ATDC Smart Spring Issue

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Between The Covers

Chief Patron: Dr. A. Sakthivel, Chairman, AEPC, ATDC & IAM

Honorary ManagingEditor: Sh. Hari Kapoor, Vice-Chairman, ATDC

Chief Editor: Dr. Darlie O. Koshy,DG & CEO, ATDC & IAM

Editor: Ms. Aanchal Prabhakar Jagga

Content and Design:IANS Publishing

The key to achieving the apparelsector’s ambitious skilling targets isto create institutions that traintrainers and act as Knowledge Management and Resource Centres. ATDC’s Training of Train-ers’ (TOT) Academies do just that.

flashlight12

l Budding entrepreneursl Turning dreams into realityl Can’t thank ATDC enoughl An ode to women

stories to tell19

in summary20

l ATDC set to enter Mauritian shores

l Enhancing India-Sri Lanka apparel ties

lCambodian delegation visits ATDC NHO

l Rozgar Melas: Jobs abound: East, West and Centre

l Karnataka usher in dynamic ‘Skill’ing Year

news flags14-18

l ATDC, NYKS lead SMART expansion across country

ATDC-JUKI Tech Innovation Centreto play a catalysing role in the apparel sector, says Mr. ToshiyukiYamanaka, MD, Juki India Pvt. Ltd.

l ATDC-Tumkur shines/TN to sponsor 54,000 students

l SMART Innovations

l Ariyalur on ATDC-SMART map

l SMART enters talent-rich N-E

l Bihar to get SMART Bhawan

SMART NewZine is a bi-monthly publication of ATDC. All rights reserved. Contents from SMART NewZine may be reproduced with permission.

Feedback/ suggestion/ articles/ advertisements may be sent to: [email protected]

Cover Design:Mithun Mukherjee

CONTRIBUTORS:ATDC FIELD AND STATE-LEVEL TEAMS

‘SMART’ER TRAINERS

in focus04

Delhi/NCR: Gateway to Growth

interviews09Exclusive interviews with Senior Government Officials and Clothing Industry Training Authority (CITA) experts

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The ISDS programme is being implemented by over 20 agencies on a Pan-India basis under the Component-I & II so far. When it got started hardlyfew people were involved in implementation. Today, over 10,000 people

are working in various organisations for implementation across the country and1,00,000 candidates have been trained in less than two years. The scheme hashad positive impact on availability of skilled labour force and technology ad-vancement. It has also improved the lives of thousands of people across thecountry. It has motivated a large number of apparel units to become partnersin not only training programmes but also in findingthe right candidate from these training institutionsfor their human resource needs especially that ofshopfloor workforce. The pilot project of ISDS byMOT, GOI has, therefore, proved to be successful en-compassing a whole spectrum of Government-sup-ported and private players in PPP mode, coveringsericulture to handloom and garments.

As a Component-I Institute attached to the MOT,the stellar example of ATDC is worth mentioning asit has become the largest vocational training providerin the apparel sector having grown from 25 centresin 2010 to 160 centres in 2013 and training about4,000 to 5,000 earlier to now over 40,000 per annum.So, both infrastructure for training and scale haveleap frogged. Component-II had a slower start andwill receive further momentum in the plan period.

During the pilot project, the Ministry of Textiles hasfound that there is need for higher quality orientationfor which a Textile and Apparel Sectoral Skill Counciland Resource Support Agencies are being planned.The RSAs will help to provide the curricula, pedagogy,learning materials and learner assessment, evaluationof candidates etc. The Sectoral Skill Council has, inprinciple, been approved by the EFC recently and itwill be co-promoted by the Ministry along with theNational Skill Development Corporation.

The 12th plan has an ambitious target of training15 lakh youth and women in the 12th FYP and ATDCin particular is expected to have a target of training2.50 lakh people through 250 Centres Pan-India. TheTraining of Trainers’ Academies set-up by ATDC inthe 11th FYP would be further strengthened during the 12th FYP.

The export performance has contracted owing to the worldwide economicconditions but is now looking up with more raw-material availability and variousexport incentives offered by the Government. There is also higher level of invest-ment in technology and skilled workforce training and compliance which willlead to more productivity and efficiency. Recently, ATDC has conducted a seriesof programmes in collaboration with SLITA, Sri Lanka on Industrial Engineeringand with CITA, Hong Kong on Sewing Line Management, etc. These advancedprogrammes are being welcomed by the industry and will help them improvemanufacturing competitiveness going forward.

‘Open’ DialogueThe New Year 2013 augured well for ATDC with the launch of asignificant MoU with the Bruhat Bangalore Mahanagara Palike(Greater Bengaluru Municipal Corporation)-BBMP in Bengaluru,Karnataka and the inauguration of the first in the series of ATDC-SMART centres supported by BBMP in Audugodi. Since then,Malleshwaram and Nagarabhavi ATDC-SMART Centres have alsobeen launched, thus ushering in a spate of high voltage initiativesin the first quarter of year itself.

Later, in the same month, the ‘ATDC-JUKI Tech Innovation Cen-tre’ was launched in a pioneering initiative to bring the benefit ofthe rapid progress of Apparel Manufacturing Technology to the ex-porters and to reduce the gap between vocational training and ex-pectations of apparel industry. Training of Trainers as a missionhas been receiving prime attention at ATDC and setting up of threeTOT Academies in Gurgaon, Thiruvananthapuram and Chhindwarain such a short span of time indicates the commitment to raise thebar of quality of training across ATDC.

During the pilot period of SMART and since the commence-ment of ATDC TOT Academy in Gurgaon, over 700 trainers havebeen trained in multiple programmes covering a broad sweep oftechnology and manufacturing related practices and method-ologies. The enthusiasm with which the ATDC faculty have beenattending these programmes and the increasing interest shownby the industry have inspired the ATDC’s management to seekout global alliances to upgrade further the contents and deliveryof training programmes.

With the acclaimed CITA in Hong Kong, a series of three trainingprogrammes were launched in collaboration starting with Gurgaonfrom February 25-27, 2013, in Chhindwara on February 28 to March2, 2013 and in Bengaluru from March 6-8, 2013. These intensiveadvanced training programmes not only signified a major changein the evolution of training of trainers but also brought in a closerelationship with the requirements of apparel industry units. Thenew areas like Sustainability in textile and clothing industrylaunched in Bengaluru generated keen interest among the leadersin apparel industry. Going forward, the project report of settingup of academies in the state of Rajasthan on the request of theState Government has since been received and plans are afoot toset up a TOT Academy in Jodhpur in collaboration with the StateGovernment in new financial year.

In the 12th FYP it is envisaged that over 15,000 trainerswould be trained in the 4 academies and efforts will be madealso to start one or two long-term programmes to train academ-ically brilliant students from various institutes into a teachingcareer. We are also in dialogue with JUKI management to offerResearch Fellowships for improving industry’s competitiveness.The TOT and Applied Research at ATDC are bound to get a majorboost in the coming days. I call upon the apparel industry tocome forward to nominate your team members to attend TOTprogrammes for their trainers and also collaborate actively inApplied Research projects with ATDC TOT Academy so that ourindustry relevant training activities and competitiveness can befurther enhanced.

— Dr. A. Sakthivel, Chairman, AEPC & ATDC & IAM

CHAIRMAN’S MESSAGE

‘Open’ Dialogue is an ATDC forum to discuss, debate and disseminate ideasthat we hope willshape the present andfuture of the textileand apparel industry

MS ZOHRA CHATTERJI,IAS, SECRETARY, MINISTRY OF TEXTILES, GOVERNMENT OF INDIA

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in focus04

CITA expert Mr. Chun Wai NG training the trainers at TOT Gurgaon.

The key to achieving the apparel sector’s ambitious skilling targets is to createinstitutions that train trainers and act as Knowledge Management and Resource Centres. ATDC’s Training of Trainers’ (TOT) Academies do just that.

