‘The tension build-up, it helps to create an enigma also which makes me want to watch the film to find out what happens. The initial build-up action is good.’

‘The combination of the low-key lighting and non-diegetic sound helps to create tension, this makes the trailer scary for me as I never know what may happen.’

‘The use of the phrase based on a true story makes it scarier, as it seems more realistic. The girl jumping down from the wardrobe is scary as it is unexpected and quick, making you jump.

‘the non diegetic sound, as it creates tension and a build up. The sound effects are creepy, making you scared’

‘Yes, as it is conventional to the family theme and setting’

‘The costumes used are conventional, they help create a sense of realism, which makes the film more frightening as it is easy to relate to’

‘It is conventional for the storyline/genre and the time period the film is set in. it is typical for a horror as they want it to be believable and realistic for the audience, they want them to relate to it.’

‘it fits in with the time setting of the story, making it conventional and link to the storyline.’

‘I liked that it helped create tension and suspense, keeping me on edge wondering what will happen’

‘It is exciting, adds to the tension. The dialogue makes it more realistic. The background music is key as it makes the trailer engaging and exciting’

‘The sound effect of a scream is effective as it makes you jump. The giggling sound effect is creepy and the background music creates a build up’‘The sound effects

are creepy, making you scared’

‘gave too much away’

‘too slow at first and uses slow transitions’

‘Not enough fast pace movements, and it gave away a lot of the story’

‘none’