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    Awareness about mutual funds

    INTRODUCTION OF MUTUAL FUNDS:-

    A mutual fund is a company that invests in a diversified portfolio of

    securities. People who buy shares of a mutual fund are its owners or shareholders.

    Their investments provide the money for a mutual fund to buy securities such as

    stocks and bonds. A mutual fund can make money from its securities in two ways: a

    Security can pay dividends or interest to the fund or a security can rise in value.

    A fund can also lose money and drop in value. Mutual fund is a mechanism for

    pooling the resources by issuing units to the investors and investing funds in securities

    in accordance with objectives as disclosed in offer document. A mutual fund pools the

    money of many investors to invest in a variety of stocks, bonds or other securities.

    Each fund has its own investment Objective, with some funds investing more

    aggressively and others Investing more conservatively. When you invest money in a

    mutual fund, you receive shares of the fund. Each share represents an interest in the

    funds portfolio and the value of your mutual fund shares will raise and fall depending

    upon the performance of the securities in the portfolio. While the returns of mutual

    funds are not guaranteed, they do offer many advantages, especially for the

    inexperienced investor. Mutual Funds allow you to invest in a variety of industries

    and investments, performance of the securities in the portfolio which may be difficult

    to do individually without having large amounts of money to invest. The purpose of

    this publication is to help you understand how mutual funds work and assist you in

    selecting funds to create a well-balanced Portfolio.

    Pools the money of many investors to invest in a variety of stocks, Bonds or other

    securities

    A mutual fund is a professionally managed type of collective investment scheme that

    pools money from many investors and invests it in stocks, Bonds, short- term money

    market instrument and other securities. Mutual funds have a fund manager who

    invests the money on beta. lf of the investors by buying / selling stocks, bonds etc.

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    INTRODUCTION OF MUTUAL

    FUNDS

    CHAPTER 1 INTRODUCTION OF MUTUAL FUNDS

    CHAPTER 1 INTRODUCTION OF MUTUAL FUNDSCHAPTER 1 INTRODUCTION OF MUTUAL FUNDS

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    Currently, the worldwide value of all mutual funds totals more than $US 26 trillion.

    The United States leads with the number of mutual fund schemes. There are more

    than 8000 mutual fund schemes in the U.S.A. Comparatively, India has around 1000

    mutual fund schemes, but this number has grown exponentially in the last few years.

    The Total Assets under Management in India of all Mutual funds put together

    touched a peak of Rs. 5, 44,535 crs. at the end of August 2008. There are various

    investment avenues available to an investor such as real estate, bank deposits, post

    office deposits, shares, debentures, bonds etc. A mutual fund is one more type of

    Investment Avenue available to investors. There are many reasons why investors

    prefer mutual funds. Buying shares directly from the market is one way of investing.

    But this requires spending time to find out the performance of the company whose

    share is being purchased, understanding the future business prospects of the

    company, finding out the track record of the promoters and the dividend, bonus issue

    history of the company etc. An informed investor needs to do research before

    investing. However, many investors find it cumbersome and time consuming to pore

    over so much of information, get access to so much of details before investing in the

    shares. Investors therefore prefer the mutual fund route. They invest in a mutual

    fund scheme which in turn takes the responsibility of investing in stocks and shares

    after due analysis and research. The investor need not bother with researching

    hundreds of stocks. It leaves it to the mutual fund and its professional fund

    management team. Another reason why investors prefer mutual funds is because

    mutual funds offer diversification. An investors money is invested by the mutual

    fund in a variety of shares, bonds and other securities thus diversifying the

    investors portfolio across different companies and sectors. This diversification

    helps in reducing the overall risk of the portfolio. It is also less expensive to invest in

    a mutual fund since the minimum investment amount in mutual fund units is fairly

    low (Rs. 500 or so). With Rs. 500 an investor may be able to buy only a few stocks

    and not get the desired diversification. These are some of the reasons why mutual

    funds have gained in popularity over the years.

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    HISTORY OF MUTUAL FUNDS:-

    The mutual fund industry in India started in 1963 with the formation of Unit Trust ofIndia, at the initiative of the Government of India and Reserve Bank of India. The

    history of mutual funds in India can be broadly divided into four distinct phases First

    Phase 1964-87 Unit Trust of India (UTI) was established on 1963 by an Act of

    Parliament. It was set up by the Reserve Bank of India and functioned under the

    Regulatory and administrative control of the Reserve Bank of India. In 1978 UTI was

    de-linked from the RBI and the Industrial Development Bank of India (IDBI) took

    over the regulatory and administrative control in place of RBI. The first scheme

    launched by UTI was Unit Scheme 1964. At the end of 1988 UTI had Rs.6, 700

    crores of assets under management. Second Phase 1987-1993 (Entry of Public

    Sector Funds) 1987 marked the entry of non- UTI, public sector mutual funds set up

    by public sector banks and Life Insurance Corporation of India (LIC) and General

    Insurance Corporation of India (GIC). SBI Mutual Fund was the first non- UTI

    Mutual Fund established in June 1987 followed by Can bank Mutual Fund (Dec 87),

    Punjab National Bank Mutual Fund (Aug 89), Indian Bank Mutual Fund (Nov 89),

    Bank of India (Jun 90), Bank of Baroda Mutual Fund (Oct 92). LIC established its

    mutual fund in June 1989 while GIC had set up its mutual fund in December 1990. At

    the end of 1993, the mutual fund industry had assets under management of Rs.47, 004

    crores. Third Phase 1993-2003 (Entry of Private Sector Funds) with the entry of

    private sector funds in 1993, a new era started in the Indian mutual fund industry,

    giving the Indian investors a wider choice of fund families. Also, 1993 was the year in

    which the first Mutual Fund Regulations came into being, under which all mutual

    funds, except UTI were to be registered and governed. The erstwhile Kothari Pioneer

    (now merged with Franklin Templeton) was the first private sector mutual fund

    registered in July 1993. The 1993 SEBI (Mutual Fund) Regulations were substituted

    by a more comprehensive and revised Mutual Fund Regulations in 1996. The industry

    now functions under the SEBI (Mutual Fund) Regulations 1996. The number of

    mutual fund houses went on increasing, with many foreign mutual funds setting up

    funds in India and also the industry has witnessed several mergers and acquisitions.

    As at the end of January 2003, there were 33 mutual funds with total assets of Rs. 1,

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    21,805 crores. The Unit Trust of India with Rs.44, 541 crores of assets under

    management was way ahead of other mutual funds. Fourth Phase since February

    2003 In February 2003, following the repeal of the Unit Trust of India Act 1963 UTI

    was bifurcated into two separate entities. One is the Specified Undertaking of the Unit

    Trust of India with assets under management of Rs.29, 835 crores as at the end of

    January 2003, representing broadly, the assets of US 64 scheme, assured return and

    certain other schemes. The Specified Undertaking of Unit Trust of India, functioning

    under an administrator and under the rules framed by Government of India and does

    not come under the purview of the Mutual Fund Regulations. The second is the UTI

    Mutual Fund, sponsored by SBI, PNB, BOB and LIC. It is registered with SEBI and

    functions under the Mutual Fund Regulations. With the bifurcation of the erstwhile

    UTI which had in March 2000 more than Rs.76, 000 crores of assets under

    management and with the setting up of a UTI Mutual Fund, conforming to the SEBI

    Mutual Fund Regulations, and with recent mergers taking place among different

    private sector funds, the mutual fund industry has entered its current phase of

    consolidation and growth. The graph indicates the growth of assets over the years.

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    CONCEPT OF MUTUAL FUNDS:-

    A Mutual Fund is a trust that pools the savings of a number of investors who share a

    common financial goal. The money thus collected is then invested in capital marketinstruments such as shares, debentures and other securities. The income earned

    through these investments and the capital appreciation realised are shared by its unit

    holders in proportion to the number of units owned by them.

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    DEFINITION OF MUTUAL FUNDS:-

    The securities and exchange board of India regulations, 1993 defines a mutual fundas a fund establish in the form of the trust by a sponsor, to raise monies by the trustees

    through the sale of units to the public, under one or more schemes, for investing in

    securities in accordance with these regulations.

