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Attaching SVP Ads. Limor Nadav-Greenberg| Solution Specialist January 2011. Now that you know what SVP is, and how Delivery Groups are built, try to imagine – . What would delivery groups containing SVP ads look like?. Delivery Group Concept. Placement 1. Ad 1. Master Ad 1. Ad 1. Ad 1. - PowerPoint PPT Presentation
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© 2010 MediaMind Technologies Inc. | All rights reserved
Limor Nadav-Greenberg| Solution SpecialistJanuary 2011
Attaching SVP Ads
© 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc. | All rights reserved
Now that you know what SVP is, and how Delivery Groups are built, try to
imagine –
What would delivery groups containing SVP ads look like?
© 2010 MediaMind Technologies Inc. | All rights reserved
Placement 1Ad 1
Ad 2
Ad 3
Placement 2
Placement 3
Placement 4Ad 1
Ad 2
Ad 3
Ad 1
Ad 2
Ad 3
Ad 1
Ad 2
Ad 3
Delivery Group
Serving Logic
Master Ad 1
Master Ad 2
Master Ad 3
Delivery Group Concept
© 2010 MediaMind Technologies Inc. | All rights reserved
Placement 1 Ad 1
Placement 2
Placement 3
Placement 4 Ad 1
Ad 1
Ad 1
Delivery Group
Serving Logic
Master Ad
The SVP master ad contains multiple ad
versions
Delivery Group with SVP Ad
© 2010 MediaMind Technologies Inc. | All rights reserved
A couple of things to remember…
Because SVP ads contain multiple ad versions in them:
▸ A Delivery Group containing an SVP ad – cannot contain any additional ads in it (except for default ad).
▸ A placement can be attached to only a single DG if this DG contains a SVP ad.
▸ In case targeting is used - The SVP ad should contain a default version. Otherwise the system will serve the default image of the master ad or the default ad (if one was defined for the DG).
Let’s see how we attach the IKEA ad we created earlier to placements...
© 2010 MediaMind Technologies Inc. | All rights reserved
The Attachment Process is Just the Same…
Except – you only select a single (SVP) ad to be attached to the placements.
© 2010 MediaMind Technologies Inc. | All rights reserved
Like Before – You Can Start by Creating the DG…
And then select the SVP ad, save and attach to the placements.
© 2010 MediaMind Technologies Inc. | All rights reserved
DG with SVP Ad In It
This panel shows how many ad versions, products and target audiences the ad
has.
© 2010 MediaMind Technologies Inc. | All rights reserved
DG with SVP Ad In It
Here you can toggle between the ad versions, and view Defected and
Disabled versions.
Click the “More” button to obtain all ad versions.
© 2010 MediaMind Technologies Inc. | All rights reserved
DG with SVP Ad In It
General information on the rotation method
used, the retargeting tag name, and feed URL.
© 2010 MediaMind Technologies Inc. | All rights reserved
DG with SVP Ad In It
Only the Frequency Capping tab is editable (the rest of the settings are defined during the
set up process).
© 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc. | All rights reserved
Q&A
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Hands On
© 2010 MediaMind Technologies Inc. | All rights reserved
Thank you!