‘SMART’erTRAINERS FOR APPAREL INDUSTRY

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It was under the 11th Five YearPlan that India’s skilling mission re-ceived its first big thrust, with the gov-ernment ramping up targets andidentifying implementing agenciesacross sectors to achieve them. In theapparel sector, the mantle fell upon theApparel Training & Design Centre(ATDC), which was, in October 2010,chosen as the Nodal Agency by theMinistry of Textiles under its IntegratedSkill Development Scheme (ISDS).

ATDC has made rapid progress, asnoted by none other than Minister ofCommerce, Industries and Textiles Shri Anand Sharma himself, who re-cently lauded the organisation for mak-

ing “rapid progress by setting up 150centres on a pan-India basis, covering22 states (and) enrolling cumulativelyover 50,000 candidates in the pilot proj-ect period”.

Behind this success lies the early re-alisation at ATDC that it was importantto have a pipeline of trainers to trainthose being skilled, and to create an in-stitution that would operate as a re-source centre which sets benchmarksand overall quality parameters forthose in the business of skilling in theapparel sector.

“The ATDC-SMART Training ofTrainers’ (TOT) Academy was envis-aged to be just such an institution. Itserves the apparel industry by provid-ing skilled trainers and expertise tohelp it achieve its skilling and moderni-sation goals — in short, to bring aboutoverall systematic change,” said

TOTs bring in international expertise

ATDC-CITAATDC-SMART TOT Academy and the Clothing Industry Training Authorities (CITA) Hong Konghas organised a series of training programmesin Gurgaon (North), Bangalore (South) andChhindwara (West). In Gurgaon, the nine-dayprogramme deliberated on ‘Sim Factory — AComputerized Coaching System for SewingLine Management’; In Chhindwara, the CITAexperts deliberated on the concept of ‘SewingTraining and Engineering’ while in Bengaluru,‘Sustainability in the Textile and Clothing Industry’ and the ‘Higg Index’ were the topics.A total of 90 participants — 60 from ATDC Faculty Resources and 30 from various ApparelExport Units — were trained under the aboveATDC-CITA collaborative training programmes.CITA is an internationally-renowned trainingand technical service provider for the appareland textiles industry, providing fast track andcutting-edge programmes to professionals for managing the apparel Industry in a competitive era.

ATDC-SLITAGurgaon TOT Academy recently organised a five-day workshop titled ‘Work Study Techniques’ in collaboration with the Sri Lanka Institute of Textile and Apparel (SLITA),

with 25 ATDC trainers and industry profession-als participating. The Gurgaon sessions focused on how to measure work, how to create the production line, assign operations on a scientific basis to minimise loss and maximise output, streamlining production line and enhancing productivity.

ATDC-JukiAn ATDC-JUKI Tech Innovation Centre has beenlaunched at ATDC NHO at Paridhan VikasBhawan in Gurgaon. It is a collaborativeinitiative of ATDC-Juki for showcasing thestate-of-art technology, latest specialised machines for the industry as well as for better understanding of updated reachfor adoption of such technology in Indian condition. The ATDC-JUKI TECH Innovation Centre is a significant initiative to strengthenthe Apparel Industry, especially the SMEs, toadopt new technologies for increasing produc-tivity, efficiency and quality for better price realisation and better global competitiveness. ATDC-JUKI TECH Innovation Centre is a platformto build ‘deep dive’ capabilities through advance training, innovative processes, technical guidance and close linkage and interface with the apparel industry.

(ATDC going global, see Page 14)

Skills and knowledge arethe driving forces of economic growth and socialdevelopment for any country. India has set a target of skilling 500 million people by 2022.Nearly 10 million trainedworkforce would be required for the apparel sector. To achieve this target,15,000–20,000 qualifiedtrainers would be required.

— Preamble of the ‘National Policy on Skill Development’

ATDC-SMART Training of Trainers’ (TOT) Academies have been set up to bring in global expertise andhold workshops with renowned experts from India and abroad to impart the latest skills to trainers.


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Dr. A. Sakthivel, Chairman of the Ap-parel Export Promotion Council(AEPC), ATDC and the Institute of Ap-parel Management (IAM).

The first such TOT Academy was setup at the ATDC Headoffice in Gurgaonin February 2011, a second came up inThiruvananthapuram in Kerala in De-cember the same year, and a third inChhindwara in Madhya Pradesh in July2012. A fourth TOT will come up in Ra-jasthan with the backing of the Ra-jasthan state government. The verygeographical spread of the TOTs allowsthem to customise their services to re-gional, even local, requirements.

The TOT MandateThe ATDC TOTs have so far trained over700 trainers (See Box), but its mandategoes well beyond that.

“Apart from pan-India training oftrainers, the TOTs play other importantroles such as developing curricula andcourse contents, using technology tocreate and conduct online and e-train-ing programmes, and undertaking gapanalysis between industry demandsand the training currently being done,”said Mr. Hari Kapoor, Vice Chairman,ATDC. “The industry interface is im-portant for generating employment op-portunities as well,” he added.

The course contents are being devel-oped keeping in mind the different usergroups and changing requirements ofthe apparel industry, said Dr. Darlie O.Koshy, Director General and CEO,ATDC and IAM, who describes the TOTsas “a seed farm for trainers”. It includesdevelopment of digital contents in theblended-learning format – both fortechnical and softskills modules.

“The over-arching goal is to upgradethe knowledge base and skill levels ofinstructors and trainers. Besides, theyare encouraged to develop an industry-oriented approach in their pedagogy,teaching and instructional methods,”added Dr. Koshy.

The ATDC TOTs thus develop Train-ers’ Manuals, conduct programmes fortraining of trainers across the country,hold workshops that expose trainers toexperts familiar with the latest techno-logical and engineering innovations inthe sector. Such industry-trainer inter-face, in particular, helps trainers imbibeshopfloor experience that they can, inturn, pass on to their students to pro-duce an industry-ready workforce. Ba-sically, fulfilling the ATDC’s credo of“employ-ability”.

Global ExpertiseIn a sector that is in urgent need of ad-equately trained personnel, the currentoutput of the TOTs falls short of the re-quirement of trained personnel as wellthe trainers needed to train them.ATDC has sought to overcome thisproblem by tapping into the expertiseavailable with the domestic industry aswell as roping in guest faculty fromabroad – especially countries with vi-brant apparel industries.

The ATDC-SMART Training of Trainers’ (TOT) Academies serves the apparel industry by providing skilled trainers and domain expertise to help it achieve its skilling and modernisation goals — in short, to bring about overall systematic change.— Dr. A. Sakthivel, Chairman of AEPC, ATDC and IAM

A SLITA expert helping a trainer with the conceptsof ‘Work Study Techniques’.


It is in this light that ATDC has tied upwith bodies such as the Sri Lanka Insti-tute of Textile and Apparel (SLITA) andtraining and technical service providerslike the Clothing Industry Training Au-thority (CITA) of Hong Kong (See box).Both these organisations have heldhighly successful training sessions withATDC TOT trainers as well as personnelfrom domestic industry. What is more,as many as 229 of the trainers trained byATDC TOTs have benefited from thetutelage of the renowned international

trainer Paul Collyer from the UK. Otherglobal tie-ups are also in the offing.

In fact, as recently as February, CITA,Hong Kong, organised a series of train-ing programme in Gurgaon, Bengaluruand Chhindwara. The nine-day pro-gramme focused on ‘ComputerisedCoaching System for Sewing Line Man-agement’, ‘Sewing Training and Engi-neering’ and ‘Sustainability in theTextile and Clothing Industry and HiggIndex’.

And CITA expert Mr. Chun Wai NG

was clearly impressed by the ATDCTOTs. Stressing on the need for newtraining methods, he said: “Tradition-ally, we are accustomed to knowledgetransfer through lectures. But this is aone-way method. Now we want to pro-mote the use of a software that will helpinteractive training methods.”