    According to Weston j. Fred and Brigham, Eugene f., unit trusts are corporations

    which accept dollars from savers and then use this dollar to buy stock, long term

    bonds, short term debt instruments issued by business or government units; these

    corporations pool funds and thus reduce risk by diversification

    Thus a Mutual Fund is the most suitable investment for the common man as it offers

    an opportunity to invest in a diversified, professionally managed basket of securities

    at a relatively low cost. The flow chart below describes broadly the working of a

    mutual fund:

    Mutual Fund Operations Flow Chart

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    There are many entities involved and the diagram below illustrates the organisational

    set up of a mutual fund:

    ORGANISATION OF A MUTUAL FUND

    A mutual fund is set up in the form of a trust, which has sponsor, trustees, asset

    Management Company (AMC) and custodian. The trust is established by a sponsor or

    more than one sponsor who is like promoter of a company. The trustees of the mutual

    fund hold its property for the benefit of the unit holders. Asset Management Company

    (AMC) approved by SEBI manages the funds by making investments in various types

    of securities. Custodian, who is registered with SEBI, holds the securities of various

    schemes of the fund in its custody. The trustees are vested with the general power of

    superintendence and direction over AMC. They monitor the performance and

    compliance of SEBI Regulations by the mutual fund.

    SEBI Regulations require that at least two thirds of the directors of trustee company

    or board of trustees must be independent i.e. they should not be associated with the

    sponsors. Also, 50% of the directors of AMC must be independent. All mutual funds

    are required to be registered with SEBI before they launch any scheme.

    7

    ORGANISATION OF A MUTUAL

    FUND

    FUNDS

    CHAPTER 1 INTRODUCTION OF MUTUAL FUNDS

    CHAPTER 1 INTRODUCTION OF MUTUAL FUNDSCHAPTER 1 INTRODUCTION OF MUTUAL FUNDS

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    A TYPICAL MUTUAL FUND IN INDIA HAS THE FOLLOWING

    CONSTITUENTS:-

    FUND SPONSOR:-

    A sponsor is a person who, acting alone or in combination with another

    corporate body, establishes a MF. In order to register with SEBI as MF, the sponsor

    should have a sound financial track record of over five years and general reputation of

    fairness and integrity in all his business transaction. The sponsor should contribute at

    least 40% of the net worth of the AMC.The sponsor initiates the idea to set up a

    mutual fund. It could be a registered company, scheduled bank or financial institution.

    For Birla Mutual Fund, the sponsor is Birla Growth Funds. In a joint venture like Sun

    F&C Mutual Fund, Foreign & Colonial Emerging Markets is the sponsor and SUN

    Securities (India) Ltd, the co-sponsor. A sponsor has to satisfy certain conditions,

    such as on capital, track record (at least five years' operation in financial services),

    default-free dealings and a general reputation of fairness. The sponsor appoints the

    trustees, AMC and custodian. Once the AMC is formed, the sponsor is just a

    stakeholder. However, sponsors do play a key role in bailing out an AMC during a

    crisis

    MUTUAL FUND:-

    A MF is established in the form of a trust under the Indian Trusts Act, 1882.

    The instrument of trust is executed by the sponsor in favour of trustees and is

    registered under the Indian Registration act, 1908. The investor subscribes to the units

    issued by the Mutual Funds. These assets are held by the trustee for the benefit of unit

    holders.

    TRUSTEES:-

    The MF can either be managed by the Board of Trustees, which is the body

    of individuals, or by Trust Company, which is the corporate body. Most of the funds

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    in India are managed by a Board of Trustees. The trustees are appointed with the

    approval of SEBI. The Trustees, however, do not directly manage the portfolio of MF.

    It is managed by the AMC as per the defined objectives.

    Trustees hold a fiduciary responsibility towards unit holders by protecting their

    interests. Sometimes, as with Canara Bank, the trustee and the sponsor are the same.

    For others, like SBI Funds Management, State Bank of India is the sponsor and SBI

    Capital Markets the trustee. Trustees float and market schemes, and secure necessary

    approvals. They check if the AMC's investments are within defined limits, whether

    the fund's assets are protected, and also ensure that unit holders get their due returns.

    Trustees also review any due diligence done by the AMC. For major decisions

    concerning the fund, they have to take unit holders' consent. They submit reports

    every six months to SEBI; investors get an annual report. Trustees are paid annually

    out of the fund's assets -- 0.05 per cent of the weekly average net asset value.

    ASSET MANAGEMENT COMPANY:-

    The AMC, appointed by the sponsor or the Trustees and approved by

    SEBI, acts like the investment manager of the Trust. The AMC should have at least a

    net worth of Rs. 10 crore. It functions under the supervision of its Board of Directors,

    Trustees and the SEBI. The regulations require non-interfering relationship between

    the fund sponsors, trustees, custodians and AMC. The AMC appoints distributors or

    brokers to sell units on behalf of the Fund, also serve as investment advisers. They are

    the ones who manage your money. An AMC takes investment decisions, compensates

    investors through dividends, maintains proper accounting and information for pricing

    of units, calculates the NAV, and provides information on listed schemes and

    secondary market unit transactions.

    It also exercises due diligence on investments, and submits quarterly reports to the

    trustees. A fund's AMC can neither act for any other fund nor undertake any business

    other than asset management. Its net worth should not fall below Rs 10 crore. And, its

    fee should not exceed 1.25 per cent if collections are below Rs 100 crore and 1 per

    cent if collections are above Rs 100 crore. SEBI can pull up an AMC if it deviates

    from its prescribed role.

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    CUSTODIAN:

    Often an independent organisation, it takes custody of securities and

    other assets of a mutual fund. Among public sector mutual funds, the sponsor ortrustee generally also acts as the custodian. A custodian's responsibilities include

    receipt and delivery of securities, collecting income, distributing dividends,

    safekeeping of units and segregating assets and settlements between schemes. Their

    charges range between 0.15-0.2 per cent of the net value of the holding. Custodians

    can service more than one fund.

    STRUCTURE OF MUTUAL FUNDS:-For anybody to become well aware about mutual funds, it is imperative for him or

    her to know the structure of a mutual fund. How does a mutual fund come into

    being? Who are the important people in a mutual fund? What are their roles? etc.

    We will start our understanding by looking at the mutual fund structure in brief.

    Mutual Funds in India follow a 3- tier structure. There is a Sponsor (the First tier),

    who thinks of starting a mutual fund. The Sponsor approaches the Securities &

    Exchange Board of India (SEBI), which are the market regulator and also the

    regulator for mutual funds.

    Not every one can start a mutual fund. SEBI checks whether the person is of

    integrity, whether he has enough experience in the financial sector, his net worth etc.

    Once SEBI is convinced, the sponsor creates a Public Trust (the Second tier) as per

    the Indian Trusts Act, 1882. Trusts have no legal identity in India and cannot enter

    into contracts, hence the Trustees are the people authorized to act on behalf of the

    Trust. Contracts are entered into in the name of the Trustees. Once the Trust is

    created, it is registered with SEBI after which this trust is known as the mutual

    fund. It is important to understand the difference between the Sponsor and the Trust.

    They are two separate entities. Sponsor is not the Trust; i.e. Sponsor is not the

    Mutual Fund. It is the Trust which is the Mutual Fund. The Trustees role is not to

    manage the money. Their job is only to see, whether the money is being managed as

    per stated objectives. Trustees may be seen as the internal regulators of a mutual

    fund.

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    IMPORTANCE:-

    When you invest in a mutual fund, you are investing in a company that, in

    turn, buys shares of stock and debt obligations issued by companies and governments.

    Mutual funds are called pass-through investments since federal law requires them to

    distribute, or "pass through," most of the earnings on their investments to

    shareholders. Mutual funds have been around since the 1920s and are regulated by the

    Investment Company Act of 1940.A mutual fund sells you shares of itself to raise

    cash. The fund invests these proceeds in aportfolio ofsecurities. These securities are

    also referred to as a portfolio's holdings.

    A team of professional fund managers and analysts is tasked with managing a mutual

    fund. The team selects individual securities that have the risk-return characteristics

    that are consistent with the fund's investment strategy. The fund team monitors the

    investment performance of the portfolio daily. If one of the portfolio's holdings falls

    out of favor, the team may sell the security and buy another. Alternatively, instead of

    immediately reinvesting the cash elsewhere, it may decide to park the money

    temporarily and earn a risk-free interest rate until a better investment opportunity

    comes along.

