At a glance - Deutsche Bahn · Deutsche Bahn AG · Corporate Design · Office Communications · Revision: 30.05.2016 Page 1 Contents At a glance Design Features of CD-ROM Clear sender

Office Communications > CD-ROM Labeling

Deutsche Bahn AG · Corporate Design · Office Communications · Revision: 30.05.2016 Page 1

Contents

At a glance

Design Features of CD-ROM

Clear sender marking through brand logo anddivision color

Color values of the corporate colors oninvitations

Corporate design guidelines

CD-ROM: Insert

CD-ROM: Label

CD-ROM: Back Cover

Labels and inserts for CD-ROMs are designed in accordance with standardizedguidelines for the entire DB Group. The typical design elements of brochuresand leaflets are applied to achieve a consistent visual appearance.The systematic of brand distinction and the use of color follows theguidelines for brochures.

Print Media

Brochures

At a glanceDesign Features of CD-ROM

CD-ROM labeling consists of threeparts: The insert (1) which is designfollowing the print media guidelines forbrochures. Of the label (2) for whichspecial values for the placement andsize of logo clearspace, footer and textelements exist. The back side (3)whichtakes up the pane distribution of theinsert.

CD-ROM Labeling

CD-ROM Labeling

CD-ROM Labeling

Clear sender marking through brand logo and division color

The print media systematic is adapted for CD-ROM in orderto identify the sender of the media clearly:



Passenger Transport/across borders Passenger Transport/withinGermany, Rail Freight Transport

Land Transport, Air and OceanFreight, Contract Logistics

Sender logo: DB brandIdentifying color: DB Red and whiteOn CD-ROM associated with longdistance travel offerings does the colorwhite outweigh.Headline: white, on light cover imagesblack, for long distance offerings DBGray on a white pane.

The red color pane is always positionedon top of a white color pane and carriesthe DB Corner Element which uses herea fixed height of 1 DBx. CD-ROMassociated with regional offerings aredesigned using a significantly largeramount of DB Red.

Sender logo: DB SchenkerIdentifying color: DB BlueThe division color appears with aminimum height of ½ DBx below thelogo clearspace or the logo box.Headline: white,on light cover images black

Infrastructure Corporate Communication, Services Special Topics of the Holding

Sender logo: DB NetzeIdentifying color: DB GrayThe division color appears with aminimum height of ½ DBx below thelogo clearspace.Headline: white,on light background black

Sender logo: DB brandIdentifying color: DB Gray or withoutcolor paneHeadline: DB Gray or black,on dark background white

Sender logo: DB brand, version fordark backgroundsIdentifying color: DB SilverThe special color underlines the high-grade representation for selectedmedia. The color is used broadly andcovers the logo clearspace and thefooter.Headline: white,on light background black



Color values of the corporate colors on invitations

Pantone 485CMYK 0/100/100/0HKS 14

Pantone 281CMYK 100/75/0/35

Pantone 430CMYK 10/0/0/45

Pantone 877

Color



Corporate design guidelines

CD-ROM: Insert

The front cover of CD-ROM inserts have the same structure and colorsystematic as brochure covers—use the logo strip, the color panes and the DBCorner Element plus images as required. Multipage inserts may be printed onboth sides or next to each other and folded.

Brochures

Cover and Back Page (example for single sided print, center folded)



Along the top margin runs the whitelogo clearspace (1) with a definedheight of 15 mm, which carries thebrand logo for a clear sender marking.Alternatively, the logo box can be used(Print Media).The cover image (2) may be placedflexible in size and position and isbleeding to the left and right margins.A color pane (3)—running across fullformat width—signifies the senderdepending on assigned division color.

The color pane carries the headline (4)with its characteristic bold/lightcontrast and dynamically offset lines ofcopy. Headlines consisting of a singleword are typeset using DB Head Black.The DB Corner Element (5) serves as avisual clasp and is—depending on thedesign—placed in the top left formatarea or in conjunction with the footerin the lower right area. Its heights is5mm. Cover pages without an image

must have a footer (6) to ensure thepresence of the DB corner element.

Listings with top lines (7) clearlyarrange chapters or topics. Listings andtop line use one color depending onbackground either black or white. Linesare bleeding and use a thickness of 0.7pt. If the listing with top line is placedatop a footer is it always aligned to theoffset of the DB Corner Element.



CD-ROM: Label

The layout of labels consists of horizontal stripes and is designed analog tothe cover page of the insert. On top is the logo clearspace followed by a coloror image pane and a footer with the DB Corner Element below it. Imprint andlisting with top line are placed to the left and right of the center clearspace.The headline is placed below the center clearspace.

Label Layout

The logo clearspace (1) has a height of25 mm. The respective brand logo usesa 10 mm width in the DB brand and ispositioned with a 30 mm inset. Thecolor pane (2) is placed below the logoclearspace and may contain images

if an appropriate sender markingthrough color is ensured. Textinformation (3), such as imprint andlisting with top line or technicalinformation are placed to the left andright of the center clearspace.

The headline is placed below the centerclearspace. The DB Corner Element (4)is placed centered on maximum colorpanes and right aligned to the imprinton minimum color panes.



Additional marking, associated with a brand name

In exceptional cases is an additional marking in the logoclearspace placed on the same baseline as the DB letters ofthe DB brand.Typeface: DB Sans Bold in black

Application examples



CD-ROM: Back Cover

The pane design on the insert continues: the logo clearspace stays clear aswell as the footer. Logo and DB Corner Element are not repeated on the backcover. The vertical pane distribution and the colorization depend on thedesign of the insert cover. The spine is white.

Design of the back cover

The pane design of the insert covercontinues on the back cover withoutconsidering the spine.

Spine: width 7 mm each sideThe spine left contains informationabout the publishing company and thetitle of the CD-ROM on the left andright side. Logos are not being used dueto the limited spine width.Typeface: DB Sans Bold, 7 pt

Imprint: The imprint contains the mostimportant information about senderand is a firm element of the back cover.It is positioned in the lower left areaand bleeds. If needed it s possible tocreate a multi column imprint.Typeface: DB Sans Bold and Regular,7 pt, with top lineColor: depending on backgroundwhite or black

published: 25.02.2014

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At a glance - Deutsche Bahn · Deutsche Bahn AG · Corporate Design · Office Communications · Revision: 30.05.2016 Page 1 Contents At a glance Design Features of CD-ROM Clear sender