As is usual with such training mod-ules, the ATDC TOT invited industrypersonnel to join their trainers in theprogramme. And the results wereclearly beneficial. Said Pramod KumarMisra, Senior Production Manager atPee Empro Exports: “The sessionopened our eyes to the emerging trendsin the global apparel industry, espe-cially to the Chinese apparel industry.Mr. Chun has taught us how to developour observation power, which is key toindustrial engineering.”

Misra, who intends to share what hehas learnt with his team at Pee Empro,understands the importance of such in-

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The TOTs play significant roles such as developingcurricula and course contents, using technologyto create and conduct online and e-training pro-grammes, and undertaking gap analysis of indus-try expectations and the training programmes.— Mr. Hari Kapoor, Vice Chairman, ATDC

MilestonesS.No. TRAININGS/WORKSHOPS G’gaon* TVM*

1. SMO Training by Mr. Paul Collyer 106

2. Machine Mechanic

Programme by JUKI & Brother 46

3. Advance SMO Training by JUKI 20

4. Attachment making by JUKI (Mr. Takahashi) 3

5. Attachment making by JUKI (Mr. Takahashi) 10

6. RAMSONS 20

7. RAMSONS 24

8. Advance SMO Training by JUKI 30

9. RAMSONS ( Kolkata) 15

10. SLITA Training 25

11. REACH (Bhubhaneshwar)-CAD Training 21

12. ALT Training 25

13. REACH-CAD Training 25

14. REACH-CAD Training 25

15. Product Speciality-Knitwear Manufacturing 25

16. Product Speciality-Trouser Manufacturing 28

17. ERP Training 109 37

18. Retail Sales Associates Training 12

19. CITA Training at Gurgaon,

Chhindwara and Bengaluru TOTs 90

531 175

Total Trained (Till Date) 706

*G’Gaon: Gurgaon * TVM: Thiruvanathapuram


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teractions. “The training of trainers’programme are attended both by theATDC faculty as well as industry repre-sentatives. Enriching the training of theATDC faculty members will help inchurning out better-skilled people forthe industry,” he adds.

Mr. Rajeev Kumar, Production Man-ager at Radnik Exports, concurs. “It was afantastic experience for me. I learned a lotof new techniques like Six Sigma, TaktTime (or cycle time, which sets the pacefor industrial manufacturing lines), HiggsIndex, etc. Whatever I have learned, I willtry to implement in our factory. The ERPsoftware they showed us is a wonderfulproduct. If applied, it will help the factoryin having transparency at all levels.”

Beyond TrainingGoing beyond training, ATDC TOTs ful-fil the additional objectives of assessinglearners and undertaking quality aswell as impact audits.

“Learners’ assessment is based onclear pedagogical objectives – whatthey should learn, what needs to becommunicated to them,” said Dr.Koshy, adding, “We need to measureindividual achievements or gains fromthe programme – whether the learneris able to apply what he has learnedgainfully. There is also constant evalu-ation of the courses on offer.”

ATDC TOTs have now evolved ex-pertise in auditing training centres forquality and impact. This involves analy-sis of a host of parameters, including re-views of trainees’ performance,placements achieved, qualificationprogression and completion rates.

The ATDC TOTs have clearly come along way in a short span of time, gain-ing expertise in every aspect of train-ing. It has, in effect, evolved into auseful Knowledge Management andResource Centre that can providetrained manpower needs of the apparelsector — a sector that is targeting $18billion in exports in fiscal 2012-13.

Because of these trainings, we expect to get skilled people who are up-to-datewith emerging technologies and machineries. For skilled human resources at different levels, the apparel industry depends a lot on ATDC. We have been hiring ATDC students for the last 8-10 years. Most of our industrial engineers are from ATDC. — Pramod Kumar Misra, Senior Production Manager, Pee Empro Exports

TAKING SOME TIME OFF: Trainees relishing a tribal dance performance at Chhindwara TOT.

What do TOTs don Course Curricula Developmentn Trainers and Trainee Manualsn Digital Contents for

Blended Learning

n Product Speciality Centres in Knitwear, Lingerie, Trousers, Denim, etc.

n Workshops by International Experts n Faculty Evaluation and Skill Mapping


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INTERVIEWS

Many managementmethods practicedin China are suitablefor India. The focusof the apparel industry will increasingly bedrawn to reducecarbon footprints

and other environmentally-sustainableproduction practices. Many countries in West Asia are today seeking help from China in implementing green practices in the apparel industry. I think, in the near future, CITA and ATDC can share with India more of such new training methods.

— Mr. Chun Wai NG, Project Investigator, Clothing Industry

Training Authority

‘We can share with India more such new training methods’I am really glad to be part of this training programme. I appreciate thearrangements made for the training. The industry visit that

was organised further built on the conceptsthat we had been teaching during thistraining programme. The ATDC participantshave shown a lot of enthusiasm and wehope that this blend of practical and theo-retical training will benefit the teachingmethodology adopted by the participantsboth from Industry and ATDC.

— Ms. Fung Wah CHAN, Project officer, Clothing Industry

Training Authority

The world is movingtowards socialawareness andthough some ofthese norms maynot be compulsoryfor industry to fol-low today, thingslike carbon-foot

prints, sustainability, DMAIC, Kyoto ProtocolHigg Index etc. will become the definingfactors for buyers to select manufacturers.ATDC’s initiative to integrate this awarenessinto their academics and provide a platform to the Industry to build awareness is very important initiativeWe look forward to partnering with ATDCfor more such initiatives.

— Dr. Austin Au Programme Director, Clothing

Industry Training Authority

It is heartening tonote that in order toprovide qualifiedand competenttrainers, who are thekey to providingquality training, fourTraining of Trainers(ToT) academies are

being established by ATDC in Gurgaon,Thiruvananthapuram, Chhindwara and alsoin Rajasthan. It is noteworthy that theATDC-SMART-TOT Academies are trying toimprove the productivity and efficiency ofapparel clusters in respective areas and, inthis regard, ATDC entered into an MoU withthe Clothing Industry Training Authority(CITA), Hong Kong for providing advancetraining on apparel production -relatedsubjects. This was a significant move for up-skilling apparel sector.

— Shri Anand Sharma, Hon’ble Union Minister for

Commerce, Industry and Textile, GOI

‘TOTs to improve productivity, efficiency of apparel clusters’The Training ofTrainers’ (TOT)Academies is a pioneering initia-tive undertaken to upgrade the knowledge baseand skill levels of instructors and

trainers and to develop an industry-oriented approach in their pedagogy,teaching and instructional methodologies.The Academy has developed the Multime-dia Digital Contents and recently launchedthe ATDC-JUKI Tech Innovation Centre at TOT Academy in Gurgaon. The TOT atChhindwara will enhance the quality oftraining in the campus and improve the technical edge in manufacturing and upgrade the skills of human resources employed in the apparel industry.

— Shri Kamal Nath, Hon’ble Minister of Parliamentary Affairs & Urban Development, GOI

It is significant tonote that the TOTAcademies are nowextending not onlytraining to ATDC’sown staff but also toprofessional andpersonnel of the Gurgaon Export

Units. The ATDC-CITA advance training pro-grammes have come at the right timewhen Indian apparel exports are searchingfor ways for improving cost-competitive-ness and productivity. I am glad to learnthat a number of apparel units registeredfor attending these programmes. I urge the industry to avail of this opportunity for introducing modern techniques and a new approach to apparelmanufacturing to improve global competitiveness of this critical industry in our economy.