    1) WIDE PORTFOLIO INVESTMENT:-

    Small and medium investors used to burn their fingers in stock exchange

    operations with a relatively modest outlay. If they invest in a select few

    shares, some may even sink without a trace never to rise again. Now, these

    investors can enjoy wide portfolio investment held by mutual fund.

    2) OFFERING TAX BENEFITS:-

    Certain fund offers tax benefits to its customers. Thus, apart from

    dividend, interest and capital appreciation, investors also stand to get the

    benefit of tax concession.

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    ROLE AND IMPORTANCE OF

    MUTUAL FUNDS

    FUNDS

    CHAPTER 1 INTRODUCTION OF MUTUAL FUNDS

    CHAPTER 1 INTRODUCTION OF MUTUAL FUNDSCHAPTER 1 INTRODUCTION OF MUTUAL FUNDS

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    3)SUPPORTING CAPITAL MARKET:-

    Mutual funds play a vital role in supporting the development of capital

    markets. The mutual funds make the capital market active by means ofproviding a sustainable domestic source of demand for capital market

    instruments. In other words, the savings of the people are directed towards

    investments in capital market through these mutual funds.

    4) CHANNELISING SAVINGS FOR INVESTMENT:-

    Mutual funds act as a vehicle in galvanizing the savings of the people by

    offering various schemes to the various classes of customers for thedevelopment of the economy as a whole. A number of schemes are being

    offered by Mutual Funds so as to meet the varied requirements of the

    masses, and thus, savings are directed towards capital investments directly.

    5)PROVIDING BETTER YIELDS:-

    The pooling of funds from a large number of customers enables the fund to

    have large funds at its disposal. Due to these large funds are able to buycheaper and sell dearer than the small and medium investors. Thus they are

    able to command better yields to their customers. They also enjoy the

    economies of large scale and can reduce the cost of capital market

    participation.

    6)PROMOTE INDUSTRIAL DEVELOPMENT:-

    The economic development of any nation depends upon its industrialadvancement and agricultural development. All industrial units have to

    raise their funds by resorting to the capital market by the issue of shares

    and debentures.

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    7)RENDERING EXPERTISED SERVICE AT LOW COST:-

    The management of the fund is generally assigned to professionals who

    are well trained and have experience in the field of investment. Theinvestments decisions of these professionals are always backed by

    informed judgment and experience. Thus investors are assured of quality

    services in their best interest.

    8)PROVIDING RESEARCH SERVICE:-

    A mutual fund is able to command vast resources and hence it is possible

    for it to have an in-depth study and carry out research on corporatesecurities. Each fund maintains a large research team which constantly

    analyses the companies and the industries, recommends the fund to buy or

    sell particular share.

    9)INTRODUCING FLEXIBLE INVESTMENT SCHEDULE:-

    Some mutual funds have permitted the investors to exchange their units

    from one scheme to another and this flexibility is a great boon to investors.Income units can be exchanged for growth units depending upon the

    performances of the funds.

    10) REDUCING THE MARKETING COST OF NEW ISSUES:-

    Moreover the mutual funds help to reduce the marketing cost of new

    issues. The promoters used to alloy a major share of Initial Public Offering

    to the mutual funds and thus they are saved from the marketing cost ofsuch issues.

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    11) SIMPIFIED RECORD KEEPING:-

    An investor with just an investment in 500 shares or so in 3 or 4

    companies has to keep proper records of dividend payments, bonus issues,price movements, purchase or sale instruction, brokerage or related items.

    It is very tedious and consumes a lot of time. One may even forget to

    record the right issue and may have to forfeit the same. Thus, record

    keeping is the biggest problem for small and medium investors.

    12) ACTING AS SUBSTITUTE FOR INITIAL PUBLIC

    OFFERINGS:In most cases investors are not able to get allotment in IPOs of

    companies because they are often oversubscribed many times. Moreover

    they have to apply for minimum of 500 shares which is very difficult

    particularly for small investors. But, in mutual funds, allotment is more or

    less guaranteed.

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    15

    TYPES OF MUTUAL

    FUNDS

    FUNDS

    CHAPTER 1 INTRODUCTION OF MUTUAL

    FUNDS

    CHAPTER 1 INTRODUCTION OF MUTUAL

    FUNDSCHAPTER 1 INTRODUCTION OF MUTUALFUNDS

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    TYPES OF MUTUAL FUNDS:-

    1. On The Basis Of Execution & Operation.2. On The Basis Of yield & Investment Pattern.

    ON THE BASIS OF EXECUTION & OPERATION:-

    A. CLOSE-ENDED FUNDS:-

    Under this scheme, the corpus of the fund and its duration are prefixed. In other

    words, the corpus of the fund and the number of units are determined in advance.

    Once the subscription reaches the predetermined level, the entry of investors is closed.

    After the expiry of the fixed period, the entire corpus is disinvested and the proceeds

    are distributed to the various unit holders in proportion to their holding. Thus, the

    fund ceases to be a fund, after the final distribution.

    A closed-end mutual fund has a set number of shares issued to the public through an

    initial public offering. These funds have a stipulated maturity period generally ranging

    from 3 to 15 years. The fund is open for subscription only during a specified period.

    Investors can invest in the scheme at the time of the initial public issue and thereafter

    they can buy or sell the units of the scheme on the stock exchanges where they are

    listed.

    Once underwritten, closed-end funds trade on stock exchanges like stocks or bonds.

    The market price of closed-end funds is determined by supply and demand and not by

    net-asset value (NAV), as is the case in open-end funds. Usually closed mutual funds

    trade at discounts to their underlying asset value.

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    B. OPEN-ENDED FUNDS:-

    It is just the opposite of close ended funds. Under this scheme, the size of the fundand the period of the fund are not pre-determined. The investors are free to buy and

    sell any number of units at any point of time. For instance, the Unit Scheme (1964) of

    the Unit Trust of India is an open-ended one, both in terms period and target amount.

    Anybody can buy this unit at any time and sell it also at any time at his discretion.

    Open end funds are operated by a mutual fund house which raises money from

    shareholders and invests in a group of assets, as per the stated objectives of the fund.

    Open-end funds raise money by selling shares of the fund to the public, in a manner

    similar to any other company, which sell its stock to raise the capital. An open-end

    mutual fund does not have a set number of shares. It continues to sell shares to

    investors and will buy back shares when investors wish to sell. Units are bought and

    sold at their current net asset value.

    Open-end funds are required to calculate their net asset value (NAV) daily. Since the

    NAV of an open-end fund is calculated daily, it serves as a useful measure of its fair

    market value on a per-share basis. The NAV of the fund is calculated by dividing the

    fund's assets minus liabilities by the number of shares outstanding. Open-end funds

    usually charge an entry or exit load from the investors.

    Most of the open-end funds are actively managed and the fund manager picks the

    stocks as per the objective of the fund. Open-end funds keep some portion of their

    assets in short-term and money market securities to provide available funds for

    redemptions. A large portion of most open mutual funds is invested in highly liquid

    securities, which enables the fund to raise money by selling securities at prices very

    close to those used for valuations.

    Some of the benefits of open-end funds include diversification, professional money

    management, liquidity and convenience. But open-end funds have one negative as

    compared to closed-end funds. Since open-end funds are constantly under redemption

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    pressure, they always have to keep a certain amount of money in cash, which they

    otherwise would have invested. This lowers the potential returns.

    ON THE BASIS OF YIELD AND INVESTMENT :-

    I. EQUITY FUNDS:-

    Equity Funds are defined as those funds which have at least 65% of their Average

    Weekly Net Assets invested in Indian Equities. This is important from taxation point

    of view, as funds investing 100% in international equities are also equity funds from

    the investors asset allocation point of view, but the tax laws do not recognize these

    funds as Equity Funds and hence investors have to pay tax on the Long Term CapitalGains made from such investments (which they do not have to in case of equity funds

    which have at least 65% of their Average Weekly Net Assets invested in Indian

    Equities).

