Avalant - Realize the Web 2.0 effect with IBM On … · Wikis are often used to create collaborative websites, power community websites, and are increasingly being installed by businesses

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© 2007 IBM CorporationFor IBM Internal Use Only

Realize the Web 2.0 effect with IBM On Demand Workplace for Government

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Agenda

What is Web 2.0– History

– Technologies & Concepts

What is IBM On Demand WorkplaceWeb 2.0 for Governments in ActionHow can we get thereWhat’s Next?

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What is Web 2.0?

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History

Web 2.0 was first coined by O’Reilly Media in 2003. It was then popularized by the first Web 2.0 conference in 2004.

According to Tim O'Reilly, "Web 2.0 is the business revolution in the computer industry caused by the move to the internet as platform, and an attempt to understand the rules for success on that new platform.“

IT IS NOT a technology or a set of technologies. It is technologies and concepts working together to make internet as THE platform

Tim O’Reilly

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• User-driven adoption

• Value on demand

• Low cost of entry

• Public infrastructure

Software as aSERVICE

Service, not software

COMMUNITYmechanisms • Recommendations

• Social networking features

• Tagging

• User comments

• Community rights management

Users add value

The three software patterns driving Web 2.0

SIMPLEuser interface

and dataservices

• Responsive UIs (AJAX)

• Feeds (Atom, RSS)

• Simple extensions

• Mashups (REST APIs)

Easy to use, easy to remix

Web 2.0

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Web 1.0 vs. Web 2.0

DoubleClick --> Google AdSenseOfoto --> FlickrAkamai --> BitTorrentmp3.com --> Napster Britannica Online --> Wikipediapersonal websites --> bloggingevite --> upcoming.org and EVDB domain name speculation --> search engine optimization page views --> cost per click screen scraping --> web services publishing --> participation content management systems --> wikisdirectories (taxonomy) --> tagging ("folksonomy") stickiness --> syndication

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Technologies and Concepts

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Just buzz words?

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Technology Attributes of Web 2.0

RSS/ATOM allows someone to link not just to a page, but to subscribe to it, with notification every time that page changes.

Users must be treated as co-developers, in a reflection of open source development practices. The open source dictum, "release early and release often”

“DATA is the new HTML." Database management is a core competency of Web 2.0 companies.

XML or JSON data over HTTP, in a lightweight approach sometimes referred to as REST (Representational State Transfer) as an alternative to SOAP.

AJAX incorporating: XHTML and CSS, DOM, XML and XSLT, XMLHttpRequest and JavaScript allowing information to be mashed up into new interactive portals."

Feeds

Perpetual Beta

Info-ware

LightweightProgramming

Model

Rich UserExperience

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The Birth of Social Computing

Social computing refers to the use of social software, a growing trend in IT usage of tools that support social interaction and communication.Social software enables people to meet, connect or collaboratethrough computer-mediated communication and to form online communities. Traditional forms: e-mail, Instant Messaging, intranets,portals, directories, Team Rooms, shared drives, newsgroupsNew kids on the block:

– Blogs (blogger.com)

– Wikis (wikipedia.org)

– Podcasts

– Social Bookmarking/Tagging (del.icio.us)

– Social Networking (MySpace, Orkut, LinkedIn, Friendster)

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Social Networking

“The social networking sites that are seeing strong growth have

developed a unique online presence that is continually refreshed by user generated content” Jon Gibs, senior director of

media, Nielsen//NetRatings.

A social network, also referred to as a virtual community, is an online network of people with common interests. These interests can be of any type, from people who share a common health condition to people who own certain makes of antique vehicles to users of IBM products!

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Blogging

Blog (a shortened form of the term Web log) refers to a personal journal that is shared on the Web.

The ability for readers to leave comments in an interactive format is an important part of many blogs.

Blogs are an excellent venue for sharing information and creating connections.

Companies that want to improve innovation within their own enterprise are discovering the value of deploying a blog server internally.

Source:

IBM Internal Presentation, “What does Web 2.0 mean to the Enterprise”

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Wikis

Wiki is a type of Web site that allows users to easily add, remove, or otherwise edit and link available content, sometimes without the need for registration

Wikis are often used to create collaborative websites, power community websites, and are increasingly being installed by businesses to provide affordable and effective Intranets

The term wiki can also refer to the collaborative software itself (a wikiengine) that facilitates the operation of such a Web site, or to certain specific wiki sites

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Tagging

Think of a tag as a simple category

name. People can categorize their posts,

photos and videos with any tag that

makes senseSource:

http://www.flickr.com/photos/allbiscuit/366118199/

When masses of people tag masses of

content, patterns emerge

This concept is also called ‘folksonomy’ because it is a taxonomy emerging from us

common folks instead of being handed down by an information

architect or librarian

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An On Demand Workplace

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What is IBM On-Demand Workplace

Again, this is not technology. On Demand is a philosophy. It is what IBM is all about.

