Bain Office Brochure

O u r G l o b a l T e a m

We are one global firm, with 4,800individuals from varied backgrounds, working collaboratively across 39 offices in 26 countries. Our teamshave delivered lasting results to more than 4,100 companies worldwide.

Bain delivers results around the world.

Amsterdam 8Atlanta 30Beijing 23Boston 31Brussels 9Buenos Aires 38

Chicago 32Copenhagen 17Dallas 33Dubai 10Düsseldorf 11Frankfurt 12

Helsinki 17Hong Kong 23Ibérica 13Johannesburg Not shownKyiv 15London 16

Los Angeles 34Melbourne 22Mexico City 35Milan 14Moscow 15Munich 12New Delhi 24

New York 36Palo Alto 37Paris 18Rome 14San Francisco 37São Paulo 38Seoul 25

Shanghai 23Singapore 26Stockholm 17Sydney 22Tokyo 27Toronto 39Zurich 19

4

Healthcare

Bain works with healthcare

clients worldwide, helping

them deliver innovative products

and solutions in environments

of increasing price pressure.

Our experts drive results in

projects spanning hospitals,

doctors, multinational pharma-

ceuticals, emerging biotechs,

medical device companies,

intermediaries and medical

suppliers. We’ve helped them

enter new markets, manage

R&D, improve operations and

enhance customer loyalty.

Retail

Bain has worked with leading

retailers around the world to

create winning concepts, tar-

geted consumer offerings,

improved store operations and

optimized product sourcing

strategies. Bain’s leading-edge

approaches include Localization

and BothBrainSM Innovation

to enhance consumer loyalty

and improve store productivity.

Our Retail Practice has part-

nered with the World Economic

Forum on its Innovation in

Retail initiative.

Telecommunications,Media & Technology

Bain’s Telecom/Media/Tech

(TMT) Practice shows companies

how to defend old markets,

enter new ones, improve

performance, control costs

and profitably invest resources.

Our TMT teams help clients

understand the implications

of technology evolution and

how to capitalize on the

inevitable resulting market

disruptions. We’ve worked

for more than half of the 50

largest TMT companies.

Financial Services

Bain helps the world’s leading

financial institutions navigate

relentlessly challenging market

conditions to achieve their full

potential. We help clients in

all major sectors of financial

services develop winning

strategies, maximize customer

relationships, enable their

organizations and harness

operations and IT to drive

profitable growth. Bain has

worked with the majority

of the Fortune top 50

financial institutions.

Industrial Goods & Services

Bain’s Industrial Practice

spans the globe, encompassing

every major business subsector.

We help industrial clients grow

their value by successfully

combining new economy

tools, innovative strategies

and traditional operational

excellence. Our deep experi-

ence, insights and analytical

tools have shown companies

how to jump-start profitable

growth, break into emerging

markets and optimize their

global operations.

Consumer Products

Bain has helped the majority

of the top 50 global consumer

products companies increase

profits and build value. We

invented the High Road/

Low Road category strategy

approach, and pioneered the

Innovation Platform concept

to improve odds of successful

innovation. Using proprietary

tools and fact-based analysis,

Bain rejuvenates brand growth,

improves operations and

designs high-performance

organizations to support

winning strategies.

Industries

Bain commands broad and deep expertise.

GlobalExpertise

At Bain, we command

broad and deep expertise

across every economic

sector and region of the

world. Our consultants

draw on this experience

base to help clients beat

their competition and

achieve exceptional

financial returns. Our

clients outperform the

market 4 to 1.

Bain is the market

leader in private equity.

We wrote the book on

customer loyalty strategies.

Our innovative approach

allows consumer products

companies to tee up big

wins—over and over.

We are a strategic

partner of the World

Economic Forum.

At Bain, we are not

trapped in any single

industry’s traditions.

Our experts possess

perspectives from a

wide range of industries

and business models.

The result: We offer

a global reach with

local experience.

BothBrainSM is a service mark of Bain & Company, Inc. 4

5

Mergers &Acquisitions

Bain offers a unique approach

to gain strategic advantage

through M&A, including

1) a proprietary approach to

diligence, used by top PE

firms 2) tailored integration

focused on “value drivers”

3) a unique perspective on

human capital 4) expertise

in cross-border deals. We’ve

screened more than 30K targets

and supported hundreds of

integrations across all indus-

tries, ranging from deals

involving the Fortune 50 to

smaller “tuck-in” acquisitions.

Customer Strategy &Marketing

Bain is the recognized world

leader in developing customer

loyalty-based strategies that

improve performance. We

unlock growth through unique

customer insights and innovative

products that target high-value

customers. The Wall StreetJournal best seller, The UltimateQuestion, teaches companies

how to use Net Promoter®

Score to turn customers into

promoters who generate profits

and sustainable growth.

Strategy

Bain helps companies find the

next wave of profitable growth

in turbulent economic times.

Growth strategy is a core product

and accounts for more than 30%

of our global strategy business.

Bain focuses on growth in terms

of revenue, cash flow and

shareholder value, all of which

are needed for sustainable,

profitable performance. Bain’s

unique approach is illustrated

in Chris Zook’s trilogy: Profitfrom the Core, Beyond the Coreand Unstoppable.

Organization

In an increasingly complex

world, Bain helps build organi-

zations that allow businesses

to act with speed and flexibility.

We have completed more than

1,500 organizational assignments

worldwide in the last five years.

Bain has developed tools to

improve effective decision

making: Our High-Performance

Scorecard allows companies to

benchmark themselves against

more than 1,000 businesses in

Bain’s database.

PerformanceImprovement

Bain takes a holistic and sys-

tematic view of performance

improvement to achieve opera-

tional excellence. We are able

to unlock large sources of

value by optimizing operations

across functions and interfaces

in addition to looking for

improvements within each

functional specialty. The bene-

fits are lasting—our major

clients achieve an average of

15% revenue growth and 7%

margin improvement.

InformationTechnology

Bain takes a holistic approach

to IT. Our IT work starts with

a comprehensive understanding

of our client’s business strategy

and desired results, which

creates a foundation for IT to

be effective and aligned tightly

with the business. Our IT

work is objective—Bain has

no vested interest in IT imple-

mentations. Bain is one of

the few firms that does IT due

diligence, IT turnaround and

IT post-merger integration.

Capabilities

Net Promoter Score®

is a registered trademark of Bain & Company, Inc.,Fred Reichheld and Satmetrix Systems.

80 90 00 070

4,000

8,000

Bainclients

S&P 500

Our clientsoutperformthe market4 to 1

Note: Calculation and data attested to by PricewaterhouseCoopers through December 2007.

Private Equity

Bain started the private equity

consulting business and is its

largest provider worldwide.

We work on half the large

transactions and with more

than two-thirds the capital

globally—helping our clients

achieve superior returns. We

put our money where our

mouth is—we invest in com-

panies on which we perform

due diligence and trade equity

for fees in companies we

advise post-acquisition.

Europe, Middle East and Africa

• Amsterdam• Brussels• Dubai• Düsseldorf• Frankfurt & Munich • Ibérica• Italy: Milan & Rome• Kyiv & Moscow• London• Nordic: Copenhagen, Helsinki & Stockholm• Paris• Zurich

8

Office

• Est. in 1998

• Located in Amsterdam’s

tallest building

• Each day the office gathers to

share lunch in the cafeteria

“The Amsterdam office combines big clients and big caseswith Bain’s laid�back atmosphere.”

—Fleur, consultant

[email protected]

Outside the OfficeJoost, saxophonist

Joost plays in a local jazz bandand is a founding member ofAmsterdam’s Big Bain Band.

Expertise

Chris, strategy guru

A best-selling author, Chris’s first book, Profit from the

Core, explains how companies can locate and profit from

their core businesses. He followed that with Beyond the Core: Expand Your

Market Without Abandoning Your Roots and, most recently, Unstoppable:

Finding the Hidden Assets to Renew the Core and Fuel Profitable Growth.

Client Challenge

Mobile Telecom Co. was an unprofitable follower seeking to gain share in a maturing market.

