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2008 V-Rod • Low Miles!H8180R • $14,995

2008 Fat Boy • Low Miles!H8059A • $15,995

2005 FXSTIH6472A • $12,495

2006 Fat Bob H95009A • $10,999

2003 FLHRCIH8098A • $12,995

2001 FLHRH8323A • $12,995

2006 FLTR H8339A • $14,995

2008 FLSTCH8369A • $17,995

2000 FLHTCUH8410A • $14,999

2001 FLHTCUH8425A • $13,999

2007 XL883LH95014A • $6,295

2003 XL1200CH8578B • $6,995

P R E - O W N E D B I K E S

SOLDSOLD

SOLDSOLDSOLDSOLD

SOLDSOLD

98211-10VM Modular Helmet

98212-10VM 1/2 Helmet

4

M O T O R C L O T H E S ®

*The One-Touch Integrated SunShield is an internal-tinted retractable shield that deploys quickly and easily with the slide of a lever to provide

immediate relief from sunshine and glare. With the SunShield, deployment and retraction is nearly instantaneous, and necessitates the use of

only one finger. That means customers can travel without the hassle of stopping to add/remove a tinted face shield depending on light levels.

MOTORCLOTHES UPDATE: HELMETS

Black Hills Harley-DavidsonSturgis * Deadwood * Hill City

(605) 342-9362www.BlackHillsHD.com * www.SturgisHD.com

• Polycarbonate shell

• Double D-ring chin strap

• Removable, washable inner liner

• Pull-down retractable sun visor

• Bar & Shield logo graphic on center front and sides

• Meets DOT requirements

• Modular and 3/4 Helmet with Retractable

Sun Shield

• Advanced Channeling Ventilation System

• One-Touch Integrated tinted SunShield*

• AccuSight anti-fog face shield

• RapidFire shield replacement system

• SilverCool interior helps wick moisture and

eliminate odors

• Meets DOT requirements

Half Helmet with Retractable Sun Shield

Modular Helmet with Retractable Sun Shield

98210-10VM 3/4 Helmet

Brian GruhnMy BHHD career began in 1996! I ventured out to

Rapid City to submit an application for a position with theparts department, and two weeks later I was offered thejob and have never looked back! As a Chrome ConsultantI have had the opportunity to assist thousands of cus-tomers over the years, many of whom have become closefriends. I have also been given the opportunity to travelthroughout the United States for various rallies, training,

and productreviews. I am con-stantly research-ing and testingnew product andaccessories inorder to providemy customerswith the “latestand greatest” H-Dhas to offer!

I was raisedin Gregory, SouthDakota andworked at a localgrocery storewhile growing up.I moved toO’Neill, Nebraskaafter graduating

from high school and honed my skills as a butcher atBuche’s Foods for several years. After a brief stint as amachine operator, I decided it was time to pursue some-thing that really excited and challenged me—and the restis history! Rapid City has been my home forthe past 13 years and I love the Black Hills!

Fun fact: I have been the proud owner ofa 1984 XL1000, a 1991 FXR, a 2004XL1200R, and most recently, a 2007FLTR!

Curtis Crow Hey there! I joined the BHHD parts department in

1998 and became a Chrome Consultant in 2005. I love myjob because I get to help clients customize their favoriteride. Seeing the pure pleasure on their faces when theirchrome comes in makes for a good day. I enjoy traveling,restoring vintage cars, and golfing (although I have yet tomaster this sport). I also love to cook! I have a new 2010FLHTC on order, which should be arriving any day now.Doing what I do, I can’t wait to get it all tricked out withthe latest in aftermarket parts. It’s going to be cool!

Fun fact: Back in my “wild” days while buildingsound stages for various concerts, I had the unique oppor-tunity to meet several famous bands, includingAerosmith, ZZ Top and Kid Rock!

F a v o r i t equote: “Show mesomeone who hasdone somethingworthwhile, andI’ll show yousomeone who hasovercome adver-sity.” —LouHoltz

MurphBorn in the Midwest and raised in Southern California,

I landed in South Dakota in the early ‘80s. Some mayremember me from the Group W Band, but may be hesitantto admit it! It’s wonder we all survived!

I’ve been with BHHD for a little over 10 years, and I’mproud to work for one of the most prestigious Harley-Davidson dealerships in the world. I’ve been riding for … awhile! I’m a Vietnam Veteran and a staunch supporter of thetroops, and havebeen participatingin the Red ShirtFriday support forabout three years.Right now, wehave one of thebest teams ever, socome on in withany questions youmay have. If wedon’t know theanswer, we’ll findit; if we don’t haveit, we’ll get it; ifwe can’t get it, youprobably don’tneed it!

