

Included:

Storage: 2 GB per User

8 Hours Training

Page 11: Assetlink OnDemand

Assetlink ConfidentialMarketing Operations Management – The Science of Marketing

Assetlink MOMOnDemand

Standard Edition

Page 12: Assetlink OnDemand

Marketing Operations Management – The Science of Marketing Assetlink Confidential 13

Marketing Portal

Single point of access to all the marketing content, notifications, triggers, discussions and sites

Marketing Dashboard

Configurable, “filtered” access to the relevant content to each user

User-personalized access to all the relevant content

Multi-page layout for easy and logical organization of information

Easy integration with Web Services for accessing third party content

Powerful medium to broadcast messages to all users

Chetan Saiya
Show portal page with a static channel (welcome message), Inbox, web links, asset channel showing some of the same thumbnails
Page 13: Assetlink OnDemand

Marketing Operations Management – The Science of Marketing Assetlink Confidential 14

Digital Asset Manager

User-defined hierarchical content organization for easy navigation

User-defined meta-data / business information for easy search and retrieval

Support for all media types (vector and raster graphics, video, audio, HTML, Office documents, …)

Automatic thumbnail generation

On-demand format conversions

E-mail distribution and automatic delivery to FTP sites

Powerful version management

Usage reports and ROI calculations

Page 14: Assetlink OnDemand

Marketing Operations Management – The Science of Marketing Assetlink Confidential 15

Approvals Manager

Online review and approvals of office documents and creative designs

Supports sequential and simultaneous routing

Individual instructions for each reviewer

Automated consolidation of comments from all reviewers

Support for multiple revisions and review cycles

Automated notification on delay or completion

Supports Acrobat PDF, Word and Excel documents

Strong reporting capability

Page 15: Assetlink OnDemand

Marketing Operations Management – The Science of Marketing Assetlink Confidential 16

Site BuilderBuild brand identity sites and communities, product sites for sales and customer support

Enable sophisticated navigation without any knowledge of HTML or Internet technologies

Tightly integrate access to digital assets

Set up search wizards to lead users to appropriate information

Support updates by multiple authors

Enable 2-way interaction by integrating discussion forums

Set up authentication through login or enable anonymous access

Page 16: Assetlink OnDemand

Marketing Operations Management – The Science of Marketing Assetlink Confidential 17

Marketing Knowledge Manager

Build discussion forums for user communities

Build customer service and sales support forums and FAQs

Conduct polls and surveys

Control access to forums and topics

Involve users by inviting them to participate in discussion topics

Attach documents in responses to topics

Use it stand-alone or in tight integrated with DAM, Marketing Portal and Site Builder

Page 17: Assetlink OnDemand

Assetlink ConfidentialMarketing Operations Management – The Science of Marketing

Assetlink MOMOnDemand

Workflow Edition

Page 18: Assetlink OnDemand

Marketing Operations Management – The Science of Marketing Assetlink Confidential 19

Workflow Manager

Building of company specific workflows for marketing projects

System based re-scheduling and ad-hoc completion of activities

Online Review and Approvals of office documents, design layouts and artworks

Interactive online execution of activities

Automated asset archiving at end of process

Detailed, user based reporting and project controlling functionality

Page 19: Assetlink OnDemand

Marketing Operations Management – The Science of Marketing Assetlink Confidential 20

Artwork Producer

Template based customization of print ads, collateral & packaging

Page 20: Assetlink OnDemand

Marketing Operations Management – The Science of Marketing Assetlink Confidential 21

Budget Manager

Plan and manage marketing budgets

Track achievement of objectives and results

Page 21: Assetlink OnDemand

Assetlink ConfidentialMarketing Operations Management – The Science of Marketing

Assetlink MOMOnDemand

Enterprise Edition

Page 22: Assetlink OnDemand

Marketing Operations Management – The Science of Marketing Assetlink Confidential 23

Marketing Scorecard

Translate marketing strategy into objectives (Marketing Performance Indicators)

Controlling – Track achievement of objectives (KPI’s)

Marketing analytics

Page 23: Assetlink OnDemand

Marketing Operations Management – The Science of Marketing Assetlink Confidential 24

Strategic Planner

Develop online marketing strategy

Communicate strategy with marketing community

Compare and manage strategies

Marketing analytics

Page 24: Assetlink OnDemand

Marketing Operations Management – The Science of Marketing Assetlink Confidential 25

Operational Planner

Translate marketing strategy into objectives (Marketing Performance Indicators)

Develop online marketing plan with activities, media plan, target groups, segments, expected results, etc.

Controlling (Budget, Plan, Committed, Spends, Available)

Plan and communicate business impact of marketing activities

Marketing analytics (marketing effectiveness, ROI, efficiency, business impact)

Page 25: Assetlink OnDemand

Marketing Operations Management – The Science of Marketing Assetlink Confidential 26

Summary

Comprehensive and proven solution for marketing operations management

Knowledge of your industries best practices

Tailored to your industry

No investments, no minimal number of users or contract duration

Turn-key solution with fast implementation cycle

Providing of interfaces to other systems (ERP, SCM, CRM, eCommerce, Web)

Documented case studies that show benefits and ROI

7 year successful track record

Global operations