Banyan Tree Presentation

8/10/2019 Banyan Tree Presentation

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International Cases in Sustainable Travel & Tourism

Benckendorff & Lund-Durlacher (Eds) International Cases in Sus

Banyan TreeEmbracing the Environment, Empowering People

Tanya MacLaurin, Michael Chiam Kah Min


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Learning Outcomes

After completing this case study, learners should be able to:

1. define entrepreneurship and discuss its role in the sustainabledevelopment at Bang Tao Bay;

2. list and explain sustainable practices taken by Banyan Tree at t

meso and macro levels of the Laguna Phuket development at

Bay;

3. discuss the relationship of Banyan Tree's core values with thei

founders, Mr Ho Kwon-Ping and Ms Claire Chiang;

4. describe the role of strategic sustainable development decisio

the Bang Tao Bay development;

5. list best practices developed at Laguna Phuket and discuss how

impacted future Banyan Tree developments; and


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BackgroundO Banyan Tree Hotels and Resorts (commonly known as "Banyan Tr

is a subsidiary of Banyan Tree Holdings Limited with their corpor

office in Singapore.

O Many prestige awards and accolades have been received for thei

sustainable practices.

World Travel and Tourism Councils Tourism for Tomorrow Award 2

Banyan Tree for their achievement as pioneers in sustainable tourism

O Founded on the core value of driving sustainable development, B

seeks to be an agent of social and economic development througtourism.

O This case presents information on the environmental initiatives im

their first integrated resort in Asia, the Laguna Phuket, under the

guidance of their Executive Chairman, Mr. Ho Kwon-Ping.


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Background


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Purpose of the Case

To provide a platform for developing

understanding of entrepreneurial stratsustainable development in the hotel ind

utilizing the concepts of core values, corp

social responsibility and corporate shared

demonstrated by Banyan Tree's developactivities at Bang Tao Bay - Laguna Phu


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Key Concepts

O Entrepreneurship

OCore Values

O Corporate Social Responsibility

O Corporate Shared Value


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Conclusions

O Core values drive the activities of a busine

OCore values must be passionately espousehuman champion.

O Corporate social responsibility and shared

enable a business to deliver on their goal

sustainability.


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Study Questions1. Outline and discuss the impacts of entrepreneurial strate

making and the core values of Executive Chairman, Mr H

on the sustainable development of Bang Tao Bay - Lagun2. List and discuss how Banyan Tree builds and maintains va

customers with their sustainable hotels and resorts.

3. List the sustainable best practices developed and implem

Banyan Tree. Discuss why these best practices work well

Tree and why they may or may not work for other hotel c4. Many of Banyan Trees properties are luxury resorts. Ana

sustainability and luxury can coexist.

5. Describe whether Banyan Tree's corporate social respon

programs demonstrate Porter & Kramer's concept of sha

Documents

Banyan Tree Presentation