Using IBM’s suite of software, hardware, services and expertise to create an environment for people to dynamically

– Interact and Collaborate

– Access Content, Applications, People and Process.

Enable a high performance culture and workforce through– Reducing work complexity and improve productivity through expediting

communication and communication

Make Companies more competitive

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Why should enterprises care about Web 2.0?

Everybody is talking about it. Love it or hate it, you need to know it.

Sources: Gartner's 2006 Emerging Technologies Hype Cycle Highlights Key Technology Themes, August 2006http://www.geospatialsemanticweb.com/2006/08/10/gartners-hype-cycle-for-emerging-technologies-2006

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Why should we Care?

1. Gartner has recently short listed Web 2.0 as a key technology themefor enterprises to examine closely in the near future

2. Still according to Gartner, Inc: – As the number of participants and types of collaborative models continues to grow,

power will increasingly shift to the consumer, forcing businesses to proactively market to and analyze community influencers.

– By enabling decentralized innovation, Web 2.0 catalyzes rapid consumer-driven change, which will accelerate market share growth for companies that exploit it, i.e., Web 2.0 offers many opportunities for growth

– Web 2.0 architecture provides an adaptable technology model that requires significantly less-expensive infrastructure to deliver its benefits. See Amazon’s Elastic Compute Cloud and Simple Storage Service to see how low cost this can become:

– $0.10 per hour of consumed computing resources

– $0.20 per GB of data transferred

– $0.15 per GB per month for storage.

– By 2008, the majority of Global 1000 companies will have adopted several technology-related aspects of Web 2.0

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Government, Web 2.0, IBM and You?

How does that work?

=++Country flag here

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Web 2.0 for the Government in Action

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Government: leverage the wisdom of crowdsCommunity patent review

The public can see patent applications before they are finalized, giving a chance to comment on claims or submit prior art

The public can see patent applications before they are finalized, giving a chance to comment on claims or submit prior art

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Government: leverage the wisdom of crowdsCollect and refine ideas in real time

“Jams” are used to conduct electronic brainstorming sessions with a large audience

“Jams” are used to conduct electronic brainstorming sessions with a large audience

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Government: expose data for greater impact Mapping avian flu data

Declan Butler (a reporter for Nature) is mapping H5N1 news reports onto Google Earth and posting them on his blog

Declan Butler (a reporter for Nature) is mapping H5N1 news reports onto Google Earth and posting them on his blog

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Government: communication through BLOGGING! Let your opinions be known

A Singapore Minister who actively blogs.

The side effect, people commenting on his blog and telling him how they feel about his posts.

A Singapore Minister who actively blogs.

The side effect, people commenting on his blog and telling him how they feel about his posts.

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I’m Excited! So how do we get there?

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Motivation

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Define the Goals

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Lower Barriers to Knowing People in Your Organization

If I don’t know you, I can’t work with you yet ..

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Harness the Collective Intelligence

The Many are Smarter Than The Few– Don’t “chase the expert”, “ask the crowd”– Not all crowds are wise. To be wise they need:

– Diversity, independence, decentralization

Create an environment for conversations (NOT MONOLOGUES) to takeplace

Collaboration can be with the public OR in teams cross ministries and departments ORboth!

Break down the barriers!

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IBM Lotus Connections is social software for organizations.

Lotus Connections consists of 5 key services. – Profiles are a “white pages” directory that helps you reach individuals. They

can also form a kind of hub for the other services.– Communities are a listing service for groups of people. It helps people

organize around a common interest. – Blogs, allows individuals and teams to blog, and attract readers who can

then connect by commenting on their blogs. – Shared Bookmarks, is a social bookmarking service. It makes it easy for

people to organize bookmarks and share them with others as they work. – and Activities is a simple collaboration service that helps individuals to

organize their work and coordinate their collaborations with other people.

The purpose of all these services is to drive knowledge accidents and to unlock latent expertise of the employee.

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OK OK … But … What about … ?

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Address Your Fears

People are not interested!

– Not true. Web 2.0 is actually a reflection the new generation (those born from 1970 to 2000)

– They think differently. They work with mobile phones, send tonnes of SMSes, believe in connectivity.