    AGGRESSIVE GROWTH FUNDS:-

    These funds are just the opposite of bond

    funds. These funds are capital gains oriented and thus the thrust area of these funds iscapital gains. Hence these funds are generally invested in speculative stocks. In

    Aggressive Growth Funds, fund managers aspire for maximum capital appreciation

    and invest in less researched shares of speculative nature. Because of these

    speculative investments Aggressive Growth Funds become more volatile and thus, are

    prone to higher risk than other equity funds.

    GROWTH FUNDS (Growth Oriented Funds):-Unlike the income funds, growth funds concentrate mainly

    on long run gains i.e. capital appreciation. They do not offer regular income and they

    aim at capital appreciation in the long run. Hence, they have been described as Nest

    Eggs investments. Growth Funds also invest for capital appreciation (with time

    horizon of 3 to 5 years) but they are different from Aggressive Growth Funds in the

    sense that they invest in companies that are expected to outperform the market in the

    future. Without entirely adopting speculative strategies, Growth Funds invest in thosecompanies that are expected to post above average earnings in the future.

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    EQUITY INCOME OR DIVIDEND YIELD:-

    As the very name suggests, this Fund aims at generating and

    distributing regular income to the members on a periodical basis. It concentrates more

    on the distribution of regular return is higher than that of the income from bank

    deposits. The objective of Equity Income or Dividend Yield Equity Funds is to

    generate high recurring income and steady capital appreciation for investors by

    investing in those companies which issue high dividends (such as Power or Utility

    companies whose share prices fluctuate comparatively lesser than other companies'

    share prices). Equity Income or Dividend Yield Equity Funds are generally exposed

    to the lowest risk level as compared to other equity funds.

    DIVERSIFIED EQUITY FUNDS (ELSS):-

    Equity Linked Savings Schemes (ELSS) are equity schemes, where investors

    get tax benefit upto Rs. 1 Lakh under section 80C of the Income Tax Act.

    These are open ended schemes but have a lock in period of 3 years. These

    schemes serve the dual purpose of equity investing as well as tax planning for

    the investor; however it must be noted that investors cannot, under any

    circumstances, get their money back before 3 years are over from the date of

    investment.

    EQUITY INDEX FUNDS:-

    Equity Schemes come in many variants and thus can besegregated according to their risk levels. At the lowest end of the equity funds risk

    return matrix come the index funds while at the highest end come the sectoral

    schemes or Specialty schemes. These schemes are the riskiest amongst all types

    Schemes as well. However, since equities as an asset class are risky, there are no

    guaranteeing returns for any type of fund. Index Funds invest in stocks comprising

    indices, such as the Nifty 50, which is a broad based index comprising 50 stocks.

    There can be funds on other indices which have a large number of stocks such as the

    CNX Midcap 100 or S&P CNX 500. Here the investment is spread across a large

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    number of stocks. In India today we find many index funds based on the Nifty 50

    index, which comprises large, liquid and blue chip 50 stocks.

    VALUE FUNDS:

    Value Funds invest in those companies that have sound

    fundamentals and whose share prices are currently under-valued. The portfolio of

    these funds comprises of shares that are trading at a low Price to Earning Ratio

    (Market Price per Share / Earning per Share) and a low Market to Book Value

    (Fundamental Value) Ratio. Value Funds may select companies from diversified

    sectors and are exposed to lower risk level as compared to growth funds or speciality

    funds. Value stocks are generally from cyclical industries (such as cement, steel,

    sugar etc.) which make them volatile in the short-term. Therefore, it is advisable to

    invest in Value funds with a long-term time horizon as risk in the long term, to a large

    extent, is reduced

    SPECIALISED FUNDS:-

    Besides the above, a large number of specialized funds are

    in existence abroad. They offer special schemes so as to meet the specific needs of

    specific categories of people like pensioners, widows, etc. There are also funds for

    investments in securities of specified area. For instance Japan fund, South Korea fund,

    etc.

    Again, certain funds may be confined to one particular sector

    or industry like fertilizer, automobiles, petroleum, etc. These funds carry heavy risks

    since the entire investors who prefer this type of fund, of course, in such cases; the

    rewards may commensurate with the risk taken. The best example of this type is the

    Petroleum Industry Funds in the USA.

    SECTOR FUNDS:-

    Funds that invest in stocks from a single sector or related

    sectors are called Sectoral funds. Examples of such funds are IT Funds, Pharma

    Funds, Infrastructure Funds, etc. Regulations do not permit funds to invest over 10%of their Net Asset Value in a single company. This is to ensure that schemes are

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    diversified enough and investors are not subjected to undue risk. This regulation is

    relaxed for sectoral funds and index funds.

    FOREIGN SECURITIES FUNDS:-

    Foreign Securities Equity Funds have the option to invest in one or

    more foreign companies. Foreign securities funds achieve international diversification

    and hence they are less risky than sector funds. However, foreign securities funds are

    exposed to foreign exchange rate risk and country risk.

    MID-CAP OR SMALL-CAP FUNDS:-

    Funds that invest in companies having lower market capitalization

    than large capitalization companies are called Mid-Cap or Small-Cap Funds. Market

    capitalization of Mid-Cap companies is less than that of big, blue chip companies

    (less than Rs. 2500 crores but more than Rs. 500 crores) and Small-Cap companies

    have market capitalization of less than Rs. 500 crores. Market Capitalization of a

    company can be calculated by multiplying the market price of the company's share bythe total number of its outstanding shares in the market. The shares of Mid-Cap or

    Small-Cap Companies are not as liquid as of Large-Cap Companies which gives rise

    to volatility in share prices of these companies and consequently, investment gets

    risky.

    OPTION INCOME FUNDS:-

    While not yet available in India, Option Income Funds writeoptions on a large fraction of their portfolio. Proper use of options can help to reduce

    volatility, which is otherwise considered as a risky instrument. These funds invest in

    big, high dividend yielding companies, and then sell options against their stock

    positions, which generate stable income for investors.

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    II. MONEY-MARKET MUTUAL FUNDS (MMMFS):-

    These funds are basically open ended mutual funds and as

    such they have all features of the open ended fund. But, they invest in highly liquid

    and safe securities like commercial paper, bankers acceptances, certificates of

    deposits, treasury bills, etc. These instruments are called money market instruments.

    They take place of shares, debentures and bonds in a capital market. They pay money

    market rates of interest. These funds are called money funds in the USA and they

    have been functioning since 1972. Investors generally use it as a Parking Place or

    stop gap arrangements for their cash resources till they finally decide about the proper

    avenue for their investment i.e., long term financial assets like bonds and stocks.

    Since MMMFs are a new concept in India, the RBI has laid down certain stringent

    regulations. For instance, the entry to MMMFs is restricted only to scheduled

    commercial banks and their subsidiaries.

    III. HYBRID FUNDS:-

    As the name suggests, hybrid funds are those funds whose portfolio includes a

    blend of equities, debts and money market securities. Hybrid funds have an equal

    proportion of debt and equity in their portfolio. There are following types of

    hybrid funds in India:

    BALANCED FUNDS:-

    This is otherwise called income-cum-growth fund. It is nothing but

    a combination of both income and growth funds. It aims at distributing regular income

    as well as capital appreciation. This is achieved by balancing the investments between

    the high growth equity shares and also the fixed income earning securities

    GROWTH-AND-INCOME FUNDS:-

    Funds that combine features of growth funds and income funds are known as

    Growth-and-Income Funds. These funds invest in companies having potential for

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    capital appreciation and those known for issuing high dividends. The level of risks

    involved in these funds is lower than growth funds and higher than income funds.

    ASSET ALLOCATION FUNDS:-

    Mutual funds may invest in financial assets like equity, debt,

    money market or non-financial (physical) assets like real estate, commodities etc..

    Asset allocation funds adopt a variable asset allocation strategy that allows fund

    managers to switch over from one asset class to another at any time depending upon

    their outlook for specific markets. In other words, fund managers may switch over to

    equity if they expect equity market to provide good returns and switch over to debt if

    they expect debt market to provide better returns. It should be noted that switching

    over from one asset class to another is a decision taken by the fund manager on the

    basis of his own judgment and understanding of specific markets, and therefore, the

    success of these funds depends upon the skill of a fund manager in anticipatingmarket trends.