Recommendations

• Focus on customer segments and distribution channels that best fit the company’s value proposition

• Optimize customer interactions to deliver the right products and services to the right segments

• Achieve cost parity with best practice comparables

Results

0

20

40

60

80

100

Before case

49

After caseBefore case After case

100

–100

–50

0

50

100

–73

100Revenue growth (indexed) Profit growth (indexed EBITDA)

AlumniSander Koster, adviser—Nigeria gas Royal Dutch Shell Geert Postma, managing director Aletra Capital Partners Philippe Thibaut, general manager SigmaKalon Group Arie�Willem van Doorne, COO BikkairAlexander Wouterse, vice president Hagemeyer

Consumer Products2

Healthcare3

Industrial Goods & Services4

Telecom/Media/Tech1

Top industries

Private Equity5

Our WorkW

ibaut St.

Tol St.

Van Wou St.

Mr. Treublaan

Ferd

inan

d Bo

l St.

Kennedy Ln.

Amstel River

Amstel Ri

ver

James

Watt St

.

1 E. Ooster Park St.

Spalder Weg

Ceintuurbaan

President

ZorgvilletCemetery

Ooster Park

Martin LutherKing Park Amstel Station

Ringweg Zuld

Sarphati Park

AmsterdamOffice

9

Office

• Est. in 1990

• Located in the heart of Europe’s capital

• Works for local Bel20, midcaps and

international HQs and funds

“I chose BainBrussels for itsstrong competitiveposition, growth,

high�quality work and, mostimportantly, for its people.”

—Eduard, manager

[email protected]

“I joined the Brussels officebecause it was a fast-growingbusiness, in the middle of Europe,and had a lot of connections withother Europeanoffices.”

—Sabine,consultant

Outside the Office

Brussels office, Bain World Cup host

Brussels hosted more than 550employees from 29 offices for the20th annual Bain World Cupsoccer tournament.

Expertise

Nicolas, consumer products expert

Nicolas coauthored “How Do Leaders Drive Category

Growth?” Looking at more than 200 consumer products

companies, Nicolas explained that the most valuable

products are category leaders in the premium segment.

Philippe, authority on CEO success

Philippe interviewed the heads of 157 multinationals for

his book, Maximum Leadership, in which he describes

the five strategies for success employed by the world’s

leading CEOs. Prior to Bain, Philippe was the CEO of

ADB, a Siemens electronics company.

Client Challenge

Food Co. suffered from low profitability and growth, with unsuccessful ventures in new geographies and noncore businesses.

Recommendations

• Achieve full potential of core business; decrease newventure activity

• Reinforce innovation pipeline • Improve execution of geographic

expansion

Results

• Revitalized revenue growth from 0% to 8% in five years 0

1

2

3

4

5X

Profit (indexed)

Year 0

1

Year 5

5

AlumniLouis Amory, managing director Maisons Blavier S.A. Jérôme Lamfalussy, partner E�Capital Dirk Feyants, general manager, accessories & supplies SigmaKalon Group Robert Fontaine,head of marketing office & customer valuation MobistarPeter Grypdonck, managing director Belgium eBay, Inc.

10

Office

• Est. in 2007

• Located between the Palm Deira

and the World Islands

• Prior to opening in Dubai, served

Middle East out of Paris for more

than 10 years

“Bain Middle East gives me the opportunity to be part of afast-expanding office in a region with staggering growth.It stimulates my entrepreneurial spirit while exposing me tounique opportunities.” —Mazen, consultant

[email protected]

Outside the OfficeNaji, map collector

Naji collects antique maps, specializing in maps of theMiddle East. One of Naji’sfavorite maps measures distancein days of camel rides.

Expertise

Jean�Marie,veteran in theMiddle East

Jean-Marie has led more than

40 Bain cases in the Middle East

and in countries of the Gulf

Cooperation Council. He has

worked with government bodies,

private equity firms, local businesses

and multinational corporations.

Client Challenge

Consumer Products Co. had achieved more than 60% market share andhigh profit margins. The company questioned whether it should diversify to sustain double�digit growth.

Recommendations

• Grow core business to full potential (vs. diversifying)• Improve in�store execution and build per capita consumption• Transform the category from value to premium

Results

• Abandoned aggressive diversification plan

“Dubai, where only 8% of the population is native to the area, is an incredible place to gain a multicultural experience.” —Cyrille, manager

0

50

75

25

100

$125M

2006Actual

347

Population

10

24

Marketshare

7

Price

16

Cost

25

2015Forecast

123

Per capitaconsumption

Consumer Products Co. net profit

Availability

11

Office

• Est. in 2003

• Located downtown next to the

Rhine River

• Fridays BBQs on the outside terrace

“In the ever�changing project environment, Düsseldorf’s supportive and informal culture is a comforting constant.”

—Inga, consultant

Dü[email protected]

Outside the OfficeHenrik, partner and office head of Düsseldorf,member of Young global Leaders (YGL)

Henrik meets with the global network of YGL on a regularbasis. YGL was initiated by the World Economic Forum to tacklelarge-scale problems, such as poverty and global warming.

Client Challenge

Historically, Personal Care Co. drove sales growth through acquisition.With declining acquisition opportunities, the company required 4.5%organic growth to remain competitive.

Recommendations

• Achieve portfolio transparency to identify opportunities• Focus on most attractive geographic markets• Prioritize investments in growth by brand

Results

“Being part of a young office in the highly competitiveGerman consulting market is energizing and rewarding.”

—Christoph, consultant

Alumni

0%

20%

40%

60%

80%

100%

Company type

Other

Start�up

Small/Medium Enterprises

Consulting

PE/VC/Banking

Blue Chip

Alumni—German practice

0%

2%

4%

6%

8%

Target Year 1

Growth exceeded target

Organic growth

4.5% 4.5%

12

Offices

• Est. in 1982 (Munich) and

2007 (Frankfurt)

• Located in Munich’s city center at

the Stachus; in the Westend Duo,

near Frankfurt’s opera house

• Bain’s fifth-largest office (Munich)

and one of the newest global

offices (Frankfurt)

Frankfurt & Munich [email protected]; [email protected]

Outside theOffice

Ricarda,sailinginstructor

Together with her six�sibling crewteam, Ricarda regularly partici�pates in regattas all over Europe.

AlumniDr. Markus Conrad, CEO Tchibo GmbHDr. Christian Illek, board member Deutsche Telekom, AG

Dr. Theodor Weimer, head of Unicredit Markets & global investment banking Investment Banking

Mirjam Schöning Naujoks, director Schwab Foundation for Social Entrepreneurship

Christian Stahl, partner Apax Partners

“The Munich office is an impressive success story. We’vehad double-digit growth over the last six years in a com�petitive market.”

—Alexander, manager

Our Work

Financial Services2

Telecom/Media/Tech3

Private Equity4

Industrial Goods & Services & Automotive1

Top industries

Client Challenge

Auto Co., an independent subsidiary of a leading manufacturer, suffered fromsignificant and increasing operational losses from its small-car business.

Recommendations

• Realign business model to focus on strategic core • Phase out unprofitable vehicle lines • Restructure operations across entire value chain • Integrate small-car business into Auto Co.

Results

Expertise

Ingo, insurance and bankingexpert

Ingo has worked with all the

major German-based insurance

companies. He regularly hosts

Bain’s Insurance Lounge and

Banker’s Lounge, bringing

together c-level experts to discuss

the latest industry trends.

�800

�400

�200

�600

0

$200M

$700M in profit improvement

Before case

Operating profit

Phase�out Restructure Integrate After case

13

Office

• Est. in 1994

• Located in the Puerta de

Europa Towers

• Advised ~70% of Ibéria’s large

private equity transactions

“After 20 years at Bain and working from six offices across our three regions, I came to Madrid for the opportunity togrow the business in Spain and Portugal.”

—Matthew, partner

Ibé[email protected]

Outside the OfficeTeresa, corporate mother

Teresa balances running Madrid’sPrivate Equity Practice with herother passion: her family. Teresaand her husband have two children, ages three and four.