— Ms Zohra Chatterji, IAS, Secretary,

Ministry of Textiles, GOI


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ATDC-JUKI Tech Innovation Centre todemonstrate leading-edge technologies,showcase state-of-artmachines in apparelmanufacturing andundertake projects in applied research

It is like stepping into the future: allsteel grey, frosted glass and state-of-the-art equipments — and the hum

of quiet efficiency. Welcome to the TechInnovation Research Centre set up byApparel Training & Design Centre(ATDC), and Juki, the global leader inindustrial and domestic sewing ma-chines.

The Centre, housed at the ATDC na-tional headoffice in Gurgaon, showcasescutting-edge technologies in apparelmanufacturing and offers a platform forindustry and academia to collaborate on

applied research in the field.The Centre was opened by Ms. Kiran

Dhingra, Secretary, Ministry of Textiles,on January 17, in the presence of Shri V. Srinivas, Joint Secretary (Exports),MOT; Dr. A. Sakthivel, Chairman, Ap-parel Export Promotion Council (AEPC),ATDC & IAM; Shri Hari Kapoor, ViceChairman, ATDC; Dr. Darlie O. Koshy,DG & CEO, ATDC & IAM; Shri KatsumiNihei, Executive Operating Officer, JUKICorporation; Mr. Toshiyuki Yamanaka,Managing Director, Juki India; and Mr.Kenichi Motomaru, Director, Juki India.

INNOVATION IN MOTION

Officials from Ministry of Textiles, GOI, Juki IndiaPvt. Ltd and ATDC launching the ATDC-Juki TechInnovation Centre at the ATDC NHO in Gurgaon.


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It is a platform where industry and academiacan focus on showcasing and demonstratingtechnology and carrying out applied ‘Research,’a key word in SMART, with design and innova-tion. — Dr. Darlie O. Koshy, DG & CEO, ATDC & IAM

Now that it is operational, the Centreaims to help the apparel industry, espe-cially SMEs, to adopt new technologiesand increase productivity, efficiencyand quality so that it can command bet-ter prices and meet global standards. Itwill also serve as a platform to build“deep dive” capabilities through ad-vanced training, innovative processes,technical guidance and close linkagesand interface with the apparel industry.

Underlining the importance of ATDC’slatest initiative, Ms. Dhingra said: “TheMinistry of Textiles selected ATDC as aNodal Agency in October 2010 under itsIntegrated Skill Development Scheme(ISDS), and the pioneering ATDC initia-tives of setting up Training of TrainersAcademies in Gurgaon, Thiruvanantha-puram and Chhindwara, bringing outDigital Contents for the benefit of train-ers and trainees, the introduction ofERP system, and the launch of theATDC-Juki Tech Innovation Centre areindeed noteworthy.”

Touching upon the technologicaladvancements in the production systems of the apparel industry, Dr. Sakthivel remarked: “The apparelindustry is now becoming technologyintensive. The coming together of Juki& ATDC will certainly help in enhanc-ing the skill-sets and knowledge base ofboth ATDC’s faculty resources and theapparel industry’s technical personnelon an ongoing basis.”

“Technologically advanced manu-facturing units for producing garmentsusing better-trained workforce havenow become an essential prerequisitefor long-term profitability and sustain-ability. The ATDC-Juki Tech InnovationCentre is expected to bridge the gap between the industry’s technologicalrequirements and the prevalent vocational training programmes,”noted Mr. Kapoor.

“In today’s context, where scientificwork methods and advanced technology are playing a pivotal role inmaking the apparel industry globally

competitive, this technology leader-academia collaboration will go a longway in developing and promoting in-novative product concepts and manu-facturing practices,” Mr. Kapoor added.

Terming the Centre as a potent forcein catalysing advancement of apparelproduction techniques and praxis, Dr.Koshy said: “The Innovation Centre is aplatform where industry and academiacan focus on showcasing and demon-strating technology and carrying outapplied ‘Research’ — a key word inSMART (Skills for Manufacturing of Ap-parel through Research and Training).”

“By this innovation centre, ATDCcan provide the right idea of high effi-cient production for the industry andmeet the demand for trained staff.ATDC’s farsightedness and their effortshave already been appreciated in theindustry for some while.”

“ATDC has given a new dimension tothis sector by adding useful resourcesin terms of manpower at all levels forthe industry. Juki has been associatedwith ATDC as a responsible partner asit equally believes that training is themost important fraction to enhance theapparel industry to reach higher levels,”said Mr. Yamanaka. “ATDC-Juki Tech Innovation Centre will surely becomevery resourceful for the industry offering the latest know-how of apparelindustry,” added Mr. Motomaru.

The Centre will showcase such ad-vanced Juki machines as the Lockstitch,Automatic Pin Tuck Machines for LadiesWear; the Computer Controlled, High-speed Cycle Machine; and the Semi DryHead, 3-Needle, High-speed, Flat-bed,Top and Bottom Coverstitch Machine.

As the TOT Academies transform tobecome National Resource SupportAgency to serve the training needs ofapparel industry, the ATDC hopes tofurther build on mutually beneficialcollaborative partnerships in otherATDC-TOT Academies as well duringthe 12th Five-Year-Plan period.

The ATDC-Juki Tech Innovation Centre willsurely become very resourceful for the industry, offering the latest know-how of apparel industry.— Mr. Kenichi Motomaru, Director, Juki India


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India’s total textile and apparel in-dustry size was estimated at $89 billionin 2011 and was projected to grow at aCompounded Annual Growth rate(CAGR) of 9.5 per cent to reach $223 bil-lion by 2021, says a recent FICCI-Technopak study. As a sourcingdestination and a gateway to the rest ofIndia’s apparel and textiles sector,Delhi-National Capital Region (Delhi-NCR) apparel cluster not only providesunique value in product developmentand design but also a tremendouslyflexible supply base.Accounting for about 25 percent

share in the country’s current apparel

exports, the apparel and textiles clusterin Delhi-NCR includes locations acrossfour states — Delhi, Haryana, UttarPradesh and Rajasthan. Moreover, apparel cluster offers im-

mense employment opportunities inDelhi-NCR, currently employing over 1million people.Figures are fine but the future re-

quires a mammoth skilled manpowerto fill the huge demand and supply gapand here, ATDC Community Collegesand SMART Centres (see box) come asa natural choice.“ATDC should continue to focus on

training the labour force for the apparelindustry. It should train more merchan-disers as the industry needs more mer-chandisers than designers. Today, theratio of merchandiser and designer inthe industry is 1:20,” says Mr. H.K.L.Magu, Managing Director, Jyoti Appar-els, which is one of the oldest apparelplayers in Delhi/NCR.“It has become very important to ex-

plore new markets. We, at Jyoti Appar-els, have started exporting our goods tothe Latin American markets. The re-sponse has been very good so far,” headds.Listen to Tony Uppal, Managing Di-

rector, Pee Empro Exports Pvt. Ltd:“ATDC should further focus on training

With ATDC throwing the

gauntlet for preparing

skilled workforce for the

burgeoning export/

domestic apparel sectors,

manufacturers and

exporters in Delhi-NCR are

upbeat about the future

Delhi/NCR: Gateway to Growth

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the people according to the needs ofthe manufacturing units, especially inDelhi/NCR region. I think lean manu-facturing will catch up with the indus-try and it will help the industry improveproductivity.”ATDC understood this early and its

first Product Speciality Centre inKnitwear is soon going to be operationalat Faridabad. ATDC plans to establishmore such speciality centres on Trousers,Denim, Lingerie etc. according to theneed of the manufacturing clusters.If Delhi-NCR’s apparel cluster were to

be treated as a country, at $2.6 billion (Rs.12,000 crore) of apparel exports today, itwould fall within the top-20 list, ahead ofcountries such as El Salvador, SouthKorea, Philippines, Peru and Egypt.Here is a word of caution. “If we play

our cards well and utilise our potentialto the fullest, there is a bright future forthe apparel sector. We have raw mate-rials, but better technologies are avail-able with countries like Bangladesh,Vietnam, etc. Unless we offer productsof multiple fabrics and improve ourquality, we will lag behind,” adds Uppal.Take a pause and hear it from the

man who sowed the seeds of ATDC. “Itgives me immense satisfaction that theinitiative of setting up ATDC has bornefruit in imparting skills to labour forceand, as a result, increasing employmentgeneration opportunity and helping inenhancement of productivity and im-proving quality in the apparel sector,”

says Mr. K.L. Madan of KL Madan &Sons and Founding Chairman, ATDC.“All the stakeholders, including

ATDC, should undertake mass trainingof unskilled labour, even in the prem-ises of the manufacturers and ex-porters, delivering training at thedoorsteps of the industry,” he adds.The future is challenging, though.

