ASSIGNMENT ON ADVERTISING IMPACT ON THE MARKET

SUBMITTED TO: SUBMITTED BY:

XYZ XYZ

Coke from the time of its evolution constantly gravitating towards the emotional side of branding.Coca cola advertisements depicts human experience. It embrace diversity.Coke emphasize on sharing happiness and delighting the world through its advertisements. Which can be seen through its T.V. commercials that conveying the meaningful messages among which “I’d like to buy the world a coke” is most influential.

Coca-cola strives hard to get emotionally attached with its customers. As through the image coke advertisement tries to shows the mama bear gives the gift of Christmas to kid Beer and to get that coke you have to use emotional appeal that makes coca-cola not only something that whole family desires but also something that is literally an integral part of family life

experience.

INFLUENTIAL ADVERTISEMENT: ROAD TO WENT GLOBAL

Global rise of Coke 1960-1980:

It was during this era that coca cola went global the company had spread to 163 countries worldwide .It has captured Macau, turkey, Paraguay ,The Philippines. With this expansion coke went with massive advertising campaign. The International appeal of coke was shared in their advertisement with the slogan “I’d like to buy the world a coke”.This advertisement appeared in 1971 and considered one of the most loved and influential T.V. adds in history.it imapcted to international audience and also became an anthem .the original song became an instant hit and also considered as radio staples.thelyrics of the song was changed ti “I’d like buy the world happiness” .coca cola target the audience by endorsing their soft drink at merry makings and festivals.the main motive behind this strategy to make a coke such a product that can be presented to friend , relatives on such occasions.special gift packaging was introduced by coke for boosting the sales and also the commercial”I’d like to buy the world a coke” not only channelized on t.v but also on other media like radios .the following link will lead you to the commercial.

http://www.youtube.com/watch?v=1VM2eLhvsSM.