Association Technology Trends

George Land

George Land

•United Kingdom

•Australia

•New Zealand

•USA & Canada

Spotting Trends

•Can’t Predict the Future

•But you can spot trends...

USA

•Technical Innovator, but

78.1% Internet Usage

83.6% United Kingdom

88.8% Australia

(Source www.worldinternetstats.com)

USA

•Facebook Penetration

52.9% Internet Usage

52.3% United Kingdom

53.1% Australia

(Source www.worldinternetstats.com)

Australia

•Australia is a leader

•- not a follower

Trends

•Harnessing Social Networks

•Private Social Networks

•Online Services

•Mobile

Is Membership Dead?

•Generational Change

•Baby Boomers - over 50s

•Generation X - 30 to 50

•Generation Y - under 30

•How different are these groups?

Facebook

Almost 50% of 18-34 year olds check Facebook when they wake up – 28% before even getting out of bed

Social Networking Success

•ACCA - LinkedIn

13,863 members

100+ Discussions

154,000 members

Social Networking Success

•Unite - Twitter

16,428 followers

5,578 tweets

1,500,000 members

Social Networking

Source: www.memberwise.co.uk

Social Networks

•Communication Tools

•Open to anyone

•Good for information

•Poor for service delivery

Closed Networks

•Your own Social Network

•Open to Members only

•Why?

•How?

Data Security

•Data Security

•Data Privacy

•Anti-Spam, Privacy Directive, CAN-SPAM

•Privacy Act, Data Protection Directive,??

Services

Online Growth

Market Segments

•Music/Film

•eBooks

•Insurance

•Travel

•Services...

Focus

•Who is your website for?

Everyone

•Who should your website(s) be for?

Members

People who may become members

Everyone else?

Websites

•One Site?

•Microsites

National, State, Branch/Club

Special Interest Groups

Get involved/join

Campaigns

Big Data

•Who you are

•Where you are

•Events attended

•Items bought

•Pages visited

•Comments made

Members

•Personalised Content

•Personalised Services

Regional, Interests, Committee

Financial Status, Events, Training

Receipts, Correspondence, Information

Requests for help, news

Mobile

Mobile

•The number of smartphone searchers doubles every two months

•Mothers day 2012 – 50% of all online sales came from mobile devices

•Tablet sales growing 378% year on year

•Smartphone sales overtook PC sales last year (two years earlier than expected)

Mobile

•We know who they are!

•Membership Card

•News

•Update details

•Make bookings

•Access information

Mobile

•Website?

•Mobile Website?

•App?

Thank YouGeorge Land

george.land@aptsolutions.netwww.aptsolutions.net