“The next five years will be great for theIndian apparel exports provided newtechnologies are introduced in the sec-tor and we should keep innovating toimprove productivity. Innovation is im-portant because labour cost is onlygoing to go up in the coming years,” Mr.Vijay Jindal, Managing Director, SPL In-dustries Ltd., tells SMART NewZine.“The ATDC-Juki Tech Innovation

Centre at ATDC Gurgaon is a very goodinitiative. Such measures will help the

industry improve its quality and pro-ductivity in the long run as we needcontinuous technical upgradation.More machine manufacturers shouldopen such Innovation Centres in thecountry,” he adds.Mr G.S. Madan of Madan Trading

Co. Pvt. Ltd joins Jindal: “The Tech In-novation Centre is a forward-lookinginitiative. Their R&D efforts should bedirected to improve efficiency and pro-ductivity. We must encourage people toinnovate.”“Because of the new machines and

technologies, we are able to save ontime and money and improve quality ofour work. For example, now we havemachines to do embroideries. We alsohave better dry cleaning and betterpressing technologies today,” he says.“Competitiveness has also been im-

proving in the Indian apparel exportsindustry. But more measures are re-quired. For example, our neighbourBangladesh has access to duty free ex-ports. If such measures are provided tothe Indian apparel industry, competi-tiveness would improve,” he adds.If we look at Delhi-NCR apparel

cluster today, there is an additionalgrowth opportunity of over $5.5 billion(Rs. 25,000 crore) in the near future.To see and make this happen, ATDC-

SMART initiative is the trusted fabricmost of the garment manufacturers areconstantly looking at and believing in. Are you the one?

From a modest beginning of6-7 centres, ATDC has madetremendous strides and ithas over 160 Centres today.It has helped the apparelsector and the economy bygenerating employment and a growth impetus.— Mr. K.L. Madan, Founding Chairman, ATDC

Competitiveness has alsobeen improving in the In-dian apparel exports indus-try. But more measures arerequired. For example, ourneighbour Bangladesh hasaccess to duty-free exports.We are optimistic on this.— Mr. Tony Uppal, MD, Pee Empro Exports Pvt. Ltd.

The apparel exports indus-try should be given specialincentives for a year so thatthey can come out of thedifficult situation. Five percent duty drawback for a year would be good incentive for the industry. — Mr. Vijay Jindal, MD, SPL Industries Ltd.

Indian exports have a verygood future provided weconsolidate our advantagein the new markets andcompete properly in thetraditional markets. It hasbecome very important toexplore new markets. — Mr. Rakesh Magu, MD, Jyoti Apparels

ATDC presence in Delhi/NCRn ATDC Community College, OkhlanATDC Community College, GurgaonnATDC Community College, FaridabadnATDC Community College, NoidanATDC Community College, Rohini

ATDC SMART CENTRES:Dilshad Garden, Mewat, Palwal, Bhiwani, Manesar, Palam Vihar, Loni, Badarpur, Devli, Narela, Muradnagar and Bilaspur (G. Noida)

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With a view to further enhance the cooperation between India and Mauritius in the field of appareleducation and training, a high-level Indian delega-

tion, including Dr. Darlie O. Koshy, DG & CEO, ATDC & IAM,visited the island nation from January 27-31.

The Indian team, headed by Mr. V. Srinivas, IAS, Joint Sec-retary (Exports), Ministry of Textiles, Government of India, andthe Mauritius delegation led by Ms. Asha Burrenchobay, Permanent Secretary, Ministry of Industry, Commerce andConsumer Protection, Govt. of Mauritius, signed five MoUsand a Letter of Intent (LOI).

The LOI envisages ATDC and the Northern India Textile Re-search Association (NITRA) to set up training centres in Mau-ritius and undertake Training of Trainers' (TOT) activities.

The island nation requires skilled workforce in the apparelsector because labour rates are going north and there is anacute shortage of shopfloor workforce and even managerialcadre personnel. The Mauritius apparel industry is dependenton labour from other nations including India. Nearly 70 per-cent of the workforce comes from overseas.

“Here, ATDC can play a major role. It can send trained peo-ple from ATDC-TOT Academies to Mauritius and can alsohave Mauritius trainers come to TOT Academies/Tech Inno-

vation Centre/IAM for advance technology/merchandisingtraining, etc.,” said Dr. Koshy.

Dr. Koshy also signed an MoU on behalf of the Institute ofApparel Management (IAM) with the Fashion & Design Insti-tute (FDI), Mauritius, for academic collaboration in the bur-geoning field of apparel and textiles. The delegation also visitedEnterprise Mauritius, Mexa, Bureau of Standards, University ofMauritius, FDI, among others, to gain an insight into the chal-lenges and opportunities that exist in Mauritius. The visit wasa “learning experience” with “productive outcomes” and wasa follow-on of the earlier Mauritius visit by Shri Anand Sharma,Union Minister of Commerce, Industry and Textile, GOI.

Going global

ATDC set to enterMauritian shores

ENHANCING INDIA-SRI LANKA APPAREL TIESA high-level Sri Lankan delegation recently visited India in order toboost the bilateral cooperation between the two countries in the apparel sector.

The Indian delegation, which included Sr. Officials from the Ministryof Textiles, Sri Premal Udani, Immediate Past Chairman, AEPC, Dr. Darlie O. Koshy, DG & CEO, ATDC & IAM, held talks with the SriLankan team at the Metropolitan Hotel in New Delhi on December 14last year. While the Indian side was led by Smt. Kiran Dhingra , for-mer Secretary, Ministry of Textiles, Government of India, the visitingdelegation of Sri Lanka was headed by Dr. P.B. Jayasundera, Secre-tary, Ministry of Finance and Planning , Government of Sri Lanka.

One of the main topics discussed were future collaborations be-tween ATDC and the Sri Lanka Institute of Textile & Apparel (SLITA).ATDC and SLITA have already organised training programmes inIndia to train the trainers to gain knowledge & skills on productivity, efficiency and quality.

In addition, discussions were also held on the Common ComplianceCode/DISHA exchange between AEPC & Sri Lankan EPC. In this regard, a power-point presentation on Common Compliance CodeScheme (DISHA) and Skill Development Scheme was made by Shri Premal Udani.

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CAMBODIAN DELEGATION VISITS ATDC NHO

With an objective to boost the apparel as-sociation between India and Cambo-

dia, a delegation from the GarmentManufacturers’ Association Cambodia(GMAC) visited ATDC’s National Headofficein Gurgaon recently.

The delegation was headed by Mr. ChoonYik Thong, Second Deputy Chairman,GMAC, with Mr. Chris Yin and Mr. RaymondTam, Executive Members, GMAC, Mr. KaingMonika, Business Development Manager,GMAC and Mr. Albert Tan, Treasurer, GMAC.

The delegation deliberated upon follow-ing areas of collaboration: Opening ATDC ex-tension Centres in Cambodia to providetrainees with skills for “employability”through short term/long-term courses to theshop-floor level workforce; Training to train-ers through its ToT Academies; Upgrade thetechnical skills to improve quality, productiv-ity and efficiency; training of trainers’ ex-change programmes; and placement oftrainees in organisations in Cambodia.