Jordi, outdoor enthusiast

Since joining Bain four years ago,Jordi has hiked the Himalayas,mountain biked in the Andes,skied in the Arctic Circle andrun the New York Marathon.

Client Challenge

Home Appliances Co. had only grown at market levels, and recent performance had deteriorated due to store openings by top competitors.

Recommendations

• Identify priority customer segments• Determine strategic product categories and redefine positioning• Optimize marketing spending; improve store�opening performance• Improve inventory management and reduce out�of�stock items

Results

• Enhanced sales by 27%• Increased gross margin by 8%

–1000

100

200

300

400

–100

350

Before case After case

EBIT (indexed)

Private Equity2

Consumer Products3

Energy & Utilities4

Telecom/Media/Tech1

Top industries

Transportation Services5

Our Work Community Service

14

Offices

• Est. in 1989 (Milan) and 1991 (Rome)

• Located near the Duomo Cathedral

in Milan; in the heart of the Parioli

district in Rome

• Consulting market leader in Italy

“Bain is an informal environment where everyone’s opinionis valued. I appreciate that my contribution counts morethan my seniority.” —Caterina, associate consultant

Italy: Milan & [email protected]

Outside the Office

Francesco, life coach

A member of the InternationalFederation for FamilyDevelopment since 1996,Francesco devotes weekends tohelping couples reach a bal�ance between work, personaland social engagements.

Expertise

Claudia, luxury goods and fashion expert

Claudia developed a database, “Luxury Goods Worldwide

Market Observatory,” that has become one of the most

valued and studied market sources in the international

luxury goods industry.

Client Challenge

Grocery Co. was struggling to strike a balance between low price andproduct selection to meet dynamiccustomer needs.

Recommendations

• Develop new concept store• Reduce SKUs• Focus on private label growth

Results

• Decreased SG&A costs by 40%• Increased EBIT by 36%

Crocefisso St.

Torino St.

Stampa St.San Vito St.Disciplini St.

Olm

etto

St.

Molino delle Armi St.

Amedei St.

AncientCourtyard

Duomo di Milano

Cor

so It

alia

Park of theBasillicas

Basilica diSan Lorenzo

MilanOffice

0%

50%

100%

SKUs

Before

100

After

60

0%

50%

100%

Inventory days

Before

100

After

40

0%

75%

150%

Sales

Before

100

After

125

SKUs reduced...

...inventory days decreased

...and sales improved

Consumer Products & Retail2

Telecom/Media/Tech3

Energy & Utilities4

Financial Services1

Top industries

Mergers & Acquisitions5

Our Work

AlumniFranco Baronio, managing director Banco Popolare Paolo Bertoluzzo, CEO Vodafone Italy Francesco Conte, managing director BC Partners Alessandro Profumo, managing director & CEO Unicredit Group Fabio Vaccarono, managing director Sole 24 Ore System

15

Offices

• Working with clients in the region

since 1990

• Located in Kyiv’s Renaissance

Business Center; in Moscow’s

Lotte Plaza

• Team is a mix of Ukrainian, Russian

and other foreign nationals

“The influence I have seen Bain lend to the growth anddevelopment of Ukraine's businesses is inspiring.”

—Anatoliy, consultant

Kyiv & [email protected]; [email protected]

Outside the OfficeOrest, choir singer

Orest enjoys singing Ukrainian and Europeanclassical music in a choir. For the past decade,he has performed on all the classical stagesin Kyiv. After Orest joined Bain, he continuedto follow his passion and has never missed a rehearsal.

Expertise

Yury, foreigninvestmentsexpert

The Ukrainian national TV

channel frequently interviews

Yury as a leading expert on for-

eign investments. Recently Yury

served as the keynote speaker at

the international conference,

“Attracting Investments into

Ukrainian Companies.”

Client Challenge

Bank Co. sought to establish leadership in an emerging EasternEuropean market. Aiming for 10–15% market share, Bank Co. wouldhave had to outperform the market’s sharp growth continuously.

Recommendations

• Modernize HR and stabilize staff • Boost sales through marketing• Fill branches via new products • Restructure and focus network

Results

• Rated by a leading global finance magazine as top bank in an emerging market one year after working with Bain

AlumniVladimir Bernstein, CEO Real Estate Development GroupAleksey Karavaikin, vice president TNK�BP, Investment GovernanceMark Magaletsky, principal banker EBRD Vsevolod Rozanov, vice president & CFO Mobile TeleSystemsAlexander Savin, CEO A1 Group

“Being part of Bain Moscow's opening has been anenlightening rollercoaster ride. My level of contribution as an AC is exhilarating.”

—Nadya, associate consultant

New Arbat

Protochny Pereujck

Nov

insk

iy B

lvd.

Smolenskaya Ulitsa

SmolenskayaMetro StationKremlin

MoscowOffice

Russian Ministryof Foreign Affairs

RussianGovernment

Building

Vorov

skogo

St.

Peremohy Ave.

B. Khmelnytskogo St.

Artema

Yu. Kotsyubynskogo St.

Gogoliviska

LvivskaSquare

Kyiv DramaTheatre “Bravo”

National Circusof Ukraine

Obs

erva

torn

a

Chekhovskyi Prov.

Olesia Honch

araChapayeva

Turkenievska

Kyiv Office

16

Office

• Est. in 1979

• Located in the heart of London

• 25 nationalities represented

• Johannesburg is a London satellite

“I’m given the opportunity to challenge myself every day. The only ceiling is my own aspirations.”

—Natalie, consultant

[email protected]; [email protected]

Outside the Office

Nick, founder of the Jennie Marsh Trust

While at Bain, Nick establisheda charity to support Africanorphan care and education.Four�day weeks, several leavesand a transfer to Johannesburghave helped Nick serve his cause.

Expertise

James, strategy expert

James leads Bain's Global Strategy Practice.

Throughout almost 20 years at Bain, James has worked

with over 30 global companies to develop and deliver

sustainable, profitable growth strategies. He is the

author of numerous articles on growth, and is the

coauthor of the bestseller, Profit from the Core.

Client Challenge

Department Store Co. was losingshare and saw its profits declining.

Recommendations

• Redefine product offeringbased on consumer insight

• Expand store footprint by 40%• Reallocate 20% of space in

existing stores• Restructure buying and

merchandising operations;implement new categorymanagement tools

AlumniDeborah Cornelius, director of strategy Burberry Stuart Gent, executive vice president Bain CapitalMurray Hennessy, CEO Avis Europe Rob Moffat, strategy manager GoogleJon Wright, founder Innocent

10.2%

5.5%

9.3%

0

2

4

6

8

12%

10

Year –2 Year 5

+6%

+9%

+9%

+3%

DepartmentStore Co.

Competitor

Operating margin

Year 0Start of Bain

supportRevenuegrowth

Community Service

Three-quarters of the London office

has provided more than 3,000 hours

to Bain’s community service programs.

Results

17

Offices

• Est. in 1994 (Stockholm), 2006

(Helsinki) and 2007 (Copenhagen)

• Located in the city centers of

Copenhagen, Helsinki and Stockholm

• 16 nationalities represented; working

language is English

“The environ�ment at BainNordic is onethat constantlychallenges meand provides

new learning opportunities everyday.”

—Staffan, manager

Nordic: Copenhagen, Helsinki & [email protected]

Outside the OfficeAnders, French horn musician

Anders has played the Frenchhorn since he was a child. Hestudied music in Gothenberg andthen played with the DutchPhilharmonic Orchestra. Sincejoining Bain, Anders keeps uphis love of music by maintaininga regular practice schedule.

Client Challenge

Global Manufacturing Co.

needed to overhaul its supply

chain to improve cash utilization

and profitability.

