2009 Autodesk
Autodesk: Social Media
Norman Buckberry
ATC Program Development Manager
2009 Autodesk
Where do you start?
2009 Autodesk
Social media at Autodesk
Theres a lot of it about; commercial and academic audiences
Autodesk believes in its value; in all business units
We are NOT
Autodeskdating.com
Autodeskholidaysnaps.com
What is it?
Improved Sales
Acceptable and trusted Marketing
Lower cost Product Support
Increased access to Learning;
Widespread customer generated content
Easy to find, low cost access
2009 Autodesk
Autodesk Social Media
2009 Autodesk
Communities on the Home Page
2009 Autodesk
Autodesk University Live and Online
2009 Autodesk
AU Extension, AU Virtual
Social networking as
Virtual Conference
2009 Autodesk
Podcasts and Videos; sharing the news
2009 Autodesk
Autodesk International
Communitieshttp://communities.autodesk.com
http://communities.autodesk.com/
2009 Autodesk
Autodesk Channels on YouTube
2009 Autodesk
Product Divisions & Support on YouTube
2009 Autodesk
The Next Generation Users
2009 Autodesk
Case study: Major Motor Manufacturer
Context
Personnel cut back by 35%
Most dedicated CAD users let go
Engineers now using CAD; lower experience
Volume of work increased
Shelfware, adoption
Global communications poor
Some pockets of best practices but isolated
Existing internal User Groups, Support, and Training had
dissolved, because no high-level internal champions to
support
them
Increased reliance on suppliers
Harder to enforce standards
Communication breakdowns
2009 Autodesk
Twitter feeds; corporate, product, marketing,
personal connectionWorks well for large
dispersed Groups
Feel connected -even
With your next door
neighbour!
Insight and
Awareness
News
The casual
conversation
2009 Autodesk
What makes Social Media work in your
company?
2009 Autodesk
So what works at Autodesk
Communities of common interest
Teams
Industries/Products; sharing a common environment &
knowledge
Education; the e-generation
Geographic distribution
Bringing people together who can only meet online
In-house-customer community = reach, support, customer
satisfaction
Enthusiasm
Drivers and followers
Input and direction to product futures
Belonging to something special
eg AU for those who just cant make it
Aggregated content and contact
2009 Autodesk
Who owns Social Media in your company?
2009 Autodesk
Who owns social media at Autodesk
Its widespread, there is a LOT of it
Many people contribute inside ADSK and from outside
There are some top-down elements, giving a framework for
peer interaction
The Social Web Council - WWM
The Community Council Sales Events
Bottom Line; WE DO NOT REALLY OWN IT; it has a life of its
own; and we cannot CONTOL it, and it WILL happen!
Its organic
Its viral
2009 Autodesk
Is this the future of Training?
Social Media expands the Training Industry
Using social media tools to complement traditional delivery
models
Leverage the power of the Web to bring people together and
ADD
VALUE
Sales and marketing loyalty, peer recommendation
Reputation in the eyes of the customer trainer = celebrity
Social Media kills the Training Industry
So who needs a class then?
I can get what I want online
And I can get it for free!
Social Media IS the Training Industry
The core content has financial value
The core content drives involvement and community
The donated content gives no-cost added value to all
2009 Autodesk
Autodesk, AutoCAD, Alias, Autodesk Inventor, Inventor, Maya,
Mudbox, Revit, Showcase, and 3ds Max are registered trademarks or
trademarks of Autodesk, Inc., and/or its subsidiaries and/or
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and Oscar are registered trademarks of the Academy of Motion
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mental images GmbH licensed for use by Autodesk, Inc. All other
brand names, product names, or trademarks belong to their
respective holders. Autodesk reserves the right to alter product
offerings and specifications at any time without notice, and is not
responsible for typographical or graphical errors that may appear
in this document.
2009 Autodesk, Inc. All rights reserved.