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Happy trainees, satisfied employers, growing industry confidence... This was the motto with which ATDC ended 2012, welcomed 2013 and started a pan-India project to further realise its goal of 'Imparting Skills and Improving Lives.' In a first-of-its-kind initiative in the Indian apparel industry, ATDC organised SMART Rozgar Melas in four cities,

thus creating a unique platform for employers and job seekers alike. Nearly 1,496 candidates received placement offers from morethan 20 companies that participated in the four ATDC Melas. Let’s begin the journey.

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The SMART Rozgar Mela was held atthe ATDC-SMART Centre in Sitapura,Jaipur, on February 21 and at Rawatsar,Shahpura (Bhilwara) and Chittorgarh onFebruary 22.

A total of 640 candidates were se-lected for the posts of Operators,Checkers, Packers, Supervisors andDesigners by companies like M/s. Vic-tus Dyeing, Tirupur; M/s. Pratibha Syn-tex, Indore; M/s. Mohan Clothing(Blackberry), Gurgaon; M/s. OrientCraft, Gurgaon; M/s.Shree RajasthanSyntex, Dungarpur (Raj.); and M/s. So-mani Fabrics, Jaipur, among others.

Mr. Rajesh Yadav, IAS, Commis-sioner Industries and MD, RajasthanSkill and Livelihood Mission Corpora-tion, inaugurated the fair in Sitapura inthe presence of Mr. G.S. Parashar, As-

sistant Director, Textile Committee; Mr.D.K. Sharma, SRM, Rajasthan State In-dustrial Development and InvestmentCorporation (RIICO) and others.

Lauding the efforts of ATDC, Mr.Yadav said the state government is setto allocate more funds for SMART pro-grammes through the Rajasthan Skilland Livelihoods Development Corpora-tion (RSLDC) in the next financial year.

Jobs abound: East, West and Centre

At Jaipur

Nearly 65 students got placement of-fers by Orient Craft Ltd. and RadnikExports at the SMART Rozgar Melaheld at ATDC-Mewat Centre on Feb-ruary 8. The fair, inaugurated by ChiefGuest Mr. Atul Kumar Dwivedi, Addi-tional Deputy Commissioner (ADC),Nuh, Mewat, helped SMART studentsland jobs with ease.

Rozgar Melas: A New Beginning

ATDC organised three-day job fairs at ATDC-SMART Cen-tres in Patna, Hazipur and Gaya from December 27-29.

As many as six apparel companies — Arvind Mills, GokaldasExports, Shahi Exports, Bengaluru, Victus Dyeing, Tirupur,Chelsea Mills, Gurgaon, and Shri Rajasthan Syntex Ltd. —participated in the fairs.

Ms. Renu Kumari Kushwaha, State Minister of Industries,Government of Bihar, inaugurated the job fair in Patna in thepresence of Mr. Bhogendar Lal, Executive Director, Bihar In-dustrial Area Development Act (BIADA), Mr. Ashok Singh, As-sistant Director, Industries Department, Mr. K.K. Kuila,Project Manager, Bihar OBC Corporation, Mr. Pradeep Tekri-wal, Local Committee Member and Ms. Manju Singh, ATDCNHO placement officer.

Nearly 629 candidates from nine ATDC-SMART Centres inBihar received placements as Sewing Machine Operators,Quality Checkers, Helpers and shop-floor jobs in the Finish-ing Department of various firms. Out of these, 150 wereplaced with Shahi Exports, 125 with Chelsea Mills, 120 withSri Rajasthan Syntex Ltd, 85 with Gokaldas Exports, 95 withVictus Dyeing and 54 with Arvind Mills.

At Patna

At Mewat

At ChhindwaraM/s Orient Craft Limited. (OCL) partic-ipated in the SMART Rozgar Initiativeat ATDC-Chhindwara on February 18.Mr. Gaurav, Director (Operations) andMs. Vandana, Director (Training) fromOCL interviewed 180 candidates forthe posts of Operators, Checkers, Su-pervisors and Junior Merchandisers.


The Institute of ApparelManagement’s (IAM)second Convocationwas held on January17 with Ms. Kiran Dhin-gra, Secretary, Ministryof Textiles, as the chiefguest. Seventy-sevenstudents, graduatingunder various undergraduate and post-graduate programmes, were awarded diplomas and honours.

news flags16

With an aim to enhance employability of the most vulnera-ble and marginalised sections of the society and further

expand its network in the hinterlands of Tamil Nadu, ATDC-SMART has inaugurated yet another Peripatetic Centre in thestate — this time at Ariyalur district. The launch was presidedover by Mr. A. Karuppasamy, District Revenue Officer, who for-mally inaugurated the Centre. The officials, associated with thestate government's ambitious Pudhu Vazhvu Project laudedATDC’s efforts in setting up the Centre at Ariyalur. A total of 50candidates have already been shortlisted for various ATDC-SMART programmes.

Considering the huge gap in de-mand and supply of skilled work-force in the Bengaluru Garment

Cluster in Karnataka, ATDC would be ex-panding its footprints to set up ATDCSMART Centres in and around Ben-galuru, Dr. A. Sakthivel, Chairman, AEPC,ATDC & IAM, said. “There is an urgentneed to train unskilled workforce andprovide training of modern technologiesto make Indian apparel products morecompetitive globally,” he added.

In this regard, a new ATDC-SMARTCentre was launched at Adugodi, Ben-galuru-South, on January 1. The Centrewas inaugurated by Mr. Ramalinga Reddy,MLA, B.T.M. Layout Constituency, inpresence of Shri Siddaiah (IAS), Commis-sioner, Bruhat Bangalore Mahanagara Pa-like (BBMP); Dr. Trilok Chandra, (MBBS,IAS), Additional Commissioner, BBMP-South, Dr. A. Sakthivel, Chairman AEPC,ATDC & IAM; and Dr. Darlie O. Koshy, DG

& CEO, ATDC & IAM, among others. Incollaboration with BBMP, ATDC inaugu-rated two more centres at Malleswaramand Nagarbhavi in Bengaluru-West.

Till date, ATDC has trained over 12,000candidates in various facets ofgarment/apparel manufacturing at its ex-isting centres in Karnataka — Anekal,

Tumkur, Kolar, Chikkaballapur,Chinthamani, Ramnagar, Maddur, Hubli,Malleshwaram, Nagarabhavi and Gadag.Other ATDC-SMART Centres/Skill Campsare being proposed at Bellary, Bidar, Gul-barga, Bijapur, Belgaum, Shimoga, Kop-pal, Davangere, Chitraduga, Hassan,Mangalore, Mallavalli and Mysore.

Ariyalur on ATDC-SMART map

Karnataka ushers in dynamic ‘Skill’ing Year

SMART enters talent-rich NEThe first footprintsof ATDC in theNorth-East wereseen on March 13when ATDC inau-gurated its firstATDC-SMARTCentre in Imphal,Manipur. The inau-guration waspresided over byShri KonthoujamGovindas, State Minister of Commerce & Industries.His speech in the local dialect captured the essence ofthe entire ISD Scheme and vividly explained how itwould benefit the youth. The function was also at-tended by Shri. O. Nabakishore Singh, IAS, PrincipalSecretary, Commerce and Industries, Govt. of Manipur.Shri. O. Nabakishore thanked ATDC for opening up theImphal Centre and requested it to add more courseson embroidery and apparel pattern engineering. Hehoped that this Centre will grow to become a Commu-nity College. In his opening remarks, Dr. Darlie O. Koshy, DG &CEO, ATDC & IAM, said that Manipur, with its rich cul-ture in handloom and embroideries, had a huge poten-tial for the apparel sector.