    DEBT/INCOME FUNDS:-

    Funds that invest in medium to long-term debt

    instruments issued by private companies, banks, financial institutions, governments

    and other entities belonging to various sectors (like infrastructure companies etc.) are

    known as Debt / Income Funds. Debt funds are low risk profile funds that seek to

    generatefixed current income (and not capital appreciation) to investors. In order toensure regular income to investors, debt (or income) funds distribute large fraction of

    their surplus to investors. Although debt securities are generally less risky than

    equities, they are subject to credit risk (risk of default) by the issuer at the time of

    interest or principal payment. To minimize the risk of default, debt funds usually

    invest in securities from issuers who are rated by credit rating agencies and are

    considered to be of "Investment Grade". Debt funds that target high returns are more

    risky. Based on different investment objectives, there can be following types of debt

    funds:

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    DIVERSIFIED DEBT FUNDS:-

    Debt funds that invest in all securities issued by entities belonging to all

    sectors of the market are known as diversified debt funds. The best feature of

    diversified debt funds is that investments are properly diversified into all sectors

    which results in risk reduction. Any loss incurred, on account of default by a debt

    issuer, is shared by all investors which further reduces risk for an individual investor.

    FOCUSED DEBT FUNDS:-

    Unlike diversified debt funds, focused debt funds are narrow focus funds that

    are confined to investments in selective debt securities, issued by companies of a

    specific sector or industry or origin. Some examples of focused debt funds are sector,

    specialized and offshore debt funds, funds that invest only in Tax Free Infrastructure

    or Municipal Bonds. Because of their narrow orientation, focused debt funds are more

    risky as compared to diversified debt funds. Although not yet available in India, these

    funds are conceivable and may be offered to investors very soon.

    HIGH YIELD DEBT FUNDS:-

    As we now understand that risk of default is present in all debt funds, and

    therefore, debt funds generally try to minimize the risk of default by investing in

    securities issued by only those borrowers who are considered to be of "investment

    grade". But, High Yield Debt Funds adopt a different strategy and prefer securities

    issued by those issuers who are considered to be of "below investment grade". The

    motive behind adopting this sort of risky strategy is to earn higher interest returns

    from these issuers. These funds are more volatile and bear higher default risk,

    although they may earn at times higher returns for investors.

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    ASSURED RETURN FUNDS:-

    Although it is not necessary that a fund will meet its objectives or provide

    assured returns to investors, but there can be funds that come with a lock-in period

    and offer assurance of annual returns to investors during the lock-in period. Any

    shortfall in returns is suffered by the sponsors or the Asset Management Companies

    (AMCs). These funds are generally debt funds and provide investors with a low-risk

    investment opportunity. However, the security of investments depends upon the net

    worth of the guarantor (whose name is specified in advance on the offer document).

    To safeguard the interests of investors, SEBI permits only those funds to offer assured

    return schemes whose sponsors have adequate net-worth to guarantee returns in the

    future. In the past, UTI had offered assured return schemes (i.e. Monthly IncomePlans of UTI) that assured specified returns to investors in the future. UTI was not

    able to fulfill its promises and faced large shortfalls in returns. Eventually,

    government had to intervene and took over UTI's payment obligations on itself.

    Currently, no AMC in India offers assured return schemes to investors, though

    possible.

    FIXED TERM PLAN SERIES:-

    Fixed Term Plan Series usually are closed-end

    schemes having short term maturity period (of less than one year) that offer a series of

    plans and issue units to investors at regular intervals. Unlike closed-end funds, fixed

    term plans are not listed on the exchanges. Fixed term plan series usually invest in

    debt / income schemes and target short-term investors. The objective of fixed term

    plan schemes is to gratify investors by generating some expected returns in a short

    period.

    IV. GILT FUNDS:-

    Also known as Government Securities in India, Gilt Funds invest

    in government papers (named dated securities) having medium to long term maturity

    period. Issued by the Government of India, these investments have little credit risk

    (risk of default) and provide safety of principal to the investors. However, like all debt

    funds, gilt funds too are exposed to interest rate risk. Interest rates and prices of debt

    securities are inversely related and any change in the interest rates results in a change

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    in the NAV of debt/gilt funds in an opposite direction.

    V. OTHERS:-

    Other types of Mutual Funds are as follows:

    COMMODITY FUNDS:-

    Those funds that focus on investing in different

    commodities (like metals, food grains, crude oil etc.) or commodity companies or

    commodity futures contracts are termed as Commodity Funds. A commodity fund that

    invests in a single commodity or a group of commodities is a specialized commodity

    fund and a commodity fund that invests in all available commodities is a diversified

    commodity fund and bears less risk than a specialized commodity fund. "Precious

    Metals Fund" and Gold Funds (that invest in gold, gold futures or shares of gold

    mines) are common examples of commodity funds.

    REAL ESTATE FUNDS:-

    Funds that invest directly in real estate or lend to real

    estate developers or invest in shares/securitized assets of housing finance companies,

    are known as Specialized Real Estate Funds. The objective of these funds may be to

    generate regular income for investors or capital appreciation.

    EXCHANGE TRADED FUNDS (ETFS):-

    Exchange Traded Funds provide investors with

    combined benefits of a closed-end and an open-end mutual fund. Exchange Traded

    Funds follow stock market indices and are traded on stock exchanges like a single

    stock at index linked prices. The biggest advantage offered by these funds is that they

    offer diversification, flexibility of holding a single share (tradable at index linked

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    prices) at the same time. Recently introduced in India, these funds are quite popular

    abroad.

    FUND OF FUNDS:-

    Mutual funds that do not invest in financial or physical

    assets, but do invest in other mutual fund schemes offered by different AMCs, are

    known as Fund of Funds. Fund of Funds maintain a portfolio comprising of units of

    other mutual fund schemes, just like conventional mutual funds maintain a portfolio

    comprising of equity/debt/money market instruments or non financial assets. Fund of

    Funds provide investors with an added advantage of diversifying into different mutual

    fund schemes with even a small amount of investment, which further helps in

    diversification of risks. However, the expenses of Fund of Funds are quite high on

    account of compounding expenses of investments into different mutual fund schemes.

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    1)MARKET RISK:-

    In general there are certain risks associated with every kind

    of investment on shares. They are called as market risk. These market risks can be

    reduced, but cannot be eliminated even by a good investment management. The

    prices of the shares are subject to wide price fluctuations depending upon market

    conditions over which nobody has a control. Moreover, every economy has to pass

    through a cycle-Boom, Recession, Slump and Recovery. The phase of the business

    cycle affects the market conditions to a larger extent.

    2)SCHEME RISK :-

    There are certain risks inherent in the scheme itself. It all

    depends upon the nature of the scheme. For instance, in a pure growth scheme, risks

    are greater. It is obvious because if one expects more returns as in case of a growth

    scheme, one has to take more risks.

    3) INVESTMENT RISK:-

    Whether the mutual funds makes money in shares or losses

    depends upon the investment expertise of the Asset Management Company (AMC).

    If the investment advice goes wrong, the fund has to suffer a lot. The investment

    expertise of various funds different and it is reflected on the returns which they offer

    to investors.

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    TYPES OF RISK

    FUNDS

    CHAPTER 1 INTRODUCTION OF MUTUAL

    FUNDS

    CHAPTER 1 INTRODUCTION OF MUTUAL

    FUNDSCHAPTER 1 INTRODUCTION OF MUTUALFUNDS

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    4)BUSSINESS RISK :-

    The corpus of the mutual fund might have been invested

    in a companys shares. If the business of that company suffers any set back, it cannot

    declare any dividend. It may even go to the extent of winding up its business.Through the mutual fund can withstand such a risk, its incoming paying capacity is

    affected.

    5) POLITICAL RISKS :-

    SUCCESSIVE Governments bring with them fancy new economic

    ideologies and policies. It is often said many economic decisions are politicallymotivated. Changes in government bring in the risk of uncertainty which every

    player in the financial service industry has to face. So mutual funds are no exception

    to it.

