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Barefoot Running Magazine is the first of its kind. A free, online, quarterly publication, founded in 2009,
it reaches a worldwide audience of runners, triathletes and fitness enthusiasts all hungry for information
about this popular, alternative approach.
Beginning as a humble newsletter directed towards barefoot runners, it expanded progressively to reach
the demands of a wider audience, eager to maximize their performance through innovative methods
and a fuller understanding of the human body and mind.
Averaging 54,000 impressions per issue, Barefoot Running Magazine promotes the benefits of barefoot
and minimalist running, dispelling the myths and highlighting the true nature of this approach that is here
to stay.
Barefoot Running Magazine was founded in 2009 by two movement therapists and barefoot runners,
Anna Toombs and David Robinson. Initially a small newsletter for Barefoot Running UK, including nutrition
advice, technical tips and product information and sent to subscribers as a PDF, the magazine is now
well in excess of one hundred pages, with a high percentage of content, available for download via
several different websites.
Barefoot Running Magazine continues to gain momentum, each issue attracting more readers. With this
increased popularity comes more interest from manufacturers who wish to see their products featured
within the magazine pages; it also draws recognition from well-known sports people, securing interviews
with the likes of ChiRunning founder, Danny Dreyer, British Olympic hero, Liz Yelling and barefoot running
icon, Zola Budd.
Barefoot Running Magazine has a select team of contributors writing columns on all manner of health
and exercise topics, as well as a number of experienced barefoot and minimalist runners who thoroughly
test and honestly review a whole range of products, including minimalist footwear, running clothing and
running accessories.
ADVERT TYPE 1 ISSUE 2 ISSUES (Less 10%) 4 ISSUES (Less 20%)
Adjacent to title page £300 £270 (per issue) £240 (per issue)
Back page £300 £270 (per issue) £240 (per issue)
Double page (inside cover) £500 £450 (per issue) £400 (per issue)
Double page £300 £270 (per issue) £240 (per issue)
Full page £200 £180 (per issue) £160 (per issue)
Half page £150 £135 (per issue) £120 (per issue)
Quarter page £60 £54 (per issue) £48 (per issue)
We prefer high resolution composite
PDF files, following these instructions:
All fonts need to be embedded or
outlined
Files should be supplied as single
pages and at the correct size
Where necessary, a bleed area of
3mm should be added to the trim
size
We can also accept JPEG files. All
images should be CMYK, the correct
size and high resolution (300dpi)
We cannot accept artwork supplied
as Microsoft Word, Publisher, Excel,
PowerPoint or Corel Draw. Artwork
from these applications should
be exported as a PDF or the
components supplied separately
as text and images
Word documents are acceptable
for the supply of text only.
1. Barefoot Running Magazine explores a concept that continues to gain interest worldwide, enabling
you to reach a progressively larger audience.
2. Dynamic marketing – in addition to your placed advertisement, we offer reviews, press releases in
our product news section and exposure at exhibitions/events as well as online via social media sites.
3. Limited advertising (only 20% per issue) for maximum exposure.
4. Each issue remains online, continuously attracting new readers. Issues can also be added to an
individual’s “stack”, or downloaded to their own pc, so that a collection can be kept for future
reference.
5. Barefoot Running Magazine is promoted at numerous events and exhibitions, such as the popular
annual Running Show and London Marathon Expo.
6. Due to its online status, Barefoot Running Magazine reaches runners and athletes worldwide.
7. The magazine has a diverse readership, appealing to people of all ages, gender and background.
8. Advertising rates are competitive, giving you value for money and the opportunity to make money
whilst supporting the running community.
9. There is a crossover from many other areas that all link back to barefoot and minimalist running, such
as duathlon, triathlon, Crossfit, martial arts, dance and yoga, to name a few.
10. The magazine has a number of well respected, well known experts in their field who contribute their
knowledge, plus a team of popular and experienced barefoot/minimalist runners producing thorough,
honest product reviews.
Barefoot Running Magazine,
TRC Publishing UK Limited, 21 Lyric Mews, Silverdale, London, SE26 4TD, United Kingdom