New Peripatetic Centres/Skill Camps

77 students receive diplomas, honours


New initiative

The apparel and textile scenario inBihar is set for a major boost,with SMART Bhawan. Housing

state-of-the-art machinery and world-class facilities, the upcoming SMARTBhawan at ATDC’s new campus inPatliputra Industrial Area, Patna, willwork towards filling the skill gap, thusestablishing Bihar as a major hub of ap-parel industry.

A Bhoomi Pujan ceremony, attendedby Dr. Prem Kumar, State Minister ofUrban Development and Housing,Government of Bihar, was held at theATDC campus on February 12.

Other dignitaries present at the cer-emony included Mr. Navin Verma (IAS)Principal Secretary, Industries, Govern-ment of Bihar; Mr. Girish Kumar, JointSecretary, Forest, Govt. of Bihar; Mrs.Sarita Choudhary, Joint Director, Indus-tries, Govt. of Bihar; Mr. Hari Kapoor,Vice-Chairman, ATDC; Dr. Darlie O.

Koshy, DG & CEO, ATDC & IAM; Mr.B.B. Grover, Registrar, ATDC and others.

“The apparel sector is facing anacute shortage of skilled manpower andBihar has been a leading source of man-power in the Indian apparel industry.ATDC already has a presence in ninedistricts here, and we are planning to es-tablish six new ATDC-SMART Centresthis year — at Jhanjharpur, Bhagalpur,Khagaria, Nalanda, Mohanpur in Gayaand Sitamadhi,” said Shri Kapoor.

Lauding ATDC’s efforts towards em-powering the economically weaker sec-tions of the society, Minister Kumarsaid: “ATDC is providing brilliant op-

portunities to the unemployed youthunder the SMART project. We are work-ing towards establishing Bihar as amajor hub of apparel industry.”

Dr. Kumar also assured all necessarysupport from the Bihar Government to-wards any future expansion of ATDC-SMART Centres in the state as well asthe sponsorship of the candidates.

“With our sustained efforts andlong-term vision, we would be able tosuccessfully address the skill deficitbeing faced by the apparel sector,” Dr.Koshy said. All ATDC-owned buildingsacross the country will now be namedSMART Bhawan, he added.

Bihar to getSMART Bhawan

Collaboration

ATDC, NYKS lead SMART expansion across countryWith a view to further boost its asso-

ciation with the Nehru YuvaKendra Sangthan (NYKS) and spreadATDC-SMART programmes acrossBihar, ATDC Patna participated in thestate-level NYKS Coordinators’ Meetingin Patna on December 7, 2012.

District Youth Coordinators from 38districts, along with NYKS-Bihar Joint Di-rector Ms. Jyotsana and Zonal DirectorMr. Syed Ali participated in the meeting.During the meeting, representatives fromATDC-Patna showcased ATDC's missionof ‘Imparting Skills Improving Lives’ andexplained various prospects of ATDC-SMART project. They also highlightedthe idea of ATDC-SMART mobilisationand offered participants to become mo-bilisation partners so that the ATDCmovement can further its presence in

the remote areas. The meeting provedfruitful for ATDC Patna, which received50 direct enrollments in SMART Opera-tor (Basic) course from NYKS Muzaf-farpur and NYKS Chhapra.

IN GODHRA, GUJARATAs part of the ongoing collaboration

with NYKS, ATDC organised an inaugu-ration-cum-orientation programme for

a batch of 60 candidates who enrolled inATDC’s SMART Operator (Basic & Ad-vanced) courses at its SMART SkillCamps at Godhra, Gujarat, on January17. A total of 60 candidates enrolled inthe Operator (Basic) and Operator (Ad-vance) courses were present at the cere-mony, presided over by Chief Guest Ms.Manisha Chandra (IAS), District Collec-tor, Godhra.

IN ULHASNAGAR, MAHARASHTRAIn a bid to further expand its pres-

ence in Maharashtra, ATDC-Mumbaiinaugurated a new SMART Skill Campat Ulhasnagar on January 24. A total of60 candidates, sponsored by the NYKS,are being trained in Smart Operator(Basic and Advanced) courses at theSkill Camp.

news flags 17


Visits/Events/Seminars

Having proved its mettle in pro-moting rural products as wellas building capacities of rural

folks, ATDC-SMART Tumkur partici-pated in the Saras exhibition (NationalExhibition of Rural Development) atTumkur industrial town in Karnatakaon December 8-9.

The annual event was organised bythe Rural Development and PanchayatRaj Department (RDPR), Govt. of Kar-nataka and sponsored by the Ministry

of Rural Development, Govt. of India .Ms. Vidyashree, Trainer and Ms.Kavitha, Guest Faculty, along with fewstudents, represented ATDC-SMARTTumkur and provided information onvarious ATDC-SMART programmes tothe visitors.

Saras exhibitions have opened anew dimension in promotion of ruralproducts and encouraged the partici-pants and other stakeholders in the de-velopment of rural products/artisans.

ATDC-Tumkur shines at Saras TN to train 54,000 studentsATDC-SMART Centre at Erode felici-tated the successful candidates by distributing certificates at a functionchaired by Dr. V.K. Shanmugam (IAS), District Collector, Erode. Dr. Shanmugam announced that theTamil Nadu Government will sponsor140 ATDC-SMART candidates. TheTamil Nadu Skill Development Missionhas sanctioned 600 trainees’ initially insix districts and then extended to 9 dis-tricts, sponsoring total 5,400 trainees.The state Social Welfare Departmenthas come up with an idea of up-skilling54,000 tailors in making uniforms andATDC has been asked to train them.

Skill Development FairATDC Bhopal Centre has done a laud-able job in training rural youth to bridgethe skill gap in the apparel sector in Mad-hya Pradesh. This was showcased at atwo-day Skill Development Fair in Bhopalfrom January 31-February 1. MadhyaPradesh Chief Minister Shri Shivraj SinghChauhan inaugurated the fair in the presence of State Minister for Technical Education, Mr. Laxmikant Sharma, andothers. The Chief Minister had a discus-sion with ATDC students on trainingATDC-Bhopal Centre is providing.

initiatives18

n JANUARY: Haskote, Karnataka; Rae Barelli,UP; Malleswaram, Karnataka; SavdaGhavera, Delhi; Kannur, Dinesh, Kerala;Gangrar, Rajasthan; Palakkad, Kerala; Ullhasnagar, Maharasthra; Hardoi, UP.

n FEBRUARY: Adugodi, Karnataka; Yewla,Maharashtra, Borbanda, AP; Bikaner,Rajasthan; Ghusaithi, Haryana; Udaipur,Rajasthan; Murad Nagar, UP; Gandhina-gar, Gujarat; Shahjahanpur, UP; Bilimora, Gujarat; Padruana, UP.

n MARCH: Bilaspur, Greater Noida; Uthiramerur, Tamil Nadu; Vespa Cloth-ing-Karaikudi, Tamil Nadu; Imphal, Manipur; Dhuri, Sunam (Punjab).

New Skill Camps

SMART Innovations

It was a special day for differently-abled students at ATDC-SMARTBallabhgarh Centre in Faridabad.With the financial support from theNational Hydroelectric Power Cor-poration (NHPC), the NationalHandicapped Finance DevelopmentCorporation (NHFDC) distributedsewing machines to 25 differently-abled students, who successfullycompleted the ATDC-SMARTSewing Machine Operator course, onWorld Disability Day on December 3.

Shri A.K. Dey DGM, NHFDC andShri A.K.Tiwari, Executive Director(HR) from NHPC gave away ma-chines to the beneficiaries. Shri

Tiwari encouraged students to be-lieve in themselves. Along withATDC, NHFDC offers placements tosuccessful students in the leadinggarment manufacturing companiesin Faridabad and Gurgaon.

Honouring differently-abled, at FaridabadOne of the proudest moments in any

parent’s life is to see his/her childrenexcel with flying colours. That’s preciselywhat happened at the ATDC-SMART SkillCamp in Chinthamani, Karnataka, whereparents of the successful outgoing stu-dents couldn’t hide their happiness.