Recommendations

• Improve product specifications

• Identify low�cost sources in

China and Russia

• Consolidate suppliers;

employ indirect purchasing

• Renegotiate contracts to

improve lead time

• Upgrade and restructure

equipment base

Results

• Delivered three�year road

map to achieve savings

AlumniTomas Ekman, partner 3i Jonathan Kimber, global supply director Oriflame Tarjei Mellin�Olsen, founding partner Medici CorporateTero Telaranta, vice president Cargotec Per Waldemarsson, managing director Brokk

“Team spirit here is very strong.I was made to feel a welcomemember of the team from day one.”—Tiina,senior associate consultant

$0

$100

$200

$300

$400

Target savings

320

Our Work

Private Equity2

Telecom/Media/Tech3

Financial Services4


Top industries


Healthcare6

18

Office

• Est. in 1985

• Located near the Champs Elysées

• Fitness center and concierge services

provided, including event booking

and laundry services

“There is an open dialogue in Bain Paris. Issues are raisedcandidly and resolved by our leadership.”

—Ada, manager

[email protected]

Outside the Office

Laurence, philanthropist

Laurence heads up ActionSolidarité Pays Oubliés, anorganization that sponsors education and childhood nutritionprojects in countries like Haiti and Mongolia.

Expertise

Paris leadership,growth experts

Fifteen partners

and managers

published a five-

week series on

“The Art of

Growth” for Les

Echos, a leading French daily

business newspaper.

Client Challenge

Global Tool Co. asked Bain to help it acquire French Tool Co.Margin potential and integration challenges were major concerns.

Recommendations

• Focus on high-value drivers by:– enhancing revenue through cross selling

and business expansion – leveraging synergies achievable in

purchasing, manufacturing, logisticsand SG&A

– establishing go-to-market strategies foreach country

• Manage cross-border cultural gap withintensive communication

Results

• Integrated teams successfully• Secured ongoing business during the integration process• Achieved 75% of two-year synergy target in first six months

AlumniCatherine Baton,financial controller & business planning Danone France Evrard de Montgolfier, development director Artémis Bernard Gautier, managing director Wendel Investments John Perkins,senior director, Northern & Southern Europe Apple Computer Europe Pauline Quéré, senior director product Carlson Wagonlit Travel

“The Paris office is dynamic, diverse and challenging. Theintellectual demand is high and prompts you to deliver thebest you possibly can.”

—Alexandra, consultant

0.0

0.5

1.0

1.5

2.0

2.5X

1.0

0.4

0.4

0.40.2 2.4

Equity value of acquired company (indexed)

Star

t

Ope

ratio

ns s

yner

gies

Sour

cing

syn

ergi

es

SG&

A s

yner

gies

Reve

nues

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End

19

Office

• Est. in 1998

• Located in a historic, early

1900s building

• Sponsors enjoyable office-wide

events, such as ski trips

Community Service

Bain Zurich worked with the CEO

of Job Factory, a nonprofit that offers

apprenticeships to disadvantaged

teens, to develop a franchise model to

scale the business across Switzerland.

“At Bain Zurich, people can make things happen quiteeasily. If you have a good idea, you’re encouraged to goout and do it!”

—Miltiadis, manager

[email protected]

Expertise

Josef, globalstrategydevelopmentexpert

Josef imparted the four key suc-

cess factors for global expansion

in his article “Making Foreign

Moves Pay Off,” which provides

reasons for the 60% failure rate

and reveals the success drivers

for the companies that achieve

profitable foreign growth.

Client Challenge

Power Co. was near collapse dueto noncore portfolio investmentsand numerous reorganizations.Estimated impact of asset destruc�tion was $40B.

Recommendations

• Refocus on core business• Invest in key segments

and geographies• Divest noncore assets

Results

• Added $47B to market cap

AlumniMarkus Binkert, managing director Swiss International Air LinesDr. Holger Müller, strategy director Novartis Pharma Stephan Müller�Kniestedt, CEO Unic AG Aymeric Sallin, founder & managing director NanoDimension Janet Voûte, CEO World Heart Federation

“The Zurich office offers a great balance between international, state�of�the�art strategy consulting with top clients and a down�to�earth, small-office culture.”

—Isa, consultant

0

10

5

15

20

$25

0 1 2 3 4 5

Share price (indexed)

Year

Power Co.'s share price grew >15x since implementing Bain's recommendations

Asia Pacific

• Australia: Melbourne & Sydney• Greater China: Beijing, Hong Kong & Shanghai• New Delhi• Seoul• Southeast Asia: Singapore• Tokyo

Before case

1.0

0.00.51.01.52.0

2.5X

0.3

0.70.2 2.1

Brand and costalignment

Exportturnarounds

Supply chainrationalization

After case

Annual profit improvement (indexed)

1

3

5

7

9

11

13


1994 20072000

Bain clients

Shares on ASX

Offices

• Est. in 1989 (Sydney) and

2000 (Melbourne)

• Located in the central business

districts of Sydney and Melbourne

• Hosted 100 transfers in the last

two years

Australia: Melbourne & [email protected]

Outside the Office

Damien, marathoner

Transfers to several Bain officesenabled Damien to compete inraces on four continents. Hisbest marathon time is two hours,26 minutes.

Expertise

Greg, social entrepreneur

Greg became the founding CEO of the Australian

Charities Fund (ACF) while continuing his client

work. More than 160 organizations have benefited

from funding, skills and corporate resources as a

result of Greg’s and ACF’s work.

“With a steady flow of folks on international transfer, our

offices are like the United Nations—but with a distinctly

Australian flavor.” —Michael, partner

“The leadership team shares details about all aspects of

office performance on a regular basis, which helps us feel

like we’re all contributing to the running of the business.”

—Catherine, consultant

Our Work

Client Challenge

After a period of growth, Wine Producer Co. faced an oversuppliedmarket and performance challenges, resulting in disappointing profitsand margins.

Recommendations

• Align brands and costs with price segments• Turn around sales performance in key export markets • Rationalize wine-making, bottling and distribution assets

Results

22

Offices

• Est. in 1988 (Hong Kong), 1993

(Beijing) and 2004 (Shanghai)

• Located in Hong Kong Central, in

Beijing’s Central Business District and

on Nanjing West Road in Shanghai

• Work with clients in over 30 industries

“Working at Bain Hong Kong provides infinite learningopportunities and the chance to develop and grow withvery talented people.”

—Quincy, consultant

Greater China: Beijing, Hong Kong & [email protected]; [email protected]; [email protected]

Outside the OfficePeter, outrigger canoer

Peter paddles two nights andone morning a week. He andhis team compete annually in theoutrigger canoe world champi�onships—a seven-hourendurance race that requiressurfing Hawaii's 20-foot waves.

Client Challenge

Financial Services Co. had a single�product, single�channel business. The company was losing share and agents.

Recommendations

• Implement a major customer retention program• Enhance product offering• Initiate retention�based compensation; develop a new agent model• Strengthen executive leadership team; equip with a clear vision

Results

• Reduced customer churn by 50%• Improved agent retention

AlumniJim Hildebrandt, managing director Bain Capital Cecilia Ho, general manager International PaperJason Hu, vice president CDH InvestmentsJian Pan, vice president MBK PartnerRick Yan, CEO 51job.com

“Bain’s strong Private Equity Practice has given me the opportunity to work with top global funds and pre�IPO firms across industries. I’ve quickly established a robust understanding of the Asian markets.”

—Xuan, consultant

Community Service

Our Work Top industries

Consumer Products2

Telecom/Media/Tech3


Top capabilities


Customer Strategy & Marketing 3

Strategy1

0

50

100

150

200

100

Year 2

115

Year 3

160

Shareholder value (indexed) Increased shareholder valueby 60% in 3 years

Year 1

23

24

Offices

• Est. in 2006

• Rapid scale-up and growth of office

• 23 transfers from and 55 to New Delhi

New [email protected]

Expertise

Ashish, healthcare expert

Ashish has a wide experience base in healthcare, from

branded and generics pharmaceutical companies, to

medical device players, to healthcare companies. His

journal contributions include In Vivo’s “Healthy Conver-

gence” and “Redefining Big Pharma’s Business Model.”

Client Challenge

After 15 years in India, Packaging

Co. had achieved only a 0.1%

market share.

Recommendations

• Move product from premium to

mass position

• Increase focus on core

customer base

• Eliminate supply chain

complexities to reduce costs

“I value the entrepreneurial spirit of the New Delhioffice. Across all levels of our team, there is a realsense of building the business.”