    6) INTEREST RATE RISK :-

    This risk can be reduced by adjusting the maturity of the debt fund

    portfolio, i.e. the Buyer of the debt paper would buy debt paper of lesser maturity sothat when the paper matures; he can buy newer paper with higher interest rates. So, if

    the investor expects interest rates to rise; he would be better off giving short term

    Loans (when an investor buys a debt paper, he essentially gives a loan to the issuer of

    the paper). By giving a short-term loan, he would receive his Money back in a short

    period of time. As interest rates would have risen by then, he would be able to give

    another loan (again short term), this time at the new higher interest rates. Thus in a

    rising interest rate scenario, the investor can reduce interest rate risk by investing in

    debt paper of extremely short-term maturity.

    7)INVESTOR PSYCHOLOGY RISK:-

    The investor psychology is such that most of the investors, be it

    Mutual Fund Investors or Direct Capital Market Investors, behave like reactionaries.

    E.g. they enter the market when the share prices starts rising and they get panicky &

    exit as soon as share prices starts falling. Therefore, whether it is shares of company

    or mutual fund unit investors, investors resort to selling their investments when

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    market starts looking down. Because of this, there will be more than normal demand

    on Mutual Fund manager to redeem the units. To honor the redemption demands of

    the exiting unit holders during the worst market times, Mutual Funds are forced to sell

    more stocks at the prevailing low prices. As a result of this, all the unit holders who

    have invested in the fund suffer. This means, irrespective of one being a long-term

    buy and hold investor or not, he suffers because of investing in Mutual Fund.

    8) CHOICE RISKS:-

    All the experts recommend different schemes/ funds.

    Naturally, all of them cannot be and will not be right. Investors are also advised to

    stay invested for long-term to reap good returns. These experts also suggest different

    funds at different times. Of course, to be in the well-being fund, one needs to move

    from fund to fund intermittently. In an tempt to stay invested for a long-term and to be

    in the well-doing fund, the investor, whether educated and informed, will have to be

    satisfied with disappointment.

    9)COST RISKS: -

    Mutual Funds charge huge fees that they can get away with and

    that too in the most confusing manner possible. The fund managers never intend to

    make their costs clear to their clients. It would not be painful for the investors to pay

    for the expenses and costs of the funds when they derive satisfactory returns. But, the

    irony is that investors have to pay for the sales charges, annual fees and many other

    expenses irrespective of how the fund has performed.

    10)PREDICTION RISKS: -

    Nobody can predict the capital market perfectly and can always

    find good investments. Similarly, the fund manager's predictions of future actions and

    outcomes are, of necessity, subject to error.

    11)JARGON RISKS: -

    The newsletters and other documents that are distributed to the

    investors do report so much and that too in such a language filled with technical

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    jargons that it will not be very easy for an investor to understand and follow the

    report.

    12) COMPETITION RISKS: - Return is ultimate measure of job performance for any

    investment, be it in a mutual fund or otherwise. Performance is the matter of

    comparison and the evaluation is intended to measure how the fund has performed

    vis--vis its past performance, peers and market. At present, Mutual Funds are

    required to report their performance including returns on a quarterly basis. Therefore,

    to prove that the fund is performing well, managers focus on quarterly returns. Buying

    & Selling of stocks at the end of quarter will be done to report better quarterly returns

    and to make funds holdings look better based on recent market action. In this process,

    where the competition is not really productive, fund managers incur expenses &

    losses that are naturally passed on to the unit holders.

    13)RISK OF REDEMPTION RESTRICTIONS: -

    Whether informed in writing or not, normally the

    liquidity of schemes investments may be restricted by the trading volumes settlement

    period and transfer procedures.

    14) MANAGEMENT CHANGE RISKS: -

    It is not uncommon for a Mutual Fund to have changes in

    its management. The change in the funds management may effect the achievement of

    the objectives of the fund. The fund company may, for various reasons, replace a fund

    manager or may be the fund manager himself may resign from his job for any reason.

    This change will be significant since the fund manager controls the fund investments.

    15) JUDGEMENT RISKS: -

    Investors may not know more than the fund manager about

    the investment strategy and whatever judgments the investor makes will not be fool

    proof.

    16) FORWARD PRICING RISKS:-

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    The prices of a Mutual Fund do not change during the day.

    Order placed up to a cut off time of 3:00 p.m. get that day's Net Asset Value (NAV)

    and orders placed after 3:00 p.m. receive the next day's NAV. This is called the rule

    of forward pricing. This system assures a level playing field for investors. No investor

    is supposed to have the benefit of post 3:00 p.m. information prior to making an

    investment decision.

    17) BREAKPOINT RISKS: -

    Mutual Fund charge loads such as front end & back end. Few

    Mutual Fund charge front end sales load will charge lower sales loads for larger

    investments. The investment level required to obtain a reduced sales load are known

    as breakpoints. These breakpoints lure investors to invest huge funds to avail the

    discounts on volumes and end up losing focus on his planned diversification for his

    Mutual Fund investments.

    18)RISKS OF BLIND DIVERSIFICATION : -

    It may happen that a fund is heavily committed to a particular

    area of the economy at any given time. This is called blind diversification risk and any

    investor would like to invest in Mutual Fund that concentrate in asset classes that he

    himself has not invested at his own.

    19) RISKS OF CHANGES IN THE REGULATORY NORMS:-

    Mutual Funds are constantly regulated by SEBI and

    investors are subject to risk of the changes in the norms for the Mutual Funds. Besides

    the above risks, Mutual Funds will also have the common risks that any investment

    has. In fact, risk is present in every decision made with regard to the investments in

    capital markets. Following is the list of some common risks involved while investing

    in the capital markets and particularly in the mutual funds:

    20) COUNTRY RISK:-

    This risk arises from the possibility that political events

    such as war, national elections etc. and financial problems such as rising inflation or

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    natural disasters such as an earthquake, a poor harvest etc. will weaken a country's

    economy and cause investments in that country to decline.

    21)CREDIT RISK :-This is a risk that arises from the possibility that a bond issuer will fail to

    repay interest and principal in a timely manner. This risk is also called as default risk.

    22)CURRENCY RISK :-

    This risk arises from the possibility that returns could be

    reduced for Indians investing in foreign securities because of a rise in the value of the

    Indian rupee against dollar, euro or yen etc. This is also known as Exchange Rate

    Risk.

    23)INDUSTRY RISK: -

    This risk arises from the possibility that a group of stocks in a

    single industry will decline in price due to developments in that industry.

    24)MANAGER RISK: -

    This risk arises from the possibility that an actively managed

    mutual fund's investment adviser will fail to execute the fund's investment strategy

    effectively, resulting in the failure of the sated objectives.

    25)PRINCIPAL RISK :-

    This risk arises from the possibility that an investment will

    go down in value, or lose money from the original or invested amount.

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    CHALLENGES AHEAD IN MUTUAL FUND INDIUSRTY:-

    Marketing of funds is indeed a difficult topic to discuss,

    particularly in the present difficult situation for the mutual fund industry when we

    consider marketing, we have to see the issues in totality, because we cannot judge an

    elephant by its trunk or by its tail but we have to see it in its totality. When we say

    marketing of mutual funds, it means, includes and encompasses the following aspects;

    assessing of investor needs & market research, responding to investors needs, product

    designing, studying the macro environment, timing of launch of the product etc.

    widening, broadening and deepening the markets.

    There are certain issues which are directly linked with the

    marketing Mutual funds the first of which is widening, broadening and deepening of

    the markets for the mutual fund products. Considering the vast nature of this country

    the first priority is the geographic spread has to be widened and the market has to be

    deepening secondly, the MF must try to spread their wings not only within the

    country but also outside the country.

    A.MARKETS IN RURAL AND SEMI-URBAN AREAS:-

    The Mutual Fund industry a collectively undertake

    this job of creating awareness among the rural population about the M F as a new form of

    savings and translate that awareness into increased fund mobilization.

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    CHALLENGES AND

    OPPORTUNITIES

    FUNDS

    CHAPTER 1 INTRODUCTION OF MUTUAL FUNDS

    CHAPTER 1 INTRODUCTION OF MUTUAL FUNDSCHAPTER 1 INTRODUCTION OF MUTUAL FUNDS

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    B. OVERSEAS MARKETS:-

    The second aspect with respect to widening anddeepening the market is expanding the overseas investor base. The expansion of the

    distribution network and quick dissemination of information, coupled with M F as

    such should consider tapping these markets for expanding the scope of mobilization.

