A Website Designer
A Website Designer is run by me, Dan Norris and was set up to provide
support and resources to small business owners around Australia.
Here is the story of how it came to be.
I started my web design business, Web Circle in 2006. I had never built a website
before and I didnt have any clients but I was very keen and perhaps a bit naive.how
hard could it be?
It was a slow and steady process building up our list of clients to what it is today of
around two hundred or so.
In 2009 I purchased the A Website Designer website which was previously the main
website for another web design company. Since then I have set about transforming it
into a leading blog and resource for Australian small business owners. It is our outlet
for writing articles, ebooks, training videos etc that aim to empower small business
owners to take charge of their web presence.
Most web design companies operate under a sales model where the boss man (or lady)
relies on boozy lunches and networks to drum up work. This was never how I wanted
to run my business plus I dont have enough mates. I decided early on to operate
under a service model where the only way we can get new clients is by word of mouth
and via Google.
At present we dont advertise or do any business development type of work so we are
driven to provide great service and constantly keep our site packed with useful content
to encourage people to spread the word about what we do.
I have always made sure we dont have any ways of operating that lock our clients into
using us. So I know that the only way we can build the business is to keep our clients
happy. The number and quality of the client comments on this site are a reflection of
how well we continue to do this.
This is how I like to do business and I know there are others who appreciate it.
The rest of this page outlines some of the ways in which we try to set ourselves apart
from other operators in the industry.
Why A Web Developer Must Not Be Engaged
When I initially began my web designing business five years back, I didnt have any
experience, customers, money or any clue about building websites. For my first attempt
at a dynamic website I purchased a book on ASP programming and by making use of
the book I designed my very own simple content management system. It was very hard.
It took me almost two months and cost about $10,000.
Last week we launched a dynamic CMS based website for a client and it took us one day
and cost $299.
Back in 2006, it was very hard to create a website
and you pretty much had to be a web developer
to do it. Open source programs had not yet
kicked off. Majority of the of the websites were
custom programmed by the web developers. If at
all they made use of a CMS, it would be the ones
created by them. Either way, you had to be a
programming geek if you wanted to build your
Thus several businesses did not have dynamic websites at all.
Fortunately the times have changed..
These days it is not really necessary to be a programmer to build a website. After my
initial venture into ASP, I tried to figure out an open source system which I could make
use of; which is when I discovered great systems such as Joomla! and WordPress that
could be utilized for back end client websites. I never looked back once I began using
these open source systems.
I do have programmers on my staff, however theres no programming required for an
average small business website. At least for people like me who're using open source
systems such as Joomla! and WordPress it isnt required. All the programming work is
already been done for you.
This is the reason why you dont have to be paying a web developer to build your
website. If youre paying for developing small business websites:
1) They either have not been utilizing the free systems obtainable and are still
trapped in the dark ages coding the site by hand or
2) Theyre making use of their own CMS that makes it difficult for you to move on if
you wish to.
Standing Out While it is rather easy to build a website these days, it isnt easy to build a
good one. As a matter of fact you can argue that since it is pretty easy to build one, the
task of developing websites in lots of cases is put back in the hands of the business
Therefore there are great deals of self-built websites of average quality in the sea of
small business websites. When you merge this with the number of legacy websites
online from back in the day, it paints are really grim picture of the quality of websites
online. Here lies the opportunity.
In the good old days, you just needed to have an online presence, but now the
probability is in possessing websites which stands out from the various average
websites with a website that works correctly.
So who should you engage?
Now the question is if you dont want to hire a web developer, who should be liable for
creating your website. Building a website needs a whole lot of different skills, some
that can be provided by yourself and a few by your provider. Below is a list of
ingredients which are essential for developing an incredible website.
Youre the most important ingredient for creating your own website because:
1. An individual can devise an amazing website only around a goal and youre the
only one who would be able to express the strategies for your business.
2. Finest websites will give the viewers exactly what they are searching for. Youre
the only one who will be in a position to know what your customer wants and
how to pull their strings.
3. Youll have to exhibit something unique. Youll be the person who knows whats
unique about your business.
4. Youll have to work out a plan with your provider to generate traffic and lots of
traffic will come through your own attempts.
1. Youve to make sure that your provider is a fine designer because great websites
will appear good.
2. Your provider has got to be flexible and open because you will require CMS
which is easy for you to maintain.
3. Your provider requires to find out about web promotion and aid you to generate
traffic to your website.
Professional Web Design And Its Two Main Components
The key reason why customers who currently own a small business approach us to
build up a website is because they want a professional image and can also do a good job
in embodying their business. Of course this is
a generalization nevertheless we have built
hundreds of sites over the years and this is
often the main thing people search for.
But there is one more very significant factor
to consider with design as well and that is
how well the website succeeds in driving
customers and design has a great part to play in this.
Make it attractive
Here is a list of the important things that should be concentrated on in order to make a
1. A professional logo -It has to be contemporary, neat and have a sense of
professionalism while not being too flashy.
2. Professional images should be used.
2. It is essential that a good website designer who does professional work has to be
employed (The total procedure with which the web designers make things look
great will not be dealt in this post).
So when our clients come to us, the initial thing we do is assess their logo. If it sucks,
then tell them to get a new one. We also start choosing few good images.
Majority of the times, it is not realistic to revise each and every single image of the
products in the website, thus it is extremely significant to build in a great first
impression, It is significant that we at least use professional images on the website's
home page and then look towards what best can be done with regard to product
images (and emphasize on the importance of replacing them with professional images).
Once we have an incredible logo and enough nice professional images it's practical that
we can create a nice looking website.
Making it work
A great looking website is good but of equal importance is the capacity of the website
to change traffic into customers (either straight away or at some point of time down
the track). For this we utilize a simple model of Consume, Connect, Convert.
Consume - We prefer to create a website that users are encouraged to 'consume' the
content. We want amazing content and we have to make it simple for them to access
the content and share the content.
Connect - For individuals who like what they see, we want to provide the ability for
them to connect with us in some way. Register for a newsletter, or