Ride safe,have fun.

Custom Style…

Custom Style…

5

P A R T S

Meet Your Parts Staff!

Brian GruhnChrome Consultant

MurphAssistant Parts Manager

Curtis CrowChrome Consultant

6

Sturgis Rumbles

by Cyril Huze

As always, difficult times providean opportunity to address excesscosts, define new strategies andreevaluate new medias to reach yourcustomers—and that’s exactly whatHarley-Davidson is doing. Mark-Hans Richer, Harley-Davidson’schief marketing officer, statedrecently, “It’s clear that we enjoy agreat bond with boomers, but ourstrategy is to extend age distributionon both sides of the curve.”

The factory continues to invest inbaby-boomer customers by improv-ing its touring line and marketing itsTri Glide Trike, but it’s also court-ing younger adults (with itsblacked-out Dark Custom Series),women (via social online network-

ing) and Hispanic riders or Harlistas(via broadcasting videos). I applaudthe fact that through implementingthis multi-generational, multi-cul-tural marketing campaign, Harley-Davidson relies heavily on theInternet.

No other medias let you segmentyour targets as well as on the Web.It gives you the opportunity to adaptyour message to each group, and itlets you interact quickly with yourcustomers. For example, theSporster Iron 883, which sells forless than $8,000, was launched byenlisting 180,000 “friends” onFacebook and MySpace. Harley-Davidson also has its very own suc-cessful channel on YouTube. Allover the world Harley-Davidson’sofficial sites are getting more and

more interactive by incorporatingseveral video events and contests.

I think that Harley-Davidson hasbeen a little bit slow to understand-ing the marketing leverage it canget from the Internet. But I thinkthat with the continuation of itsprint magazines and innovativeWeb ideas, the company has devel-oped a great media strategy. In oneyear the average age of a Harley-Davidson customer stayed nearlyflat, increasing only one-tenth of 1percent, from 47.2 to 47.3. But it’sa big step up compared to the speedat which this average age wasincreasing in previous years. Let’ssee in 2010 what these statisticswill look like after one more yearof multi-generational marketingstrategy. I am optimistic. ■

Harley-Davidson Speaks to New Class of Riders

Summer is here in full rum-

bling force! We have our fall line

of t-shirts in as well as our fall

motorclothes line. Both look

great! Stop in and check it out.

We also have the 50th

anniversary Barbie in stock. She

sure does look great for fifty,

even with her full-back tattoo!

She is a great collector’s item and

a great Christmas present. Barbie

is limited, so stop into Sturgis

Harley-Davidson and get yours

now.

Have a fun and safe '69th rally

and we will see you in the fall and

as always, the coffee will be on!

7

S E R V I C E

Service NotesIt seems like summer is finally

upon us, and riding time is here!

Most of us have had our bikes out

for a while and hopefully we’ve

completed a good preseason

check.

We’ve been pretty steady here

in the service department, so we

thought we’d offer a few sugges-

tions to our customers. At present,

we’re scheduling four to five days

in advance for service work. If you

know you’re coming up on service

mileage, please call ahead so we

can be prepared to give you the

quality service you deserve and

have come to expect from BHHD.

For those of you planning that

fun motorcycle vacation, please

have any service or repairs com-

pleted at least a week or so in

advance to prevent any last minute

snags! Please stop by early to have

one of our helpful service writers

check the condition of your tires

so as not to run into unforeseen

problems on the road this summer.

Until next time,

Your Service Department

Black Hills Harley-DavidsonSturgis * Deadwood * Hill City

(605) 342-9362www.BlackHillsHD.com * www.SturgisHD.com

8

2007 FLHTCUH91067A • $19,599

2001 XL1200CH8596B • $5,495

2001 FLHRCH8613A • $13,999

2007 FLHR H8619A • $14,995

2008 FLTRH8938R • $17,495

2003 FLHTCUIH8675A • $15,995

1993 FXDWGH8676A • $8,999

2007 FLTR H8679A • $18,999

2003 Buell BlastH8683B • $2,999

1991 FXRH91027A • $8,495

2005 FLHTH91050A • $14,995

1993 FXDWGH91904 • $9,495

P R E - O W N E D B I K E S

SOLDSOLD SOLDSOLD

SOLDSOLD

SOLDSOLD

CALENDAR OF EVENTS

August1st – 9th STURGIS RALLY

4th Grand National Half Mile Races, 7:30 p.m. Black

Hills Speedway

6th H.O.G. NO RIDE

13th H.O.G. Thursday Night Ride BHHD, 6:00 p.m.