—Karan, partner

“The growth and diverse work of the New Delhi officehas provided me with an accelerated learning environment.”

—Karthik, associate consultant

Sri, private equity expert

As a leader in Bain’s Private Equity Practice in the US

and now in India, Sri has helped PE funds make

investment decisions across many industries. He has

written articles for the Economic Times, Financial

Express and has been quoted in many publications

including the Financial Times.

Our Work

2

3

Consumer Products & Retail

4

Financial Services5

Private Equity

1

Top industries

Telecom/Media/Tech

Industrial Goods & Services

0%

20%

40%

60%

80%

100%

Market share

Year 0 Year 10E

Packaging Co.

Packaging Co.

Rest ofmarket

Results

Community Service

25

Office

• Est. in 1994

• View of Namdaemun, Korea’s

No. 1 national treasure

• Management consulting market

leader in Korea

[email protected]

Expertise

Chul�Joon,private equitymarket leader

Since founding Seoul’s Private

Equity Practice in 1998, Chul-

Joon and Bain have been

involved in more than 80% of

all major M&A deals in Korea.

Chul-Joon now leads Bain’s

Private Equity Practice in Asia,

which boasts a strong leader-

ship position in size and

growth rate.

Client Challenge

Conglomerate Co. was looking to acquire one of the largest and mostprofitable Korean construction companies in a highly competitive dealenvironment.

Recommendations

• Complete a feasibility study, due diligence, price negotiation and PMI planning to support bid– Confirm investment thesis– Identify synergy potential– Quantify full potential value

Results

• Received perfect score from target’s evaluation committee

• Won the deal—the largest in Korea’s history

AlumniHyun Sang Cho, executive vice president Hyosung Corporation Jin Hwan Choi, senior vice president Hyundai Capital Young�Ho Hur, principal CCMP Capital Asia Jung�Ah Lim, managing director Motorola Korea Jeong�Hun Shin, executive managing director & CFO HAITAI

Community Service

Bain Seoul conducted a pro bono study to identify ways of maximizing

employment potential in Korea. The results were presented to 400 opinion

leaders from the Korean government, including the prime minister, and

from business and academic circles.

0

25

50M

Total population

Totalpopulation

Under theage of 15

Productioncapable

Economicallyinactive

Economicallyactive

Unemployed Employed

What is the full potential of Korean human capital and how can it be achieved?

1 2 3Increase economically

active populationReduce

unemploymentReduce potential unemployment

triggering factors

Year 0

1

0

1

2X

Year 1

2

Market value (indexed)

“It is not a coin�cidence thatBain promotedme to be thefirst female

Korean partner in a global con�sulting firm. Bain has presentedme with tremendous careeropportunities and the necessarysupport to be successful.”

—Yeon-Hee, partner

“Korean companies have enor�mous potential to be globalleaders. I am thrilled to offerstrategic direction that takesthese companiesto the next level.”

—Soomin,partner

Office

• Est. in 1993, regional hub for ASEAN


• Works with 60% SE Asian clients

and 40% multinational clients

“Much of our work involves developing Asia�Pacificstrategies for our clients, which requires us to thoroughlyunderstand markets across the region. We are challengedto think in a holistic and integrated way.”

—Louisa, consultant

Southeast Asia: [email protected]

Outside the OfficeYining, dancer

Yining maintains a regularrehearsal schedule to perfect her art. A recent four�month sab�batical enabled her to study theArgentine tango in Buenos Airesand the Brazilian samba in Rio.

Expertise

Ed, financial services expert

Ed was asked to develop a Southeast Asian government’s

master investment plan. Ed’s plan resulted in the estab-

lishment of a $1B government investment fund.

AlumniTobias Damek, associate, principal investments Lehman Brothers Will Hoon, president Eu Yan SangSanjiv Kapoor, director Temasek Holdings Terence Poon, vice president Citibank Zee Yoong Kang, director NTUC Joblink

Our Work

Community Service

300

0

100

200

ASEAN indices

Bain ASEAN* clients

2000 2003 2006

*ASEAN: Association of Southeast Asian Nations

Bain Southeast Asia clients outperform the market 3 to 1

Client Challenge

Global Bank Co. needed to accelerate growth in its consumer wealthmanagement business to achieve clear market leadership.

Recommendations

• Enhance product offering and benefits • Improve customer economics and acquisition channels • Develop a relationship management model • Revamp the organization structure

Results

• Created more than $25B in consumerdeposit growth

• Increased profitability by $1B • Acquired more than 100,000 new

affluent customers 0.0

1.0

2.0

3.0X

Profit (indexed)

Year 0 Year 5

1.0

2.8

26

Hibiya St.

Imperial GardensImperial Palace

Marunouchi Naka St.

Baba

saki

St.

Tokyo Station

Marunouchi Building

TokyoOffice

Office

• Est. in 1981

• Situated in Marunouchi

• Transfer experience: over 25%

of Tokyo consultants

[email protected]

Outside the OfficeShinji, lecturer

Shinji applies Bain’s approach toeducate graduate students on howto enhance Japan’s social welfarethrough health and sport.

Client Challenge

Bank Co. needed to develop a post�consolidation integration plan thatleveraged each banks’ strengths and adjusted their tailored strategies.

Recommendations

• Build a centralized function, specializing in solution business proposals

• Target medium�size businesses with 0.3�1B JPY in revenue; conduct direct marketing

• Focus on mortgages for individual customers

Results

• Significantly outperformed bank competitors

“I was impressed by the enthusiasm of the Tokyo officefor driving growth in Japan. I am convinced that Bain isthe best place to achieve my aspirations.”

—Shigeto, consultant

“We work with many of the leading Japanese companieson their most important problems. My teams’ impact hasfrequently been found in local and global newspapers.”

—Takeshi, consultant

Financial Services2

Telecom/Media/Tech3

Consumer Proucts & Retail4


Performance Improvement4

Organization5

Private Equity1

Top industries

Customer Strategy & Marketing2


Strategy1

Top capabilities

AlumniShintaro Hori, chairman & senior executive Bain Capital Japan Sakie T. Fukushima, regional managing director Japan, Korn/ Ferry InternationalIchiro Ando, senior VP, chief strategy planning officer McDonald’s Company Shinichiro Nakamura, president Daiwa Steel Tube Industries Hidetaka Sasai, president & CEO Omron Colin

Our Work

27

Note: Case period May–Sep 1999 and Jul–Sep 2003

0

100

200

¥300B

Market value

TOPIX

BankCo.

Jan98

Jan08

Sep03

Increased stockprice by 3x

after the case

Caseend

The Americas

• Atlanta• Boston• Chicago• Dallas• Los Angeles• Mexico City• New York• Palo Alto & San Francisco • São Paulo & Buenos Aires• Toronto

Office

• Est. in 1996

• Located in the heart of Buckhead’s

business district

• Two teams dedicated to serving

private equity

[email protected]

Outside the Office

David, Jeopardy! champion

David won $45,000 as a three�day champion on Jeopardy! He put his winnings toward his MBA tuition.

Expertise

Alan, leader of Global Financial Services Practice

With 20 years at Bain, Alan specializes in strategy,

innovation and new business development. During an

18-month leave, Alan gained valuable experience starting

a high-risk mortgage and credit card origination business.

Client Challenge

Baby Clothing Co. sought to turbo�charge growth.

Recommendations

• Develop five�year growth plan to include IPO

• Build strategy to enter mass channel• Identify supply chain improvements

Results

• Facilitated productive IPO• Acquired major competitor• Successfully entered mass channel• Reduced order cycle time by ~20%

Our Work


Financial Services3

Industrial Products1

Top industries


Customer Strategy & Marketing3

Strategy1

Top capabilities

0

1

2

3


IPO Year 2

Increased share price by >2.5X

30

“Our office is in a fantastic location. You can live in a

great house with a backyard, five minutes from work.”