    CHALLENGES IN MUTUAL FUND INDUSTRY:-

    A.INVESTOR PREFRENCES:-

    The challenge for Mutual Funds is in the tailoring the

    right products that will help mobilization saving by targeting investors needs. It is

    necessary that the common investor understands very clearly and salient and different

    features of funds. The Indian investor is essentially risk averse and is more passive

    than active. Our experience

    B. PRODUCT INNOVATION:-

    With the debt markets now getting developed, mutual

    funds can tap the investors who require steady income with safety, by floating funds

    that are designed to primarily have debt instruments can also design separate funds to

    attract semi urban & rural investors, keeping their seasonal requirements in mind for

    havent season, festival season, sowing season to name a few.

    C. DISTRIBUTION NETWORK:-

    I would now focus on the distribution network, namely

    retail network versus the wholesale network. It is realize that the character of the

    market is undergone rapid charge. The market is moving favorably also attract direct

    investments from retail investor.

    D. RETAILING THROUGH AGENTS:-

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    The alternative distribution channels that are available are

    retail selling or using lead managers and brokers along with sub-brokers for selling

    units. The experience of unit trust of India her been that, if necessary motivation and

    incentive is provided to retailer agents. In such system one achieves brand loyalty

    through continuous interaction between agents and investors.

    E. ADVERTISEMENT AND PUBLICITY:-

    There are certain issues with reference to

    advertisement, publicity literature and offer document which deserve attention. Most

    of Mutual Funds advertisements look similar, focusing on scheme features, returns &

    incentives

    F. MUTUAL FUND INDUSTRY TO FACE GREATER OBSTACLES:

    The mutual fund industry in India, although 15 years

    old, is still to develop into a credible competitor to other segments of the financial

    services industry, especially insurance. On the face of it, mutual fund investments (in

    equity schemes) seem more attractive than insurance products, but on the ground the

    reverse is true. More Indians trust life insurance companies with their savings than

    they do with mutual funds. According to figures from the Central Statistical

    Organisation (CSO), life insurance funds accounted for 12% of total household

    savings in India. In contrast equity & debentures only attracted 7% of household

    savings in financial year ending March 2008.

    There are 35 asset management companies (AMCs) in India managing Rs 6, 70,012

    crore, according to independent investment information provider, Value Research.

    The industrys penetration is estimated at 4-5 % as against 10-15 % for insurance.

    There are around 3 million agents for insurance products and just 80,000 distributors

    for mutual funds. Both industries, which started almost half a century ago in India

    with a single player, now have several competing companies. Still, low customer

    awareness levels and poor financial literacy have largely stymied the popularity of

    financial products in India.

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    But in the case of insurance, rampant mis-selling has made it more popular

    than mutual funds. While insurance is indeed an investment for covering your life, it

    is sold more as a tax-saving investment tool. In rural areas, agents mis-sell it as a

    fixed deposit and the idea has been so well rooted that in many Indian villages, There

    is little scope for mis-selling in case of mutual funds - the mis-selling is limited to the

    extent that the agent assures investors a return that the fund may not able to deliver.

    In terms of selling, both mutual funds and insurance are push products.

    However, a distributor has a higher incentive to sell the latter because of the

    opportunity to earn a higher commission. An agent selling insurance earns a

    commission of 30-40 % of the initial premium and a trail commission of around 5%.

    However, the commission in case of mutual funds is never more than 2-2 .5%.

    Insurance generally is a product that cannot be sold multiple times to one

    investor. Hence, the agent has to be given a high commission to push the product. In

    case of mutual funds, the agent gets multiple opportunities to sell more than one

    product to the same investor. As a result, distributors and mutual fund houses exhibit

    limited interest in continuously engaging with customers post closure of sale as the

    commissions and incentives are largely in the form of upfront fees from product sales.

    Limited use of the public sector banks network and post offices to distribute mutual

    funds has also impeded the growth of the industry. The insurance industry, on the

    other hand, has been able to leverage this to its advantage.

    While setting up an AMC is relatively easy, getting business during a downturn

    and withstanding redemption pressures during times of low

    liquidity is the difficult part. The insurance business is one with a long gestation

    period and requiring sufficient capital to cover incremental actuarial liability. The

    breakeven time for an insurance business in India is at least seven years. In this

    scenario, the most important challenge for the company is to have a robust agency

    network.

    Mutual Funds have to face a stricter regulatory environment as the industry is

    regulated by the conservative capital market regular SEBI. As a result, there is limited

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    flexibility in fixing fees and pricing. Insurance companies have a relatively less

    stringent environment as the industry is regulated by IRDA, which is less

    conservative in its regulation. This allows more flexibility for companies to structure

    their products and fees.

    ADVANTAGES OF MUTUAL FUNDS:-

    A Mutual Fund can be defined as a trust wherein the savings

    of the investors with the same financial goal are pooled in. The collected money then

    goes for investment in capital market instruments. These can include debentures,

    shares and other such securities. These investments in turn yield an income. The

    income and capital appreciation are distributed amongst its unit holders. The

    advantages of mutual funds are many. Some of the advantages of mutual funds in

    India are listed below:

    PROFESSIONAL MONEY MANAGEMENT & RESEARCH:-

    Mutual funds are managed by professional fund managers

    who regularly monitor market trends and economic trends for taking investmentdecisions. They also have dedicated research professionals working with them who

    make an in depth study of the investment option to take an informed decision.

    Investing requires skill. It requires a constant study of the dynamics of the markets

    and of the various industries and companies within it. Anybody who has surplus

    capital to be parked as investments is an investor, but to be a successful investor, you

    need to have someone managing your money professionally. Just as people who have

    money but not have the requisite skills to run a company (and hence must be content

    as shareholders) hand over the running of the operations to a qualified CEO, similarly,

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    ADVANTAGES AND

    DISADVANTAGES

    FUNDS

    CHAPTER 1 INTRODUCTION OF MUTUAL FUNDS

    CHAPTER 1 INTRODUCTION OF MUTUAL FUNDSCHAPTER 1 INTRODUCTION OF MUTUAL FUNDS

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    investors who lack investing skills need to find a qualified fund manager. Mutual

    funds help investors by providing them with a qualified fund manager. Increasingly,

    in India, fund managers are acquiring global certifications like CFA and MBA which

    help them be at the cutting edge of the knowledge in the investing world.

    MUTUAL FUNDS COME IN MANY VARIETIES:-

    A mutual fund comes in many types and styles. There

    are stock funds, bond funds, sector funds, target-date mutual funds, money market

    mutual funds and balanced funds. Mutual funds allow you to invest in the market

    whether you believe in active portfolio management (actively managed funds) or you

    prefer to buy a segment of the market with no interference from a manager (passive

    funds and index mutual funds). The availability of different types of mutual funds

    allows you to build a diversified portfolio at low cost and without much difficulty.

    RISK DIVERSIFICATION:-

    Diversification reduces risk contained in a portfolio byspreading it. It is about not putting all your eggs in one basket. As mutual funds have

    huge corpuses to invest in, one can be part of a large and well-diversified portfolio

    with very little investment.There is an old saying: Don't put all your eggs in one

    basket. There is a mathematical and financial basis to this. If you invest most of your

    savings in a single security (typically happens if you have ESOPs (employees stock

    options) from your company, or one investment becomes very large in your portfolio

    due to tremendous gains) or a single type of security (like real estate or equity become

    disproportionately large due to large gains in the same), you are exposed to any risk

    that attaches to those investments.

    In order to reduce this risk, you need to invest in different types of securities such that

    they do not move in a similar fashion. Typically, when equity markets perform, debt

    markets do not yield good returns. Note the scenario of low yields on debt securities

    over the last three years while equities yielded handsome returns. Similarly, you need

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    to invest in real estate, or gold, or international securities for you to provide the best

    diversification.

    If you want to do this on your own, it will take you immense amounts of money and

    research to do this. However, if you buy mutual funds -- and you can buy mutual

    funds of amounts as low as Rs 500 a month! -- you can diversify across asset classes

    at very low cost. Within the various asset classes also, mutual funds hold hundreds of

    different securities (a diversified equity mutual fund, for example, would typically

    have around hundred different shares).