(Lead/Stampmill)

20th H.O.G. Thursday Night Ride BHHD, 6:00 p.m.

(Sturgis/Knuckle Saloon)

27th H.O.G. Thursday Night Ride BHHD, 6:00 p.m.

(Piedmont/ Elk Creek Steak House)

30th Lions Poker Run

September2nd H.O.G. Board Meeting BHHD 5:30

3rd H.O.G. Thursday Night Ride BHHD 6:00 p.m.

(Sanford’s Grub and Pub)

10th H.O.G. Thursday Night Ride BHHD 6:00 p.m.

(Murphy’s Irish Pub)

17th H.O.G. Thursday Night Ride BHHD 6:00 p.m.

(Joe’s Place)

24th H.O.G. Thursday Night Ride BHHD 6:00 p.m.

(Minerva’s)

27th Hill City Harley-Davidson Closing for the Season

9

I am 29 years old, 5'0", 100 pounds, andmarried with three kids. I earned a Bachelorsof Science in accounting at the University ofWyoming in 2002. Currently, I help my hus-band run Jeremy’s Auto Service and also ownand solely operate JAG Accounting in Gillette,Wyoming. I have been riding for two years andlove it. It doesn’t matter if I am on my own, onthe back or load up all the kids on our Harleysidecar, as long as we are riding, I am happy.

My first motorcycle was a 2007 HarleyDavidson Street Bob. I had so much fun ridingthat I decided it was too slow and headed toSturgis Dragway. In 2008, I participated in thelocal Sturgis circuit and finished second inpoints my first year. I also participated in theET class during the Sturgis Rally with the AllHarley Drag Racing Association (AHDRA). Ijust recently purchased a 2006 HarleyDavidson Destroyer from Black Hills HarleyDavidson. This summer, I am again competingin the Sturgis circuit and plan to compete dur-ing the rally with the AHDRA with both theStreet Bob and Destroyer. I look forward tocompeting on a Pro Sock Motorcycle in theNHRA someday!

Drag racing is a family event for us. Ourson also competes in a Junior Dragster. So far,it has been a great summer of racing (as longas the rain stays away). You can always visitwww.myspace,com/fastandie to view the latestpictures and upcoming events. I look forwardto seeing you at the track.

Rider Spotlight: Andie Gaskins

1 0

H . O . G . N E W S

by Matt McCormick

Here we are, the first week in July, awaiting the

final results of the statewide Million Mile Monday

Chapter Challenge. So, without further rumbling,

here are the results:

By any measure, the South Dakota Chapter

Challenge was an overwhelming success for the

entire state and we should be proud of the contribu-

tions South Dakota HOG members made towards

spinning the odometer to the goal of 5,000,000 miles

ridden on Harley-Davidsons in a single day. While

the ultimate goal may

not have been reached, it

sure wasn’t due to a lack

of riding by South

Dakota HOGers. Great

job to the entire state!

The goal of the Million Mile Monday Chapter

Challenge was to spur a little friendly competition

among the four SD chapters, but ultimately to

encourage HOG members to just get out and ride, on

a single day, for a single purpose, and to show our

pride in The Harley-Davidson Motor Company and

our motorcycles. And it worked; it was a great day!

However, as with every competition, there are

results that have to be tallied. The Black Hills

Chapter turned out in large numbers to demonstrate

to everyone, in South Dakota and elsewhere, that we

are the greatest HOG chapter in the lot! Our chapter

turned out the most riders, a total of 68, and rode the

most miles (15,816) for an average of nearly 233

miles per chapter rider. Think of that, if all 1,000,000-

plus HOG members rode an average of 233 miles on

MMM, HOGers worldwide would have ridden over

233,000,000 miles in a single day!

Great job Black Hills Chapter! We humbly accept

the hardware that has yet to be unveiled and we anx-

iously await the formal presentation from the direc-

tors of the other three chapters. Watch for more

details soon. It’ll be an event you won’t want to miss!

And there are more miles yet to be ridden. As the

Thursday Night Rides continue, now with more rider-

friendly weather, remember to check your calendar to

see if there is a date and time that fits to help out at

the HOG Information Booth during the Sturgis Rally.

Check the sign-up book on chapter rides and reserve

your spot. It’s a great time that also provides a valu-

able service for rally attendees and our sponsoring

dealer.

Details keep rolling in on two additional week-

end rides to be added to

our chapter riding

schedule. From what

I’m hearing, you’re not

going to want to miss

these either. While I’m

not at liberty to reveal details just yet, keep checking

www.bhhog.net for dates, times and details. There’s

going to be something for everyone, from the hills to

the plains.