—Jennifer, manager

Community Service

• Donated ~$3M in professional

services to the Woodruff Arts Center

in Atlanta in 2007 and 2008

– Woodruff Arts Center and its

divisions include the Atlanta

Symphony Orchestra, High

Museum of Art, Alliance

Theatre and Young Audiences

• Bain supported the development

of a strategic growth plan for the

enterprise, including:

– Creation of an enterprise level

mission and vision

– Development of strategic

focus areas

– Design of near-term priorities

to drive execution

• Results to date include unprecedented

levels of collaboration across

the organization

– New method of allocating

shared funds based on

collaboration and education

based incentives

– Introduction of cross-arts,

theme-based events

– Improved processes for

collaboration and communica-

tion across the organization

and its individual boards

Office

• Est. in 1973 as the first Bain office

• Situated between Back Bay and

the South End

• Winner of the 2000 and 2006

Bain World Cup soccer tournaments

“I have a strong

interest in healthcare

and have been

impressed with the

opportunities the Boston office

has provided me, both from

a partner�expertise and

case�experience perspective.”

—Lea, consultant

[email protected]

Expertise

Darrell, management tools expert

In 1993 Darrell surveyed senior executives on usage,

satisfaction and effectiveness of widely used management

tools. Since then he has regularly published Management

Tools: An Executive’s Guide. The survey has been widely

cited in many top-tier US and international publications.

AlumniKenneth Chenault, chairman & CEO American Express Joel Davidson, executive vice president & COO America Online Steve Pagliuca, managing director Bain Capital Mitt Romney, former governor State of Massachusetts Michael White, chairman & CEO PepsiCo International

Community Service

Client Challenge (Bain Boston results challenge contender)

Consumer Food Co. faced declining margins due to an increase in commodity and production costs.

Recommendations

• Focus manufacturing flexibility on most profitable core brands• Optimize supply chain around most efficient

lines and factories • Invest in automation and capacity at top plants;

outsource select products

Results

• Improved gross margin by 300 basis points • Increased capacity utilization by over 20%

Marcia, organization practice leader

Marcia leads Bain's Organization Practice in North America.

She has authored a number of articles on organization,

leadership and executive compensation, which have appeared

in the Harvard Business Review, the Financial Times, the

Wall Street Journal and the European Business Journal.

“What differentiates

Bain most from my

previous consulting

firm experience is the culture—

entrepreneurial, nonhierarchical,

energetic, passionate, caring

and respectful. Bain Boston

successfully balances an intense

pursuit of results for our clients

with a genuine interest in the

development of our people.”

—Shawn, consultant

0

50

100 100

70

30%improve�

ment

Production costs (indexed)

Before case After case(projected)

31

Office

• Est. in 1992

• Located in “the Loop”

• Team from 27 of the 50 states; more

than 20% from outside the US

Community Service

Over 30 volunteers

prepared more than

200 tax returns for

low-income Chicago

families, recovering

an incremental $450k.

“The Chicago office is growing at a robust pace, making it an exciting place to work. There’s always a chance to learn something new.”

—Nikki, consultant

[email protected]

Outside the OfficeDave, rugby player

As a member of the ChicagoGriffins, Dave plays competitiverugby against 18 teams across the US.

Expertise

Ted, leader of Global MergerIntegration Practice

Ted has led or supported over 20 merger integrations

across a wide range of industries. He also recently

authored a HBR article titled “Human Due Diligence.”

Client Challenge

Consumer Products Co. faced softened consumer demand, rising raw material costs and issues with fixed-cost absorption. The resultingpressures drove prices down and encouraged fierce, often irrational,competitive behavior.

Recommendations

• Eliminate pricing gap with competitors• Gain share via a customer�focused business model• Improve profits through product mix makeup and raw materials procurement• Make production decisions that fully account for marginal economics

of commodity markets• Operate more efficiently in manufacturing plants

Results

0%

50%

100%

150%

Profit improvement (EBITDA)

70

Operations

35

Costmanagement

20

Overallimprovement

125

Sales, pricing& procurement

AlumniSteve Berg, partner Castanea PartnersGary Leff, founder Stir Crazy Restaurant Michael Osanloo, EVP of strategy Kraft Austin Rothbard, president Cabo YachtsKatie Weaver, director of accountability Chicago Public Schools

32

33

Office

• Est. in 1990

• Located in Las Colinas, a conven-

ient location to accommodate both

urban and suburban lifestyles

• Given our close relationship with

Bain Mexico City, Bain Dallas

serves Southwest United States

and Central American clients

Our Work

“Given the high proportion of turnaround cases in Dallas,I’ve had the chance to ‘get under the hood’ of a business,have an impact and see results very quickly.”

—Jide, consultant

[email protected]

Outside the Office

Donald, concert violist

Donald graduated from the Trio di Trieste International School ofChamber Music and studiedunder the Dallas SymphonyOrchestra’s associate principalviola. Donald did a six�monthexternship, working for the orches�tra’s vice president of marketingand communication.

Expertise

Stan, airline expert

Stan took a two-year hiatus from Bain to lead the

turnaround of Airline Co., the largest US charter air-

line, as CEO. During Stan’s tenure, Airline Co.’s cash

balances tripled, profitability was restored and the stock

price ultimately rose over 500%.

Client Challenge

Dairy Co. acquired a number of specialty dairy brands. The companysought help with integrating the brands to grow sales.

Recommendations

• Integrate specialty brands into a new branded company• Develop five�year marketing road map; define pricing and trade strategy• Develop the organization to support integrated operations• Design architecture to support integrated supply chain

Results

0

100

200

300

Dairy Co. profit (indexed)

Before case

100

Supply chain

85

Pricing/productstrategy

30

Trade spend

15

After case

230

AlumniTed Beneski, managing partner & CEO Insight Equity Greg Brenneman, CEO QuiznosDan Connors, CEO Wire One Communications Mark Jones, chairman, president & CEO Texas Wasatch Group David Lenhardt, senior vice president PetSmart


Telecom/Media/Tech3

Retail4

Consumer Products1

Top industries


Community Service

Office

• Est. in 1996

• Located in Century City, near

Fox Studios

• Owners of box seats to the Dodgers,

Kings, Clippers, Lakers, the Holly-

wood Bowl and the LA Philharmonic

Los [email protected]

Outside the Office

Stephan, tsunami volunteerStephan traveled to tsunami�stricken Thailand to support therecovery efforts. Bain LA’s Take 2program enabled him to spendseveral weeks in Thailand andmake a meaningful impact.

Expertise

Dave, media and entertainment adviser

Dave has broad experience in film, television and video

games. He also advises private equity investors focused

on media, has served on a number of early-stage venture

boards and founded the investment firm, eVolution.

Client Challenge

Consumer Products Group Co. was a follower in the fragmented US consumer packaged goods category, with low and declining margins, a weak brand portfolio and eroding market share.

Recommendations

• Conduct strategic acquisitions• Introduce premium products• Implement a dramatic cost reduction program• Redesign product development and manufacturing processes

Results

• Transformed from a weak No. 4 to a strong and growing No. 2

AlumniRich Bergsund, CEO Wine.comPhil Kleweno, chairman of the board PlanetOut Marco Petruzzi, president & COO Green Dot Public Schools Bryan Taylor, partner Texas Pacific GroupMatt Tupper, president & CEO POM Wonderful

01234XRevenue (indexed)

Year 0

1

Year 2

3

0%

500%

1,000%

Year 1

1,000

Tripled revenue Improved profit 5X

0

2.5

5XProfit (indexed)

Year 0

1

Year 2

5Return on Bain fees

Achieved 1,000% return on Bain fees

Our Work

Russ, chief talent officer

As the chief talent officer and a senior partner

with the firm, Russ is dedicated to maintaining top

talent through training and development programs that

support consultants throughout their careers at Bain. Top industries


Private Equity3

Telecom/Media/Tech1

Healthcare5


Community Service

Over two-thirds of Bain LA’s associate

consultants dedicate their time to

consulting youth and education

organizations. The team’s first case

was a spin-off strategy for WriteGirl,

a creative writing and mentoring

organization for young women.