– Interestingly, they are the workforce of today (18 – 35 year olds)

– The public is very very interested!

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Address Your Fears

It’s very uncomfortable for governments to be open.

– You don’t need to share it externally. How about a Wiki for the government? For example Diplopedia (Diplomats Wikipedia in US).

– Don’t have to go all out to share. Start small. How about blogging by key vocal members of the government. Use them as an avenue to get feedback.

– If you have blogs and wikis already, create spaces for conversation on government policy issues and new regulations. Make it informal so that both parties are not held accountable to it.

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Address Your Fears

It might not work …

– Encourage “co-production” of services by citizens.

– Enlist citizen volunteers to help fellow citizens by answering questions or solving problems. Commenting on blogs and wikis.

– Their contribution will have a snowball effect.

– Citizen participation helps to provide a better service to your citizens as they can cross agency boundaries that civil servants can’t!

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Convinced! So How Do I Really Get There?

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Unlock Networks

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IBM Lotus Connections – Get Connected

Create a social networking system that helps employees innovate by…Tapping into the latent expertise within an organization or communityCollaborating more effectively at larger scales, both internally and externally

These services are live today, being used internally by IBM and now being marketed externally.

Personal profiles Communities Blogs Bookmarks Activities

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IBM Lotus Connections – Get Connected

Console to the latest information … from everywhere

My Activities for the week

What are people

blogging? What are people saying?

Who am I and everyone else?

Latest bookmark?

What are people

reading?

What are people getting involved in?

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Turn On Collaboration …

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Finance / Accounting

Sales Human Resources

MarketingR&D

• Competitive “Win room”

• RFP response• Event planning

• New Content tracking• Product launch • Budget planning• Competition room

• Document Mgmt!

• Employee benefits• New employee

resource center

• Yellow Pages and Team Spaces!

• Budget planning• Annual report

preparation• Bid mgmt.• Shared sites

with vendors

and ... subscribing to key sites to keep a “finger on the pulse”

• Mergers & Acquisitions• Innovation Place

• Project mgmt.• R&D Place• Best Practices

• Wikis!

Share content and information easily

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• Team blog

• Wiki

• Project dashboard

• Many more…

Create Spaces Easily

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Start Talking …

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Presence Awareness

Encrypted IM with Rich text, Emoticons

Integration with Microsoft Office, Lotus Notes and Microsoft Outlook

Video, VoIP chat in the enterprise

Telephony Integration

File Transfer, Screen Capture

Web Conferencing

Mobile Clients

IM Federation

Open Programming Model

Persistent Chat RoomsReal-Time Community Collaboration ToolsInstant Screen ShareLocation Services

It’s more than just talk

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© 2007 IBM CorporationFor IBM Internal Use OnlyPrototype Design – Subject to change

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Find the right person to talk to

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Put Them All Together …

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Place to Rule them all – Web 2.0 Portal!Customize your

portal

Look for your connections

Personalize the content

Manage the growth

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Place to Rule the World – Web 2.0 Portal!

WebSphere Portal Foundation

AJAX FeedConsumer

Connections (Activities, Blue Pages,

Social Bookmarks, Blogs)

AJAX FragmentConsumer

AJAX Programming Model Extensions(Dojo Framework & Widgets + AJAX.0 + REST accessor JS functions + Semantic Tags + Client Side Click-2-Action)

REST style Portal Services(Persistence, User Profiles, Portlet Settings, Navigation, Pages, etc)

Quickr(Wikis, Blogs,

Lists, Doc Libs, Discussions)

ConnectionsPortlets

MyPlacesPortlet

FeedService

HTML+DojoJS Fragments

(from J2EE,.NET,PHP,HTTP or other Server)

WebSphere Application Server

ClassicJSR 168 Portlets

AJAX enabledJSR 168 Portlets

WSRPConsumer

WSRPService

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Avaltn Out-Of-The-Box PortletsSpeed up deployment of Internet & Intranet Portal

ContentsContents

BlogBlog

ForumForum

NewsletterNewsletter

Web DirectoryWeb Directory

DownloadDownload

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What Else is Left?

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Thank you very muchFor further information on Avalant’s solutions, please contact….

Prapon Toongsi Tel. :(662) 633-9367-9x124Cell. :(661) 699-4564Fax. :(662) 633-8174E-mail :[email protected]

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Avalant - Realize the Web 2.0 effect with IBM On … · Wikis are often used to create collaborative websites, power community websites, and are increasingly being installed by businesses