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8/15/2019 BA370 Week 1 BIS and Literacy
http://slidepdf.com/reader/full/ba370-week-1-bis-and-literacy 1/24
Evan Smouse, PhD
Oregon State University
College of Business
BA 370 – Businessnformation Systems
Overvie!
BS an" #itera$y
8/15/2019 BA370 Week 1 BIS and Literacy
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Di" %ou &no!'
8/15/2019 BA370 Week 1 BIS and Literacy
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BA 370
()his is the most im*ortant$lass you !ill ta+e in your
entire usiness s$hool$areer-.
8/15/2019 BA370 Week 1 BIS and Literacy
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8/15/2019 BA370 Week 1 BIS and Literacy
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(But )o"ay, )hey2re otEnough.
ot Enough 4i"eo
8/15/2019 BA370 Week 1 BIS and Literacy
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(But )o"ay, )hey2re otEnough.
5hat is your rea$tion to thatstatement'
f har" !or+ isn2t enough, !hat is'
n this $ourse, !e2ll learn aout the +eys+ills you nee" an" !hy this is thesingle est $ourse in all of usinesss$hool to tea$h you those s+ills-
8/15/2019 BA370 Week 1 BIS and Literacy
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Moore’s Law
()he numer of transistors *er s6uarein$h on an integrate" $hi* "oulesevery 8 months-.
5hy is BA 370 the /ost m*ortantCourse in the COB'
Be$ause of /oore2s #a!, the $ost of"ata *ro$essing, storage, an"$ommuni$ation is essentially 9ero-
8/15/2019 BA370 Week 1 BIS and Literacy
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Some :istory
8/15/2019 BA370 Week 1 BIS and Literacy
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Some Conse6uen$es
)!itter Pinterest
Pan"ora 4ine
#in+e"n ;ulilynstagram )aleau
one *rominent <ve years ago/ost "i"n2t even e=ist then
8/15/2019 BA370 Week 1 BIS and Literacy
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Some >uestions
5hat $omes ne=t'
?or any interesting i"ea, is there a
viale usiness mo"el'Does it generate revenue !orth thetime an" e=*ense'
)hese are 6uestions for usiness*eo*le – not for te$hnology gee+s
8/15/2019 BA370 Week 1 BIS and Literacy
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t2s not over-
?a$eoo+, )!itter, nstagram @ are notthe en"-
/any $om*anies are ta+ing a"vantageof (essentially free. "ata $a*ailitiesan" $onne$tions-
)he ($lou". is $hanging everything-
)his lea"s us to @
Some )houghts
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5hy is BA 370 the /ost m*ortantCourse in the COB'
Reason #1
?uture usiness *rofessionals nee" to eale to assess, evaluate, an" a**ly
emerging information systemste$hnology to usiness-
%ou nee" the +no!le"ge in BA 370
to attain that s+ill-
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Aout o Se$urity
()he only o se$urity that e=ists is amar+etale s+ill an" the $ourage to use it-.
)his use" to e true-
t use" to e that *arti$ular s+ills li+e$om*uter *rogramming, ta= a$$ounting ormar+eting !ere (mar+etale s+ills. that gavese$urity-
/oore2s #a! means that any routine s+ill $anan" !ill e outsour$e" to the lo!est i""er-
)hat is unli+ely to e you-
8/15/2019 BA370 Week 1 BIS and Literacy
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onroutine Cognitive S+ills
an" Cor*oration $on$lusion
(a*i" te$hnologi$al $hange an"in$rease" international $om*etition*la$e the s*otlight on the s+ills an"*re*aration of the !or+for$e,*arti$ularly the aility to a"a*t to
$hanging te$hnology an" shifting"eman"- Shifts in the nature oforgani9ations @ favor strong
nonroutine cognitive skills-.
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5hy is BA 370 the /ost m*ortantCourse in the COB'
Reason #2
)his $ourse !ill tea$h you the four mostim*ortant nonroutine $ognitive s+ills-
• Astra$t reasoning
• Systems thin+ing
•Collaoration
• Aility to e=*eriment
8/15/2019 BA370 Week 1 BIS and Literacy
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onroutine Cognitive S+ills
Astra$t reasoning
Constru$t a mo"el or re*resentation
Systems thin+ing
/o"el system $om*onents an" sho! ho! in*uts an" out*uts
relate to ea$h other
Collaoration
Develo* i"eas an" *lans !ith others- Provi"e an" re$eive$riti$al fee"a$+-
Aility to e=*eriment/a+e a reasone" analysis of an o**ortunity, envision*otential solutions, evaluate those *ossiilities, an" "evelo*the most *romising ones $onsistent !ith availale resour$es
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5hy is BA 370 the /ost m*ortantCourse in the COB'
Reason #3
os ()here !ill e a shortage of talentne$essary for organi9ations to ta+e
a"vantage of ig "ata- By F08, theUnite" States alone $oul" fa$e a shortageof G0,000 to H0,000 *eo*le !ith "ee*analyti$al s+ills as !ell as -I million
managers an" analysts !ith the +no!Jho! to use the analysis of ig "ata toma+e eKe$tive "e$isions-.
8/15/2019 BA370 Week 1 BIS and Literacy
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BS #itera$y
Broa"Jase" un"erstan"ing ofinformation an" information systemsthat in$lu"es
• ehavioral +no!le"ge aoutorgani9ations an" in"ivi"uals usinginformation systems
• te$hni$al +no!le"ge aout the mostim*ortant elements of informationsystems
:an"sJon familiarity !ith information
8/15/2019 BA370 Week 1 BIS and Literacy
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Bottom line:
- t !ill give you the a$+groun" you nee" toassess, evaluate, an" a**ly emerging
information systems te$hnology to usiness-F- t $an give you the ultimate in o se$urity –
mar+etale s+ills – y hel*ing you learnastra$tion, systems thin+ing, $ollaoration,
an" e=*erimentation-3- )here !ill e high "eman" for (BS literate.
*eo*le-
5hy is BA 370 the /ost m*ortantCourse in the COB'
8/15/2019 BA370 Week 1 BIS and Literacy
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5hat is BSL/S'
/anagement an" use of
information systems to
a$hieve usiness goals
8/15/2019 BA370 Week 1 BIS and Literacy
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nformation Systems
System grou* of $om*onents thatintera$t to a$hieve some *ur*ose
Information system grou* of$om*onents that intera$t to *ro"u$einformation
8/15/2019 BA370 Week 1 BIS and Literacy
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?iveJCom*onent ?rame!or+
Com*onents are $ommon to all information systems – large an" smalle6uires roa" s+ill set – not ust $om*uter *rogramming
5hat are the $om*onents of OSU2s onlineregistration system'
8/15/2019 BA370 Week 1 BIS and Literacy
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nformation Systems are /ore )han
)
)
8/15/2019 BA370 Week 1 BIS and Literacy
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e=t Data an" nformation Systems