34

Office

• Est. in 1997

• Located in “El Pantalon”

• On average, consultants are

citizens of two countries

Mexico [email protected]

AlumniEric Fullmer, managing director Caoba Capital Carlos Lukac, CEO Innopack Aura Martinez, vice president of strategy ING Carlos Montemayor, co�founder & CEO Inflection Point Systems Geoffrey Weston, vice president of cargo Royal Jordanian Airlines

Our Work

Paseo de la Reforma

Las Palmas

Libre Toluca

Constit

uyen

tes

Anillo Periferico

Ave. Rio Churubusco

Miguel Aleman Viaduct

CoyoacanGrounds

CiudadUniversity

Race Trackof the Americas

BosqueChapultepec

Mexico CityOffice

Expertise

Carlos,supply�sideinnovator

Carlos views supply manage-

ment as a means of innova-

tion. His recent article,

“Supply Management:

Strategy’s Hidden Accelerator,”

challenges companies to

extend and deepen capabilities

to achieve a supply-side

competitive advantage.

Financial Services2


Consumer Products1

Top industries

Strategy2

Organization3


Top capabilities

Client Challenge

Airline Co. saw its profitability suddenly collapse by an estimated600% in one year.

Recommendations

• Replace assorted fleet with a unified set of aircraft• Exit unprofitable routes• Redesign remaining routes to serve key markets better• Realign executive compensation based on company performance

Results

• Realized $10M per year as a result of the new fleet

–10

0

10

20%

Profitability now comparable to the best US airlines

Major USairlines

EBIT to sales

Low�costcarrier 1

Low�costcarrier 2

Low�costcarrier 3

Airline Co.

“The diversity of experience at Bain Mexico is exciting.We work with large multinationals to small start�ups acrossmore than10 Latin American countries.”

—Jorge, consultant

“Not a native of Mexico, I appreciate the support andcamaraderie the office has given my family and me duringour transition to Mexico City.”

—Nicolas, manager

35

36

Office

• Est. in 2000

• Located in Times Square


and 19 languages spoken

Community Service

Bain New York

teamed with the

Clinton Foundation

to reduce fertilizer costs in Malawi

and Rwanda. The work focused on

identifying cost-effective fertilizers,

negotiating price discounts and

improving distribution to small farms.

“From the day I arrived at Bain New York, I have receivedcontinuous training. The subject matter has shifted froman analytical to strategic to a managerial focus."

—Mariame, manager

New [email protected]

Outside the Office

Payal, classical Indian dancer

With 20 years of experience, Payal was selected for New York’spremier Indian dance troupe,Bollywood Axion. Payal and thetroupe have been featured inHollywood, Bollywood and onreality TV.

Expertise

Rob, customer strategist

Rob coauthored the study, “Closing the Delivery

Gap,” which identified that while 80% of companies

think they’re delivering a superior experience to their

customers, only 8% of their customers agree.

Client Challenge

Since being acquired, Drug Co.’s operating profit slipped by 30%.

Private Equity Firm wanted to reignite profitable growth and position

it for optimal sale.

Recommendations

• Focus on key customer segments

• Streamline product assortment

and rationalize pricing

• Improve ordering mechanics and

in�store training to decrease inventory

Results

• Improved EBITDA by 60% in 18 months

• Reduced inventory by 15%

Runyon’s Way

Broadway

Restaurant Row

9th

Ave

.

8th

Ave

.

7th

Ave

.

6th

Ave

.

5th

Ave

.

40th St.

50th St.

41st St.

42nd St.

39th St.

49th St.

35th St. Empire StateBuilding

Grand Central

RockefellerCenter

Bryant Park

Central Park

MadisonSquare Garden

New YorkOffice

0.00

0.25

0.50

0.75

$1.00

Before case

$0.50

After case

$0.95

Public debt(value per dollar)

Client Challenge

Tech Co. faced fundamental market shifts, slowing industry growth anderoding share and prices. Its operations were no longer competitive giventhe new market environment.

Recommendations

• Identify cost reduction and efficiency opportunities across all functions,including manufacturing, R&D, sales & marketing, G&A and IT

Results

37

Offices

• Est. in 1978 (San Francisco) and

2001 (Palo Alto)

• Located in San Francisco’s

Embarcadero Center; on the top

floor of Palo Alto’s tallest building

• 150 transfers into and 110 transfers

from the Bay Area over five years

Palo Alto & San Francisco [email protected]; [email protected]

Outside the Office

Larry, triathelete for a cause

Larry has competed in severalIronman triathlons, raised more than$25,000 and drawn attention tothe importance of early detectionand treatment of breast cancer.

George, museum chairman

After serving for 10 years on the board of directors of theExploratorium, a hands�on museumof science, art and human perception, George is now its chairman.

Expertise

Kris, retail strategist

Kris is a frequent speaker and writer on retail strategy

and has been quoted in the popular business press,

including in USA Today and Newsweek.

AlumniPeter Berkowitz, VP of real estate and strategy 24 Hour Fitness Alastair Dorward, CEO Method ProductsKim Goodman, executive vice president American Express Jesse Rogers, managing director Golden Gate Capital John Donahoe, president & CEO eBay, Inc.

“I don’t think any other job would continue to provide so much learning at this stage of my career—that’s true of Bain in any office.” —Travis, partner

Community Service

Year 1 Year 2 Year 3

Bain identified potential savings of up to 20% of total costs

Year 4+ Full potential

G&A and IT

Sales & MarketingR&D

Manufacturing

Resultsachievedto date

Savings

38

Offices

• Est. in 1997 (São Paulo) and

2008 (Buenos Aires)

• Located in premier business and

entertainment district

• Sponsors Do Your Own Thing (DYOT)

social and community activities

“Bain São Paulo offers both the prestige of being part of a high�caliber international firm and the excitement of working in a leading emerging market.”

—Karina, manager

São Paulo & Buenos [email protected]; [email protected]

Outside the OfficeAndre, exercise fanatic

Andre champions runs, triathlonsand adventure races for his Bain colleagues. Most recently,a Bain team completed a40-km mountain bike, 20-kmtrek, 10-km canoe and 100-mrappel race.

Expertise

Rodolfo, profitable innovator

Rodolfo developed an innovative consumer banking

model for emerging market clients. Using the model

to service the untapped and most profitable low-income

segment has transformed the low-income segment into

a highly profitable business with >30% ROE.

Client Challenge

After enduring a financial crisis, Apparel Co. needed a clear strategy tocreate growth.

Recommendations

• Reposition brand to expand into the moreattractive segment of affordable fashion

• Invest in a powerful private label card• Enhance distribution channels; double number

of stores• Refocus efforts to win back wholesale clients

Results

• Revitalized revenue growth by 20% byrepositioning brand

Helena St.

Rocio St.

Ipiranga Museum

Cathedral da Se’

Fidêncio Ramos St.

Olimpiadas St.

Vice

nte

Pinz

ón A

ve.

Gomes de Carvalho Rd.

Casa do Ator St.

Quatá St.

Ramos Batista St.

São PauloOffice

0

100

200

300

400

S&P 500

Apparel Co.

Ibovespa

Year 0 Year 1


Our Work

Financial Services2

Consumer Products3


Top industries



Strategy1

Top capabilities

AlumniLuis Bueno, international new business manager Natura Jairo Carolinski, strategic planning director Cosan Group Rodrigo Osmo, new business director Gafisa Real EstateClaudia Sender, general marketing manager Whirlpool Sergio Werneck, director of internal control & analysis AES

Office

• Est. in 1989

• Overlooks Toronto’s scenic lakefront

• 13 languages are spoken in the office

“I have been a part of groundbreaking decisions for Canadian companies—decisions that have made the frontpages of newspapers.”

—Herbert, manager

[email protected]

Outside the Office

Alison, home builder

Alison has helped build fiveHabitat for Humanity homes in Botswana, Ethiopia, Ghanaand Uganda. She runs Bain’sworldwide partnership withHabitat, sponsoring new hireson destination builds.

Expertise

Alistair, operations strategyexpert

Alistair and his teams have

helped their operations clients

achieve more than $3 billion per

year in improved profitability.

Client Challenge

Home Co.’s share price fell by 50% due to ineffective diversification,a slowed core business and elevated oil prices.