Also, remember the summer-long “Ride and

Have Fun” riding

program. I’d love to

hear from everyone

that’s participating

and the stories

you’ve encountered

while securing your

photos and working

towards earning

your prizes.

Sharing your sto-

ries on our blog,

located on the Web

site, would be a great way to let everyone know how

much fun you’re having as well.

Keep in mind that Sturgis rally goers will be

coming to the Black Hills soon. For many it’s their

annual ride home. For others, it’s their first time on

our beautiful roads and the challenges they present.

Remember our motto: Ride and Have Fun. Help those

that are in need with directions and tips. But most of

all, remember to ride safely.

As always, keep the shiny side up.

Matt McCormickH.O.G. Director

South Dakota Chapter Challenge:Million Mile Monday Results

Central Glacial Lakes Sioux Falls Black Hills

Total Participants 12 25 44 68

Total Miles Ridden 4,191 4,251 15,070 15,816

Average Miles Ridden 349.25 170.04 342.50 232.58

Most Individual Miles 634 921 714 637

Individual rider accomplishments are as follows:1. Bennie Sullivan, Glacial Lakes . . . . 921

2. Bruce Jensen, Sioux Falls . . . . . . . . 714

3. Don Ward, Black Hills . . . . . . . . . . . 637

4. Lisa Jackson, Central . . . . . . . . . . . 634

1 1

New Addition tothe Black Hills

Harley-DavidsonSales Team!

Who’s Who: Kelly RangPosition: Motorcycle SalesLocation: Black Hills Harley-Davidson

Kelly Rang is brand new at Black Hills

Harley-Davidson, but not brand new to Rapid

City. Kelly started his retail career at McKie

Ford where he sold new and used cars.

Kelly left the Black Hills and landed in

Gillette, Wyoming, where he was the general

manager of Deluxe Harley-Davidson. He was

there for four years. Kelly has always wanted to

move his wife Lisa and their family back to the

Black Hills, so when he was offered the chance

to join the staff at Black Hills Harley-Davidson

he jumped at the chance. Kelly and Lisa ride a

FLHX and log many miles every year. Kelly

invites all of his past, present and future cus-

tomers to stop in and say hi!

Kelly RangMotorcycle Sales

by Greg Hudson

Atmospheric Inlet Valve: The falling of the pistons acti-vates the opening of inlet valves by causing a vacuum.Usually found in the early single-cylinder Harleys.

Ape Hangers: Elevated handlebars raising the rider'shands above the shoulders.

Buell: First built by Eric Buell, a former Harley-Davidsonemployee, these are the V-twin Harley-engine bikes thathelped the company win a share in the sports bike market.

Big Twin: A designation used for the larger-sized Harley-Davidson engines. Sportster® models range from 883 to1200 cubic centimeters. Almost all other Harleys have1340, 1450, or 1584cc engines.

Bobber: All extras and non-essentials are removed toincrease the power-to-weight ratio resulting in increased per-formance and better styling. It’s probably one of the first cus-tomized motorcycles from the early 1950s. The first customscame about with the return of war vets looking to rekindle thethrill of flying fighter planes. Also known as a Bobtail.

Blockhead: Harley-Davidson's innovative Evolution® V-twin engine.

Chopper: ’60s and ’70s-era custom bikes. Noted forextended and raked forks, tweaking done to the suspen-sion and the introduction of thinner Japanese wheels forthe front end.

Duo Glide®: A Big Twin with rear suspension introducedin 1958, up until the mid 1960s.

Dyna Glide®: The term glide refers to the effect of theeffective rubber engine mountings used on the model’sfram.

Electra Glide®: An electric starter was introduced to thismodel.

Evolution®: This engine replaced the Shovelhead. It fea-tures an overhead valve and is found on post-’80 models ofthe Big Twins and Sportsters.

Head®: Pertains to inlet over exhaust valve engines.

Fathead®: A Twin-Cam engine introduced in 1999 and isstill featured to this day.

Fat Boy®: The bike seen in the movie “Terminator.”Characterized by a solid front disc wheel and enginemounted gauges. One of Harley-Davidson's top-sellingmotorcycles.

Flathead®: An older engine featuring side valves. Notedfor its durability.

Hardtail®: Basically, a frame with no suspension. Arigid!

Hydra Glide®: A hydraulic suspension system used inthe front forks.

Knucklehead®: A V-twin engine built from 1936 – 1947.

Low Rider®: A custom bike with low-riding position andlow seat. A typical custom version of the Super Glide®that appeared in the 1970s.

