FA102a Research and Brand Development

Bethany DillEmotion-Analyzing Glasses

Friday, January 11, 13

Assignment One, Research

“How to Measure Emotions” http://www.kurzweilai.net/how-to-measure-emotions

Bethany DillEmotion-Analyzing Glasses

Friday, January 11, 13

Assignment One, Research

Bethany DillEmotion-Analyzing Glasses

“... Detects anatomical facial muscle movements... and can characterize collections of those

movements...”http://www.kurzweilai.net/how-to-measure-emotions

Friday, January 11, 13

Assignment One, Research

Bethany DillEmotion-Analyzing Glasses

“The glasses contain a tiny camera that... tracks 24 ‘feature

points’ on your conversation

partner’s face, and software analyzes

their micro-expressions”

http://www.kurzweilai.net/how-to-measure-emotions

Friday, January 11, 13

Assignment One, Research

Bethany DillEmotion-Analyzing Glasses

“The camera is connected to a wire snaking down to a smartphone that runs the emotion

analyzing software”http://www.kurzweilai.net/how-to-measure-emotions

Friday, January 11, 13

Assignment One, Description of Future Product or Service

Bethany DillEmotion-Analyzing Glasses

Emotion-Analyzing Glasses

Friday, January 11, 13

Assignment Two, Naming Process

Selected Words From Original PostEmotions, Recognize, Conversation, Analyze, Understand

Generated Name Possibilities Emotication - Combined “emotions” and “communication”EmotiReader - Combined “emotions” with “reader” which was

associated with “analyze”

Selected Name: EmotiReader

JustificationGives insight as to what the product does, without naming all of it’s

many uses. The name would encourage the consumer to look at the product more closely which would encourage purchase.

Bethany DillEmotion-Analyzing Glasses

Friday, January 11, 13

Bethany DillEmotion-Analyzing Glasses

Assignment Two, Brand Character Diagram

Friday, January 11, 13

Bethany DillEmotion-Analyzing Glasses

Assignment Three, Logotype Research, Word From Diagram

“Scientific”

Friday, January 11, 13

Bethany DillEmotion-Analyzing Glasses

Assignment Three, Logotype Research

http://www.aps.org http://www.aaas.org http://www.aapt.org

Friday, January 11, 13

Bethany DillEmotion-Analyzing Glasses

Assignment Three, Finished Logotype

eRFriday, January 11, 13

Bethany DillEmotion-Analyzing Glasses

Assignment Four, Social Media Branding Research

Nikon Camerashttp://www.facebook.com/pages/Nikon-Cameras/10616077483?fref=ts

Bose Sound Systemshttp://www.facebook.com/Bose

Oakley Sports Gearhttp://www.facebook.com/Oakley?fref=ts

Friday, January 11, 13

Bethany DillEmotion-Analyzing Glasses

Assignment Four, Social Media Branding, Creating a Community

In order to create a Social Media Community, I texted and Facebook messaged people I knew and

told them about the product (the EmotiReader), that I was designing. I also posted the link to the page and created a status about the page on my

personal Facebook page. Some of the people that I contacted about my product also made statuses about the EmotiReader page on their personal

Facebook pages to promote the product.

Friday, January 11, 13

Bethany DillEmotion-Analyzing Glasses

Assignment Four, Social Media Branding Facebook Pages

Friday, January 11, 13

Bethany DillEmotion-Analyzing Glasses

Assignment Four, Social Media Branding Facebook Pages

Friday, January 11, 13

Bethany DillEmotion-Analyzing Glasses

Assignment Four, Social Media Branding Facebook Pages

Friday, January 11, 13

Bethany DillEmotion-Analyzing Glasses

Assignment Four, Social Media Branding Facebook Pages

Friday, January 11, 13

Bethany DillEmotion-Analyzing Glasses

Assignment Five, Webpage Layout Research for Wireframes

http://www.hofstra.edu/admission/

Friday, January 11, 13

Bethany DillEmotion-Analyzing Glasses

Assignment Five, Webpage Layout Research for Wireframes

http://ddiny.org

Friday, January 11, 13

Bethany DillEmotion-Analyzing Glasses

Assignment Five, Wireframe

Logotype

Short Description

About Contact UsResearchShop )$4·VNews

Image

Large Image with Tagline Text

Social Media Icons

Social Media Icons

Social Media Icons

Social Media Icons

Social Media Icons

Social Media Icons

Friday, January 11, 13

Assignment Five, Tagline Research

Bethany DillEmotion-Analyzing Glasses

“Save Money, Live Better”://www.walmart.com http

“Make Believe”http://www.sony.com/index.php

“Think Small”http://www.vw.com/en.html?sem=google

“Impossible is Nothing”http://www.adidas.com/us/

“The Happiest Place on Earth”http://disneyland.disney.go.com

Friday, January 11, 13

Bethany DillEmotion-Analyzing Glasses

Assignment Five, Homepage Visual Design in a Browser

https://projects.invisionapp.com/console/4616271

Friday, January 11, 13