Recommendations

• Realign business around profitable segments; reassess viability of low-margin products

• Reorganize product development andsales force focus

• Institute a long-term pricing model;implement competitive RFP process

• Consolidate manufacturing footprint;increase equipment effectiveness

Results

• Increased market share in target markets by 5 points • Realized $300M in improved cash flow from noncore divestitures

AlumniAndrew Claerhout , director Teachers’ Private CapitalStéphane Dubreuil, senior VP of consumer solutions TELUS Ross Petersmeyer, vice president of strategy Great�West Life Joseph Shlesinger, managing director Callisto Capital Thecla Sweeney, principal Birch Hill Equity Partners

Community Service

“There is a close support network between the women inthe Toronto office. Women’s events are highlights in mycalendar because they provide a chance to connect withwomen on professional and personal issues.”

—Michelle, consultant

0.0

0.5

1.0

1.5

2.0

2.5X

Margin improvement (indexed)

Year 0

1.0

Year1

1.5

Year 3

2.5

39

Europe, Middle Eastand Africa

Bain & Company Netherlands, LLC

Rembrandt Tower, 25th Floor

Amstelplein 1

1096 HA Amsterdam

The Netherlands

tel: +31 20 7107 900

fax: +31 20 7107 950

email: [email protected]

Bain & Company Belgium, Inc.

Blue Tower, 24th Floor

Avenue Louise 326

1050 Brussels

Belgium

tel: +32 2 626 26 26

fax: +32 2 646 28 53


Bain & Company Nordic, Inc.

Bredgade 31A

1260 Copenhagen K

Denmark

tel: +33 41 03 00

fax: +33 41 03 10


Bain & Company Germany, Inc.

Mönchenwerther Str. 11

40545 Düsseldorf

Germany

tel: +49 211 42476 0

fax: +49 211 42476 200



Bockenheimer Landstrasse 24

60323 Frankfurt

Germany

tel: +49 69 667 778 0

fax: +49 69 667 778 200


Office contact

Bain & Company Russia, LLC

Lotte Plaza Business Center

15th Floor

8 Novinsky Boulevard

Moscow, 121099

Russia

tel: +7 495 721 86 86

fax: +7 495 721 86 87



Karlsplatz 1

80335 Munich

Germany

tel: +49 89 5123 0

fax: +49 89 5123 1113


Bain et Compagnie

50 avenue Montaigne

75008 Paris

France

tel: +33 1 44 55 75 75

fax: +33 1 44 55 76 00


Bain & Company Italy, Inc.

Piazza Ungheria, 6

00198 Rome

Italy

tel: +39 06 8525 01

fax: +39 06 8540 351



Regeringsgatan 38, 6th Floor

S-111 56 Stockholm

Sweden

tel: +46 8 4125 400

fax: +46 8 4125 410


Bain & Company Switzerland, Inc.

Rotbuchstrasse 46

8037 Zurich

Switzerland

tel: +41 44 3608 600

fax: +41 44 3608 686



Urho Kekkosen katu 3B, 5th Floor

00100 Helsinki

Finland

tel: +358 9 6850 550

fax: +358 9 6850 5599


Bain & Company South Africa, Inc.

Nelson Mandela Square

West Tower, 2nd Floor

Maude Street, Sandown

Johannesburg

South Africa

tel: +27 11 881 5450

fax: +27 11 881 5455


Bain & Company Ukraine, LLC

Renaissance Business Center

24 Vorovskogo Street

Kyiv, 01054

Ukraine

tel: +38 044 490 70 10

fax: +38 044 490 70 11


Bain & Company Inc. United Kingdom

40 Strand

London WC2N 5RW, England

United Kingdom

tel: +44 20 7969 6000

fax: +44 20 7969 6666


Bain & Company Ibérica, Inc.

Edificio Puerta de Europa,Torre Este

Paseo de la Castellana, 216

28046 Madrid

Spain

tel: +34 91 790 30 00

fax: +34 91 790 31 00


Bain & Company Italy, Inc.

Via Crocefisso, 10

20122 Milan

Italy

tel: +39 02 58288 1

fax: +39 02 58314 070


Bain & Company Korea, Inc.

KorCham Building 10th Floor

45 Namdaemunno 4-ga, Jung-gu

Seoul, 100-743

Korea

tel: +82 2 6320 9300

fax: +82 2 6320 9301


Bain & Company China, Inc.

31F, 2 Plaza 66

No. 1366 West Nanjing Road

Jing’An District, Shanghai 200040

P.R.China

tel: +86 21 2211 5588

fax: +86 21 2211 5500


Bain & Company SE Asia, Inc.

8 Shenton Way, Level 50

Singapore 068811

Singapore

tel: +65 6222 0123

fax: +65 6222 0122


Bain & Company, Inc.

126 Phillip Street, Level 22

Sydney, New South Wales 2000

Australia

tel: +61 2 9024 8600

fax: +61 2 9024 8500


Bain & Company Japan, Inc.

Meiji Yasuda Seimei Building

9th Floor 2-1-1 Marunouchi

Chiyoda-ku, Tokyo 100-0005

Japan

tel: +81 3 6267 4800

fax: +81 3 6267 4900


Asia Pacific

Bain & Company China, Inc.

Unit 2407-09, Office Tower 2

China Central Place

No. 79, Jianguo Road

Chaoyang District

Beijing 100025

P.R.China

tel: +86 10 6533 1199

fax: +86 10 6598 9090


Bain & Company Middle East, Inc.

Dubai World Trade Center, Level 16

Sheikh Zayed Road

PO Box 9237

Dubai

United Arab Emirates

tel: +971 4 508 0500

fax: +971 4 508 0509


Bain & Company India Private, Ltd.

5th Floor, Building 8, Tower A

DLF Cyber City, Phase II

Gurgaon, Haryana, 122 002

India

tel: +91 124 454 1800

fax: +91 124 454 1805


Bain & Company (Hong Kong)

30/F, One International Finance Centre

1 Harbour View Street

Central

Hong Kong

tel: +852 2978 8800

fax: +852 2978 8801



Rialto Tower South, Level 52

525 Collins Street

Melbourne, VIC 3000

Australia

tel: +61 3 8614 8000

fax: +61 3 8614 8011


Bain & Company Mexico, Inc.

Corporativo Arcos Oriente

Bosque de Alisos # 47-B, 4th Floor

Col. Bosques de las Lomas

Mexico, D.F. 05120

Mexico

tel: +52 55 5267 1700

fax: +52 55 5267 1727



Three Times Square, 25th Floor

New York, New York 10036

USA

tel: +1 646 562 8000

fax: +1 646 562 8080



Two Palo Alto Square

Palo Alto, California 94306

USA

tel: +1 650 845 3600

fax: +1 650 845 3601



One Embarcadero Center

San Francisco, California 94111

USA

tel: +1 415 627 1000

fax: +1 415 627 1033


Bain & Company Brazil, Inc.

Rua Olimpíadas, 205 - 12º andar

04551-000 - São Paulo - SP

Brazil

tel: +55 11 3707 1200

fax: +55 11 3707 1210


Bain & Company Canada, Inc.

2 Bloor Street East, 29th Floor

Toronto, Ontario M4W 1A8

Canada

tel: +1 416 929 1888

fax: +1 416 929 3470


The Americas


3280 Peachtree Road NE, Suite 2400

Atlanta, Georgia 30305

USA

tel: +1 404 869 2727

fax: +1 404 869 2222



131 Dartmouth Street

Boston, Massachusetts 02116

USA

tel: +1 617 572 2000

fax: +1 617 572 2427



190 South LaSalle Street, Suite 3400

Chicago, Illinois 60603

USA

tel: +1 312 541 9500

fax: +1 312 541 0089



5215 North O’Connor Boulevard

Suite 500

Irving (Dallas), Texas 75039

USA

tel: +1 972 869 2929

fax: +1 972 869 7915



1901 Avenue of the Stars, Suite 2000

Los Angeles, California 90067

USA

tel: +1 310 229 3000

fax: +1 310 229 3050


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Documents

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