Panhead®: The series of engines that replaced theKnucklehead.

Shovelhead®: Series of engines that replaced the Panheadfrom 1966 onwards.

Side Valve: An engine with valves on the side of the cylin-der.

Softail®: Resembling the look of a Hardtail, the suspen-sion is hidden underneath the engine.

Sportster: An improved model featuring 883cc to 1200ccengines.

Springer®: A model with a front fork featuring springson the suspension.

Super Glide®: A hybrid between the Sportster front endand the frame of the Big Twin engine. The first factorycustom ever made.

Tour Glide®: Designed for touring and packed with allthe features required for long-distance cruising.

Twin Cam: The largest Harley engine that is now featuredon most of the later models developed.

Wide Glide®: Features wider forks and is the featured bikein the movie “Easy Rider.” Popular because of its versatili-ty, it sports a 1450cc engine pushing out a noted 79bhp.Also includes some of the latest Harley technology. ■

Harley Davidson Glossary

RAPID CITY, SD—Everyone loves a party. Andthis year, as Kids & Chrome marks its fifthanniversary, there will again be cause to cele-brate.

Kids & Chrome, a one-of-a-kind benefit dinner and auction,began in 2005 at the SturgisMotorcycle Rally. The event hasa tradition of attracting a spe-cial breed of motorcycle enthu-siasts and industry legendsfrom around the globe to “Rallyfor a Reason” in the name of kids(the Children’s Home Society) andchrome (The Sturgis Motorcycle Museum& Hall of Fame).

In the past four years, Kids & Chrome hasdonated well in excess of a half million dollars topositively impact the lives of special needs chil-dren and preserve the history of motorcycling,both of which are causes near and dear to thehearts of the global motorcycle community.

“Even during these past few years of chal-lenging economic times, the motorcycle commu-nity has shown up to support charity eventsacross the country, and they’ve shown up by the

hundreds each August in support of Kids &Chrome,” said Ronda

Gusinsky, Kids &Chrome’s executivedirector. “We are pleasedto again have opportuni-ty to invite them to joinus in support of thisyear’s fifth anniversary

Kids & Chrome,” she con-tinued.

As customary, in addition to its eclectic mixof food, fun and fellowship, this year’s Kids &Chrome live auctionwill feature unique cus-tom products of itsproud industry her-itage, including a 2009Lehman ConversionHarley-Davidson FLHTrike, donated byLehman Trikes andBlack Hills Harley-Davidson, and a 2009Harley-Davidson FatBoy, donated by Jimand Monica Burgess and customized by RolandSands Design (RSD).“We at Lehman Trikes are extremely honored tobe a part of this wonderful event and the benefitit brings to the Children’s Home Society and theSturgis Motorcycle Museum & Hall of Fame,”said Ken Hines, executive vice president ofLehman Trikes.

Roland Sands, of Roland Sands Design,shared Hines’ sentiments, “It’s great to work withthe folks at Kids & Chrome. I’ve been to the

events for quite some time and it’s a classygroup of people.” Sands added that he feels it isan honor to be chosen to build a bike for thisevent. “I will do everything I can to help out thecause of Kids & Chrome,” Sands continued.“I’ll see you at the event, and don’t forget yourcheckbook because you are going to want thisbike.”

“Black Hills Harley-Davidson and my wifeMonica and I are proud to be contributors toKids & Chrome,” states Jim Burgess, one ofBlack Hills Harley-Davidson’s partners andboard president of Kids & Chrome Foundation,Inc. “This is an event that we became vested inat its inception five years ago because webelieve in giving back to our Black Hills com-munities and to the folks that have supported

our dealership for somany years. We arevery grateful toLehman and RolandSands for believingin our cause andtheir generous sup-port of this event,”Burgess continued.

This year's Kids &Chrome is slated forWednesday, August5, 2009, at the

Spearfish Holiday Inn and Convention Center,Spearfish, SD. It begins with a 5:30 p.m. socialand silent auction followed by an exclusive galadining experience and live auction finale.

Tickets are now on sale atwww.KidsandChrome.com. For more informa-tion on Kids & Chrome, e-mailRonda@KidsandChrome.com or phone (605)716-9190.

Kids & Chrome Foundation, Inc. is a BlackHills 501(c)(3) non-profit corporation.

Sponsors:

C H A R I T Y

Bikers Rally for a Reason:

Lehman Conversion Harley-Davidson FLH Trike and

Harley-Davidson Fat Boy Customized by Roland Sands

Design to Headline 2009 Kids & Chrome Auction