The Skill Camp has trained as many as54 candidates sponsored by the City Mu-nicipal Council (CMC) Chinthamani. Inorder to felicitate the students, ATDC or-ganised a Parents’ Meet presided over byCMC Commissioner Dr. Rame Gowda.

Dr. Gowda encouraged them to spreadthe news about ATDC-SMART courses sothat more unemployed youth andwomen can join SMART programmes.

Meet the parents

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ATDC-Kolar

Budding entrepreneurs

ATDC not only imparts training,but creates entrepreneurs, andthe story of students from its

Kolar Centre is no different.Just when Suma was about to lose

hope, ATDC gave her life a new direction.She joined the Garment ConstructionTechnique (GCT) course at ATDC-Kolarand has never looked back again sincethen. Leela was all set to join the policeforce. But the Almighty had different plans for her. She completed the Sewing Ma-chine Technician course at ATDC-Kolar and is now earning up to ̀ 20,000- 30,000 permonth. Gowri and Radha, who got multi-skilled by completing the GCT and Em-broidery & Surface Ornamentation courses respectively at ATDC-Kolar, have turnedentrepreneurs. It’s not just about entrepreneurship, but partnership as well. Chan-drakala S. and Sujatha V. have set an example for others by fostering a business part-nership, courtesy the Garment Construction Technique (GCT) at ATDC-Kolar.

ATDC-Hubli

Can’t thank ATDC enough

For Chandralekha R., a three-yeardiploma course in Apparel Design& Fashion Technology proved to be

of no use. But it was the Fast-TrackATDC-SMART Training Course at ATDC-Hubli that reaped the desired results andearned her a good job. “After my diploma,I had applied for jobs but could not suc-

ceed. After being trained at ATDC-Hubli,I got selected as faculty in Don BoscoSchool, Davangere. I can't thank ATDCenough,” said Chandralekha.

Chaitrali Chillal, a differently-abledgirl, surprised everyone when she notonly completed the Sewing MachineOperator (Basic) course from ATDC-Hubli but also topped her batch. She isnow working with Satara Foundationthat exports its products to California.

SMART stars of Karnataka

Saving the eyes

It is ATDC’s social responsibility toensure a safe work environment fora highly specialised art like surface

ornamentation. Under the guidance ofSh. Hari Kapoor, Vice-Chairman, ATDCand Dr. Darlie O. Koshy, DG & CEO,ATDC & IAM, a study on the ‘Effect onEyes during SMART Surface Ornamen-tation Course’ was conducted at twoATDC-SMART Centres in Jaipur —Sitapura and Malviya Nagar.

According to the action plan of thestudy, there should be an inclusion ofone set of goggle/spectacles, SnellenChart and eye health awareness pro-grammes in the SMART kit for surfaceornamentation training courses. All forthose beautiful set of eyes!

ATDC-Jaipur: Research findings

An ode to women

Sooraj E.V. has shown to the world hisremarkable embroidery work. The

talented second year Fashion Designstudent from ATDC Community College-Kannur has used the chain stitch, satinstitch, spider web stitch, fly stitch, run-ning stitch, bullion knot and herring-bone stitch, among others, to create hisembroidery work titled ‘Journey of aWoman’. This was part of a projectunder the Traditional Textile & NeedleCraft course in the third semester of theATDC training programme.

ATDC-Kannur

stories to tell 19

Every person experiences a moment that changes his or her life beyond belief. For some of those waiting for an opportunity to knock at their

doors in Karnataka, this moment came in the form of ATDC. And how...

ATDC-Guindy

Turning dreams into reality

Although these students were fromdifferent backgrounds, theyshared a common dream — to

make it big in the apparel industry. Thiscommon factor brought them to ATDC-Guindy, where they started their journeytowards a better and successful life.

G. Vimala, got herself enrolled in thePattern Cutting Master Course (PCMC)/

and post that in Production Supervisorand Quality Control (PSQC) course andis now working as a Merchandiser inMagnum Clothing, Chennai. The timespent at ATDC while doing the AMTcourse gave Kala Dharmaraj the knowl-edge to set up a unit called M/s. Cosy In-dustries. Surendra Babu V., another AMTstudent, is working with M/s. GokuldasExports, Bengaluru.

There’s no doubt that ATDC has putthese youth on the path to success.

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In an exclusive interview,Mr. Toshiyuki Yamanakatalks about how ATDC-JUKITech Innovation Centre will become a platform to build“deep dive” capabilitiesthrough advance training,innovative processes, technical guidance andclose linkage and interfacewith the apparel industry

Mr. Toshiyuki Yamanaka,

Managing Director,

Juki India Pvt. Ltd.

Here comes tech revolutionIN SUMMARY

Contact:Apparel Training & DesignCentre, National Head OfficeParidhan Vikas Bhawan, Plot-No. 50, InstitutionalArea, Sector-44, Gurgaon-122003Phone: 0124-4659500/01 Website: www.atdcindia.co.in

31 x

These are exciting times for the Indian garment industry. It is witnessing a golden period of contin-uous growth accompanied by rapid and necessarymodernisation. This has, however, thrown up twokey challenges: the need for trained staff on the onehand, and, on the other, greater efficiencies in pro-duction. Addressing these is imperative if India is tocompete in the global apparel market.

The Apparel Training & Design Centre (ATDC) has, forlong, been at the forefront in helping the apparel industry to meet these twin challenges.

Its role in skilling people and providing the industrywith trained personnel is already well known andwidely appreciated. With the setting up of its Train-ing of Trainers’ (TOT) Academies, ATDC took anotherpurposeful step in ensuring a continuous flow oftrained manpower to the apparel sector. The organ-isation realised early on that the skilling missionwould falter in the absence of adequately qualifiedtrainers.

In keeping with its focus of “driving industry, in-stead of being driven by it”, ATDC has also beenpushing industry to adopt new technologies to increase productivity, efficiency and quality so asto ensure better price realisation and greater com-petitiveness globally.

Further evidence of ATDC’s farsightedness is its col-

laboration with JUKI India Pvt. Ltd. — in setting-upIndia’s first ‘ATDC-JUKI Tech Innovation Centre’ atthe ATDC-TOT Academy at Gurgaon. I am certain thatthe Centre will prove to be an important initiativethat will immensely help the apparel industry toadopt new technologies and improve productivityas well as meet global quality standards.

The ATDC-Juki Tech Innovation Centre aims to fulfiltwo functions. For one, it will showcase for the In-dian apparel sector the cutting-edge technologyand the latest equipment available globally. Andsecondly, it will be involved in applied research toimprove apparel production techniques that canthen be adopted by the country’s apparel industry.I am confident that the Centre will play a trulycatalysing role in the advancement of the latesttechniques that are relevant to India’s apparel man-ufacturing sector.

At Juki, we appreciate and support ATDC’s effortsto strengthen the Indian apparel industry. In just ashort span of time, the organisation has built a fan-tastic infrastructure and network — one that cantrain and cater to different needs of the industry.We have had a long association with ATDC not onlyin Gurgaon, but also at the pan-India level, involvingeach one of our 13 branch offices. Team ATDC is atpar with the best in the global business. And we aresure that the ATDC-Juki Technology Innovation Centre will fulfil its charter.

THE ATDC-JUKI TECHINNOVATION CENTREAIMS TO FULFIL TWOFUNCTIONS. FOR ONE,IT WILL SHOWCASEFOR THE INDIAN APPAREL SECTOR THE CUTTING-EDGE TECHNOLOGY ANDSECONDLY, IT WILL BE INVOLVED IN APPLIED RESEARCH

ATDC-JUKI Tech Innovation Centre to play a catalysing role inthe advancement of the techniques relevant to the apparel sector

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Documents

ATDC Smart Spring Issue