    TRANSPARENCY:-

    Funds provide investors with updated information pertaining tothe markets and the schemes. All material facts are disclosed to investors as required

    by the regulator.

    FLEXIBILITY:-

    Investors also benefit from the convenience and

    flexibility offered by Mutual Funds. Investors can switch their holdings from a debt

    scheme to an equity scheme and vice-versa. Option of systematic (at regular intervals)investment and withdrawal is also offered to the investors in most open-end schemes.

    CONVENIENCE:-

    With features like dematerialized account statements,

    easy subscription and redemption processes, availability of NAV and performance

    details through journals, newspapers and updates and lot more; Mutual Funds are sure

    a convenient way of investing.

    ECONOMIES OF SCALE:-

    Because a mutual fund buys and sells large amounts of

    securities at a time, its transaction costs are lower than you as an individual would

    pay. Since mutual funds collect money from millions of investors, they achieve

    economies of scale. The cost of running a mutual fund is divided between a larger

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    pool of money and hence mutual funds are able to offer you a lower cost alternative of

    managing your funds.

    Equity funds in India typically charge you around 2.25% of your initial money and

    around 1.5% to 2% of your money invested every year as charges. Investing in debt

    funds costs even less. If you had to invest smaller sums of money on your own, you

    would have to invest significantly more for the professional benefits and

    diversification.

    SYSTEMATIC INVESTING AND WITHDRAWALS WITH

    MUTUAL FUNDS:-It is simple to invest regularly in a mutual fund.

    Many mutual fund companies allow investors to invest as little as $50 per month

    directly into a mutual fund. Money can be pulled directly from a bank account and

    invested directly in the mutual fund. On the other hand, money can be regularly

    withdrawn from a mutual fund and be deposited into a bank account. There are

    generally no fees for this service.

    LIQUIDITY:-

    One of the greatest advantages of Mutual Fund investment

    is liquidity. Open-ended funds provide option to redeem on demand, which is

    extremely beneficial especially during rising or falling Markets

    REDUCTION IN COSTS:-

    Mutual funds have a pool of money that they have to

    invest. So they are often involved in buying and selling of large amounts of securities

    that will cost much lower than when you invest on your own

    TAX ADVANTAGES:-

    Investment in mutual funds also enjoys several tax

    advantages. Dividends from Mutual Funds are tax-free in the hands of the investor

    (This however depends upon changes in Finance Act). Also Capital Gain accrued

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    from Mutual Fund investment for a period of over one year is treated as long term

    capital appreciation and is tax free.

    EASE OF PROCESS:-

    If you have a bank account and a PAN card, you are

    ready to invest in a mutual fund: it is as simple as that! You need to fill in the

    application form, attach your PAN (typically for transactions of greater than Rs

    50,000) and sign your cheque and you investment in a fund is made. In the top 8-10

    cities, mutual funds have many distributors and collection points, which make it easy

    for them to collect and you to send your application to.

    WELL REGULATED:-

    India mutual funds are regulated by the Securities and

    Exchange Board of India, which helps provide comfort to the investors. SEBI

    forces transparency on the mutual funds, which helps the investor make an

    informed choice. SEBI requires the mutual funds to disclose their portfolios at

    least six monthly, which helps you keep track whether the fund is investing in

    line with its objectives or not.

    However, most mutual funds voluntarily declare their portfolio once every month. We

    will look at some of the risks of investing in a mutual fund and the costs of the same

    in the next article.

    FAMILY OF FUNDS:-

    Many mutual funds are part of a family of funds (a

    group of funds managed by the same company but with different investment

    objectives). The advantage to this is an option known as an exchange privilege

    or fund switching. Fund switching has become quite popular as fund companies

    have made it easy to move your money from one fund to another, usually with

    only a toll-free telephone call.

    Switching is an easy and convenient way to take advantage of changing market

    conditions. If the stock market began to decline, for instance, and your money was in

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    a stock fund, you might consider switching your investment into a money market fund

    within the same family

    DISADVANTAGES OF MUTUAL FUNDS:-

    FLUCTUATING RETURNS:-

    Mutual funds are like many other investments without a

    guaranteed return. There is always the possibility that the value of your mutual fund

    will depreciate. Unlike fixed-income products, such as bonds and Treasury bills,

    mutual funds experience price fluctuations along with the stocks that make up the

    fund. When deciding on a particular fund to buy, you need to research the risks

    involved - just because a professional manager is looking after the fund, that doesn't

    mean the performance will be stellar.

    MISLEADING ADVERTISEMENTS:-

    The misleading advertisements of different funds can

    guide investors down the wrong path. Some funds may be incorrectly labeled as

    growth funds, while others are classified as small-cap or income. The SEC requires

    funds to have at least 80% of assets in the particular type of investment implied in

    their names. The remaining assets are under the discretion solely of the fund

    manager.

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    The different categories that qualify for the required 80% of the assets, however,

    may be vague and wide-ranging. A fund can therefore manipulate prospective

    investors by using names that are attractive and misleading. Instead of labeling itself

    a small cap, a fund may be sold under the heading growth fund. Or, the "Congo

    High-Tech Fund" could be sold with the title "International High-Tech Fund".

    MUTUAL FUNDS HAVE HIDDEN FEES:-

    If fees were hidden, those hidden fees would

    certainly be on the list of disadvantages of mutual funds. The hidden fees that are

    lamented are properly referred to as 12b-1 fees. While these 12b-1 fees are no fun to

    pay, they are not hidden. The fee is disclosed in the mutual fundprospectus and can

    be found on the mutual funds web sites. Many mutual funds do not charge a 12b-1

    fee. If you find the 12b-1 fee onerous, invest in a mutual fund that does not charge

    the fee. Hidden fees cannot make the list of disadvantages of mutual funds because

    they are not hidden and there are thousands of mutual funds that do not charge 12b-

    1 fees.

    MUTUAL FUNDS LACK LIQUIDITY:-

    How fast can you get your money if you sell a

    mutual fund as compared to ETFs, stocks and closed-end funds? If you sell a mutual

    fund, you have access to your cash the day after the sale. ETFs, stocks and closed-

    end funds require you to wait three days after you sell the investment. I would call

    the lack of liquidity disadvantage of mutual funds a myth. You can only find more

    liquidity if you invest in your mattress.

    NO INSURANCE:-

    Mutual funds, although regulated by the government,

    are not insured against losses. TheFederal Deposit Insurance Corporation (FDIC)

    only insures against certain losses atbanks,credit unions, and savings and loans, not

    mutual funds. That means that despite the risk-reducing diversification benefits

    provided by mutual funds, losses can occur, and it is possible (although extremely

    unlikely) that you could even lose your entire investment.

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    DILUTION:-

    Although diversification reduces the amount of risk

    involved in investing in mutual funds, it can also be a disadvantage due to dilution.

    For example, if a singlesecurityheld by a mutual fund doubles invalue, the mutual

    fund itself would not double in value because that security is only one small part of

    the fund's holdings. By holding a large number of different investments, mutual

    funds tend to do neither exceptionally well nor exceptionally poorly.

    FEESAND EXPENSES:-

    Most mutual funds charge management and operating

    fees thatpay for the fund's management expenses (usually around 1.0% to 1.5%per

    year). In addition, some mutual funds charge high sales commissions, 12b-1 fees, and

    redemption fees. And some funds buy and tradesharesso often that the transaction

    costs add up significantly. Some of these expensesare charged on an ongoing basis,

    unlike stockinvestments, for which a commission ispaid only when you buy andsell

    EVALUATING FUNDS:-

    Another disadvantage of mutual

    funds is the difficulty they pose for investors interested in researching

    and evaluating the different funds. Unlike stocks, mutual funds do not

    offer investors the opportunity to compare the P/E ratio, sales growth,

    earnings per share, etc. A mutual fund's net asset value gives investors

    the total value of the fund's portfolio less liabilities, but how do you

    know if one fund is better than another?

    POOR PERFORMANCE:-

    Returns on a mutual fund are by no means guaranteed.

    In fact, on average, around 75% of all mutual funds fail to beat the major market

    indexes, like the S&P 500, and a growing number of critics now question whether or

    not professional money managers have better stock-picking capabilities than the

    average investor.

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